• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.5 no.4
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• pp.95-111
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• 2010

The development of competitive new product is essential in competitiveness power of modern enterprises. The enterprises need to develop new products for its continuous growth. In this paper, a new product development process which reflect voice of customer in design of the product is suggested. Delighters in Kano's quality model are applied in primary design step. In the main design step, we analyze that whether Kano's primary satisfiers satisfy the customer needs which was found using Timko's customer satisfaction coefficient. It is shown that Kano's delighters and Timko's customer satisfaction coefficient are very effective in new product development.

• Journal of Fashion Business
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• v.20 no.1
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• pp.173-190
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• 2016

The purpose of this study was to investigate the mediating roles of relationship quality, satisfaction and trust, and switching cost during the process of the effects of service quality in the beauty industry. Assuming the attractiveness of alternatives of such structural relations may differ between paths of groups, effects of influence on the relation of each composition concept were investigated. This study adopted a three-dimensional model of service quality, "process quality", "outcome quality", and "environment quality." Amos was used to analyze the research hypotheses and the proposed model. The result of the study suggests that service quality positively influences relationship quality, and relationship quality yields service loyalty. The results also indicates that relationship quality positively influences switching cost and switching cost positively influences service loyalty. Each service quality dimension had a significant effect on satisfaction, trust, and the relative importance of service quality dimensions on satisfaction; trust followed the order of process quality, outcome quality, and environment quality. The moderating variable such as the alternatives' attractiveness is found to be important moderators of the path of the model.

• Journal of Navigation and Port Research
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• v.34 no.8
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• pp.635-640
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• 2010

Based on the previous studies that argued Brand Personality Scale(BPS) developed by J.Aaker(1997), the results are not shown very suitable for all cases. Authors found out more suitable Brand personality Scale for Marine Tourism Destination. This study then is to verify a newly developed Marine Tourism Destination BPS, to apply the multiple regression to BPS and images for Haeundae, and then to confirm the relationship between a newly developed BPS and Images proven in the previous study.

• Science of Emotion and Sensibility
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• v.16 no.1
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• pp.65-74
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• 2013

The visual sensibility and preferences are closely related with color combinations, stripe intervals, and stripe complexity. We studied the effect of stripes characteristics on visual sensibility and preferences for men's shirts fabrics. As a result of a factor analysis, the adjectives were classified by viewers into 5 factors as attraction, maturity, dignity, practicality, and simplicity. We found that stripe intervals had a significant visual effect on maturity, dignity, and practicality. The uneven stripes had higher scores for dignity and practical while lower for mature. The stripes with consecutive order of two different thickness were felt more strongly in attractive, practical, and preferred. The results also showed that stripes with compound and contrast colors were attractive and preferred.

• Journal of the Korea Society of Computer and Information
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• v.25 no.9
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• pp.45-52
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• 2020

In this paper, we propose an intention to study the purchase of smart music by Chinese consumers. To study the influence of the originality and usefulness of intelligent music products on the purchase intention of Chinese consumers, and to explore how the originality and usefulness of intelligent music products affect the purchase intention. To achieve this goal, 372 questionnaires were collected through the Internet for frequency analysis, factor analysis, confidence analysis and structural equation analysis of data collection, and were carried out by SPSSV22.0 and AMOSV22.0 methods. Research the validation of assumptions in the model to reveal the psychological and behavioral responses of consumers to smart music products. The results show that the originality and usefulness of new products not only directly affect the purchase intention of Chinese consumers, but also indirectly affect their purchase intention by enhancing their attractiveness. The conclusion of this study is of guiding significance for the development of intelligent music product development and marketing strategy.

• Science of Emotion and Sensibility
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• v.11 no.2
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• pp.139-152
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• 2008

Most marketing practitioners prospect that the beauty industry, which consists of various services and product related to the beauty, will be one of major industries in future. Thus they have been paying more attention to dramatic changes of the beauty industry. Furthermore they have been trying to differentiate their services and products from existing ones because of the tough competition in the market. For scientific marketing of the beauty services and beauty products, the beauty should be able to be measured. However marketing practitioners have no actual method to measure the beauty. In this study, we tried to find the beauty dimensions which are necessary to measure the beauty, based on Langmeyer and Shank(1994)'s study. We collected a total 258 samples as data through survey on university students, and explored the beauty dimension related to human attractiveness, and derived the implications for measuring the beauty. Based on the quantitative analysis, we derived the 4 beauty dimensions related to human attractiveness. The two of them were the inner beauty dimensions(energetic personality and thoughtful personality) whereas the others were the outer beauty dimensions(appearance and style). Additionally we analyzed if the variables, which are gender, perceived social value of beauty, and appearance satisfaction, affect on respondents' beauty perception. The empirical results showed that the beauty perception in the derived beauty dimensions is affected by the perceived social value of beauty and the appearance satisfaction: 1)The both of the inner beauty and the outer beauty are evaluated more positively when the appearance satisfaction is higher, 2)The outer beauty is evaluated more positively than the inner beauty when the perceived social value of beauty is higher.

• Science of Emotion and Sensibility
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• v.12 no.4
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• pp.545-556
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• 2009

The purpose of this study was to investigate the sensibility image of necktie according to width and color combination of checked pattern. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 18 color pictures, in which the width(small: 0.2cm, medium: 1cm, large: 2cm), tone combination(similar, contrast), and hue combination(WR: white+red, WB: white+blue, WG: white+gray) were manipulated. The 7-point scale was used for evaluation of sensibility image. The subjects of this research were 216 female college students living in Gyeongnam. The investigation was carried out at September 2009. The data were analyzed by using SPSS program. Analysis methods were ANOVA and Duncan-test. The results of this study were as follows.; The analyses of sensibility for necktie according to width and color combination of checked pattern revealed that the concerned factors are five characteristic dimensions of attractiveness, youth, appeal, elegance, and warmness. Width showed an independent effect on appeal. Tone combination showed an independent effect on attractiveness, appeal, elegance, and warmness. Interaction effects of width and tone combination on attractiveness were found. Hue combination showed an independent effect on all dimensions. In addition, significant interaction effects of width and hue combination on attractiveness, youth, appeal, and elegance were found. Significant interaction effects of tone combination and hue combination on attractiveness, youth, and appeal were found.

• Journal of Service Research and Studies
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• v.10 no.2
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• pp.59-76
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• 2020

The purpose of this study is to analyze the impacts of the lasciviousness of news anchor's mention on viewers'negative emotions, news reliability and their attitude towards the broadcasting company. This study also analyzed the moderating effect of anchor's attractiveness and viewers' sex. First, the more lascivious anchor's mention in news report gets, the more negative the viewers felt. Second, stronger lascivious expressions of news anchor's mention in news report had a negative effect on news reliability. Third, the moderating effect of the anchor attractiveness was found when news anchor's mention influences the viewers' attitude towards the broadcasting company : those who thought news anchor attractive showed less negative emotions and their news reliability and attitude towards the broadcasting company were higher compared to those who thought news anchor less attractive. Fourth, the moderating effect of the viewers' sex was found when news anchor's mention influences on viewers' negative emotions and the viewers' attitude towards the broadcasting company. This study has an academic and practical implication by studying the lasciviousness of news anchor's mention and anchor's attractiveness. This study is also a new approach of integrating the fields of journalism : News report and Anchor into the marketing fields : Attractiveness and Reliability. This can be meaningful for both journalism and marketing field.

• Korean Business Review
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• v.15
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• pp.153-179
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• 2002

The purpose of this study is to explore the context dependencies of perceived product typicality and favorableness led by typicality. Major findings and their marketing implications are as follow. First of all, while the typicality effect were evident in simle choice sets which consist of typical product and atypical one, entrance of extreme atypical product eroded the favorableness toward typical product. This implies that competitive advantage of pioneering typical brand can not be sustained when choice set is enlarged with entrance of distinctive atypical brands. Secondly, adding attractive and unattractive common attributes to all the products in choice set reduced the difference among perceived typicality of alternative brands. But added attractive common feature was analyzed to enhance favorableness of both typical brand and extreme atypical product. This finding implies that brands should have distinctive identity to be benefited from competitive adding features among brands with the evolution of market. Finally, when consumers expect to provide the explanation and justification for their evaluations and choices to others, they are shown to prefer and choose typical product which is effective to explain their reasons and to persuade others for their choice. This can be interpreted as consumers favor and choose conventional typical alternatives when they should justify their decision to others as with symbolic and expressive products and public and organizational buying.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.261-268
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• 2022

This study tried to understand the meaning of resource attraction, entertainment experience, love mark, and attachment of tourist destinations. A theoretical study was conducted on each research concept to achieve the proposed research purpose. Based on this, an empirical study was conducted after deriving a questionnaire based on this, and a non-face-to-face survey was conducted nationwide using population-proportional sampling. The empirical study was confirmed through the statistical programs SPSS25.0 and AMOS25.0. The resource attractiveness of the tourist destination had a positive (+) relationship with the influence on the tourists' experience. The relationship between the experience and the love mark had a positive (+) relationship. A positive (+) relationship was also formed in the relationship between experience and attachment. However, the relationship between love mark and attachment did not form a significant relationship.Because it reflects regional characteristics, it is a useful material for local culture and history, so protection, preservation, and active program development are required. is needed.