• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1771-1781
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• 2008

The purpose of this study was to classify the casual image by clothing design elements. This research was done by survey method with 30 kinds of casual image photos selected in fashion magazines. The data was analyzed by Reliability Analysis, Factor Analysis, ANOVA, Duncan's test and MDS. The results of this study are as follows: 1. Casual image was classified by 6 factors. Those were classic-casual, modern-casual, romantic-casual, vintage-casual, sexy-casual and active-casual images. 2. Classic-casual image was well-expressed by A silhouette, fit, chromatic and chromatic color coordinations and hard texture. Modern-casual image was well-expressed by H silhouette, fit and achromatic and achromatic color coordinations. Romantic-casual image was well-expressed by A silhouette, fit and soft texture. Vintage-casual image was well-expressed by H silhouette, combination apparel-fit, chromatic and chromatic color coordinations and fade-out texture. Sexy-casual image was well-expressed by fitted silhouette, tight apparel-fit and combination texture. 3. Casual image was positioned into mostly dynamic and modern on image scale.

• Journal of the Korean Society of Costume
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• v.51 no.6
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• pp.85-99
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• 2001

본 연구에서는 유니섹스 영 캐주얼웨어의 국내브랜드를 중심으로 고찰한 후 그 디자인 특성에 대해 살펴보고 한 시대의 패션현상을 규명하고자 하는데 그 목적이 있다. 연구방법은 국내 패션시장의 유니섹스 영 캐주얼웨어에 대한 디자인 특성을 살펴보기 위해 신세대의 하위문화와 국내브랜드 시장조사를 통한 유니섹스 영 캐주얼웨어의 동향에 대한 일반적 고찰을 한 후 영 캐주얼웨어의 브랜드를 디자인의 차이에 따라 분류하고, 그 디자인 특성을 컬러, 소재, 스타일, 아이템별로 구분하여 분석하였다. '00 S/S, '00 F/W의 유니섹스 영 캐주얼웨어 브랜드를 중심으로 고찰해 보고자 패션 정보잡지와 인터넷의 패션사이트를 검색하였다. 유니섹스 영 캐주얼웨어의 브랜드별 시장조사를 통한 그 결과는 다음과 같다. 1. 영상매체, 대중음악. 스포츠, 스타문화로 나타난 신세대의 하위문화는 탈중심성, 탈국경화, 의미의 해체 등의 포스트모던적 문화현상이며. 유니섹스 영 캐주얼웨어는 자유와 개성을 추구하는 신세대의 라이프 스타일을 잘 반영한 하위문화의 복식양식으로서 현대 패션에 영향을 미치고 있다. 2. 기성복업체는 신세대가 가지고 있는 새로운 욕구와 감성을 겨냥한 브랜드를 개발하고 판매촉진을 위해 전력을 다하는 과정에서 신세대의 하위문화를 반영한 유니섹스 영 캐주얼웨어의 일반적인 복식양식을 형성하였다. 3. 국내시장의 유니섹스 영 캐주얼웨어는 디자인 특성에 따라 컴포터블 캐주얼웨어, 스포츠 캐주얼웨어, 힙합 캐주얼웨어로 구분된다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.11a
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• pp.15-18
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• 2001

98가지 감성 형용사를 수집하여 176명의 남녀대학생을 대상으로 SD법에 의해 선호도를 조사한 결과, 선호감성어휘는 '로맨틱, 센수얼, 캐주얼, 클래식, 캐릭터, 프린스, 심플, 복고풍, 모던, 수공예, 테크노' 등으로 요약되었는데 이를 바탕으로 군집분석을 시행하여 선호 감성을 유형화시켰다. 남녀대학생이 선호감성은 크게 10가지의 유형으로 나타났는데, 대부분의 대학생들이 '캐주얼파였으나(32.4％), 이는 구체적으로 '비장식개성캐주얼파, 역동쿨개성캐주얼파'였으며, 다음으로는 '단순내추럴파'가 17.3％였다. 이후 '클래식파(9.2％-수공예로맨틱클래식파, 획일적클래식파', '비표현파(8.7％)', '호화개성복고파(6.4％)', '민족감성선호파(4.6％)' 등이 있었다. 대학생을 집단들은 크게 두 개의 선호 감성축(정적-동적, 경량-중량)을 중심으로 가시적으로 그룹화 될 수 있었다.

• Science of Emotion and Sensibility
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• v.5 no.1
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• pp.9-16
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• 2002

This study was designed to cluster the preferred sensibilities of college students, and to distinguish the most preferred sensibility according to gender and their inter-subject differences. 98 of sensibility adjectives were composed into questionnaire with SD method and the data of 176 students were analyzed in ANOVA, Cluster and Correspondence analysis using SAS package. College students were divided into 10-sensibility clusters: the Casual(no-decoration casual, cool-dynamic casual and elaborate-clean casual), the Romantic Modem, the Simple Natural, the Classic(craft-romantic classic and monotonous classic), the Expressionless, the Gorgeous, and the Traditional Folklore. The adjectives and the sensibility clusters of students were visualized together into 2-D with two axis of static vs. dynamic and light vs. heavy.

• Science of Emotion and Sensibility
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• v.14 no.1
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• pp.127-136
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• 2011

The objectives of this study were to investigate the effects of color characteristics on tactile sensation / sensibility image of silk fabrics and to provide prediction models for their tactile sensation/sensibility image by both mechanical properties and color characteristics. As results, some of tactile sensation/sensibility terms including 'smooth', 'buoyant', 'thick', 'stiff', 'unique', 'casual', 'rural', and 'modern' seemed to be influenced by color characteristics such as achromatic/chromatic and hue / tone as well as by mechanical properties of silk. Moreover, red or green silk was more strongly felt than gray ones for 'thick' and 'stiff' as well as pale or vivid was. On the other hands, 'Rural' and 'casual' were respectively evaluated more highly for green, pale, or vivid silk. These results imply that color could give an effect on subjective tactile sensation / sensibility. Finally, prediction models for some of tactile sensation / sensibility of silk fabrics by both mechanical properties and color characteristics were established.

• Journal of the Korean Society of Costume
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• v.60 no.10
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• pp.16-27
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• 2010

Business Casual has been launched because of 'Friday Wear' in the 1990s and in Korea, the business casual has been settled under the influence of the five-day work week. The idea of business casual is that 'Business' and 'Casual wear' are combined. It is the attire that people should wear the jacket for formality and people can wear both on or off duty. As a result of the analysis, based on this, of the characteristics of men's business casual appeared in Seoul collections from 2009 till now, they can be classified in 'Classic & Traditional business casual', 'Modern business casual', 'Natural business casual', 'Feminine business casual' and 'Sporty business casual'. As a result of the analysis of the design characteristics of the Korean men's business casual and the trend, based on the content of the analysis of Seoul Collection, 'Classical Classic & the Traditional', 'Modern of the Contemporary design', 'Natural of the Natural design' and 'the Sporty business casual of the Separate Coordination' including jeans, have presented themselves. Also, as a result of the analysis of Korean business men's business casual according to the classification of the design characteristics in Chapter III, 'Classic & Traditional business casual' account for the majority and then 'Sporty', 'Modern' and 'Natural business casual' account for the rest in order. 'Feminine business casual' hasn't presented itself. As a result of the comparative analysis of the design characteristics in Chapter III & IV, Korean business men's business casual has been concentrated on 'Classical & Traditional' and the design characteristics have not appeared in variety. There has been no such audacious attempt, and items, the characteristics of coordination, colors and materials are not in variety compared to the collection. Meanwhile, as a result of the subsistent characteristics of Koran business men's business casual, the characteristics of business men's business casual can be said to represent themselves in "Separate Coordination with the previous items of formal suits".

• Science of Emotion and Sensibility
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• v.5 no.3
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• pp.21-28
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• 2002

In order to reflect emotion and sensibility of consumers to textile pattern design, the effect of design elements of block stripe pattern on sensitivity was investigated. The stimuli were manipulated with 4 design elements of value difference (3 levels), arrangement (2 levels), width (2 levels) and interval (3 levels). Among the 36 combinations, 27 stimuli, which showed independent sensibility results in the pretest, were adopted as final stimuli. Male and female university students (n=30) evaluated each sensibility subjectively using a questionnaire developed for this study. The effect of design elements on 12 sensibility dimensions drawn by factor analysis and the relationships between the physical quantities of each stimulus and the sensibilities were investigated. As the results of ANOVA for the effect of design elements on sensibility, there were more significant differences in sensibility in the orders of value difference, interval, width, and arrangement. The value difference showed the highest explanatory power. Looking at the sensibility differences according to the level of design elements, the narrower the width of the stripe, the more 'humble', 'clean', 'modern', 'simple', and 'comfortable', and the narrower the interval between stripes, the more 'impressive' and 'conservative' The smaller the value difference, the more 'luxurious', 'modern', 'humble', 'simple', 'soft', and 'clean'. Regression models to predict the 12 sensibilities showed higher values of goodness of fit except 'conservative', 'casual' and 'modern', which were all over 0.6. Based on these results, 2 design prototypes reflecting consumer's sensibility were presented.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.07a
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• pp.345-346
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• 2023

본 연구는 한국 거주 외국인을 대상으로 한국 의류의 착용실태 및 착용 시 불편사항, 선호도 등을 알아보고자 하였다. 이를 통해 그 수요가 증가하고 있는 외국인 소비자를 흡수할 수 있는 의류개발에 필요한 기초자료를 얻고자 하였다. 본 연구는 설문지법으로 진행되었으며, 분석에는 SPSS 26.0 프로그램을 사용하였다. 의류 구매장소는 온라인 쇼핑이 가장 많았고, 구매 아이템은 티셔츠, 재킷이 많았다. 가격대는 3만원에서 5만원 사이가 가장 많았다. 구매 이유는 심미적 요인이 높았다. 한국 의류는 어깨부위, 다리길이가 가장 불편하였고, 바지가 가장 맞지 않는 것으로 나타났다. 선호스타일은 캐주얼과 모던 스타일이 많았고, 심플하고 편안한 이미지의 의복을 선호하며, 천연소재를 선호하였다. 조금 여유있는 실루엣의 의복을 선호하고 재킷, 티셔츠 등의 아이템을 선호하였다. 향후 국적, 체형 등에 따른 착의실태 및 선호도에 대한 연구가 진행되어야 할 것으로 생각된다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.9
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• pp.310-320
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• 2020

BTS has established itself as a leading Korean popular music group in the global mainstream music market. In addition, BTS's fashion style is receiving so much attention that it is featured in the social networks of foreign media and the public. The purpose of this study considers BTS' fashion trends based on the analysis of their fashion styles. The methods and scope of this study have been combined with theoretical studies related to the fashion impact of BTS and BTS, as well as content analysis studies based on the image of BTS over the last five years. The results of this study are as follows. First, it was found that they pursue classic and modern styles through suits that emphasize straight silhouettes, the use of achromatic colors, and simplified decorations. Second, it has been shown that BTS prefers a casual style of free-spirited and comfortable sensibility by matching a jacket with a round shoulder line, toned-down skinny jeans, hood T-shirts, lettering patterns, and vivid colors. Third, BTS pursues a dynamic and active sporty style by utilizing the sleeveless basketball shirts, round neckline baseball shirts and shorts, training pants, and overfit sweatshirts with an emphasis on lettering patterns.

• Science of Emotion and Sensibility
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• v.25 no.3
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• pp.117-126
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• 2022

This study seeks to identify usage behaviors and improvement factors to increase the academic and practical application of value the of color image scales. For this purpose, the authors discuss the positive and negative perspectives on the evaluation of previous studies on color image scales. Furthermore, a survey was conducted with 25 color experts who have been working in the field for over five years, and in-depth interviews were conducted with five of them. The contents of the survey are usage behaviors, evaluation, and the improvement of Kobayashi and IRI color image scales. In this process, emotional adjectives that need improvement were derived, and the opinions of experts related to improvements were collected. The analysis results are as follows. 1) As a result of the usage behaviors, 92% were aware of both color image scales. Moreover, 44% used both, and 56% used only one. 2) Regarding familiarity and trust, IRI was higher than Kobayashi. 3) A total of 88% of respondents stated that color image scales were necessary. A total of 43.6% of respondents, the largest group of respondents, indicated that color image scales are necessary in the field of practice. 4) Regarding the need for improvement, 88% responded that IRI color image scales need improvement. 5) The highest response to the factors requiring improvement was the reflection of the times, which was 31.9% for Kobayashi and 30.9% for IRI. 6) When improving color image scales, the adjectives that need to be treated as the most important were shown to be modern (15.8%) → natural, romantic, wild (8.8%) → dynamic (7.0%) → classic, casual, chic (5.3%). In conclusion, limitations were identified in the use of color image scales in practice and in the research areas, and there was a demand for correction and supplementation. The results of this study will serve as a foundational study related to color image scales, and it is expected that subsequent research related to color image scales will follow.