• Title/Summary/Keyword: 마케팅 지리학

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Regional Changes of Cultural Industry in "Jungwon Culture Region" and their Importance ("중원문화권" 문화산업의 지역적 변화와 위상정립)

  • 한주성
    • Journal of the Economic Geographical Society of Korea
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    • v.5 no.1
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    • pp.25-48
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    • 2002
  • This study is to clarify the effect of changes of cultural industries, specialized products and regional festival, in "Junwon culture region". According to this study, "Junuon culture region", as border region of Koguryo, Baekje, Silla kingdom, which has not constituted its original culture, must develop its own specialized products based on culture and history of the three kingdoms in modern meaning. In 21st century, cultural industry of "Junuon culture region" must emphasize the role of linking of Koguryo culture which consists of major culture in North Korea. Because regional festival of "Junuon culture region" as place marketing is concentrated in spring and autumn, regional festival must be a package type of interregional network. In 21st century, "Junwon culture region" as border region of Koguryo, Baekje, and Silla, must be the peace place of cultural industry with maximized merit and high accessibility at present time. And with development of knowledge and information society, cultural industry estate must bring up regional network centralizing Cheongju city.ng up regional network centralizing Cheongju city.

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Case Study of Art Asset and Its Categories as Creative Place Asset (창조적 장소자산으로서 예술자산의 유형과 사례 연구)

  • Chung, Su-Hee;Lee, Byung-Min
    • Journal of the Economic Geographical Society of Korea
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    • v.17 no.1
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    • pp.28-44
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    • 2014
  • As the era of glocalization arrives, each area of the world with the uniqueness trying to enhance competitive advantage. In this context, the 'Art asset' should be understood as an independent 'Content' in terms of place marketing & creative regional regeneration. Especially in a place as a component of assets 'art' is recognized as an independent content & as a means for new areas of creative regeneration and the local economy will be discussed. To do this, place the property on the basis of a review of existing research on the concept of a new arrangement of art assets were classified by type and each of the cases examined. Ultimately, through the review of creative play area as a place of art assets and utilize the potential value of plce asset is the goal of this article.

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The Excavation and Application of Geomorphic Resources: A Case of Yeongyang Map Sheet (지형자원 발굴과 활용방안 -영양 도엽을 대상으로-)

  • Jeon, Young-Gweon
    • Journal of the Korean association of regional geographers
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    • v.15 no.3
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    • pp.328-336
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    • 2009
  • This study aims to figure out the first-class geomorphic resources included in Yeongyang map sheet. The fieldwork shows that the first-class geomorphic resources are found mainly along the Banbyeoncheon(incised meander) and The Soojungsa(temple) valley that retain beautiful landscapes such as river cliff(including river bluff), water fall, pot hole. tafoni, canyon Such geomorphic resources are highly concerned with Bulguksa intrusive rocks (Cretaceous). Especially The Seonbawi and The Namipo(Yeongyang county), The Punghojung and its vicinities (Cheongsong county), and The Soojungsa(temple) valley are important in viewpoint of story telling tour marketing.

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The Values and Uses of Korea's Geographic Center as Locational Resource (지리적 위치자원으로서의 국토정중앙의 가치와 활용 방안)

  • Kim, Chang-Hwan
    • Journal of the Korean association of regional geographers
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    • v.14 no.5
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    • pp.453-465
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    • 2008
  • The purpose of this study is to introduce the concept of the geographic center, to examine its value as locational resource, and to consider the way of its practical uses. Geographic center is the intersection point where central meridian and central parallel cross each other. This geographic locational resources can be used as data for locational education in geographic education, the standards for antipodes, datum points for geodetic surveying, a factor of place marketing, etc. This study can be a model for a geographic discovery that is to seek many geographic resources being scattered about our country.

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Korean firms' Corporote Networks in Dalian City, China (중국 대련시(大連市) 한국기업의 네트워크 특성)

  • Lu, Bi Shun
    • Journal of the Korean association of regional geographers
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    • v.14 no.5
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    • pp.492-506
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    • 2008
  • This paper aims to explore the characteristics of regional network of Korean firms in Dalian City, China, which is focused on social, cultural and institutional characteristics. To achieve this goal, the paper attempts to analyze the supply of raw material and parts, sales and cooperative relations of the firms. Among Korean firms in Dalian City, the characteristic of non-local network can be seen in supply enterprise of raw material, parts and semi products. On the other hand, a tighter local network relationship can be seen in sales. Large companies appear stronger in non-local network than small businesses and small businesses are stronger in local network. In terms of cooperation among enterprises, many firms have networks of joint marketing, joint use of equipments, exchange of techniques and information with the supply enterprise. With the customer enterprise, there is a network in joint marketing and manpower training. Especially, most of the customer enterprises are Chinese ones, which have extensive networks in big cities, such as in Beijing, Shanghai, Guangzhou, Tianjin and Dalian. In local network, the Korean firms in Dalian cooperate in product development, finance and manpower training with local firms. And in non-local cooperation, Korean firms are active in tech support, information exchange and R&D.

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Critique of the Revitalization Trajectory of Bilbao (스페인 빌바오의 지역발전 재생 경로)

  • Kim, Kyoung-Hwan;Moon, Seung-Hee;Jung, Hye-Yoon;Hong, Jin-Ki
    • Journal of the Economic Geographical Society of Korea
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    • v.22 no.3
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    • pp.258-273
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    • 2019
  • Bilbao, Spain, made a mark as a example of the regional revitalization by culture and tourism. Korean Government have a perspective that culture and tourism could be an alternative to the regional crisis of manufacturing in 2018. The main purpose of this study is to analyze the locational specificity and the revival strategies for the regional development of Bilbao in a structural context. This could provide implications to the regional crisis of Korea. The main results are summarized as follows. Firstly, the local government of Bilbao has taken an active role, using not only its political and financial autonomy but also its locational advantage as an important nodal region of transnational trade networks in Europe. Secondly, Bilbao was able to sustain its regional revitalization initiatives for a long period by facilitating public-private partnership system. Finally, despite the effectiveness of the mega project and place marketing, low job security and the polarization of the service sector have emerged as a problem at the same time. Still, the deindustrialization of Bilbao could be possible due to the various services including knowledge-based services and financial services as well as culture and tourism.

Development of Urban Tourism through the Improvement of City Image (도시이미지 제고를 통한 도시 관광개발)

  • Kim, Boo-Sung
    • Journal of the Economic Geographical Society of Korea
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    • v.13 no.3
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    • pp.354-380
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    • 2010
  • Cities are the most important type of tourist destination across the world, and yet urban areas have neglected in most academic studies of tourism. Urban destinations serve as gateways for tourist entry to the country, as centers of accommodation and a base for excursion to rural areas as well as destinations in their own right. Increasingly cities rely on image promotion to attract tourists to cities. A city's image is the sum of beliefs, ideas, and impressions that a people have of a city. Image has always been of great interest and concern to city marketers. The image improvement is very important especially in urban tourism development because tourism overwhelmingly depends on image. The cost and effectiveness of the image improvement strategy depends on the city's current image and real attributes. Some cities are blessed with positive images. They don't require changing the image so much as amplifying it and delivering it to more target groups. Many cities are stuck with a negative image. They need to remove it and make a positive out of a negative to correct it. Image reversals, however, are difficult to accomplish. Some cities are not well known because they are small, lack attractions, or don't advertise. They need to identify, develop, and disseminate a strong positive image for the city.

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Entrepreneurial Local Governance and the Changing Regional Policy in Chonnam Region (기업가적 지방정치와 지역정책의 변화)

  • Kim, Jae-Chul
    • Journal of the Korean association of regional geographers
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    • v.5 no.2
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    • pp.29-45
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    • 1999
  • This study reviewed theories on entrepreneurial local governance and inquired the changing regional policy in Chonnam region. The region became exposure as the direct investment unit of global capital by globalization of capital, the inter-regional competition and the relative reduction of the role and function of nation state. Therefore local government have the relative autonomy and the region is effected as the chosen space by capital according to the free movement of capital. It has been argued that there has been a reorientation of urban governance away from the local provision of welfare and services to a more outward-orientated stance designed to foster and encourage local growth and economic development. These profound changes in the way that cities operate have seen the public sector taking over characteristics once distinctive to the private sector leading many commentators to term such modes of governance as entrepreneurial. In Chonnam region, many local governments are introducing entrepreneurial policies for regional development. It appears as place marketing strategy to attract capital and tourists. This strategy is very important to used identity or culture of region in order to make the attractive region. The entrepreneurial characteristics and strategies appear as image unification of region, commodity development of natural or cultural resource, event and business projects. From this point of view, the entrepreneurial policy that is based upon regional growth can cause the problem of social justice like distributional distortion and inequality.

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Spatial Characteristics in the Labor Process of the Footwear Industry in Busan Metropolitan Area (부산 신발산업 노동과정의 공간적 특성)

  • Lee, Chul-Woo;Ju, Mee-Soon
    • Journal of the Korean association of regional geographers
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    • v.7 no.2
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    • pp.55-70
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    • 2001
  • This research is to analyze spatial characteristics of labor process at the labor properties in footwear industries in Busan Metropolitan area. The production process of a footwear industry is mainly composed of the development and production of goods and design, the development of component parts and materials and the assembly of parts to be end products, and the marketing. Each process inclines to concentrate in a region having the needed labor; therefore, a manufacturing factory for each process attempts to be located at the different places. The critical core functions such as the development of products and design, the development and production of critical component parts and material, and the marketing are carried out by manufacturing companies with the trademark of the products. These functions intend to be located in the Sasang industrial complex in Busan city and Seoul metropolitan area. The function such as the development and production of major component parts and materials needs high skilled technicians and well trained laborer, and inclines to be located in traditional footwear industrial regions. The assembling process is carried out by skilled females and/or unskilled labors, and attempt to be accompanied with critical core functions or outsourcing. This process has been spatially concentrated in the traditional footwear industrial areas; but recently it extends to the developing countries. The development and production of materials and the production of component parts mainly depending on male labors incline to be located in the developed countries for critical core component parts and materials, and to be located in Busan for major components parts and materials. The production of standardized components parts and materials are carried out in the less developed countries.

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Value Chain System and Management of Cultural Contents Industry in Daegu (대구 문화콘텐츠산업의 가치사슬 체계와 경영 특성)

  • Park, Kyung-Sook;Lee, Chul-Woo
    • Journal of the Korean association of regional geographers
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    • v.13 no.2
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    • pp.171-186
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    • 2007
  • This paper was to examine the existing foundation of cultural contents industry through analyzing the development process, the location pattern, and the value chain system and the management of cultural contents industry in Daegu. Most cultural contents industry in Daegu had less than ten employees: so, it was classified into the early stage of commercialization. The firms that dealt with on-line distribution were recently founded. The high portion of the finns was located in the center of city such as Jung-Gu and Nam-Gu in which the Center for Digital Industry Promotion of Daegu (DIP) is located. The value main system consisted of four nodes such as creation node, production node, marketing node and distribution node. The production node was played the most important role. Based on value chain system, the cultural contents industry firms in Daegu could be divided into four types: Type I is a contents production firm with a single value chain in the cultural contents industry. Type II is a contents production firm with two or three value chains. Type III is a contents production firm with comprehensive value chain. Type IV is a non contents production firm with multiple value chains.

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