• Title/Summary/Keyword: 매력도

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Effects of Gender, Age and Affective Dimensions on Facial Attractiveness (성별, 연령, 감성차원이 얼굴매력에 미치는 영향)

  • Cho, Kyung Ja;Jung, Woo Hyun;Lee, Seung Bok;Ku, Yea Shil
    • Science of Emotion and Sensibility
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    • v.19 no.1
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    • pp.21-30
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    • 2016
  • The aim of this study was to find whether the perception of facial attractiveness is influenced by gender, age and kinds of affective dimensions(sharp/soft, babyish/mature). In the study the participants (48 elementary school students, 44 middle school students, 39 university students comprised of 60 males and 71 females) were shown the photos of sixty female faces and asked to grade each face on a nine point scale in three different dimensions (sharp/soft, babyish/mature, attractive/unattractive). Results using Multi-level analysis, faces that were babyish and soft were perceived as more attractive regardless of gender and age. But differences were found in the strength of facial attractiveness by gender and age. Two groups (elementary school students and middle school students) perceived the same photos of female faces to be less attractive than the university students. Also, male participants perceived the faces to be less attractive than female participants. Moreover the study showed a significant difference between university students and elementary school students in relation to the sharp/soft dimension and this dimension was more influential on elementary school students than university students. These results further suggest that if a face looks babyish and soft, then the face will be perceived as attractive regardless of gender or age. However, the degree of facial attractiveness perceived depends on the participant's gender and age.

The Effects of Expectancy-Disconfirmation of Attraction Affecting Visitor's Satisfaction in Natural Recreation Forests - Focused on Recreational Resources and Facilities - (자연휴양림(自然休養林) 매력물(魅力物)의 기대불일치(期待不一致)가 이용만족도(利用滿足度)에 미치는 영향(影響) - 자연휴양림의 휴양자원과 시설을 중심으로 -)

  • Lee, Ju-Hee;Bae, Min-Ki
    • Journal of Korean Society of Forest Science
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    • v.95 no.4
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    • pp.459-467
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    • 2006
  • The purpose of this study was to identify the effects of expectancy-disconfirmation (ED) of attraction affecting visitor's satisfaction in natural recreation forest (NRF). After reviewing the literature about recreational resources (RRs), facilities, ED, and visitor's satisfaction in NRF, this study analogized 11 attractions of NRF and constructed the conceptual framework. This study had obtained data through a questionnaire, which surveyed 415 visitors at 3 NRFs in 204 summer season. This study found that 1) The expectancy-performance of visitor's interesting resources is the highest among RRs, 2) There was mean difference between expectancy and performance of attraction at one percent significant level, 3) Safety facility had the highest ED value and plant resources had the lowest ED value, 4) The higher ED value of attractions, the lower value of visitor's satisfaction, 5) in multivariate analysis, such variables as physical resource, social culture resource, lodging facility, foundation facility, safety facility, sanitary facility, and education facility have been turned out be statistically significant at one percent level, 6) The relative contribution of the ED of foundation facility, lodging facility, and education facility on visitor's satisfaction have ben determined to have respectively 2.50, 1.48, and 1.88 times more important than that of physical resources.

The Effect of Imagined Contact on Attraction to Unattractive Women (상상 접촉이 이성에 대한 호감 및 매력 지각에 미치는 영향)

  • Yong Hoe Heo;Sean S. Kim;Sun W. Park
    • Korean Journal of Culture and Social Issue
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    • v.22 no.2
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    • pp.203-222
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    • 2016
  • Previous research has demonstrated that imagined contact is useful to reducing prejudice against minorities (e.g. Turner & Crisp, 2010). In this research, we investigated whether imagined contact increases attraction to physically unattractive women, and whether this effect is moderated by perceiver's physical attractiveness and appearance orientation in romantic relationships. Single male participants (n = 98) responded to items assessing their physical attractiveness and appearance orientation, and then were randomly assigned to one of the two conditions. In the imagined contact condition, participants were told to imagine communicating with a physically unattractive woman and come up with some interesting things about her. In the control condition, participants were told to simply imagine a physically unattractive woman. Next, participants saw a picture of a physically unattractive woman and rated her likeability, perceived attractiveness, and willingness to ask her out, which were averaged to form the composite measure of attraction. We found a significant main effect of imagined contact, as expected. This main effect was moderated by appearance orientation, but not by perceivers' physical attractiveness. The effect of imagined contact was significant among those low in appearance orientation, but not among those high in appearance orientation.

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The Impact of Virtual Influencer Formativeness on Advertising Attention and Attitude Toward Advertising: The Dual Parallel Mediating Effects of Attractiveness and Suitability (버츄얼 인플루언서의 조형성이 광고 주목도와 광고 태도에 미치는 영향: 매력성과 적합성의 병렬 이중 매개효과)

  • Eun Hee Kim;No-Mi Lee
    • Journal of Advanced Technology Convergence
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    • v.3 no.1
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    • pp.21-31
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    • 2024
  • The study confirmed the relationship between attractiveness and suitability in the relationship between the formativeness of creating the artistic form of a virtual influencer who acts as an advertising model, advertising attention, and advertising attitude. To confirm this, the subjects of the study were the MZ generation and X generation, which have a high rate of SNS use. The analysis method used SPSS statistics 27.0 and SPSS process macro version. The research results are as follows. First, it was confirmed that attractiveness and suitability fully mediate the relationship between formativeness and advertising attention. In the path of formativeness and advertising attention, the total effect was found to be higher than the direct effect, and it was confirmed that there was a double parallel mediation effect through attractiveness and suitability in the relationship between the formativeness of virtual influencers and advertising attention. Second, it was confirmed that formativeness affects the mediating variable, attractiveness, but attractiveness does not affect attitude toward advertising. Since formativeness affects suitability and suitability in turn influences attitude toward advertising, it was confirmed that there is a full mediating effect between these variables. According to these results, the parallel mediating effect of attractiveness and formativeness was not confirmed in the relationship between formativeness and attitude towards advertising. The above study is significant in that it presents academic implications and practical implications by examining the dual and parallel mediating effects of attractiveness and suitability in the relationship between formativeness, advertising attention, and advertising attitude variables, which are considered in the production of virtual influencers.

The Effect of the Attraction of Physical Educators Perceived by Physical Education Major Students at Universities on Their Passion and Exercise Adherence Intention (체육전공 대학생이 인식한 지도자의 매력성이 운동열정 및 운동지속의도에 미치는 영향)

  • Kim, Dae-Hoon
    • Journal of the Korean Applied Science and Technology
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    • v.35 no.1
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    • pp.111-121
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    • 2018
  • The purpose of this study was to examine the effect of the attraction of physical educators by physical education major students at university on their passion and exercise adherence intention. Total of 307, physical education major students at university. Data ware analyzed by exploratory factor analysis, correlation analysis, and multiple regression with SPSS 18.0 ver. program. The results were as following. First, attraction of physical educators influenced significantly on their passion. Second, attraction of physical educators influenced significantly on exercise adherence intention. Third, passion influenced significantly on exercise adherence intention.

해양관광매력물로서 마리나 경관디자인이 이미지에 미치는 영향

  • Yang, Wi-Ju;Gu, Bon-A
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2011.06a
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    • pp.182-183
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    • 2011
  • 본 연구는 해양관광 매력물로서 마리나를 연구대상으로 하여 마리나 경관디자인이 이미지에 미치는 영향에 대해 실증적으로 분석하였다. 본 연구의 결과는 마리나를 비롯한 해안경관의 경관디자인에 관한 해당 지방자치단체나 기초지방자치단체의 경관조례 제정시 구체적인 기본방향을 제시할 것으로 사료된다.

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창조적 판매기술(2) - 세일즈맨 쉽은 소망의 행동을 얻는 기술

  • 강화수
    • KOREAN POULTRY JOURNAL
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    • v.11 no.1 s.111
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    • pp.114-118
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    • 1979
  • 쎄일즈맨 여러분! 상품을 팔려고 애쓰시기 전에 대인관계가 좋도록 인간 수업에 힘써 봅시다. 그러면 인간적 매력이 생기게 되고 인간적 매력을 가지면 주위 사람들은 당신의 목적달성에 협력을 해주는 자기 지지자가 됩니다.

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Healthy People - Cool & Lovely 런닝맨 에이스 송지효의 매력

  • Lee, Eun-Jeong
    • 건강소식
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    • v.37 no.12
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    • pp.16-17
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    • 2013
  • 화장기 없이 자연스러운 미인. 웃을 때 미소가 너무 예쁘다. 성격이 털털하고 순수해 보인다. 중저음의 목소리가 매력적이다. 연기를 정말 잘 하지만 겸손하고 잘난 척 하지 않는다. 모두 배우 송지효를 겨냥한 칭찬들이다. 대한민국의 대표적인 여배우 송지효의 매력을 파헤쳐본다.

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