• The Journal of the Korea Contents Association
• /
• v.11 no.7
• /
• pp.467-477
• /
• 2011

The purpose of this study is to examine the structural relationship among the destination attractiveness, perceived value and loyalty of Japanese tourists. In this study, 2 hypotheses based on literature reviews were employed. Questionnaire was also developed based on the previous study. Data were collected from Japanese tourists. Then the data and hypotheses were examined using structural equation modeling(SEM) by AMOS. The results are as follows. Firstly, 'nature culture' factor has no effect on tourist perceived value. Secondly, 'convenience' and 'access' factor have positive effects on both functional value and symbolic value. Moreover, these factors have stronger effects on functional value. Lastly, tourist's functional value has a positive effect on loyalty while symbolic value has no effect on loyalty. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

• The Journal of the Korea Contents Association
• /
• v.16 no.9
• /
• pp.396-409
• /
• 2016

This study has been conducted among the visitors to the Gangneung Danoje Festival 2014 and its purpose is to identify the presence of any correlation between festival attractiveness/visitor satisfaction and the festival factors comprised of interaction, story and telling with storytelling considered as a means that induces communications among visitors as a new method of festival expression. The study has found that the storytelling in traditional cultural festival has statistically significant effect on both festival attractiveness and visitor satisfaction. In particular, when it comes to festival attractiveness, diversity of programs, transportation and accessibility, service quality and lodging have shown to have statistically significant effect while affecting the satisfaction among visitors. Therefore, consistent efforts should be made to develop quality cultural contents through interactions and storytelling between a traditional cultural festival and visitors.

• Journal of Digital Convergence
• /
• v.16 no.6
• /
• pp.53-61
• /
• 2018

In this study, we investigated whether the model attributes of CSR ads (value addition, attractiveness, expertise, trustworthiness) affect the attitude of the company. We also examined the mediating role of message authenticity in the model attributes and corporate attitudes of CSR advertisements. The results of the study are as follows. First, the value addition, attractiveness, and reliability of the CSR advertising model have a positive effect on the message authenticity of the CSR advertisement. Second, the attractiveness and expertise of the CSR advertising model have a positive effect on the attitude of the company. Third, the effects of the CSR advertising model on the value addition, attractiveness, and reliability are completely mediated by the message authenticity of the CSR advertisement. The results of this study suggest that it is effective to select the models with value addition, attractiveness, and expert image when producing CSR advertisements.

• Journal of Digital Convergence
• /
• v.16 no.6
• /
• pp.9-18
• /
• 2018

Recently, the necessity and interest to improve the tourism preparedness for enhancing the quality of foreign tourists is increasing, but the related research is insufficient. The purpose of this study is to identify the preferential improvement elements related to the tourism preparedness of foreign tourists. To do this, we applied the R-IPA analysis to analyze and compare the elements affecting the tourist preparedness according to tourist type and time period. As a result of R-IPA analysis for all tourists, the elements that need to maintain the current quality levels were food, security, transit, shopping, and tourist attractiveness and the elements that need to be improved but low priority were language communication, travel expenses, and tourist information service. As a result of R-IPA analysis by tourist type, for individual tourists it is necessary to maintain current quality levels of transit, food, shopping, tourist attractiveness, and security. For group tourists, it is necessary to maintain current quality levels of accommodation, shopping, tourist attractiveness, and tourist information service, but food needs to be urgent improvement.

• Journal of Digital Convergence
• /
• v.12 no.2
• /
• pp.203-210
• /
• 2014

The purpose of this study was to examine the attractiveness of local festival on local esteem of residents through the residents' satisfaction toward the festival. The survey was undertaken for four days during October 11 to 14 of 2013 in Dongnae, Busan. Two hundred twenty-three respondents were selected and invited to participate in this study. Results found a significant relationship between local festival attractiveness and festival satisfaction. The study also indicated that local community residents' satisfaction toward the festival had a significant, positive relationship with the residents' local esteem. Among the attractiveness factors, it was revealed that novelty-seeking and entertainment were more powerful stimulators. Also, analysis indicated that program quality, uniqueness, and convenience were also important for attracting local residents toward the festival. Theoretical and practical implication were discussed.

• The Journal of the Korea Contents Association
• /
• v.16 no.4
• /
• pp.313-323
• /
• 2016

Companies are investing in CSR activities as a way to fulfill their societal obligations. It is expected that companies' CSR activities would be an effective investment to enhance corporate image, leading to consumers' purchase behavior. However, sometimes, CSR activities have a null or negative effect on the evaluation of company. The purpose of this research is to find ways to solve these problems and it reviews some research concerning donation and introduce these research into CSR. Specifically, this study examines the effect of CSR beneficiary appeals on the attractiveness of corporate identity and the mediating role of the inferred motives of CSR. The results show that consumers evaluate the corporate identity less attractive which employ the self-benefit CSR appeal. In addition, the findings also suggest that the effect of the CSR beneficiary appeal on the attractiveness of corporate identity is mediated by the inferred motives. These results suggest some managerial implications concerning communication guidelines of CSR. Specifically, companies need to communicate sincere motives of CSR rather than business.

• The Journal of the Korea Contents Association
• /
• v.16 no.1
• /
• pp.319-328
• /
• 2016

The purpose of this study was to analyze the effects of dance sport coach's attractiveness on basic psychological needs and exercise adherences behavioral intention of dance sports participants. By analysing a total of 306 dance sport participants from 6 sports centers in Daejeon with statistical analysis such as factor analysis, reliability analysis, and multiple regression analysis, this study found the followings. First, the level of dance sport coach's attractiveness has an influence on dance sports participants' basic psychological needs. Second, the level of dance sport coach's attractiveness has an influence on dance sports participants' exercise adherences behavioral intention. Third, dance sports participants' basic psychological needs has an influence on exercise adherences behavioral intention.

• KDI Journal of Economic Policy
• /
• v.15 no.2
• /
• pp.41-63
• /
• 1993

본(本) 연구(硏究)의 목적(目的)은 남북한(南北韓) 통화(通貨)의 구매력(購買力)을 상품가격(商品價格) 및 단위비용(單位費用)을 이용해 직접 비교(比較)해 보고자 하는 데 있다. 연구결과(硏究結果)에 따르면 북한(北韓)의 공식가격 및 공식임금을 이용하는 경우 남북한(南北韓) 통화(通貨)간의 구매력(購買力) 차이는 현재 북한(北韓)이 국제무역에서 통용하고 있는 상업환율(商業換率)보다 높게 나타나고 있다. 그러나 이 결과가 실제적으로 북한통화(北韓通貨)의 구매력(購買力)을 대변해 준다고 보기는 어렵다. 무엇보다도 현재 북한(北韓)에서의 가격(價格) 및 임금(賃金)이 실제적인 수요(需要) 공급상태(供給狀態)를 반영하기보다는 정부에 의해 낮게 책정되기 때문이다. 북한통화(北韓通貨)의 구매력(購買力)이 이 논문에서 공식가격(公式價格)을 이용해 얻은 결과보다 낮다는 것은 일부 품목을 암시장가격(暗市場價格)으로 대치해 얻은 결과를 통해서 확인할 수 있다. 또한 다른 사회주의(社會主義) 국가들의 체제전환(體制轉換) 경험에 비추어 볼 때 북한통화(北韓通貨)의 실제구매력(實際購買力)은 현재 상업환율(商業換率)이 나타내는 것보다도 작을 것으로 추측된다. 이 논문의 또 다른 실증결과(實證結果)는 남한(南韓)과 북한(北韓)의 가격구조(價格構造)가 상당히 다르게 나타나고 있다는 것이다. 북한(北韓)에서는 미가공식료품(美加工食料品), 주거비(住居費), 보건(保健) 의료(醫療) 등이 남한(南韓)에 비해 상대적으로 저렴(低廉)한 반면 가공(加工)된 식료품(食料品), 가구(家具) 및 가사용품(家事用品), 피복(被服) 신발 등은 상대적으로 남한(南韓)에 비해 높은 가격이 유지되고 있다. 이러한 남한(南韓)과 북한(北韓)의 가격구조(價格構造) 차이(差異)는 경제성장(經濟成長) 및 사회변화(社會變化)에 따른 차이가 일부 있기도 하지만 북한체제(北韓體制)에서의 인위적(人爲的)인 가격책정(價格策定)에 의한 가격구조(價格構造)의 왜곡(歪曲)으로 인한 차이가 상당히 큰 것으로 짐작된다.

• Journal of Convergence for Information Technology
• /
• v.11 no.11
• /
• pp.256-265
• /
• 2021

The purpose of this study is to empirically identify the effect of women's motivation for choosing makeup colors on their perception of physical attractiveness and self-respect. Participants in this study were surveyed through questionnaires for 256 employees in Seoul and Gyeonggi-do, and the collected data were analyzed in depth using statistical analysis methods of frequency analysis, factor analysis, and multiple regression analysis. The results derived through a series of research procedures are as follows: First, the motivation for women in the workplace to choose makeup colors showed a statistically significant influence on physical attraction perception. Second, the motivation for women in the workplace to choose makeup colors showed a statistically significant influence on self-esteem. Third, office workers' perceptions of physical attraction had a statistically significant impact on self-esteem.

• International Area Studies Review
• /
• v.16 no.1
• /
• pp.353-378
• /
• 2012

The main purpose of this paper is to analyze the influence of selection attributes of convention center on participant's satisfaction. Specially, this study is focusing on the moderating effects of city image and city attractiveness. In the dimensions of convention center selection attributes, many factors affect participant satisfaction can be assumed that. They are categorized as seven factors; main facilities, subsidiary facilities, operations management, human services, board and lodging, accessibility, and peripheral conditions. The data was collected from 260 foreigners who visited the Shanghai convention center in China. 237 respondents were analyzed via intercept survey based on self-administered questionaries. The results of this study supported the proposed conceptual framework overall. The findings indicate that first, main facilities, subsidiary facilities, human services, accessibility, and peripheral conditions affected positively participant's satisfaction. Second, the high level city image and city attractiveness have moderating effect between some selection attributes of convention center and participant's satisfaction.