• Journal of Digital Convergence
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• v.17 no.12
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• pp.171-179
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• 2019

This study was to identify the influence of knowledge acquisition on creativity in an organization. We selected the learning orientation among variables related to the acquisition of knowledge and analyzed the moderating effects of motivation in the mediating process of learning orientation, professional knowledge, creative thinking ability, and the relationship between them. To this end, a research model and hypothesis were established through literature studies, and 296 questionnaires were distributed and collected from Daegu and Gyeongbuk to test hypotheses. As a result of the verification through hierarchical regression analysis, it was confirmed that learning orientation has a positive effect on creative thinking skill, and expertise has a mediating effect. And in this mediation relationship, the moderating effect of motivation was confirmed. These findings are suggestive by checking the relationship between the elements in the expression of creativity in detail and identifying the influence of learning orientation. It will be able to provide guidelines for organizational management by explaining the process of creativity through the development of knowledge.

• Journal of Service Research and Studies
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• v.4 no.1
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• pp.21-35
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• 2014

Many people have a social network service (SNS) by utilizing a variety of community activities, information sharing, and the creation of social networking. In terms of marketing academics view social networks between businesses and consumers in the new communication strategy, a new way to make them in terms of marketing a new business opportunity. That is, they are actively engaged in the various marketing activities targeting customers using SNS. According to H. A. Simon's needle theory, it is efficient to make a decision within the bounded rationality due to the difficulty of collecting data in decision-making as well as the inability to collect all information because of limited time and money. If the information or the informant can be trusted, the customers would be able to make a quick decision and get higher satisfaction from it. Therefore, this study examines and thereby empirically demonstrates what role customers' trust plays in a company's marketing using SNS by exploring how trust condition works in the mediated model and, theoretically, intends to introduce an empirical methodology on more strictly mediated moderating effects and, in practice, revisit the role of trust on direct and indirect effect the SNS's Information quality has on the performance variables such as customer satisfaction and loyalty. This study thereby aims to provide a strategic tool for the companies that plan to use the SNS in developing marketing strategies.

• Journal of Service Research and Studies
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• v.3 no.1
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• pp.17-31
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• 2013

With the advent of smart phones, there are increasing demands from customers to connect to the social media services at any time and at any place without restraint. As a result, many foreign companies have lately been able to pursue two-way communication with customers through social media which has enabled them to see the reaction and the needs of customers immediately and respond timely. That is, they are actively engaged in the various marketing activities targeting customers using SNS. According to H. A. Simon's needle theory, it is efficient to make a decision within the bounded rationality due to the difficulty of collecting data in decision-making as well as the inability to collect all information because of limited time and money. If the information or the informant can be trusted, the customers would be able to make a quick decision and get higher satisfaction from it. Therefore, this study examines and thereby empirically demonstrates what role customers' trust plays in a company's marketing using SNS by exploring how trust condition works in the mediated model and, theoretically, intends to introduce an empirical methodology on more strictly mediated moderating effects and, in practice, revisit the role of trust on direct and indirect effect the SNS's quality has on the performance variables such as customer satisfaction and loyalty. This study thereby aims to provide a strategic tool for the companies that plan to use the SNS in developing marketing strategies.

• Korean Journal of Play Therapy
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• v.21 no.4
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• pp.473-489
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• 2018

The aim of this study is to examine the mediating effects of the social support and ego-resilience of adolescent counselors on the relationship between their job stress and burnout. The subjects of this research exercise comprised 250 adolescent counselors. Data were analyzed by means of Pearson's correlation and by structural equation modeling. The results were as follows. First, there was a positive correlation between job stress and burnout, and job stress had a negative correlation with social support and ego-resilience of the adolescent counselors. Moreover, social support and ego-resilience had a negative correlation with burnout. Second, social support did not have any direct impact on relieving burnout yet affected it in an indirect way through ego-resilience. Ego-resilience exerted both direct and indirect influence on reducing burnout. Therefore, it was found that the ego-resilience of the adolescent counselors was bound up with their job stress and there by exercised a significant influence on burnout. The findings of the study illustrated that as for the relationships among the job stress, social support, ego-resilience and burnout of the adolescent counselors, ego-resilience was a crucial variable in preventing burnout. This study is of significance in that it provided theoretical data which can be used when developing programs designed to prevent burnout in adolescent counselors.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.6
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• pp.81-94
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• 2020

Based on innovative technologies and new start-up ideas, startups have been actively researched on the entrepreneurship needed to strengthen the organization's capabilities and generate results in the start-up process. This study studied the entrepreneurial orientation on the performance of startups in the Philippines and the financial and non-financial performance of enterprises. This study carried out not only the entrepreneurial orientation to the performance of Filipino startups but also the role of social capital as parameters in the performance of enterprises. The empirical research was completed for 93 Philippine startups and the suitability of the research model was evaluated with a PLS-based structural equation model. The results of the study first confirmed that the enterprise orientation of Philippine startups has a positive impact on both financial and non-financial performance of the enterprises. Second, the entrepreneurial orientation of Philippine startups has been shown to have a positive effect on both the structural, cognitive and relational dimensions of social capital. Third, it was found that the relevant dimensions of social capital mediated both the corporate orientation and the relationship between the financial and non-financial performance of the entity. Entrepreneurial orientation has been confirmed to be directly or indirectly affecting the performance of startups through social capital. These findings reaffirmed that entrepreneurial orientation is still a valid important factor in developing countries as well as in countries such as Korea and the United States. Based on this study, we have identified the need for research from a more integrated perspective, such as the concept of strategic orientation. Finally, practical implications were presented to reflect the findings analyzed.

• Journal of Service Research and Studies
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• v.13 no.3
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• pp.20-38
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• 2023

Recently, car sharing has shown the most remarkable growth among sharing economy services. In the process of analyzing the intention to reuse the car sharing service, this study tried to reflect the unique characteristics of the service, which consists of non-face-to-face self-service, such as reservation, approval, handover, inspection, and return of the vehicle. Specifically, in addition to the perceived benefits and the perceived risks, we considered 'information quality' as a platform characteristic and 'self-efficacy' as a personal characteristic. To collect data, an online survey was conducted on adults with experience in car sharing, and a total of 320 responses were used for analysis. As a result of analyzing the structural equation model, it was found that information quality and self-efficacy increased the perceived benefits of services, and the higher the information quality, the higher the self-efficacy. On the other hand, the role of information quality and self-efficacy in lowering perceived risks was insignificant, and the intention to reuse services was more affected by perceived benefits than perceived risks. As a result of further analysis using Process Macro, it was found that the effect of self-efficacy on reuse intention was mediated by perceived benefits. It was analyzed that the indirect effects of information quality on reuse intention through perceived benefits or self-efficacy were all significant. These results suggest that providing timely, sufficient, and easy-to-understand information required by users on the platform improves self-efficacy and increases service reuse intention. In order to increase the number of service users, it is important for service providers not only to provide promotional activities such as offering attractive prices, but also to provide high-quality information so that users can use it more easily.

• Korean Journal of Social Welfare Studies
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• v.42 no.3
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• pp.329-353
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• 2011

Adolescence is the important period of experiencing primary social relations through family relations. Adolescent of grandparent-grandchildren family who are provided social welfare service, however, causes many psychological and social problems on account of the negative family relationship, so it is needed resilience in order to recover from those circumstances through easing their negative family relations. This study set self esteem, empathy and internal·external locus control as parameters in order to know how negative family relations of grandparent-grandchildren family could influence the resilience of adolescent, then tried to reveal the entire and synthetic causal relationship in paths of them. For this, we analyzed 492 cases of grandparent-grandchildren family adolescent, which had negative family relations. In this process, we used Amos 19.0, analyzed interrelation and path, and examined significance of type and statistical significance in direct-indirect effect between paths. As the analysis result, we proposed that the development of social welfare program and use of it centered on self-esteem, empathy and internal-external control to the family relations of grandparent-grandchildren family adolescents was a practical approaching task of social welfare for them.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.3
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• pp.41-51
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• 2024

This study aimed to analyze the effects of ESG management activities of auto parts manufacturers on organizational trust, organizational immersion, and job satisfaction, and to examine the intermediate effects of organizational trust and organizational immersion between ESG management activities and job satisfaction. Research models and hypotheses were established by referring to the theoretical background and empirical analysis of the preceding studies, and 221 questionnaires were secured for members of Busan and Gyeongnam-based auto parts manufacturers C, E, G, and S for empirical analysis. The results of the study are as follows. First, energy saving, regional cluster construction, and compliance ethics management were statistically significant in identifying the relationship between ESG management activities and organizational trust. Second, in the analysis of the impact of ESG management activities on organizational immersion, compliance ethics management showed significant results (+). Third, the analysis of the relationship between organizational trust and job satisfaction showed a significant result of affection (+). Fourth, organizational immersion has been analyzed to have an effect on Jung (+) that is significant for job satisfaction. Finally, the analysis of the parameters of organizational trust and organizational immersion showed that both variables had a medium effect. In conclusion, it was an opportunity for auto parts makers to recognize that they can increase their members' job satisfaction by making efforts to increase trust and immersion in the organization through ESG activities.

• Journal of Global Scholars of Marketing Science
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• v.10
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• pp.111-137
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• 2002

The purpose of the current study was to examined the effect of the perceived membership and social support on the members' identification in online community. The sample consisted of 189 college students in pusan, korea. The results of the study were as follows. First, the effects of perceived memberships on the online community members' identification was influenced significantly. Second, perceived social support was found to be significantly influenced on the online community members' identification. Third, community members' identification in the online was found to be significantly influenced on relationship-oriented behavior. Finally, perceived membership and social support was found to be significantly influenced on relationship-oriented behavior mediating community identification.

• Informatization Policy
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• v.18 no.2
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• pp.23-48
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• 2011

This empirical study is on the factors that influence college students'intention of using online communities by focusing on the social influence, online community identification and attitude toward using online community, and the perceived usefulness. The results of this study are as follows. First, the most popular online community site is Cyworld, and was found to provide additional services like cafes, blogs, facebook, etc. Second, the social influence in the proposed model has been classified as a subjective norm, perceived usefulness of social influence has been identified as a significant variable, and online community identification of subjective norm was significant. Third, the model configuration in a path relationship between the variables, the indirect effect of online community identification and perceived usefulness affect usage intention of online communities was larger than a direct effect. Therefore, in order to increase the usage intention of online communities, online community identification and perceived usefulness, as well as by attitude toward using online community need to be considered as ways to improve were identified.