• Title/Summary/Keyword: 마이데이터 서비스

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A Mobility Service for the Transportation Vulnerable Based on MyData (마이데이터 기반 교통약자 이동지원서비스 모델)

  • Choi, Hee Seok;Lee, Seok Hyoung;Park, Moon Soo
    • KIPS Transactions on Software and Data Engineering
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    • v.12 no.1
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    • pp.31-40
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    • 2023
  • Various policies and services are being implemented in Korea and other countries, such as the expansion of convenience facilities for mobility support, the provision of special means of transportation, and the establishment of public transportation route plans and fare policies based on data and AI-based movement pattern analysis to ensure the mobility rights of the weak in transportation. However, A research is still needed to improve service convenience in order to more conveniently use the desired means of transportation in a necessary situation from the viewpoint of the transportation vulnerable. This study examines the policies and services for the promotion of mobility for the transportation disadvantaged, and presents a MyData-based service model for mobility support for the transportation disadvantaged. In the proposed service model, the transportation-disabled person can freely choose and use the means of transportation according to individual circumstances, and receive the same transportation welfare voucher benefits provided by the state or government. The proposed service model defines the MyData platform that supports the safe collection and use of personal data, the authentication of traffic welfare recipients based on MyData, and the payment function for fee settlement after using the service as key components. In this research, the service satisfaction from the user's point of view was investigated by implementing the proposed service model and providing a demonstration service for the transportation vulnerable in Daejeon.

The Relationship between Financial Mydata Service Characteristics and Intention to Use: The Moderating Effects of Innovativeness and Technology Security (금융 마이데이터 서비스 특성과 수용의도의 관계: 개인혁신성과 기술적 보안성의 조절효과)

  • Changyong Sohn;Hyunsun Park;Sanghyun Kim
    • Knowledge Management Research
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    • v.23 no.4
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    • pp.133-157
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    • 2022
  • As data becomes a new core resource with high attention, MyData service is spreading to various fields such as finance, medical care, and the public sector. However, research on the behavior of MyData service users is insufficient. Therefore, this study aims to empirically examine the effect of MyData service traits on value perception and acceptable behavior particularly in the financial sector where MyData service is most active. To this end, this study proposed a research model based on the literature. 295 survey responses were collected from individuals and analyzed using AMOS 26.0 for hypothesis testing. As a result of the analysis, it was found that self-information control, financial convenience, and personalized service had a significant effect on perceived value, and that perceived value had a significant effect on the intention to accept MyData service. Furthermore, this study examined the role of personal innovation and technological security in the relationship between variables by suggesting them as moderators. Results show that individual innovation was found to strengthen the relationship between two variables(self-information control and personalized service) and perceived value. Also, technological security was shown to strengthen the relationship between perceived value and intention to accept financial MyData services. The findings are expected to provide useful information to understand the factors affecting the acceptance of financial MyData service users and to understand the importance of individual innovation levels and technological security.

Comparison of MyData Use Among the U.S., Europe, and the Korean Governments (국내 마이데이터 활성화를 위한 미국, 유럽 마이데이터 비교 연구)

  • Yi, Myongho
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.31 no.2
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    • pp.183-201
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    • 2020
  • There is an increasing demand for services utilizing various data such as social data, public data, and personal information. In particular, the United States and the Korean government are working in various ways to utilize My Data. In 2019, the Financial Services Commission in Korea intends to expand financial services using personal information through MyData. This paper will examine MyData issues of the US and European governments and propose ways to promote MyData in Korea in terms of data compatibility and data quality.

UX evaluation of MyData-based financial asset management app - Focusing on Data Visualization (마이데이터 기반 금융 자산관리 앱 사용성 평가 - 데이터 시각화를 중심으로 -)

  • Kim, Eun Young;Han, Soo Jin
    • Journal of the Korea Convergence Society
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    • v.12 no.12
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    • pp.223-233
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    • 2021
  • MyData industry became possible with the revision of the three data-related bills on August 2020, and from February 2021, each individual can make MyData financial service through the app provided by MyData providers. In this study, in order to understand the user experience trend of MyData-based financial asset management apps in the user-centered financial service era, the usability evaluation of 11 apps from 8 MyData providers was conducted for 300 adults, then average value comparison, radial graph analysis, and heatmap analysis were conducted. In app design preference, asset list type was the most preferred type, followed by asset comparison·list type. As for the expected perception of the future benefits that can be enjoyed through My Data, 'diversification of convenient services' was the highest at 45.3%, and as a negative factor felt by users, personal information-related factors were the highest at 71.4%. The results of this study can be used as basic data for the development and improvement of user interfaces for MyData platforms.

My data business model combined with travel data (여행데이터와 결합된 마이데이터 비즈니스 모델)

  • So, Won;Pi, Yu-Jin
    • Proceedings of the Korea Information Processing Society Conference
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    • 2022.11a
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    • pp.961-963
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    • 2022
  • 데이터 기반 경제가 활성화되면서 데이터의 분석과 활용에 중점을 둔 서비스가 증가하는 추세이다. 금융 분야에서만 활용되던 마이데이터를 관광정보인 외부데이터와 결합해 사용자의 디지털 흔적을 수집, 분석하는 여행 마이데이터 플랫폼을 제시한다. 이를 통해 사용자에게 신뢰도가 높은 여행정보를 제공하고 여행 후 정산 문제를 해결하고자 한다.

Motivating Factors for Providing Personal Data in MyData Services: The Moderating Effect of Perceived Personal Information Self-Determination (마이데이터 서비스 이용을 위한 개인정보제공 동기 요인: 개인정보자기결정권 인지 수준의 조절효과)

  • Hyeonjeong Kim;Soohyun Kwon;Jeongu Choi;Beomsoo Kim
    • Knowledge Management Research
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    • v.25 no.2
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    • pp.219-243
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    • 2024
  • This study investigates the impact of privacy concerns, perceived utility, and awareness of the right to personal data self-determination on the effective use and expansion of MyData services, which are critical to the data economy. Integrating the value-based adoption model with privacy calculus theory, the research examines how perceived utility, privacy concerns, trust, and personal innovativeness influence perceived value, perceived privacy, and the intention to provide personal information. Data collected from an online survey of 442 MyData service users and prospective users were analyzed using PLS-SEM and Bootstrapping methods via SmartPLS 4. The results indicate that perceived utility positively affects the intention to provide personal information, while privacy concerns have a negative impact. Trust and personal innovativeness positively influence the intention to adopt MyData services, and the awareness of personal data self-determination rights moderates these intentions. The findings underscore the importance of developing beneficial services that mitigate users' privacy concerns and build trust for the successful implementation of MyData services. Additionally, the study highlights the need for education and awareness campaigns to enhance understanding of the right to personal data self-determination.

MyData Cloud: Secure Cloud Architecture for Strengthened Control Over Personal Data (MyData Cloud: 개인 정보 통제 강화를 위한 안전한 클라우드 아키텍쳐 설계)

  • Seungmin Heo;Yonghee Kwon;Beomjoong Kim;Kiseok Jeon;Junghee Lee
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.34 no.4
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    • pp.597-613
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    • 2024
  • MyData is an approach of personal data management, which grants data subjects the right to decide how to use and where to provide their data. With the explicit consent of the subjects, service providers can collect scattered data from data sources and offer personalized services based on the collected data. In existing service models, personal data saved in data storage can be shared with data processors of service providers or third parties. However, once personal data are transferred to third-party processors, it is difficult for data subjects to trace and control their personal data. Therefore, in this paper, we propose a cloud model where both data storage and processor are located within a single cloud, ensuring that data do not leave the cloud.

Designing a Platform Model for Building MyData Ecosystem (마이데이터 생태계 구축을 위한 플랫폼 모델 설계)

  • Kang, Nam-Gyu;Choi, Hee-Seok;Lee, Hye-Jin;Han, Sang-Jun;Lee, Seok-Hyoung
    • Journal of Internet Computing and Services
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    • v.22 no.2
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    • pp.123-131
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    • 2021
  • The Fourth Industrial Revolution was triggered by data-driven digital technologies such as AI and big data. There is a rapid movement to expand the scope of data utilization to the privacy area, which was considered only a protected area. Through the revision of the Data 3 Act, laws and systems were established that allow personal information to be freely transferred and utilized under their consent. But, it will be necessary to support the platform that encompasses the entire process from collecting personal information to managing and utilizing it. In this paper, we propose a platform model that can be applied to building mydata ecosystem using personal information. It describes the six essential functional requirements for building MyData platforms and the procedures and methods for implementing them. The six proposed essential features describe consent, sharing/downloading/ receipt of data, data collection and utilization, user authentication, API gateway, and platform services. We also illustrate the case of applying the MyData platform model to real-world, underprivileged mobility support services.

Factors Influencing Individual's Intention to Provide MyData: Focusing on the Moderating Effects of Individual Capabilities and Institutional Type (개인의 마이데이터 제공의도에 영향을 미치는 요인: 개인역량과 기관유형의 조절효과를 중심으로)

  • Dong Keun Park;Sung-Byung Yang;Sang-Hyeak Yoon
    • Knowledge Management Research
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    • v.24 no.1
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    • pp.73-97
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    • 2023
  • Recently, the MyData market has been growing as the importance of data and issues related to personal information protection have drawn much attention together. MyData refers to the concept of guaranteeing an individual's right to personal information and providing and utilizing one's data according to individual consent. MyData service providers can combine and analyze customer information to provide personalized services. In the early days, the MyData business was activated mainly by private companies and the financial industry, but recently, public institutions are also actively taking advantage of MyData. Meanwhile, the importance of an individual's intention to provide MyData for the success of MyData businesses continues to increase, but research related to this is lacking. Moreover, existing studies have been mainly conducted on individual benefits of MyData; there are not enough studies in which both public benefit and perceived risk factors are considered at the same time. In this regard, this study intends to derive factors affecting the intention to provide MyData based on the privacy calculus model, examine their influencing mechanism, and further verify the moderating effects of individual capabilities and institutional type. This study can find academic significance in that it expanded and demonstrated the privacy calculus model in the context of MyData providing intention. In addition, the results of this study are expected to offer practical guidelines for developing and managing new services in MyData businesses.

Migration Scheme for Power Saving in Data Center Environments (데이터 센터 환경에서의 전력 절감을 위한 마이그레이션 기법)

  • Kim, Yong-Heon;Kim, Jung-Sun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2010.11a
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    • pp.1662-1665
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    • 2010
  • 그린 컴퓨팅의 일환으로 데이터 센터(Data Center)의 전력 효율을 고려한 소프트웨어/하드웨어 기술연구가 활발하게 진행되고 있다. 데이터 센터에서는 부하 분산(Load Balancing) 서비스의 마이그레이션(Migration) 기법을 통해 서비스의 품질을 높이고 데이터 센터의 효율성을 극대화 시킨다. 본 논문에서는 데이터 센터에서 냉각으로 소모되는 전력 절감을 위해 데이터 센터의 환경과 시스템 부하(Work Load)량에 기반을 둔 프로세스 마이그레이션(Process Migration) 기법을 제안한다.