DOI QR코드

DOI QR Code

The Effect of Perceived Attractiveness of Local Festival on the Esteem of Residents -Focusing on Dongnae Historical Festival-

지역축제 매력성에 대한 지역주민 인식이 지역자긍심에 미치는 영향 -동래읍성역사축제를 중심으로-

  • Kim, Han-Joo (Dept. of Advertising & Public Relations, Silla University)
  • 김한주 (신라대학교 광고홍보학과)
  • Received : 2014.01.06
  • Accepted : 2014.02.20
  • Published : 2014.02.28

Abstract

The purpose of this study was to examine the attractiveness of local festival on local esteem of residents through the residents' satisfaction toward the festival. The survey was undertaken for four days during October 11 to 14 of 2013 in Dongnae, Busan. Two hundred twenty-three respondents were selected and invited to participate in this study. Results found a significant relationship between local festival attractiveness and festival satisfaction. The study also indicated that local community residents' satisfaction toward the festival had a significant, positive relationship with the residents' local esteem. Among the attractiveness factors, it was revealed that novelty-seeking and entertainment were more powerful stimulators. Also, analysis indicated that program quality, uniqueness, and convenience were also important for attracting local residents toward the festival. Theoretical and practical implication were discussed.

본 연구는 지역축제의 성공적 개최 및 사회문화적 파급효과를 높이기 위해 동래읍성역사축제를 대상으로 지역주민들의 축제에 대한 매력성, 축제만족도 및 지역자긍심 간의 영향관계를 파악하는데 연구목적이 있다. 자료수집은 2013년 10월 11일부터 13일까지 동래읍성역사축제를 방문한 지역주민 223명을 대상으로 설문조사를 실시하였다. 분석결과, 지역축제의 매력성은 지역주민의 축제만족에 유의한 영향관계를 보였으며, 축제만족은 지역주민들의 지역자긍심에 유의한 영향을 미치는 것으로 나타났다. 축제의 매력성 중에서 지역축제의 신기성과 재미성이 강력한 영향력을 행사하며, 축제의 내용성, 독특성, 편의성 등이 모두 지역주민의 만족을 유인하는 강력한 수단이 될 수 있음을 확인하였다. 도출결과를 바탕으로 이론적 실무적 시사점들이 논의되었다.

Keywords

References

  1. Y. H. Gwak, C. H. Seo and B. G. Kim, The effect of local festival contents on local community residents' quality of life through the residents' perceptions. Korean Journal of Business Administration, Vol. 25, No. 8, pp. 3127-3144, 2012.
  2. S. I. Koh, S. U. Oh, K. S. Koh and M. S. Cho, Evaluation of regional festivals by local residents: Difference of the attachment of regional community and effect recognition on regional festivals. Journal of Tourism Sciences, Vol. 31, No. 4, pp. 177-198, 2007.
  3. C. W. Kim, H. S. Seo and T. S. Lee, A study on perceived of festival impacts factor on residents' quality of life. Korean Journal of Tourism Research, Vo. 26, No. 6, pp. 119-139, 2012.
  4. H. J. Song, Y. J. Choi and C. K. Lee, A study of festival visitor's loyalty based on experience economy, Korean Journal of Tourism Research, Vol. 25, No. 6, pp. 179-198, 2011.
  5. H. Lee and M. J. Kim, History of Korean festival: Focusing on the modern and comtemporary history. Journal of Tourism Sciences, Vol. 35, No. 10, pp. 481-499, 2011.
  6. H. J. Park, Y. G. Kwon, H. G. Lee, H. S. Joo, J. S. Choi and J. H. Park, The analysis of relationship tourism motivation and preference behavior for the ubiquitous tourism service focused on the tourists planning to visit Yeosu EXPO. Journal of Tourism and Leisure Research, Vol. 23, No. 2, pp. 223-244, 2011.
  7. J. H. Oh, H. S. Ko and O. N. In, A study on determinants of post-behavioral intention to "Busn International Film Festival" applied by path analysis of motivation, affective response, festival satisfaction. Journal of Tourism and Leisure Research, Vol. 23, No. 4, pp. 329-348, 2011.
  8. S. McDowall, A comparison between Thai residents and non-residents in their motivations, performance evaluations, and overall satisfaction with a domestic festival. Journal of Vacation Marketing, Vol. 16, No. 3, pp. 217-233, 2010. https://doi.org/10.1177/1356766709356139
  9. J. K. Jun, A study on the evaluation of a festival destination based on foreign visitors' motivation: Focused on the Pusan International Film Festival. Journal of Tourism and Leisure Research, Vol. 17, No. 1, pp. 267-283, 2005.
  10. H. J. Kim and S. M. Lee, The effects of physical environment and destination image on foreign tourists' behavior in Busan: Focused on Chinese and Japanese tourists. Journal of Tourism and Leisure Research, Vol. 23, No. 2, pp. 25-40, 2011
  11. S. H. Shim, A study on the effect of the quality of service on the satisfaction of visitor and revisit intention of a local festival: Focusing on visitors of the Gangneung Danoje Festival. Journal of Tourism and Leisure Research, Vol. 22, No. 4, pp. 377-394, 2010.
  12. S. B. Cho, E. J. Eum, and S. H. Hyun, Predictors of firework festival satisfaction and city love: A case of Pohang Firework Festival, Korea Academy Society of Tourism Management, Autumn Presentation Proceedings, 87-105, 2011.
  13. S. B. Cho, J. S. Jin, and S. H. Hyun, The effect of attractiveness of local festival on revisit intention: Focusing on Boryeong Mud Festival. Korean Journal of Tourism Research, Vol. 27, No. 1, pp. 333-353, 2012.
  14. S. K Kang and S. D. Choi, Development of measurement scale of local society attachment for local residents, Journal of Tourism Sciences, Vol. 26, No. 1, pp. 103-117, 2002.
  15. C. Jurowski, M. Uysal and D. R. Williams, A theoretical analysis of host community resident reactions to tourism. Journal of Travel Research, Vol. 36, No. 2, pp. 3-11, 1997. https://doi.org/10.1177/004728759703600102
  16. J. Crocker, R. Luhtanen, B. Blaine and S. Broadnax, Collective self-esteem and psychological well-being among white, black and Asian college students. Personality and Social Psychology Bulletin, Vol. 20, No. 5, pp. 503-513, 1994. https://doi.org/10.1177/0146167294205007
  17. H. R. Markus and S. Kitayama, Culture and the self: Implications for cognition, emotion and motivation, Psychology Review, Vol. 98, pp. 224-253, 1991. https://doi.org/10.1037/0033-295X.98.2.224