• Journal of Digital Convergence
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• v.16 no.1
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• pp.327-336
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• 2018

The purpose of this study was to analyze the coupon attitude plays a mediating in the relationship between brand image, brand preference, and information reliability of 'KakaoTalk Plus Friend' and also the coupon attitude plays a mediating role in the relationship between user satisfaction and continuous usage intention. A questionnaire was used the samples of totally 170 people, who is currently using the 'KakaoTalk Plus Friend'. According to analysis, first, the coupon attitude has been shown to be partly mediating effect on the relationship between brand image and information reliability. Second, the coupon attitude has been shown to be not mediating effect on the relationship between brand preference and use satisfaction. Third, the coupon attitude has been shown to be partial mediating effect in relation to user satisfaction. As a result, the coupon attitude has been shown to be mediating effect on the user attitude. This result can help the understanding user attitude and the coupon attitude in the 'KakaoTalk Plus Friend'.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.11
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• pp.171-179
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• 2020

This study was conducted to investigate the mediating effect of resilience in the relationship between satisfaction with clinical placement and role transition among nursing students. A descriptive survey with convenience sampling was conducted among senior year nursing students from two nursing colleges in C province. Data were collected using a self-administrated questionnaire, and a total of 135 samples were analyzed with the IBM SPSS 21.0 program using multiple regression by Baron's and Kenny's method. As a result, resilience was found to have a partial mediating effect on the relationship between satisfaction with clinical placement and role transition. The statistical significance of the mediating effect was verified using bootstrapping, and these variables explained 66% of role transition among nursing students. These results imply that promoting nursing students' resilience can be a valuable strategy to support successful role transition for nursing students.

• Asia Marketing Journal
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• v.1 no.4
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• pp.105-125
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• 1999

본 연구는 감독자의 정보제공과 판매원의 감독참가가 판매원의 역기능 행동에 영향을 미치는가를 관계마케팅 연구에서 발전된 개념인 신뢰도 개념을 도입하여 이론적으로 그리고 실증적으로 검토하여, 판매원의 감독자에 대한 신뢰도가 매개적 역할로 작용하고 있음을 탐색하였다. 즉, 정보제공과 감독참가는 판매원의 역기능 행동에 직접적으로 작용하여 부정적 영향을 미치는 것이 아니라 감독자에 대한 신뢰수준을 매개로 역기능 행동에 부정적 영향을 미침을 탐색하였다.

• Korean small business review
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• v.41 no.3
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• pp.77-94
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• 2019

The study examined the effect of collaboration with external institution on new product sales, the mediating effects of technological innovation, and the moderating effect of marketing capability. The results showed that external collaboration with external institution has a significant impact on new product sales in the R&D field of SMEs, and technological innovation plays a mediating role in the relationship between collaboration with external institution and new product sales. Also, the effect of marketing capability in the relationship between technological innovation and new product sales was also significant. Finally, the mediating effect of technological innovation between collaboration with external institution and new product sales was moderated by marketing capability.

• Convergence Security Journal
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• v.15 no.3_2
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• pp.31-42
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• 2015

This study aims to discuss how job stress of private security guards would influence organizational commitment and turnover intention, and it basically looks into mediating effects of job burnout to understand the former's effects on the latter. In order to conduct the analysis, the study selected private security guards working for security agencies located in Seoul as a research subject, and carried out a survey targeting 700 of those security guards who had been gathered by a random cluster sampling method. The survey was conducted for about four months from May of 2014 to September of the same year and with 24 samples that had not been returned or that had been observed to have some outliers excluded, a total of 676 samples were applied as final data. The study used SPSSWIN 18.0 Statistical Package for analyzing the data, and hypotheses were confirmed via a Frequency Analysis, Factor analysis, Cronbach's Alpha, Person's Correlation Analysis, regression analysis and a path analysis. Findings of the analysis reported that emotional exhaustion has partially mediating effects on relations among role conflict, role overload and organizational commitment and that role ambiguity is not significantly connected. In addition, as for a relation of role conflict and turnover intention, emotional exhaustion was turned out to have a full mediating effect on the relation. The study did not notice any significant connection between emotional exhaustion and role ambiguity. Add to that, in terms of a relation between role overload and turnover intention, emotional exhaustion appeared to have a partial mediating effect on the relation which helped a relevant hypothesis to be partly adopted. Regarding a relation of job stress with organizational commitment, according to results of a path analysis on dehumanization, dehumanization does not significantly affect a relation between role ambiguity and organizational commitment and as for role conflict and role overload, the study confirmed that they have a partially mediating effect on this relation of dehumanization with organizational commitment. The study learned then that dehumanization does not have a significant influence on a relation between role ambiguity and turnover intention. However, the study figured out that when it comes to a relation of role conflict and role overload, dehumanization has a partially mediating effect on the relation and as a consequence, a relevant hypothesis was adopted in part.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.1-12
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• 2017

This study investigated the effect of parental attachment on interpersonal competence and psychological well-being of college students. 625 college students completed self-administered questionnaires. Reliability test, ANOVA, Duncan ex-post analysis, and hierarchical regression analysis on data were used. Study results showed that parental attachement and interpersonal competence had significant effects on college students' psychological well-being. Results also depicted gender differences in the relationship of study variables; students' interpersonal competence demonstrated partial mediation effect in the relation of attachment with the same-sex parent and psychological well-being, while complete mediation effect in that of attachment with the opposite-sex parent and psychological well-being, These findings suggest that gender-conscious university policies to promote interpersonal competence among students are greatly needed to ensure psychological well-being of the student population.

• Industry Promotion Research
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• v.8 no.2
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• pp.67-80
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• 2023

This study analysis the effects of the relationship between LMX and affiliation-OCB, challenge-OCB which is voluntary behavior of organizational members. For this study, the effect of LMX on AOCB and COCB, as well as the mediating effect of AOCB behavior, the moderating role of toxic leadership, were analyzed. The results of studies are as follows. First, LMX had a positive effect on AOCB and COCB, respectively. Second, AOCB has a mediating-effect between LMX and COCB. and Third, toxic leadership confirmed the moderating-effect between LMX and AOCB, and finally the moderated-mediating-effect through AOCB in the relationship between LMX and COCB. Therefore, it was analyzed that the quality of the relationship between leader and member in the organization is an important factor in expanding the positive and voluntary behavior of members in the organization. In addition, since toxic leadership weakens positive and voluntary civic behavior for organizational members, it suggests the need for strategy to overcome toxic leadership for an efficient organization management.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.711-720
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• 2022

The aim of the present study is to test multiple mediating effects of job-efficacy and resiliance in the links between work-life balance (WLB) and deviant behavior. The date applied in empirical analysis was collected from employees working at Jeju island and 400 sets of questionnaires were spread and among collected 355 sets, 298 sets were used. Hypotheses was examined with SPSS Macro statistical package. As expected, WLB was positively related to job-efficacy and resiliance respectively and negatively associated with deviant behaivor. Moreover, mediating effects of both variables was different, in detail, job-efficacy was fully mediated in that path but not significant in case of resiliance. Findings of this study was to expand the roles of WLB from productive behaviors to counter-productive behaviors and it enables to provide a few theoretical and empirical implications.

• Korean Journal of Childcare and Education
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• v.11 no.2
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• pp.355-373
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• 2015

The purpose of this study was to test the mediation effect of marital communication with spouse between maternal gatekeeping and paternal parenting involvement. The participants were 210 fathers and their toddler children. The survey was rated by the fathers. The collected data were analyzed by descriptive statistic, Pearson's product-moment correlation and hierarchical multiple regression. The mediating effect was tested by Baron & Kenny's(1986) four steps. The results of this study were as follows: First, the maternal gatekeeping had a negative effect on the paternal parenting involvement. Second, the maternal gatekeeping consolidated the paternal permissiveness and non interventional child rearing behavior. The mediating effect of marital communication was significantly complete. The marital communication was key factor can help to increase paternal involvement and lead to paternal positive parenting behavior. The discussion included the suggestion for encouraging the paternal involvement and positive child rearing behavior.

• Korean Journal of Social Welfare
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• v.66 no.3
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• pp.297-319
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• 2014

This research seeks to clarify correlationship between satisfaction of visually impaired, hearing impaired and mentally disabled mothers and their burden of raising their children and whether communication between their children mediates their relationship. This research tries to set a standard performing method to alleviate burden of raising children and devise an effective parenting method. The study was done in cooperation with 13 welfare centers for the disabled in the Seoul area, 23 and performed 300 questionnaires were distributed. Hearing impaired person had answered by themselves, and visually impaired were provided with disability aid, by reading the questionnaire to them. 210 responses were collected, and 187 were used for final analysis. Analysis showed that burden of fostering showed a negative correlation between satisfaction as a mother and availability for communication. Moreover, communication with the children were shown to mediate the satisfaction as a parent and burden of raising the children. Thus, the goal is to reduce the burden of fostering for female disabled and increase their satisfaction as a parent as well as enhancing their communicational skills.