• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.981-992
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• 2023

This study, the effect of organizational culture perceived by millennial Naval Personnel working on naval ships on organizational citizenship behavior was empirically analyzed. First, it was found that OC(group/hierarchy) had a positive effect on OCB. Second, affective commitment plays a mediating role in the relationship between OC(group/hierarchy) and OCB. It was confirmed that organizational culture has a direct effect on OCB, but also indirectly through affective commitment. Third, Coworker social loafing had a negative moderating effect in the relationship. Therefore, in order to improve organizational citizenship behavior, it is necessary to improve a balanced organizational culture suitable for changes in the organizational environment, Strengthen the key influencers for organizational members to affective commitment themselves in the organization, and promote improvement in social loafing.

• Journal of Korea Society of Industrial Information Systems
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• v.22 no.1
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• pp.127-138
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• 2017

The Purpose of this Study is to Examine the Effects of Organizational Commitment on Safety Behavior. This Study Built a Exploratory Model that there is Causal Relationship of Organizational Commitment to Employee's Performance that Safety Behavior. Additionally this Study Examine the Moderating Effect of Employee's Job Insecurity on the Effect of Employee Safety Behavior. For the Verification of this Study Model, the Moderating Effects Regression Analysis was Applied to the Surveys of 240 Members of Small and Medium -Sized Construction Industry Employee in Busan. As a Result of the Verification, the First of Organizational Commitment on Organizational Performance has Found that all Three Organizational Commitment of Affective Commitment, Continuance Commitment and Normative Commitment have Impacts Safety Behavior. Second the Study Verifies the Moderating Effect of Employee's Job Insecurity. the Moderating Effect of Employee's Safety Behavior Between the Independent Variable(organizational commitment) and the Outcome Variables has been Analyzed. As a Result, High level of Job Insecurity Employee has been shown to have a Moderating Effect Between the Independent Variable and Safety Behavior.

• Industry Promotion Research
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• v.9 no.3
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• pp.155-161
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• 2024

This study investigates user experiences of reward-based mini-games, gamified elements within the domestic mobile commerce sector. Recently, gamification marketing strategies have been actively employed in mobile commerce services to attract customers, increase dwell time, and enhance revisit rates. Conducting research on user experiences of gamified elements, we quantified evaluations of how users perceive these elements within mobile commerce. Using enjoyment, immersion, rewards, value, and utility as criteria, we designed a questionnaire and conducted surveys, followed by 1:1 in-depth interviews with users aged 20 to 40. The experimental results highlight the need for strategies to increase user satisfaction in terms of enjoyment and immersion, as well as the necessity to enhance user experiences related to predictable reward systems and product exploration to facilitate product purchases. It is hoped that this study will provide insights for companies seeking to incorporate gamified elements into their marketing strategies and improve user experiences.

• Korean Security Journal
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• no.15
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• pp.147-171
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• 2008

This study examines the degrees of criminal investigators' job satisfaction and organizational commitment and investigates which factors determine the variations in them. In the first step of analysis, independent variables of criminal investigators' job satisfaction consist of work itself, achievement, responsibility, safety, stability, interpersonal relations, recognition, supervision, and opportunity of growth. In the second step, job satisfaction is a mediating variable and organizational commitment is a defendant variable. Organizational commitment is classified into three types - "affective", "continuance" and "normative". According to the structural equation model analysis, responsibility has a great influence on job satisfaction, and job satisfaction affects affective commitment and continuance commitment. This study suggests that job satisfaction should be increased to improve criminal investigators' organizational commitment. And responsibility is necessary for the improvement of job satisfaction. Despite the professional detective system operating in Korea since January 1, 2005, the level of criminal investigators' recognitions of safety, stability and opportunity of growth turn out to be low. Based on these findings, this study presents four ways to reform measures which are listed below. First, to improve a! n economical circumstance of criminal investigators, any expense associated with criminal investigation should be paid by organizations. Second, to improve safety of criminal investigators, it is necessary to develop and supply enough police equipments. Third, criminal investigators' working hours should be shorten. Fourth, to improve criminal investigators' responsibilities, criminal investigators should be allowed to conduct criminal investigation independently from the prosecution.

• Journal of Korea Game Society
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• v.10 no.5
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• pp.75-85
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• 2010

In addition to the quantitative growth of the games industry as a game addiction and social problems have also been increased. Addiction adoption of the resolution was presented to the fatigue system. In this study, flow and addiction affects 6 factors(self-control, positive expectations, interest, competition, positive self-efficacy, negative self-efficacy), depending on whether the adoption lag Flow to affect in any empirical analysis. This fatigue system effect on the game development and to enhance users' flow to do what strategies for theoretical and practical implications are to provide.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.3
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• pp.47-55
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• 2016

As smartphone was distributed widely usage of SNS is growing. Because of ots characteristics, SNS can sustain only when user uses SNS, users' intention to persist use of SNS is very important. Therefore in this study, psychological needs and immersion, the quality of SNS were chosen as impact variables to verify whether they affect the persistance of Facebook usage. A survey was conducted to 165 of Facebook user, and the result showed that compentence and relatedness significantly affeted immersino, and compentence and system quality significantly affected Facebook persistence.

• The KIPS Transactions:PartD
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• v.17D no.3
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• pp.209-222
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• 2010

As the business competition between firms is getting intense, one of the sources of competitive advantage is effectively and efficiently to create, share, and apply information/knowledge among employees. Most of the firms which conduct knowledge management are operating a Community of Practice(CoP) in order to create, share and utilize this kind of information/knowledge resource. Recently, the CoP is getting out of its informal and spontaneous manner and is beginning to be led by the top management, receiving official support, in order to achieve the organization's strategic goals. However, the corporation's strategic operation of the CoP is not only against its original characteristics but also hampers the spontaneity of its participants. Every participant has different motivation to participate and different preference for reward type. This study, with the survey of 114 respondents, found that intrinsic motivation as well as extrinsic motivation significantly affect the motivation-reward fitness. Also, the motivation-reward fit was found to influence CoP commitment which ultimately leads to knowledge sharing activity in the CoP context. This research will help knowledge management companies to figure out how the two things of participants' motivation and their reward types can fit together, and how such fitness ultimately affects the participants' commitment and their knowledge sharing activities.

• International Commerce and Information Review
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• v.18 no.2
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• pp.131-150
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• 2016

As global partnership is recently getting important in order to establish supply chain network in global managing environment, companies tend to improve quality and warranty in SCM(Supply Chain Management) by certifying ISO(International Organization for Standardization). This research investigated structural relationship how strategic and operational ISO application level and trust, immersion, collaborative factors in partnership process affect to companies business performance. This research was surveyed with 147 manufacturing companies in South Korea and conducted empirical analysis using Structural equation model. The research hypothesis and model was derived from the basis of existing theory and empirical research, and obtained the following results. Firstly, the strategic ISO level showed positive(+) effect on trust and immersion factor. Second, the operational ISO level showed positive(+) effect on trust and collaborative factor. Third, trust factor in the partnership process showed positive(+) effect on immersion factor. Lastly, collaborative factor in partnership process showed positive(+) effect on companies business performance. Implication for this research is that companies must consider ISO application in establishing partnership and companies require prolonged effort using trust, immersing, collaborative factors into partnership process to improve business performance.

• Journal of the Korea Society of Computer and Information
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• v.16 no.6
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• pp.187-194
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• 2011

The purpose of this study was to analyze the effects of internal marketing on job satisfaction and organizational commitment of secretaries working in IT based companies. Especially, to analyze the effects of internal marketing on secretaries in IT companies, this study has adopted job specialization rather than the comprehensive market point of internal customers. Through the analysis, the following results were obtained: firstly, internal marketing factors such as effectiveness of communication, various compensation systems, and chance of educational training have positive effects on job satisfaction and organizational commitment. Secondly, job satisfaction has no impact on organizational commitment. To be able to satisfy external customers through internal marketing, communication skills has be to improved between the workers in the company, and also various compensation systems and educational training should be provided more extensively. The secretary in the company is considered a vital link between the company and customer service. In this view, the result of this study is expected to provide some managerial strategies to decision maker in the company to establish a way to increase the satisfaction and needs of internal customers in applying internal marketing.

• Culinary science and hospitality research
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• v.19 no.5
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• pp.206-224
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• 2013

The purpose of this study was to examine the formation of customer's repeated use that is real long-term commitment in franchise/chain coffee shops. 457 effective samples were analyzed using PASW 18.0 and AMOS 18.0. The results of the analysis of the relationships between user experience, customer satisfaction, customer commitment and repeated use are as follows. First, it was presented that atmosphere, price fairness and coffee product quality had a positive impact on customer satisfaction. Second, customer satisfaction had a positive impact on customer commitment and repeated use. Finally, there was the mediating effect of continuous commitment between customer satisfaction and repeated use. Based on the results of the above analysis, the managerial implications for increasing repeated use of coffee shops are as follows. First, the strategy for enhancing performance of user experience is to try to improve atmosphere(facilities, ambient/lighting), price fairness, coffee product quality(taste, flavor, temperature). Second, the strategy for forming repeated use is to enhance customer commitment(affective commitment, continuous/normative commitment).