• Journal of Korean Ophthalmic Optics Society
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• v.18 no.2
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• pp.93-99
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• 2013

Purpose: The aim of this study was to develop a dry eye test method using a paper based microfluidic device that improves inaccuracy caused by using one of current point-of-care dry eye tests such as Shirmer's. Methods: Wax printed hydrophilic chromatography papers were dyed with anthocyanin extracts to detect colorimetric display of liquid samples with varying pH. Fluid distribution rates were measured using artificial tears and human tears directly from 32 subjects. Results: With Shirmer's, fluid distribution rates with small amount of samples (less than $0.5{\mu}l$) were not displayed. However, with paper based microfluidic device, fluid imbibition distances over time were clearly showed. Also clinical results of dry eye from newly developed paper based microfluidic device showed correlation with the results from tear break up time tests. Conclusions: The newly developed paper based microfluidic devices were easy to use and exhibited more accurate clinical results than current dry eye point of care tests such as Shirmer's.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.27-38
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• 2017

While the practice of investigative journalism among public service broadcasters has declined in the 2010s, Newstapa, a nonprofit online news organization, emerged as a trustworthy provider of investigative reportage. This study explores the reasons why the realistic conditions for investigative journalism -- such as competent journalists, adequate support systems, and productive cultures -- were first realized and later changed among public broadcasters and in Newstapa. Governmental pressure and the public broadcasting managements' anti-journalism policy had a chilling effect on the production staff of public broadcasters. Their enthusiasm was affected and led to a decline in the production culture of discussion and teamwork. The staff's strong will to practice journalism and the persistence of a production culture that respected autonomy and guaranteed independence enabled Newstapa to become an influential investigative journalism institution in a relatively short period of time. This proves that meaningful investigative journalism is possible when the combined elements of competent and determined journalism practitioners, as well as a system supportive of extensive news gathering and independence of production, are in place. An investigative program is the outcome of ideal broadcasters' journalistic conditions and a vibrant and thriving production culture.

• Knowledge Management Research
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• v.19 no.3
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• pp.89-112
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• 2018

Under exhibition circumstances, exhibition advertising by organizer is a mean to promote exhibition service to exhibitors and visitors while general advertising is to promote products and services to consumers. The objective of this research is to suggest advertising strategies by seeing differences in the impact of information quality and media credibility on visitor intention depending on the types of exhibition. This study adopted Elaboration Likelihood Model to measure the impact of central and peripheral cues on advertising attitude and its consequence on visitor intention. We further examined how these influence processes were moderated by exhibition types of B2B and B2C. We conducted survey from B2B and B2C exhibitions respectively, and analyzed structural equation model and moderator regression. We found that first, among factors of information quality as a central cue, argument strength has a positive impact on attitude towards advertising. Second, we also found among factors of media credibility as a peripheral cue, media trustworthiness has a positive impact on attitude towards advertising. Lastly, this study revealed that a type of exhibition moderates the central and peripheral routes towards advertising attitude, showing that B2C visitors are influenced by factors of information quality, and B2B visitors rather by media credibility. This study yields implications in that it gives marketers of organizer a background to set different marketing strategies depending on the types of exhibition.

• Proceedings of the Korea Contents Association Conference
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• 2006.05a
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• pp.298-301
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• 2006

This study was conducted to observe the changes in trend of a beautiful face defined in different time frames. Affective space model was used in this study, for physical components of a face are far too complicated and undistinguishable from simple categorization of a face by facial characteristics. It is because using a facial model defined only by its physical characteristics renders a complicated and multi-dimensional space, whereas an emotional facial model enables a 2-dimensional space for easier observation and explanation. Scope of the study is focused on faces of the Korean female celebrities, looking at the media frequency, popularity rankings in well-known portal sites, and popularity ratings by reliable search organizations as of 2006. Celebrities in their 20s and early 30s were selected. In addition, to observe any trend in a beautiful face with the passage of time, the study looked at changes or trends in the last 5 years by comparing the faces of celebrities in year 2006 with their faces stored in the database since five years ago.

• The Journal of Society for e-Business Studies
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• v.19 no.2
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• pp.1-29
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• 2014

Advancement of mobile technology opened new business field in existing marketing area and in spirit of depression of advertisement market due to worldwide shrunken business, investment mobile advertisement market only jas a tendency to increase. In this paper I tried to know some factors to influence on the acceptance of customer to receive the referring advertisement continually through the study of 'KaKaotalk Plus Friends', a kind of marketing platform of KaKaotalk, the model killer application of Smart Phone. For this purpose I developed the research model based on Customer Value Theory and Social Exchange Theory etc. Futhermore based on these theories I studied the facts to influence on the acceptance of customer using KaKaotalk Plus Friends Service.

• Journal of Digital Convergence
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• v.16 no.3
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• pp.169-179
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• 2018

This study aimed to investigate the effects of user experience on Facebook acceptance behavior and advertising acceptance behavior. For the study, a survey was conducted among 367 male and female college students who use Facebook. In the results, first, functionality, usability, and pleasurable had positive effects on Facebook attitude, usability and pleasurable on flow, and reliability, usability, and pleasurable on the intent for continuous use. Second, functionality had a negative effect on advertising invasiveness while pleasurable had a positive effect on advertising attitude and no significant effect on advertising avoidance. The findings in this study provide basic data that can be used by various companies that use Facebook and advertising on Facebook for developing marketing strategy. In addition, future studies are expected on considering various variables related to user experience.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.29 no.7A
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• pp.844-851
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• 2004

Various types of error are caused due to many factors of various environment in air interface channel of wireless communications. In this case, the reliability of the channel is much lower than that of wired case. IEEE 802.15.3 high-rate WPAN, which operates in an ad hoc networking environment, is more susceptible to such errors. The problem has been investigated for wireless LANs, for example, as follows. If the queue size of a certain node is longer than that of other nodes, the node estimates that its channel state is bad and the resource of the node is decreased. However this method has a disadvantage that a central controller must always monitor the status. To avoid this disadvantage, in this paper, a new MAC protocol that the throughput of overall piconet is increased by LDS (Link-status Dependent Scheduling) is proposed.

• Economic and Environmental Geology
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• v.29 no.3
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• pp.325-333
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• 1996

numerical model is developed to estimate gas flow in the landfill site. Darcy's law, the mass conservation law, and the ideal gas state equation are combined to compose the governing equation for the steady-state and transient-state gas flows. The finite element method (FEM) is used as the numerical solution scheme. Two-dimensional radial symmetric triangular ring element is used to discretize the simulation domain. The steady state model developed in this study is compared with AIRFLOW that is a commercial model developed by Hydrologic Inc. Mass balance test is performed on the transient gas flow simulation. The developed model is applied to analyze the gas extraction experiment performed by Daewoo Institute of Construction Technology at the Nanjido landfill in 1993. The developed model was registered at Korea Computer Program Protection Foundation.

• Journal of Digital Convergence
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• v.11 no.3
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• pp.33-40
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• 2013

The smart media has changed the patterns of advertising information consumption and media usage behavior drastically. The smart advertisements, however, have failed to perform as sophisticated as the smart devices carried out. In this respect, this study is designed to figure out the current situation and the ecosystem of smart advertising and to prepare its activation plan through a survey(FGI), which will be able to give policy suggestions about smart media and advertising. In conclusion, this study points out that the proliferation of smart advertising needs to install "Smart Media Representative" which provides independable decisions on the regulation of smart advertising, the system of price, standardization of advertising, the development of various forms of advertisements, the scientific measurement of the effectiveness, the protection of privacy, professional manpower training, etc.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.88-101
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• 2018

The collective narratives on global crisis such as the displaced, uneven distribution of resources, invasion of human rights is more than a recurring theme or polemics in the fields of contemporary arts. In the latest projects from Olafur Eliasson, Rirkrit Tiravanija and Ai WeiWei, art works are presented as performative 'platforms' for tackling these undiscriminating reality of human conditions. Here, 'the users' as driving forces of possible change, are postulated as prospective actors/players who lead and collaborate to defy the status-quo. Crossing over the on/off lines, the everyday-activities of exchanging, sharing and networking are strategically deployed and its meaning reconfigured within the context of post/production discourse. This historical, yet unsettling juncture between art and life, dystopian reality and utopian idealism has its formal-conceptual links to Russian Constructivism, Brechtian Learning-Play and Joseph Beuys' Social Sculpture. Based on Nicolas Bourriaud's notion of Postproduction, this paper aims to provide a diachronic analysis on collaborative dispositions of participatory arts practices.