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Development of Evaluation Indicators and Usability Evaluation of Kiosk for the Elderly - the Case of KORAIL's Kiosk for Ticketing (장·노년층 대상 키오스크 사용성 측정 지표 개발 및 사용성 평가 - 코레일 열차 발권 키오스크 개발 사례)

  • Sin, Eun-joo;Lim, Soon-Bum
    • The Journal of the Korea Contents Association
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    • v.22 no.1
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    • pp.188-196
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    • 2022
  • Although the use of kiosks is increasing recently, the digital divide for the elderly who uses them is not decreasing. We live in an environment where the use of kiosks is becoming a necessity rather than an option. In such an environment, the digital alienation of the elderly is becoming a problem directly related to the quality of life. Even if a kiosk is developed considering the elderly, the verification of its effectiveness is ambiguous, or in most cases, it depends on the designer's experiential ability rather than the consideration of usability. In this study, the usability of the kiosk was analyzed for the development of kiosk contents for the elderly. The metrics were defined as availability, usefulness, efficiency, attractiveness, and visibility. And the measurement method of the measurement index was developed, and the usability of the kiosk for the elderly was confirmed by performing usability evaluation. This is a method to verify whether the kiosk in the development process can support the elderly or whether the improved kiosk actually increases the usability of the elderly. As a result, it is expected to contribute to improving the accessibility of the kiosk.

A Conceptual Study on Blockchain Technology-based STO Platform Creation for Ship Finance (블록체인 기술을 활용한 선박금융 STO 플랫폼 구축에 대한 연구)

  • Ahn, Soon-Goo;Yun, Hee-Sung
    • Journal of Korea Port Economic Association
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    • v.38 no.1
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    • pp.31-47
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    • 2022
  • While the ship finance industry has long been struggling with diminishing involvements from the private sector, government-run banks have consistently increased their presence in maritime finance. To address such concerns, this research conceptually explores the creation of blockchain technology-driven security token offering (STO) platforms. To suggest a sound platform model, this piece first examines key design principles. Based on the integral perspective on the digital platform, this paper exhibits three core design principles to create a virtuous platform ecosystem, then sets out STO platform design guidelines. This paper further explores an STO platform model by considering conventional ship finance systems and practices in Korea. The STO platform has three main effects; 1) the wider availability of STOs can enlarge both the scope and size of ship finance users, 2) the activation of security token transactions leads to an increase in participation, and 3) possibilities to create complementary innovative financial services can further encourage the participation of private investors. The STO ecosystem may contribute to the shipping, shipbuilding, and ship finance industries by enhancing its attractiveness to the general public and by creating positive externalities for Busan as a maritime finance center.

The Causes of Decline and the Conditions for Recovery in Tourism Sites (우리나라 관광지 쇠퇴원인 및 재생계획요건 도출과 사례 적용 연구)

  • You, Hyunah;Lee, Soonja
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.202-216
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    • 2021
  • Since the first 12 ones were designated in 1969, 228 places have been designated as tourism sites, and about 70 percent of them were designated before the 2000s. It shows that changes in most of tourism sites are needed in terms of physical, functional and environmental aspects. However, there are still not enough academic progress and policy consideration regarding the decline of tourism sites and the regeneration of them. This study aims to find the causes of decline and the factors to activate in tourism sites, to draw important conditions to recover the attractiveness of tourism sites in decline from the comprehensive analysis of causes and factors, and to apply the conditions to a real case in severely declining stage. According to the findings, the conditions for recovery could be restructured into four categories: 'The upgrade of hardware such as facilities in tourism site', 'the development of software such as contents and programs', 'the reinforcement of local capacity and institutional grounds' and 'the expansion of functions and the building of networks with various external stakeholders such as expert groups, related enterprises, talented individuals and so forth.

Exploratory Research on the Success Factors of YouTube Music Cover Channel Based on the Post Acceptance Model(PAM) and Flow Theory (후기기술수용모형(PAM)과 플로우(Flow)이론을 기반으로 한 유튜브 커버음악 채널의 성공 요인에 대한 탐색적 연구)

  • Lee, Jin-Hyung;Chae, Myung-Sin;Jang, Jun-Geun
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.6
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    • pp.91-107
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    • 2020
  • The purpose of this study is to explore quantitatively the success factors of YouTube's music cover channel. Along the process, constructing and testing the measurement for music cover channel's characteristics. The research constructed the measurement items based on results of qualitative studies. To perform the purposes the study suggest a research model which integrated the Post Acceptance Model with five music cover channel's characteristics based on the recent case studies. The five characteristics were contents, video, creator, interactivity, and publicity. The characteristics were integrated with Post Acceptance Model. After testing reliability and validity the research model was revised then, the research hypothesis was tested. The research results show: first, it was found that the content characteristics did not meet the expected value of users. Second, among the five factors of channel characteristics presented in creator's characteristics have the largest effect on user's value perception Third, in the factor analysis process, the content factor and the video were loaded on the same factor thus integrated as one factor. Fourth, satisfaction and intention for continual usage were also loaded on the same factor thus integrated as one factor. The research results suggest that music cover channel operators need to enhance the creator's attraction, communication with user, and publicity in various ways.

A Study on the Influence on Psychological Characteristics and the Non-Access Value of Tourism Types of Jikji Cultural Assets (직지 문화재에 관한 관광 유형인 비이용가치와 심리적 특성에 관한 연구)

  • Lee, Ji-Hun
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.2
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    • pp.155-164
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    • 2020
  • This study identifies the relationship between selection value, existence value, heritage value, pride, and show on satisfaction, and suggests cultural marketing and cultural policy suggestions for Jikji cultural assets to activate Jikji as tourism cultural assets. Was intended. Therefore, the implications of this study are as follows. First, Jikji cultural property officials should develop tourism products that can mix Jikji cultural properties with the image and attractiveness of Jikji cultural properties. In addition, it is necessary to pay attention to education and public relations by city and county in providing local information, prices, and services for tourists to increase the satisfaction of tourists. Second, Jikji cultural property officials should suggest ways to create differentiating elements from tourism of other cultural properties. By emphasizing the existence, the existence value of Jikji cultural property should be increased. Third, Jikji cultural property officials should emphasize that Jikji tourism is more valuable as cultural heritage than now, and develop unique killer contents that can be boasted to others in tourism and present it to tourists. Fourth, Jikji cultural property officials should prepare a plan for local residents to recognize how excellent cultural heritage is. It should also be recognized that Jikji cultural property has high added value as a tourist factor. Lastly, Jikji cultural property officials should promote various jikji projects to local residents and tourists to increase their pride and awareness that Jikji cultural property exists in a certain area.

Gingival pigmentation treatment using Er;YSGG laser (Er;YSGG 레이저를 이용한 치은 색소침착 제거 증례보고)

  • Kim, Hyunjong
    • Journal of the Korean Academy of Esthetic Dentistry
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    • v.30 no.2
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    • pp.53-58
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    • 2021
  • The attractiveness of the gingiva is determined by its color, shape, and the shape and location of the boundary between the teeth and the gingival tissue. The standards beauty, balance, and health of the gingiva are all different, but the general public would agree that a coral pink gingiva is more beautiful than black or brown gingiva. Hence, one would be able to smile more confidently in public if he or she receives a gingival pigmentation removal surgery that changes the color of black or brown gums to a beautiful pink color with relative simplicity. The color of one's gingiva varies from pale pink to deep bluish purple, depending on many health components. The most prominent among these include the vascular supply, epithelial thickness, the degree of keratinization, and the presence of pigment in the epithelium. Melanin, carotene, reduced hemoglobulin, and oxyhemoglobulin are the main pigments contributing to the normal color of the oral mucosa. The health of one's gingival tissue are essential for an attractive smile. Excessive melanin deposits in the basal and early basal layers of the epithelium stored in the form of melanosomes frequently cause pigmentation. Although there are many different procedures to remove this pigmentation, the it was removed using the Er;YSGG laser. It is my wish that, through this case study, many people

User Experience (UX) Analysis of Advertising Platform Mobile Applications for Culture and Arts Content: Critical case study based on the UX Honeycomb model (문화예술 광고 플랫폼 앱의 사용자 경험(UX) 연구: 허니콤 모델을 통한 비판적 사례분석)

  • An, Hye-Jin;Lee, Seung-Ha
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.1-18
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    • 2022
  • This study critically analyzed the user experience (UX) of mobile applications, focusing on the advertising platforms of mobile applications for culture and arts content. This study aims to examine the direction for growth of the related mobile applications and propose alternative approaches to improve usability. In this study, a mobile app named 'Moviepre' was selected, and a heuristic evaluation was performed for in-depth exploration. For the selected case, the UX Honeycomb model was reconstructed to analyze useful, usable, desirable, findable, accessible, and credible elements of the case. First, since the users' preference for the price factor did not show a significant correlation with the usefulness of the content and the interface, it is necessary to make sure that the mobile application has unique values to gain a competitive advantage in the market. Second, by adopting customer path stages for analysis, the result indicated that users continuously interact with the service from the first moment they are aware of the mobile application. Third, if the user feels uncomfortable, it is likely that these factors hinder the establishment of a long-term relationship between the users and the mobile application. Finally, brand identity should be clearly established, and brand image strategy needs to be developed to satisfy users' expectations that high-quality culture and arts content will be available through the mobile application.

The Effects of Endorsers' Gender on Ads and Product Attitude: Cross-cultural Perspective(Korea vs. Uzbekistan) (광고모델의 성별이 광고 태도와 제품 태도에 미치는 영향에 관한 비교문화적 연구: 한국 vs. 우즈베키스탄)

  • Lee, Dong-Yub;Yulduz, Kudratova;Kim, Gwi-Gon
    • Journal of Digital Convergence
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    • v.19 no.11
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    • pp.225-234
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    • 2021
  • This study is a cross-cultural study examining whether differences in perceptions of social gender roles in Korea and Uzbekistan have different effects on ad attitudes and product attitudes through the endorsers' gender. In particular, this study was focused on the difference between the facial expression of the endorser and the moderating effect of the ad situation in these relationships. The research results are as follows. First, the difference in the perception of social gender roles was larger in Uzbekistan than in Korea. Second, the influence of gender of endorser on ad attitude was perceived to be higher in Uzbekistan than in Korea. Third, the moderating effect of facial expression(Placid vs. Cold) in the effect of gender of advertising model on advertising attitude was found only in Uzbekistan. Fourth, the moderating effect of the ad situation (Office work vs. Family life) in the relationship between the endorsers' Gender and ad attitude was also found only in Uzbekistan. Fifth, the effect of consumer's ad attitude on product attitude showed a statistically significant positive relationship in both countries. This study reveals that cultural differences in the masculinity (or femininity) dimension between Korea and Uzbekistan are also affecting the effectiveness of ads. Therefore, this study suggests that global marketers should consider not only the existing information source effects such as reliability, professionalism, and attractiveness, but also the gender, facial expression, and ad situation of the endorser according to cultural differences when selecting an ad model.

Research Trend on ESG Management of Corporation (기업의 ESG 경영에 대한 국내·외 연구동향)

  • Byun, Youngjo;Woo, Seung Han
    • Clean Technology
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    • v.28 no.2
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    • pp.193-200
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    • 2022
  • The term environmental, social and governance (ESG) was first used in the 2003 United Nations Environmental Programme Finance Initiative (UNEP FI). Among the three areas of ESG, environment refers to the impact of companies on the environment. Environmental factors address climate change policies and attempts to reduce emissions, waste and natural resource consumption. Social factors refer to the direction in which a company can improve the social impact of stakeholder includes employees, customers, communities, and governments involved in direct or indirect interaction with the organization itself and the company. Governance factors refer to stakeholders who make major decisions, the composition of the board of directors, their diversity and independence, and the internal policies that set limits and expectations for decision-making. Research related to ESG management is part of corporate social responsibility, sustainability, corporate or financial performance, and social responsibility investment. Through case studies and data-based empirical studies, it was confirmed that ESG management companies had positive results for most of the ESG related fields. Through literature analysis of domestic and international ESG history, introduction background, and management performance, this paper presents theoretical, practical implications by confirming that ESG's introduction and operation strategies are strong competitive strategies that directly affect corporate growth by creating attractive factors.

A Study on Improvement of Cadet's Human Rights Violation (실습선원의 인권침해 개선에 관한 연구)

  • Jeong Seon-Geun;Kim Jong-Kwan;Park Sung-Ho
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.29 no.5
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    • pp.470-478
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    • 2023
  • All people have human rights that should be protected, and today, the importance of protecting human rights is emphasized in all areas of society. The industry is also carrying out activities to protect the human rights of workers, such as implementing human rights education for human rights management and preparing a response system for human rights violations. However, due to the closed environment and special working conditions, seafarers on board are often placed in a blind spot in human rights protection. In particular, a number of cases of human rights violations concerning beginner seafarers, including cadets, have been identified, and relevant research is insufficient compared to other occupational groups. Jobs that restrict basic human rights cannot be envied by anyone. In this study, implications and problems were derived based on the results of a human rights survey of cadets, and cases of human rights violations, and improvement measures were proposed. The cadets had a very negative perception of human rights violations before boarding. However, it was found that their perception changed after boarding. It was confirmed that cadets have unnecessary fears and concerns before boarding. Improvement measures include the establishment of a legal system for the status of cadets, measures to alleviate non-physical human rights violations, improvement of human rights violations handling procedures and response systems, and enhancing the effectiveness of human rights education.