• Title/Summary/Keyword: 매체 신뢰도

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An Analysis on the Effects of Energy Conservation Consciousness on Korean Energy Saving Behavior - Through Mediating by Energy-Relating Broadcasting Type - (한국인의 에너지 절약의식이 에너지 절약행동에 미치는 영향 분석 - 에너지관련 방송의 유형별 매개효과 -)

  • Park, Jung-Il;Park, Jung-Gu;Lee, Jung-Ho
    • Journal of Broadcast Engineering
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    • v.23 no.6
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    • pp.836-854
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    • 2018
  • This study is analyzing the effects of energy conservation consciousness on Korean energy saving behavior through the mediating effects of energy-related broadcasting media, such as TV. The study is carried out through the survey with structured questionnaire for each factors, using a mediating analysis based on PROCESS Macro proposed by Hayes (2013). The results of the study have been found that people with higher energy conservation consciousness displayed energy saving behavior more frequently and more actively for energy saving behavior as they were more exposed to energy-related broadcasting media. By energy-related broadcasting media the effect of energy public service ad and campaign was the largest at 15.3%, followed by energy news at 12.1%. But energy documentary has no effect on energy saving behavior. Based on the results of this analysis, it is necessary to establish a broadcasting policy that enhances the frequency of energy-related broadcasting media and energy documentary that can induce energy saving behavior. It is also necessary to make efforts to increase the reliability of analysis through empirical data such as electricity bills and fuel cost which show the actual saving level by energy saving behavior.

The Necessity of Video Recording in Archaeology and the Visual Archaeology (고고학에서 영상의 필요성과 영상고고학)

  • Choi, Sung Rak;Cho, Woo Tack
    • Korean Journal of Heritage: History & Science
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    • v.42 no.3
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    • pp.88-104
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    • 2009
  • Changes in a society and visual media has a tight relationship. Photography represented the last 20th century in the visual media; while the 21st century we live in is represented by moving image(video). The change of visual media also brought changes to the archaeological recordings. As information is gathered from the field work in archaeology, it seems that use of video recording, a reliable way of collecting and recording data, will increase. The process of archaeological excavations can be considered as a contents itself. Also, video recording has many advantages when recording environmental surrounding of the sites and artifacts, for the reservation of the scenery, and as recorded heritage of the humankind. Video recording can be a tool of conversion to public archaeology to devote to its social and academic roles. Considering all of the above, studying ways to record and preserve visual materials is essential in the field of archaeology and we should be prepared for it. We strongly propose reinstatement of the visual archaeology, which should be studied in archaeological perspective. The direction of the study of visual archaeology can be summarized into two. First is the study on the video recording during field work and the archive of video recordings. Second is the study on the media as the tool of communication. More detailed and organized research should be considered in depth in the archaeological theory and methods.

An Exploratory Study on the Advertising Skepticism and Avoiding of Youtube Users based on Media Platform (미디어 플랫폼 유튜브 이용자의 광고 회의주의와 광고 회피 현상에 대한 고찰)

  • Sun, Min-Jae;Kim, Joon-Seok;Na, Woon-Bong
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.6
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    • pp.61-76
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    • 2020
  • As the media environment changes rapidly, the size of the online advertising market is growing rapidly. However, consumer's trustfulness in online advertising is much lower than that of old media, and there is also a phenomenon of advertising avoidance. Thus, in this study, advertising skepticism, advertising appeals, involvement, and FCB Grid theory were used to provide Youtube and advertisers with implications for advertising strategies. It was intended to provide a way to lower consumer advertising avoidance. As a result of Research 1, consumers with high advertising avoidance showed low advertising attitudes, brand attitudes, and attitudes toward products. In addition, there was no difference in gender, and when the frequency of online video viewing decreased and the age increased, advertising avoidance increased. Research 2 shows that consumers with high levels of advertising skepticism showed a high level of advertising attitude when the level of involvement was low and transformational appeal was high. In the FCB Grid model, consumers with high levels of advertising skepticism are found to be suitable for transformational appeal advertising. These results mean that Youtube and advertisers should think important about advertising skepticism, which is the cause of advertising avoidance, and that consumers with high levels of advertising skepticism should be presented with advertisements suitable for each type of product in the online advertising market.

A Study on the Implementation of Signal Transmission System Within Electric Culvert (지하 전력 구내에서 신호 전송 시스템의 실현에 관한 연구)

  • 진달복;오상기;최성주;나채동
    • The Proceedings of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.7 no.3
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    • pp.49-56
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    • 1993
  • This paper describes design and implementation of signal transmission system using LCX as communication media, which has characteristics of high reliability easy for expansion and complex transmission of voice, data and video signal in Electric culvert. In this system, we estimated system performance as result of variable transmission characteristics test. In case of voice signal, transmission loss characteristics improved 5-10(dB] than designed Values in received signal level. In the test of speech quality estimation, we obtained satisfactory result as speech intensity = 3 (QSA value), speech atriculation = 4 (QRK value). As for data and video signal transmission, communication success rates were 981% 1 in monitoring and control functional test. As a result of transmission characteristics test in transmission line and system, transmission range by LCX communication system without repeater can reach in 6Km. This paper presents basic construction method using LCX communication system for total management in Electric culvert.

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A study of the methodology for the long-term preservation of electronic records : focus on the preservation concept (전자기록물의 장기보존을 위한 방안 연구 : 개념을 중심으로)

  • Nam, Sung-Un;Yoon, Dai-Hyun
    • Journal of Korean Society of Archives and Records Management
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    • v.1 no.2
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    • pp.101-119
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    • 2001
  • In this paper we explain the definition and component of electronic records, and reestablish the principle of the preservation. Also we discuss the conceptual approaches and requirements for long-term preservation in an electronic environment. The preservation in digital environment is to protect itself of record identity with the reliability and authenticity, and to ensure the accessibility of records. It needs to be periodical migration along with digital environment change for the long-term preservation of the electronic records. and to select software independent standard format. to ensure the integrity of electronic records along with this preservation strategy, process and relative information required for digital preservation are to record in the form of metadata. The preservation system is separated into four functional entities ; registration process, preservation process, access process, main record management system. Also, this article is conceptually to introduce the selection criteria of storage media, the security provision for the archive collections and the disaster recovery which apply to the digital archives.

Detection of Forged Regions and Filtering Regions of Digital Images Using the Characteristics of Re-interpolation (재보간의 특성을 이용한 디지털 이미지의 합성 영역 및 필터링 영역 검출)

  • Hwang, Min-Gu;Har, Dong-Hwan
    • Journal of Korea Multimedia Society
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    • v.15 no.2
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    • pp.179-194
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    • 2012
  • Digital image forgery is becoming a topic of great interest with regard to honesty in imaging. We can often see forged digital images in a variety of places, such as the internet, and magazines, and in images used in political ads, etc. These can reduce the reliability and factual basis of the information contained in image. Therefore, objectivity is needed to determine if the image is forged so as to prevent confusion in the viewing public. Most digital forgeries consist of image resizing, rotating including the following interpolations. To find evidence of interpolation in forged images, this paper proposes a new method for detecting digital image forgery using general interpolation factors analyzed through re-interpolation algorithm of the forged images in order to determine the differences in the patterns. Through the re-interpolation algorithm we could detect the forged region and filtering region used image retouching included to interpolation.

Understanding of Nondestructive Testing Technique (건설공사의 Value Engineering Study)

  • 최춘배
    • Journal of the Korean Professional Engineers Association
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    • v.34 no.1
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    • pp.53-58
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    • 2001
  • Value Engineering (VE) is an organized process with an impressive history of improving value and quality. VE can be applied to the construction projects with having good study results. The VE study in construction projects gives identification of opportunities to remove unnecessary costs while assuring quality, performance, reliability, and other factors will meet or exceed the clients needs. VE techniques can save money, reduce time, and improve quality, reliability, maintainability, and performance. VE can also make improving of human factors (altitudes, creativity), and team work. According to the results of VE study in recent USA, 5∼35% reduction in initial costs have been made for the construction projects (ROI ranges : 100∼1000). To have successful work results, if possible, VE study shall be considered at project planning stage or basic design stage later than field work stage with application of VE JOB PLAN, multi-disciplinary approach, and proper techniques in respective study phases (pre-workshop / information gathering / function analysis / creativity / judgement and evaluation / development / presentation and implementation) among the detail techniques in many.

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Dynamic Ductile Fracture Analysis of Natural Gas Pipelines on the Basis of Material Grade and Charpy V-Notch Impact Energy (가스배관의 재질등급 및 충격에너지에 따른 연속연성파괴 거동분석)

  • Jeong, Hyo-Tae;Choe, Byung-Hak;Lee, Young-Jin;Lee, Jeong-Hwa;Hong, Key-Yong;Baek, Jong-Hyeon;Kim, Woo-Sik
    • Journal of the Korean Institute of Gas
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    • v.16 no.5
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    • pp.35-40
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    • 2012
  • To analyze the macroscopic fracture behavior as functions of the gas pipeline grade and the working environment, following analyses have been accomplished. Computer analysis of changes in fracture behaviors according to the working conditions of pipelines and Analysis of dynamic ductile fracture behaviors using the Battelle Two Curve Method. Recently, an economic and reliable pipe materials with improved performance has been needed for the severe pipeline working condition and new transporting materials. As the grade of pipe materials became higher, the possibility of dynamic ductile fracture could be increased. Therefore, the understanding of the technology to control and arrest the dynamic ductile fracture is important.

Development of an Integrated Measurement and Analysis System for DTV Field Test (DTV 필드테스트를 위한 통합 측정 및 분석 시스템 개발)

  • Kim Young-Min;Suh Young-Woo;Mok Ha-Kyun;Kwon Tae-Hoon;Lee Sang-Gil
    • Journal of Broadcast Engineering
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    • v.10 no.4 s.29
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    • pp.599-609
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    • 2005
  • There are many test parameters in the DTV measurement, which uses several test measuring instruments and miscellaneous devices. To operate all of those devices and analyse test results is a tedious and time-consuming process with a high error rate committed by inexperienced test crews. In this paper, we propose an integrated DTV measurement and analysis system(IMAS) that remotely controls and manages any instruments with standard network interface. This system can take, organize, store the field data into an integrated database and easily produce systematic output according to user-defined form. It can also measure several types of digital broadcasting signals such as DTV, DMB, DAB with generalized measurement procedures. Proposed measurement system was applied in the DTV field test by KBS and proved that it could enhance the accuracy and efficiency of entire test sequences and also dramatically reduce measurement time compared to conventional measurement systems.

Development of Paper-based Microfluidic Device for Dry Eye Test (종이-미세유체공학을 이용한 건성안 검사 용지 개발)

  • Seo, Young Tae;Noh, Hyeran
    • Journal of Korean Ophthalmic Optics Society
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    • v.18 no.2
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    • pp.93-99
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    • 2013
  • Purpose: The aim of this study was to develop a dry eye test method using a paper based microfluidic device that improves inaccuracy caused by using one of current point-of-care dry eye tests such as Shirmer's. Methods: Wax printed hydrophilic chromatography papers were dyed with anthocyanin extracts to detect colorimetric display of liquid samples with varying pH. Fluid distribution rates were measured using artificial tears and human tears directly from 32 subjects. Results: With Shirmer's, fluid distribution rates with small amount of samples (less than $0.5{\mu}l$) were not displayed. However, with paper based microfluidic device, fluid imbibition distances over time were clearly showed. Also clinical results of dry eye from newly developed paper based microfluidic device showed correlation with the results from tear break up time tests. Conclusions: The newly developed paper based microfluidic devices were easy to use and exhibited more accurate clinical results than current dry eye point of care tests such as Shirmer's.