• Proceedings of the Korea Information Processing Society Conference
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• 2013.11a
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• pp.1169-1172
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• 2013

모바일 단말기들이 기술적으로 발달하면서 모바일 앱 시장도 급속도로 성장하고 있다. 모바일 앱중에서도 메신저, 커뮤니케이션 앱들의 시장 점유율이 현저하게 높은 실정인데 반해 해당 앱들에 서 사용되는 비속어, 은어에 대한 제제는 전무하다. 현재 정부차원에서도 모바일 앱에서 행해지는 무분별한 언어폭력에 대한 조치를 취하려는 모습을 보인다는 것을 볼 때 메신저, 커뮤니케이션 모바일 앱에서 사용될 필터링 시스템은 선택이 아닌 필수라고 볼 수 있다. 따라서 이 논문에서는 안드로이드 플랫폼 기반 모바일 앱에서 SQLite를 활용한 앱의 내부 DB를 분석하여 비속어와 같은 특정 카테고리의 단어 사용빈도가 일정횟수 이상이 되면 사용자에게 경고 메시지를 보내주는 시스템을 제안한다.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.12 no.8
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• pp.1441-1447
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• 2008

It is possible to transfer huge data in mobile device by advancing mobile technology, and so in this base, various services are offered. Especially, E-commerce service is offering on mobile environment, and this service is based on XML(eXtensible Markup Language) Signature. XML Signature assure that process integrity, message authentication, and/or signer authentication. And WIPI(Wireless Internet Protocol for Interoperability) that is mobile internet integration platform was proposed to integrate mobile device platform. However, because WIPI transmits and exchanges message by tort of XML base, encryption of XML document and necessity of XML signature are increasing because of weakness of security. Therefor in this paper, Encryption and XML signature module of XML document that satisfy standard requirement in WIPI platform base design and implementation. System that was proposed in this paper used standard encryption and XML signature algorithm and supports safe encryption and XML signature through doing security simulation applied various algorithm for XML document of mobile environment.

• Journal of the Korea Society of Computer and Information
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• v.14 no.10
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• pp.123-131
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• 2009

In this paper, we design ZigBee RF based framework for mobile web service on collected data by sensor node and transmitting data to data base by sensor network and remote sensing server through wireless connection. The proposed system is an integrated platform of sensor network for the sensor management and providing SOA based sensor web access. This paper combines SOA technology with sensor network. composes sensor node as web view, and provides high capability. extensiveness, reliability, and usability to the user who accesses to sensor web. The mobile message conversion module, SOAP message processing module. WSDL message generator, and mobile web service module is embodied for improving the capacity of the framework. The capacity evaluation of local wireless communication system which is proposed in this paper is analyzed through NS-2 simulation.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.11a
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• pp.1466-1469
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• 2011

최근 1년 사이에 급격하게 증가한 스마트폰의 보급률과 그 기반의 서비스 중 많은 인기를 끌고 있는 분야의 하나가 소셜네트워크서비스(SNS)이다. 본 논문에서는 사용자들의 생각을 자유롭게 등록하고 의견을 나누는 토론을 바탕으로 서로 공감하는 의견을 많이 내주는 사람들 사이에 관계를 형성할 수 있도록 해주는 모바일 SNS 시스템에 대해 논하고자 한다. 토론 커뮤니티 기능, 친구 관리 기능, 개인 마이크로 블로그 기능, 메시지함 기능, 친구 분석 및 추천, 토론 의견 알림 서비스를 서버와 스마트폰 기반으로 시스템이 구성되어 있다. 본 모바일 SNS는 안드로이드 플랫폼을 기반으로 제공되는 프레임워크의 장점들을 이용하여 각 기능들을 제공하도록 구현하였다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.4
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• pp.49-56
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• 2013

KakaoTalk, a Korean mobile instant messenger service launched by KAKAO Inc., has grown remarkably popular in a short period of time, with its number of subscribers exceeding 100 million as of July 2013. Today, KakaoTalk is an everyday communication tool among most Korean mobile users. Although KAKAO has been the subject of many business and consumer studies, the KakaoTalk platform strategy has not been studied thoroughly. In this study, we analyze its platform strategy through the lens of several widely utilized frameworks such as Platform Leadership (Gawer & Cusumano 2002, 2008), Winner-take-all dynamics (Eisenmann et al. 2006), and Open Service Innovation (Chesbrough 2011). Our results show that Eisenmann et al (2006)'s "Winner-Take-All" platform best explains how KakaoTalk dominated its rivals, Mypeople by Daum Communications and Line by Naver Corporation. In surpassing its rivals, KAKAO delivered a solution to the 'essential problem' that mobile social communication should be upgraded from mobile companies' paid "Short Message Service" (SMS). By doing so, KakaoTalk fulfilled the first requirement of Gawer & Cusumano (2008)'s "Coring" strategy, which explains how a new platform is created. KakaoTalk also satisfied the second requirement of "Coring" by providing economic incentives for KakaoTalk members to interact through its Games and Items store. Actively accepting its customers' ideas and upgrading its services, KAKAO reinforced its platform leadership to its customers and put Chesbrough (2011)'s "Outside In - Open Service" innovation strategy into practice.

• Journal of Digital Convergence
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• v.11 no.8
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• pp.367-373
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• 2013

Mobile SNS is a new paradigm of the communication. These days, mobile services communicate with server by client applications. TALK or PUSH provide services using TCP/IP software in operation system through massage or data by socket. Thus, SNS and mobile convergence are necessary and new service is constructed using platform of SNS. In this paper, we design and implement TALK and PUSH services between clients by location based SNS using the socket type.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.5
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• pp.137-142
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• 2016

A two-step open system(TOS) was proposed to relay between a healing platform and a repository of personal health documents. TOS was designed by taking into consideration the pubsub service based on large scale connections to monitor a provider's access/request process for health documents in real time. TOS, however, uses WebSocket as a communication protocol in case of pubsub. Given the operational environment of low quality wireless networks for mobile devices that are user terminals in a healing platform, there is a need to add a messaging protocol to support QoS as well as a transmission protocol. As a light messaging protocol optimized for mobile devices, MQTT defines reliable messaging QoS to consider a wireless network situation of low speed/low quality. This study designed an MQTT protocol-based message broker to support QoS in case of large scale connections and pubsub by taking into consideration mobile devices that are user terminals in a healing platform. After designing a model between TOS and MQTT message broker, the study implemented a prototype based on the proposed design and compared it with its counterparts from previous studies based on the performance indicators in a load-test with the MQTT client tool.

• Proceedings of the Korea Information Processing Society Conference
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• 2017.04a
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• pp.336-339
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• 2017

스마트폰 서드 파티 애플리케이션에 대한 포렌식 분석은 최근 수 년 간 탐구되어야 할 새로운 영역으로 떠올랐다. 현재 스마트폰 시장은 그 규모를 측정하는 것이 무의미할 만큼 커졌으며 각 스마트폰 플랫폼의 앱(App)마켓에는 셀 수 없이 많은 서드 파티 애플리케이션이 존재한다. 모바일 포렌식 소프트웨어 도구들은 일반적으로 연락처, 문자메시지, 통화기록 등의 전형적인 데이터를 수집한다. 이러한 도구들은 서드 파티 애플리케이션이 기기 내부에 저장하는 정보들을 간과하기 쉽다. 여러 제조사 중, 애플사의 모바일 기기에 설치된 많은 서드 파티 애플리케이션은 수사에 도움이 되는 많은 정보와 관련있는 디지털 증거를 남긴다. 이런 잠재적 증거들은 기기 내부에 저장되기도 하며, 비교적 손쉬운 방법으로 법정에 제출 가능하다. 스마트폰으로 이루어지는 많은 활동은 상당 부분 서드 파티 애플리케이션으로 이루어지며, 사이버 범죄 사건의 중심에 스마트폰이 있다면 서드 파티 애플리케이션 분석을 통한 핵심 증거 획득이 사건을 해결할 가능성이 높아진다. 본 논문에서는 스마트폰에서 널리 쓰이고 있는 소셜네트워크 애플리케이션인 '인스타그램(Instagram)'에서 행해진 포렌식 분석에 초점을 맞추고, 기기는 전 세계 적으로 가장 사용자 점유율이 높은 스마트폰인 아이폰에서 이루어졌다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2019.06a
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• pp.305-308
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• 2019

최근 네트워크 기술이 발달함에 따라 실시간 스트리밍 서비스의 사용이 증가하고 있다. 이에 따라, 스트리밍에 있어 복잡성 및 대기시간 등의 문제점을 해결하고자 공통 미디어 포맷에 관한 연구가 진행되고 있다. 또한, 통신망을 활용한 고품질 AV(Audio-Video) 콘텐츠 전송이 가능해짐에 따라, 국내 UHD(Ultra High Definition) 방송 전송 표준은 방송망과 통신망을 활용한 하이브리드 서비스 규격을 제정하였다. 하이브리드 서비스는 통신망을 활용함에 따라, 방송망 관련 부가 데이터 및 사용자 맞춤형 콘텐츠 제공과 같은 다양한 서비스가 가능하게 되었다. 본 논문에서는 국내 지상파 UHD 전송 표준인 MMT(MPEG Media Transport)와 모바일 망에 특화된 기능을 제공하기 위해 제안된 Mobile MMT의 시그널링 메시지를 활용한 콘텐츠 삽입 기술을 제안한다. 또한, 이종망 환경에서 콘텐츠 삽입 기술 시스템 모델 및 서비스 시나리오를 제안하고, 제안한 시스템 모델 기반의 검증플랫폼을 통해 제안 기술의 타당성을 확인한다.

• Journal of Intelligence and Information Systems
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• v.24 no.2
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• pp.37-57
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• 2018

With the spread of smart phones, interest in mobile media is on the increase as useful media recently. Mobile media is assessed as having differentiated advantages from existing media in that not only can they provide consumers with desired information anytime and anywhere but also real-time interaction is possible in them. So far, studies on mobile advertising were mostly researches analyzing satisfaction with, and acceptance of, mobile advertising based on survey, researches focusing on the factors affecting acceptance of mobile advertising messages and researches verifying the effect of mobile advertising on brand recall, advertising attitude and brand attitude through experiments. Most of the domestic mobile advertising studies related to advertisement effect and advertisement attitude have been conducted through experiments and surveys. The advertising effectiveness measure of the mobile ad used the attitude of the advertisement, purchase intention, etc. To date, there have been few studies on the effects of mobile advertising on actual advertising data to prove the characteristics of the advertising platform and to prove the relationship between the factors influencing the advertising effect and the factors. In order to explore advertising effect of mobile advertising platform currently commercialized, this study defined advertising characteristics and media characteristics from the perspective of advertiser, advertising platform and publisher and analyzed the influence of each characteristic on advertising effect. As the advertisement characteristics, we classified advertisement format classified by bar type and floating type, and advertisement material classified by image and text. We defined advertisement characteristics of advertisement platform as Hedonic and Utilitarian media characteristics. As a dependent variable, we use CTR, which is the ratio of response (click) to ad exposure. The theoretical background and the analysis of the mobile advertising business, the hypothesis that the advertisement effect is different according to the advertisement specification, the advertisement material, In the ad standard, bar ads are classified as static framing, Floating ads can be categorized as dynamic framing, and the hypothetical definition of floating advertisements, which are high-profile dynamic framing ads, is highly responsive. In advertising, images with high salience are defined to have higher ad response than text. In the media characteristics classified as practical / hedonic type, it is defined that the hedonic type media has a more relaxed tendency than the practical media, and there is a high possibility of receiving various information because there is no clear target. In addition, image material and hedonic media are defined to be highly effective in the interaction between advertisement specification and advertisement material, advertisement specifications and media characteristics, and advertisement material and media characteristics. As the result of regression analysis on each characteristic, material standard, which is a characteristic of mobile advertisement, and media characteristics separated into 'Hedonic' and 'Utilitarian' had significant influence on advertisement effect and mutual interaction effect was also confirmed. In the mobile advertising standard, the advertising effect of the floating advertisement is higher than that of the bar advertisement, Floating ads were more effective than text ads for image ads. In addition, it was confirmed that the advertising effect is higher in the practical media than the hedonic media. The research was carried out with the big data collected from the mobile advertising platform, and it was possible to grasp the advertising effect of the measure index standard which is used in the practical work which could not be grasped in the previous research. In other words, the study was conducted using the CTR, which is a measure of the effectiveness of the advertisement used in the online advertisement and the mobile advertisement, which are not dependent on the attitude of the ad, the attitude of the brand, and the purchase intention. This study suggests that CTR is used as a dependent variable of advertising effect based on actual data of mobile ad platform accumulated over a long period of time. The results of this study is expected to contribute to establishment of optimum advertisement strategy such as creation of advertising materials and planning of media which suit advertised products at the time of mobile advertisement.