• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.365-372
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• 2009

Brand equity of a tourist destination play a significant role in selecting a tourist destination because it is highly associated with its competitiveness. Nevertheless, a few research related to brand equity of a tourist destination has been conducted. Therefore, this study particularly focuses on the conceptualization work and deriving elements of brand equity of a tourist destination. One of the major research findings is that brand equity of a tourist destination comprises four elements including brand name awareness, perceived quality, brand associations and brand loyalty. In particular, brand loyalty turns out to be affected by other elements of brand equity, which verifies the hierarchy of effect among the elements of brand equity.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.472-485
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• 2011

The purpose of this study is to look through consumer perception and image positioning, present the thoughts over the competitive strength and make better the efficiency of long-term communication strategy. It is analyzed that consumers realized differentiated value choice on seasonal destination for honeymoon. MDS is applied to provide the marketers with the framework to develop marketing strategy for destination positioned in the mind of consumer and make products efficient to create and keep the desirable position. The data was collected from the honeymooner who have planned to travel or have experienced traveled 7 different types of honeymoon destinations(Guam/Saipan, Australia/New Zealand, China, Japan, Hawaii, Thailand and Europe). It is hoped that these results will be useful for tourism and organizer to develop marketing strategy for products.

• Journal of Agricultural Extension & Community Development
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• v.22 no.2
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• pp.135-144
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• 2015

Competitiveness has been associated in the tourism literature as a crucial factor for the success of tourist destinations. This study is to develop indicators that measure destination competitiveness of rural tourism townships in Korea. It was conducted via a Delphi technique and the analytical hierarchy process method. After four rounds of discussions, the panel members reached consensus on a set of 27 indicators with three dimensions which are attractor (resource, infrastructure, and tourism products), assistance (tourism business assistance and value-added processing assistance), and planning and management (planning for development, capacity for management). This set of destination competitiveness indicators can serve as a starting point for devising a set of indicators at the local level in order to be useful rural tourism sector manager and administrators. The selected indicators are measurable, demand driven and practical to show the real performance in rural destination.

• Journal of Distribution Research
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• v.4 no.3
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• pp.1-22
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• 2000

Many foreign freight forwarders make inroads into domestic markets. Korean freight forwarders are not competitive on th domestic logistics area because of higher customer services by foreign freight forwarders in Korea. The purpose of this research is to analyze degree of satisfaction on customer services attributes of freight forwarders in Korea, and to strengthen the competitiveness of customer services by Korea freight forwarders in contrast to foreign investment freight forwarders in Korea. The results of the research could be summarized as follows.: When freight forwarders are selected, the most important customer service attributes have been ranked in order with 'the accuracy management of shipping order' , the reasonable offers of freight rate' and 'the quick arrangement of vessels' when freight forwarders are selected.

• Journal of Korean Society of Transportation
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• v.33 no.2
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• pp.145-158
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• 2015

A network connectivity has been regarded as a key element to strengthen a business competitive power in the aviation industry, so many airport authorities try to attract the new airlines and scheme out new air routes. With this trend, a study for an induced travel demand estimation methodology is needed. This study introduces a demand estimation method, especially for a new air route to a promising destination. With the results of previous studies, the derived demand is classified into four types - Local, Beyond, Behind and Bridge. The explanatory variables are established for each type of demand and the main independent variables are composed of distance, ratio of detour, and relative capacity compared with other airports. The equations using such variables and statistically significant coefficients are suggested as the model to make an estimation of derived demand for a new route. Therefore this study will be expected to take an initial step for all related parties to be involved more deeply into developing new air routes to enhance network connectivity.

• International Commerce and Information Review
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• v.16 no.3
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• pp.307-329
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• 2014

Medical tourism involves patients intentionally leaving their home country to access non-emergency health care services abroad. Growth in the popularity of this practice has resulted in a significant amount of attention being given to it from researchers, policy-makers, and the media. Yet, there has been little effort to systematically synthesize what is known about the effects of this phenomenon and key choice factors. This study seeks to figure out, using conjoint analysis, what factors Chinese medical tourists place importance on maximizing utility when selecting their destination and propose selection attributes that can lure medical tourists to Korea. Results showed that, of destination attributes, medical technology competitiveness proved be the most important and of lower levels, international accreditation proved to have the highest utility. This article presents the findings of valuable insights to medical institutions, travel agencies and related firms in their marketing activities.

• The Journal of the Korea Contents Association
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• v.10 no.10
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• pp.398-407
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• 2010

The purpose of this study is to explain the neighborhood region "gimpo northwest area" connection development make use of a core tourist area "kanghwado" of visitor behavior characteristics. this is a foundation data for research of kanghwado behavior characteristics. For this research, the description of the current study were as follows. First kanghwado revisitors of high potentialities visit gimpo northwest area. so its demanded same or different attraction development and make an target marketing from kanghwado revisitors. Second the gimpo northwest keep the accent on development history and experience education of housewives families. Third publicity board parking area and infrastructure is demanded on the 48th street. Forth Han river and Imjin river meeting point gimpo north area, each other kanghwado gimpo west put opposite Yeomha river there can see point the west sea. therefore we need waterside attraction.

• Journal of Korean Society of Transportation
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• v.25 no.5
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• pp.125-133
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• 2007

Through open-sky policy, USA and European selected market principle of multiuser. However, in Asian case, major airlines monopolize airports. It is purpose that analyzes fare competition of Asian Hub Airport and the position of Incheon airport in Asia. Passengers required longer time and distance to go to the destination because direct flights decreases. But passengers increased in airport every year. Because of routes that decrease, airlines provide more services of flights. So airlines prefer to Hub Airports. As a result, both passengers and airlines are profitable by various routs and the increased frequency. On the assumption that distance and fare are related, the final formula is as following that defined the air fare from hub(H) to destination(Z) by logarithm. Analysis showed that log Rdist is not 1 but 0.08. As distance increases, fare doesn't increase. If distance from hub to destination airports is longer, Log dist_HZ is negative. It is that fare decreases from origin to destination via hub or that fare increases from hub to destination. HHI_HZ and HHI_AZ are negative. It means that if the degree of monopolization of hub and origin airports is lager, fare decreases from origin to destination via hub. Or fare increases from hub to destination. And it compares the Incheon airport with the other Asian hub airports and it examines the competitive fare by market division. As compared with the Incheon airport, Singapore, Beijing and Narita airports are higher fares. They compete with the other ones by Asian hub airports. But Hong Kong and Taipei airports must have more passengers through fare competition yet.

• Journal of Korean Society of Transportation
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• v.23 no.2
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• pp.51-60
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• 2005

Rail-road intermodal freight transport is a transoortation system that rail and road transport are utilized between origins and destinations. The roles of road(truck) in rail-road intermodal freight transport are pick-up and delivery that are keys parts of total transportation process. The objective of this study is to develop and evaluate the pick-up and delivery strategies for container trucks in order to increase their productivity. Two different strategies are developed : One is aimed for minimizing the total traveling distance of container and the other is to reduce the waiting time at client site. The comparative studies are performed on the actual network of Paris metropolitan. The simulation analysis shows that the proposed strategies are quite efficient in various performance measures.

• International Area Studies Review
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• v.21 no.4
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• pp.195-222
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• 2017

This exploratory study analyses the factors, sources and effects of the regional competitive advantage of Jeju Island in Korea in global competition era. The competitive advantage of Jeju Province is analysed with the triple diamond model based on Porter's model for the competitive advantage of nations. The competitive advantage factors of Jeju Province are measured through the competitive advantage of the hospitality industry, which is one of the major industries of Jeju Island. These factors include outstanding natural landscape, domestic hospitality industry workforce, social overhead capital, massive domestic and international tourists, growth of related industries such as duty free shops and casinos, and coincidences such as Jeju Olle trail construction and Chinese government's international travel approval. Since these factors are based on local, domestic and international management resources, this study suggests that obtaining such resources is critical among Jeju hospitality industry in gaining the competitive advantage. Although the competitive advantage of Jeju hospitality industry is increasing, the organic connections with the regional economy are required for improvements on Jeju residents' quality of life. This study examines the factors and origins of competitive advantages on a regional level instead of a national level, and further investigates how the characters and origins of these factors affect the local economy. The results suggest that the triple diamond model is suitable for evaluating the regional competitive advantages.