The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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Network analysis on the diffusion of negative issue related with the government's COVID-19 measures in a crisis situation

위기상황에서 정부의 코로나 19 대책 관련 부정적 이슈의 확산 네트워크 분석

  • 홍주현 (국민대학교 미디어광고학부) ;
  • 차희원 (이화여자대학교 커뮤니케이션미디어학부)
  • Received : 2022.01.22
  • Accepted : 2022.03.08
  • Published : 2022.03.31
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Abstract

This study conducted YouTube network analysis on YouTube video related with prevention of COVID-19 and COVID-19 vaccine to explores how government's policy is spread via social media in the condition of COVID-19. As a result of network analysis on the Mask chaos, A surge in confirmed cases, supply of vaccine, the influence of media like YTN and KBS is large, their view count is high. Government highlights to inform correct information actively to face negative massage and misinformation. The media has to fact check on the misinformation and disinformation.

코로나 19 위기 상황에서 정부의 대책이 소셜미디어를 통해 어떻게 확산했는지 알아보기 위해 이 연구는 유튜브에서 코로나 19 방역과 백신 접종 관련 이슈의 확산 과정을 네트워크 분석했다. 마스크 대란, 확진자 급증, 백신 수급 문제에 대한 네트워크 분석결과 코로나 19 상황을 전달하는 언론사 채널의 영향력이 컸고, 조회 수도 높게 나타났다. 다만 보수 성향의 채널에서 감정적 헤드라인이 더 많았고, 보수 성향의 개인 채널이 정부에 대한 부정적 메시지를 확산했고 동영상 조회 수도 높게 나타났다. 정부는 소셜미디어에서 확산되는 부정적인 메시지와 허위정보에 대응하기 위해 정확한 정보를 적극적으로 알리고, 언론은 부정확한 정보, 허위정보에 대한 팩트체크를 해야 할 것이다.

Keywords

Acknowledgement

이 연구는 질병관리청에서 시행한 정책연구용역사업(코로나19 위기소통 평가 및 공중보건 위기소통 표준운영절차 개정(2021))의 연구 결과 일부를 발췌, 구성했습니다.

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