• Asia Marketing Journal
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• v.11 no.1
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• pp.73-92
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• 2009

Consumers influence other consumers' brand choice behavior by delivering a variety of objective or subjective information on a particular product, which is called WOM (Word-Of-Mouth) activities. For WOM activities, WOM senders should choose messages to deliver to other consumers. We classify the contents of the messages a consumer chooses for WOM delivery into two categories: Subjective (positive or negative) evaluation and objective information on products. In our study, we regard WOM senders' activities as a choice behavior and introduce a choice model to study the relationship between the choice of different WOM information (WOM with positive or negative subjective evaluation and WOM with objective information) and its influencing factors (information sources and consumer characteristics) by developing two bivariate Probit models. In order to consider the mediating effects of WOM senders' product involvement, product attitude, and their characteristics (gender and age), we develop three second-level models for the propagation of positive evaluations, of negative evaluations, and of objective information on products in an hierarchical Bayesian modeling framework. Our empirical results show that WOM senders' information choice behavior differs according to the types of information sources. The effects of information sources on WOM activities differ according to the types of WOM messages (subjective evaluation (positive or negative) and objective information). Therefore, our study concludes that WOM activities can be partially managed with effective communication plans influencing on consumers' WOM message choice behavior. The empirical results provide some guidelines for consumers' propagation of information on products companies want.

• Proceedings of the Korean Information Science Society Conference
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• 2004.10a
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• pp.496-498
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• 2004

무선 ad-hoc 네트워크는 이동 노드만으로 구성된 자율적이고 수평적인 네트워크이다. 무선 ad-hoc 네트워크에서의 라우팅 프로토콜은 table driven 방식과 on-demand 방식으로 나뉘는데, 이 중 라우팅 메시지의 오버헤드가 비교적 적은 on-demand 방식이 주로 사용되고 있다. 이 프로토콜은 경로를 찾기 위해서 경로 요청 메시지를 브로드캐스팅 하는데, 경로 요청 메시지는 네트워크 전체로 확산되기 때문에 이를 이용한 공격이 가능하다 공격자는 연속적으로 경로 요청 메시지를 보냄으로써 패킷 충돌과 네트워크 큐오버플로우 등의 장애를 일으켜 정상적인 메시지나 데이터의 전송을 방해할 수 있다. 본 논문에서는 기존의 라우팅 프로토콜에 별도의 인증 절차 없이 경로 요청 패킷의 확산을 이용한 공격을 막는 방법을 제안하고자 한다. 각각의 노드는 경로 요청 메시지의 시작 주소와 수신 시간을 경로 요청 테이블을 이용해 관리함으로써 정상적인 경로 요청 패킷과 공격자의 경로 요청 패킷을 구분한다. 수신된 경로 요청 패킷이 공격자의 패킷이라고 판단된 경우, 공격자의 패킷을 이웃 노드에 전달하지 않음으로써 전체 네트워크에 가해지는 공격을 막을 수 있다.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.21 no.3
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• pp.543-548
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• 2017

In the conventional algorithm, the D2D message dissemination algorithm based on the Epidemic routing protocol frequently causes a problem of duplication of the received messages due to the overlaps of D2D transmission coverages. It is because all D2D devices that receive the messages perform relaying the message replicas to other D2D devices within their transmission range. Therefore, we herein propose the farthest-k relay selection algorithm to mitigate this message duplication problem. In the farthest-k relay selection algorithm, less than k devices within the D2D transmission range perform message relay. Furthermore, we perform comparative performance analysis between the conventional D2D data dissemination algorithm and our farthest-k relay selection algorithm. By using intensive MATLAB simulations we prove the performance excellency of our farthest-k relay algorithm compared with the conventional algorithm with respect to coverage probability, the total number of initially and duplicately received messages, and transmission efficiency.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.120-122
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• 2015

In this paper, we proposed an algorithm of the unnecessary copied message inhibition using dynamic density what is called DDIM(Dynamic Density-based Inhibited Message diffusion) in DTNs(Delay Tolerant Networks). Existing DTN routing algorithms as Epidemic and Spray and Wait have some problems that occur large overhead in dense network due to the thoughtless message diffusion. Our proposed method, the DDIM, determines adjusted number of copied message through dynamic node density that is calculated using node's radio coverage and neighbor nodes in period time to solve message diffusion problem. It decrease overhead without losing message delivery ratio and increased latency through reducing message diffusion. In this paper, we compare delivery ratio, average latency and overhead of proposed algorithm, DDIM, and existing DTN routing algorithm and prove enhanced performance through simulation results.

• Journal of the Institute of Electronics Engineers of Korea SP
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• v.42 no.3 s.303
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• pp.1-6
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• 2005

In the Markov network which models disparity map with the Markov Random Fields(MRF), the belief propagation algorithm is operated by message passing between nodes corresponding to each pixel. The initial message value is converged by iterations of the algorithm and the algorithm requires many iterations to get converged messages. In this paper, we simplify the algorithm by regarding the objects in the disparity map as combinations of lines with same message valued nodes to reduce iterations of the algorithm.

• The Journal of the Convergence on Culture Technology
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• v.8 no.2
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• pp.109-116
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• 2022

This study conducted YouTube network analysis on YouTube video related with prevention of COVID-19 and COVID-19 vaccine to explores how government's policy is spread via social media in the condition of COVID-19. As a result of network analysis on the Mask chaos, A surge in confirmed cases, supply of vaccine, the influence of media like YTN and KBS is large, their view count is high. Government highlights to inform correct information actively to face negative massage and misinformation. The media has to fact check on the misinformation and disinformation.

• Proceedings of the KAIS Fall Conference
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• 2002.11a
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• pp.145-148
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• 2002

기업 등 조직의 경계를 초월한 분산 환경에서의 정보교환은 인터넷이 확산되면서 더욱 증가하고 있다. 특히 전자결재나 기업 간 상거래, 공동작업을 위한 정보나 메시지 교환이 폭발적으로 증가하고 있는 것이 현실이다. 본 논문은 다양한 정보들이 분산된 노드와 사용자간 의미 있는 메시지로 교환될 수 있도록 지원하는 메시지 엔진을 설계하는 연구이다. 특히 자바 메시징 서비스의 모델을 기본으로 하여 메시징 요구사항을 충족함과 아울러 다양한 인터페이스의 제공에 초점을 두기보다는 핵심적인 메시징 서비스 모델에 치중하여 다양한 응용에 통합되어 활용될 수 있도록 설계하였다.

• Journal of Internet Computing and Services
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• v.18 no.1
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• pp.89-103
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• 2017

This paper analyzed the influence of government-owned social media's environmental characteristics on the level of users' active participation and types of message diffusion during government's crisis. The social media environment was categorized based on human interactivity and media interactivity. Users' active participation was measured based on amount of like/dislike and number of comments. User's comments were categorized through network analysis. This study found that the level of user's active participation was high on the information-provider participation type and the relationship-oriented participation type. The level of user's active participation was low on the information-provider type and the limited platform. The analysis of message diffusion type showed that a restrictive rational opinion type was found for the limited platform and diffusive or restrictive emotional opinion types were found for other types of social media environment. This study found that during MERS crisis, the government did not provide messages suitable for the social media environment, and the media environment influenced users' participation and comments. The government should provide user friendly social media environment by increasing interaction with users and should make efforts to communicate with users in crisis situation.

• Proceedings of the Korean Information Science Society Conference
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• 2006.06c
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• pp.322-324
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• 2006

네트워크의 발달과 분산처리 시스템의 확산에 따라 정보의 노출이나 손실 및 변경과 같은 보안상의 문제들이 크게 증가하고 있다. 따라서 메시지처리와 보안에 대한 많은 연구가 진행 중에 있으며 X.400 메시지처리시스템과 메시지 보안 프로토콜이 대표적인 예이다. 하지만 메시지 보안 프로토콜은 X.509 공개키 기반구조를 사용하고 있어 인증단계가 복잡하다는 단점이 있다. 이에 본 논문은 기존 X.509 공개키 기반구조를 보다 단순화시켜 유연하게 지원하기 위해 SPKI/SDSI기반구조의 SPKI/SDSI인증형식을 갖춘 인증서를 정의하여 X.509 인증구조보다 간소화한 메시지 보안 프로토콜을 설계 및 구현하였다.

• Management & Information Systems Review
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• v.28 no.1
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• pp.99-124
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• 2009

This study has observed the influence of green advertisemen on the attitude of consumers in relation to its message effect. The analysis has been conducted in the perpective of awareness-emotion -behavior targeting housewives based on the message structure of the advertisement(conclusion omission type/ conclusion offer type). Results of the analysis are as follows : 1) Green advertisement was more effective for the attitude toward advertisement and products than non-green advertisement and in the case of high involvement the conclusion omission message was more effective than the conclusion offer message. 2) Green advertisement was more effective also for the emotion side than non-green advertisement and the conclusion omission message was found more effective than the conclusion offer message. 3) Green advertisement was found more effective for purchasing activities than non-green advertisement and the conclusion omission message was found more effective than the conclusion offer message in the case of high involvement. 4) In case of the conclusion offer type structure of green advertisement the awareness side influenced purchasing activities and in case of the conclusion omission type structure of green advertisement the emotion side influenced purchasing activities. Besides that in case of the conclusion offer type structure of non-green advertisement both the awareness and emotion sides were found to influence purchasing activities. No difference was found in the conclusion omission type structure of non-green advertisement.