• Title/Summary/Keyword: 몰입전략

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A Study on Supervisor Satisfaction and Work-related Attitudes of Workers: Northern Thailand after the 2008 Global Financial Crisis (관리자 만족이 근로자의 직무관련 태도에 미치는 영향에 관한 연구 : 2008 국제금융위기 후 태국 북부의 근로자를 중심으로)

  • Kim, Byong Shik
    • The Southeast Asian review
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    • v.20 no.3
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    • pp.183-222
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    • 2010
  • 본 연구의 목적은 2008년 후반에 발생한 국제금융위기에 대응하여 조직 개편을 선택한 기업과 그 기업 내의 근로자들 실태 파악을 하는데 있다. 특히 기업구조조정 명목으로 단행된 해고를 모면한 근로자들 (생존자)의 상태를 그들이 지각하는 각 개인의 관리자에 대한 만족도와 그들의 직무관련태도인 직무만족, 조직적 몰입 그리고 이직 의도 간의 관계 관점에서 살피고자 한다. 관리자에 대한 만족도는 근로자들의 직무 관련 태도 변수와 관련되어 사회적 선행변수로 선택되었으며 직무관련태도는 결과변수로 선택하였다. 본 연구를 통해 생존자들의 조직 내 직무관련태도에 관한 이해를 높이는데 필요한 정보를 표출해내어 그들의 실태를 파악하는데 하나의 목적을 두었으며 그들의 관리자와의 사회적 관계가 그들에게 미치는 영향을 파악하는 것이 또 하나의 목적이라 하겠다. 이상과 같은 관계 파악을 통해 얻은 정보로 관련기업이 단기적으로 성공적인 자립을 하여 장기적으로 경쟁력 있는 조직으로 성장할 수 있는 인적자원전략을 제공하는데 2차적인 목적을 두고 있다. 본 연구는 이상과 같은 목적을 달성하고자 그 유의성이 증명된 현존하는 설문을 활용한 조사기법을 채택하여 실증연구를 하였다. 수집한 자료는 SPSS 17.0과 LISREL 8.5을 사용하여 연구모형과 연구의 가설들을 검증하였다. 연구목적을 달성하고자 채택된 가설들은 기존의 문헌연구를 토대로 세워졌다. 연구대상은 태국 북부지역의 대표도시인 치앙마이 내 관광호텔 종사자들로서 외부적으로는 2008년 국제금융위기와 그에 따른 경제침체, 내부적으로는 극심한 정치적 사회적 불안에 의한 관광객의 급감소와 조직의 자구책으로 행해진 조직재구조 차원에서의 해고를 이겨낸 근로자들, 즉 생존자들이었다. 가설검증을 통해 입증된 연구결과에 의하면 1) 근로자들의 관리자에 대한 만족은 그들의 직무만족, 정서적 조직몰입과 지속적 조직몰입에 영향을 미치는 것으로 검증됐다. 2) 근로자들의 관리자에 대한 만족은 그들의 이직의도에는 영향을 미치지 못하는 것으로 검증됐다. 3) 근로자들의 직무만족은 그들의 이직의도에 영향을 미치는 것으로 검증되었다. 4) 근로자들의 조직적 몰입과 이직의도 간의 관계에 있어서는 오직 경제적 성격의 지속적 조직몰입만 영향을 미치는 것으로 검증되었다. 이러한 연구 결과는 기존의 타 연구 결과와 기본적인 맥락은 같게 나왔으나 근로자들의 정서적인 면의 부재는 2008년 후반 당시의 독특한 태국의 사회적, 경제적 그리고 문화적 실태를 보여주는 것이 아닌 가 사료된다. 특히 근로자들이 그들의 직장과의 관계와 관련된 의사결정을 가치가 아닌 경제적인 요소에 의존한다는 결과 그리고 상관인 관리자가 이러한 태도에 전혀 영향력을 미치지 못한다는 결과는 전통적으로 감성적이며 집단주의적인 동양적 문화가 지배하리라고 예상했던 태국에서는 이례적인 결과였다. 그러나 관리자들이 그들의 직무만족 그리고 조직적 몰입에 영향을 주며 직무만족이 이직 의도에 영향을 미친다는 결과와 지속적 조직몰입이 이직의도에 영향을 미친다는 결과는 장기적으로 적극적인 관리자 교육을 통해 근로자들을 조직에 정서적으로도 올바르게 안착시키고 긍정적인 구성원으로 존재하면서 조직에 기여할 수 있는 그들의 역할을 기대할 수 있다고 볼 수도 있다. 이 점은 매우 중요한데 그 이유는 해고를 이겨낸 근로자들은 그 조직이 미래를 짊어지는 마지막 기대변수이기 때문이다.

The Effect of OTT Service Characteristics on Flow, Satisfaction, and Brand Loyalty of MZ Generation Users : Focusing on Netflix Users in South Korea (OTT 서비스의 특성이 MZ세대 이용자의 몰입 및 만족도와 브랜드 충성도에 미치는 영향 - 국내 넷플릭스 이용자를 중심으로)

  • SeonYoung Jhee;Sang-Lin Han
    • Journal of Service Research and Studies
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    • v.12 no.4
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    • pp.30-49
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    • 2022
  • Recently, as the transition to the untact era due to COVID-19 accelerates, non-face-to-face and non-contact practices have become commonplace, and the OTT (Over-The-Top) service market that provides media content such as movies and broadcast programs through the open Internet is largely expanded and it is receiving great attention from the MZ generation, who are familiar with digital devices and environments. In this study, the effects of OTT service characteristics on MZ generation users' flow, satisfaction and brand loyalty were examined, focusing on Netflix users, one of the representative OTT service brands. In order to carry out this study, a total of 216 people who have used the Netflix OTT service platform were empirically verified by using the survey data of those who have used it for analysis. As a result of the analysis, it was found that among the characteristics of OTT service, contents diversity, convenience, and reliability had a positive (+) effect on flow. Also, flow has a positive (+) effect on satisfaction, and satisfaction has a positive (+) effect on brand loyalty. However, among the characteristics of the OTT service, the recommended service did not have a positive (+) effect on the flow, and the flow did not have a direct positive (+) effect on the brand loyalty. Flow had a positive (+) effect on the brand loyalty through satisfaction. Through this study, it is expected that the market revitalization of the OTT service-related industry and the increasing number of OTT service brands will be able to contribute to the establishment of marketing strategies for the MZ generation consumers, and to provide practical implications.

Effect of Dental Hygienists' work environment on organizational commitment: mediating effect of psychological empowerment (치과위생사의 근무환경이 조직몰입에 미치는 영향 : 심리적 임파워먼트 매개효과)

  • Sun-ok Jang;Jun-yeong Kwon
    • Journal of Korean Dental Hygiene Science
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    • v.6 no.2
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    • pp.37-50
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    • 2023
  • Background: The purpose of this study is to verify the impact of dental hygienists' working environment on organizational commitment and the mediating effect of psychological empowerment in the relationship between working environment and organizational commitment. Methods: A survey was conducted on 264 people working as dental hygienists between August 16 and August 23, 2023. The collected data were analyzed using t-test, one-way ANOVA, Pearson correlation analysis, and regression analysis. Results: In the dental hygienist work environment, all three subfactors (safety management system, manager's competency, and support system) had a significant positive(+) correlation between psychological empowerment and organizational commitment. Dental hygienists' work environment was found to have an effect on organizational commitment, and psychological empowerment was found to have a partial mediating effect in the relationship between work environment and organizational commitment. Conclusion: As a way to improve dental hygienists' organizational commitment, it is necessary to develop a strategic human resource management program to create a safe and positive work environment and to form an organizational culture in which managers can recognize the power of members and grant empowerment.

Mediating Effect of Job Involvement and Job Satisfaction on the Relationship between Service Orientation and Turnover Intention of Medical Service Employees (의료관광 서비스 종사자들의 서비스지향성과 이직의도의 관계에서의 직무몰입과 직무만족의 매개효과)

  • Kim, Ji-Young
    • The Journal of the Korea Contents Association
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    • v.15 no.7
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    • pp.330-342
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    • 2015
  • Medical tourism has been regarded as one of the most lucrative tourism sector for many destinations, particularly Asian countries. Medical tourism, combining the very polarized purposes of pleasurable travel and potentially stressful health care services, is an emergent and growing business worldwide. This study empirically examined the mediating effect on the relationship between service orientation and turnover intention of medical tourism employees, sampling nurses. The empirical results demonstrated: 1) service orientation had a direct negative influence on turnover intention; 2) the relationship between service orientation and turnover intention was mediated by job involvement; and 3) the relationship between service orientation and turnover intention was mediated by job satisfaction. These results can contribute to the medical tourism field by managers a valid and reliable indications for developing successful strategies in the medical tourism sector.

The Relationship among Academic Self-Efficacy, Learning Time, Environment Management, Teaching Efficacy, Learning Flow, and Satisfaction of Cyber University Students (사이버대학생의 학업적 자기효능감, 학습시간과 환경관리, 교수실재감, 몰입, 만족도간의 관계 규명)

  • Joo, Young-Ju;Chung, Ae-Kyung;Yi, Sang-Hoi;Kim, Ji-Hyun
    • 전자공학회논문지 IE
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    • v.48 no.4
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    • pp.53-60
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    • 2011
  • The purpose of this study was to examine the relationship among academic self-efficacy, learning time and environment management, teaching efficacy, flow and satisfaction of cyber university students. For this purpose, the 317 students of W cyber university were participated in the web-survey systems for two weeks at the end of the first semester in 2011. The results of this study through multiple regression analysis indicated that academic self-efficacy, learning time and environment management, and teaching efficacy significantly predicted on flow(${\beta}$=.712, p<.05) and satisfaction(${\beta}$=.531, p<.05). In addition to this, flow was used as a significant mediated variable in the relationships among academic self-efficacy, learning time and environment management, teaching efficacy, and satisfaction. Based on these study results, effective management strategies for improving cyber university students' learning achievement and satisfaction were proposed.

A Study on Ethical Climate for Nurse's Engagement and Intend to quit (병원의 윤리풍토가 간호사의 인게이지먼트와 이직의도에 미치는 영향)

  • Ha, Min-Ae;Chang, Young-Chul;Kim, Jin-Wook
    • Management & Information Systems Review
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    • v.34 no.3
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    • pp.1-16
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    • 2015
  • This study holds various implications and usefulness toward nurses as well as hospitals in that the study empirically found out the relations among hospitals' ethical climates, employee engagement (job engagement and organizational engagement) and intention to quit. The study shows that nurses' awareness of principles of responsibilities and benevolent ethical climates impact on enhancing organizational engagement and lowering intention to quit. Internally, employees are encouraged to make decisions accompanying fairness and responsibility and thus, shared values will be created between hospitals and nurses, while it will contribute to create a good image of the hospital to the public. However, it is also revealed that climates deficient in ethics, such as a climate of selfishness, have strong negative influences on workplace attitude of nurses. Therefore, recognizing importance and effectiveness of ethical climates, hospitals should underscore personal ethics of managers and nurses, and should go further to exert strategic efforts on the organizational level to create ethical hospital climates where nurses can naturally take ethical actions.

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The Effects of Authentic Leadership on Employee's In-role Performance in Ppuri Company : Analysis of Moderating Effects between Foreigner and Native (뿌리기업 진정성리더십이 조직원 역할 내 성과에 미치는 영향 : 외국인과 내국인의 조절효과 분석)

  • Shin, Seung-Han;Park, Young-Ju
    • Journal of Digital Convergence
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    • v.17 no.6
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    • pp.93-104
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    • 2019
  • The ppuri industry is growing in technical importance due to the 4th industrial revolution and is growing steadily. However, securing skilled workers is hardly realistic, and foreign workers are increasing. The purpose of this study is to find organizational commitment on for improvement of in-role performance of foreigners and Koreans working in ppuri companies and to find ways to support differentiation through comparison between groups. The subjects of this study were foreigners and Koreans in the ppuri company. Through the survey, 393 valid samples were collected. We use structural equation modeling to verify the research hypotheses, and conducted a survey on the employees of organization with information security policy. The results showed that in the case of foreigners, balanced processing affects in-role performance through organizational commitment. In the case of Koreans, relational transparency, balanced processing, and internalized moral perspectives affect in-role performance through organizational commitment. The results of the analysis suggest a strategic approach to improve the in-role performance of each group.

Influence of Premenstrual Syndrome and Stress Response on Learning Flow in Nursing Students (간호대학생의 월경전증후군과 스트레스반응이 학습몰입도에 미치는 영향)

  • Shim, Chung-sin
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.2
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    • pp.83-91
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    • 2019
  • The purpose of this study was to investigate the relationship among the variables and the influence of premenstrual syndrome and stress response on the learning flow of nursing students. Method : The participants were 162 nursing students in K city, who were surveyed between June 1 and June 10, 2018, using self-report questionnaire. Result: There were positive correlation between premenstrual syndrome of participants and stress response(r=.389, p<.001). There were negative correlation between premenstrual syndrome and learning flow(r=-1.93, p<.014), between stress response and learning flow(r=-.216 p<.001). The variables for learning flow where stress response(${\beta}=-.314$, p<.001) and Psychological change of menstruation(${\beta}=-.358$, p<.001), with a coefficient of determination($R^2$) of 30.3%. The result of this study will be useful in preparing basic date for improvement of the learning flow of the nursing students and it will be necessary to develop educational programs and strategies related with the premenstrual syndrome and stress response disposition.

A Study on the Effecting Factors in IT Worker's Career Change Intentions: Based on the KSA and the Self-efficacy (IT인력의 경력변경의도 영향요인 분석: KSA와 자아효능감을 중심으로)

  • Yoo, Sang-Jin;Lee, Yu-Jin
    • Journal of Korea Society of Industrial Information Systems
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    • v.15 no.5
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    • pp.197-209
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    • 2010
  • The present state of the IT industry show workers with core capability KSA required by the IT industry having a high frequency of leaving for other industries or having the intention of doing so. This is not beneficial for the worker's career as well as the entire IT industry. Therefore, the purpose of this research is to support the development and management of IT human resources by selecting self-efficacy along with core capability KSA as the variables for researching career commitment and career change intentions. The results are as follows. It was found that the technical KSA and behavioral KSA of IT workforce influences self-efficacy. Self-efficacy has a significant effect on career commitment. It was found that managerial KSA has no effect on self-efficacy and career commitment.

The Effects of Live Commerce's Experience Economy Factors on Consumer's Flow, Attitude, and Purchase Intention

  • Na-eun Jung;Hyung-Seok Lee
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.5
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    • pp.55-66
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    • 2024
  • The purpose of this study was to identify the experience factors (4Es) of live commerce that provide differentiated value for consumers based on Pine & Gilmore's experience economy and analyze the relationships between experience factors, flow, attitude, and purchase intention. This study conducted an online survey to collect live commerce user responses and employed a path analysis to test the research hypotheses, using Smart PLS 4.0. The results of the study were as follows: 1) all experience factors had significant effects on flow, 2) both entertainment experience and educational experience had significant effects on attitude, while esthetic experience and escapist experience did not have significant effects on attitude, 3) flow had a significant effect on attitude and purchase intention respectively, and 4) attitude had a significant effect on purchase intention. The findings of the study are expected to provide the implications for further research and marketing strategies grounded on the understanding of the experience factors in live commerce.