• Title/Summary/Keyword: 마스코트

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A Study on the Regional Characteristics and Symbolic Elements of the Soccer World Cup Mascots (축구월드컵 행사 마스코트에 나타난 지역 특성과 상징 표현 요소 고찰)

  • Kim, Si-Bum
    • 지역과문화
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    • v.7 no.1
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    • pp.183-208
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    • 2020
  • Presenting symbolic concepts consistent with the culture of the host country and international trends at international events will win the favor of the world and raise the image of the host country. The international event mascot symbolically represents the host country's unique culture, and is a good means to enhance the sense of belonging and pride of its members and to display the image of the host country in an outwardly. This study discussed the symbolic elements of the host country characteristics reflected in FIFA's World Cup event mascot. A total of 14 mascots of World Cup events were held from 1966 to 2018, and their materials can be divided into animals, plants, people and creations. The mascot was applied with the characteristic elements of regional specialties, the flag of the host country, symbolic attire, language of the hosting area, social issues and the mascot's dress, posture, props and expression characters of soccer events were used as symbolic elements. First of all, the implications of the research were that mascots were more strongly expressing the "football" signifying element, the theme of events, rather than regional characteristics. Second, the use of 'national flag' was highlighted among the elements of expressing regional characteristics. Third, 'animal' was preferred for mascot material. Fourth, mascots have become integrated with 'cultural perfumes' and play an extended role in raising social awareness. Implications derived from the classification of characteristics and symbol representation elements raised in this study will be used as a basis for the planning of international event mascots.

줌인 - 포스터가 전하는 116년 올림픽의 역사

  • Jo, Gap-Jun
    • 프린팅코리아
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    • v.11 no.9
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    • pp.86-91
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    • 2012
  • 월드컵과 함께 자구촌 최대의 스포츠 축제로 꼽히는 올림픽에는 여러 가지 상징이 활용된다. 대회 개막을 알리는 성화는 폐막까지 불꽃을 피우고, 심볼인 오륜기는 기간 내내 모든 경기장에 나부끼며, 각 경기의 수상자에게는 증표로 메달이 수여된다. 그리고 경기장을 비롯해 눈길이 갈 만한 대부분의 장소에는 엠블럼과 마스코트, 포스터가 오가는 이의 눈길을 사로잡는다. 1세기를 넘긴 올림픽의 역사만큼 포스터, 엠블럼, 마스코트도 변화무쌍한 진화를 해왔다. 올림픽 인쇄물의 꽃이라 할 수 있는 포스터를 통해 116년 올림픽의 역사를 되짚어본다.

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제14회 아시안게임 마스코드 디자인

  • Chae, Yun-Gyeong
    • Cartoon and Animation Studies
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    • s.5
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    • pp.508-512
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    • 2001
  • 이벤트의 캐릭터는 특유의 소프트한 측면과 생명력으로 행사의 차별화 및 일반대중과의 친숙도 제고는 물론 무한한 상업적 부가가치로 그 중요성이 더욱 부각되고 있다. 특히 위성방송의 활성화로 전세계 단일 네트워크 권에 있는 오늘날에 있어서 그 역할을 무한하다고 하겠다. 따라서 단순한 행사의 상징으로 사용되었던 시기에 명명된 마스코드(Mascot)라는 용어보다 이벤트 아이덴티티 캐릭터(Event Identity Character)라는 용어가 더 적합하다고 할 수 있지만 행사의 조직위원회와 국제아시안게임조직위원회에서 공식적으로 사용하는 용어가 마스코트이므로 그대로 사용하도록 하겠다. 국내 지방자치도시로는 처음으로 국제적 하계 스포츠행사를 유치한 부산아시안게임의 마스코트를 개발하고 그 활용방안을 제안함으로써 행사의 객단가를 높임은 물론 행사에 대한 내, 외국 관객의 기대심리를 충족시키고자 하였다.

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A Study on the Current Status of Practitioners in FRP Mascot Sculpture Production (FRP 마스코트 조형물 제작 실무자 실태 연구)

  • Du-Hui Lee
    • Journal of Industrial Convergence
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    • v.22 no.9
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    • pp.31-41
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    • 2024
  • Recently, local governments have increased interest in installing fiberglass reinforced plastics (Fiberglass Reinforced Plastics) mascot sculptures to highlight regional identity and stimulate the economy. These FRP sculptures are primarily produced using the hand lay-up method, which relies heavily on worker skill and poses challenges for consistent quality control, highlighting the need for standardized production processes. This study involved in-depth interviews with eight experts, each with over 10 years of experience in FRP sculpture production. The interviews revealed issues such as variations in production processes due to non-standardized specifications, inconsistent product quality, inadequate workforce training, inefficient production costs, and an aging workforce. These problems have led to decreased product quality and productivity. However, there is a strong desire among industry professionals for standardization to address these issues. Similar production processes across companies suggest that a flexible approach to standardization, considering each manufacturer's unique characteristics, could be effective. Thus, further discussion and research on standardizing FRP sculpture production processes are needed to improve quality and ensure industry sustainability.

쥐의 습성과 구서대책

  • 조용길
    • 월간낙농육우
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    • s.94
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    • pp.67-72
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    • 1990
  • 인류의 역사와 더불어 생명을 이어온 쥐는 마치 친척처럼 가까이 여겨 미키마우스와 같이 예쁜 마스코트로 승화되기도 하고 인류 파멸의 원흉으로 여겨지기도 한다. 실제로 양축가 입장에서의 쥐는 곡물에 미치는 피해는 물론 오제스키 등과 같은 질병의 감염원이 되기도 하는 등 실로 많은 손실을 우리 양축가에게 안겨주고 있다. 이에 필자는 갖가지 쥐에 대한 정보 및 그 습성 또 구서제의 여러 가지 특징을 나열하여 양축에 직$\cdot$간접으로 미

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Dynamic Emotion Model in 3D Affect Space for a Mascot-Type Facial Robot (3차원 정서 공간에서 마스코트 형 얼굴 로봇에 적용 가능한 동적 감정 모델)

  • Park, Jeong-Woo;Lee, Hui-Sung;Jo, Su-Hun;Chung, Myung-Jin
    • The Journal of Korea Robotics Society
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    • v.2 no.3
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    • pp.282-287
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    • 2007
  • Humanoid and android robots are emerging as a trend shifts from industrial robot to personal robot. So human-robot interaction will increase. Ultimate objective of humanoid and android would be a robot like a human. In this aspect, implementation of robot's facial expression is necessary in making a human-like robot. This paper proposes a dynamic emotion model for a mascot-type robot to display similar facial and more recognizable expressions.

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A Study on the Character Creation of Traditional Incantatory Pattern for Individual Character Industry (Individual Character 산업을 위한 전통 주술 문양의 캐릭터 개발 연구)

  • 신승택
    • Archives of design research
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    • v.16 no.1
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    • pp.127-136
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    • 2003
  • Each country, each organization and individual have pursued their own identity, which require a unique design discriminated from other countries, cultures and people. As character related industries including character, cartoon, animation and CF appeared everywhere, development of character of mascot concept which can highlight individual personality has been required. This study is to meet these requirements and develop character of Korean subject as the concept of mascot or guard angel in order to develop the unique design with discriminative features from individual identity. For this, this study named it "Individual Character", analyzes the Korean traditional incantatory patterns and develops three patterns such as line art character, five-color 2D character and letter '||'&'||' picture 3D character as a form having individual character with the twelve gods of the earth through examination of materials of traditional patterns home and aborad. These three-typed characters seek strategies by types and are applied to calender, ceramic, metal, animation source, living goods and accessories. Application to commodities include line art and the products of 20 and 3D types based on re-design and add metal, paper, web and ceramic. Therefore this study finds that "Individual Character' using traditional incantatory patterns can discover the cultural identity and originality through Korean design creation and application of "Individual Character" to character industry can develop the pluralistic characters with a material and it can be extended to consumption goods.onsumption goods.

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The Study Establishes Development Strategies on Chasabonpuri (<차사본풀이> 스토리텔링 개발 전략 연구)

  • Lee, Chang Hoon
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.560-573
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    • 2016
  • Endeavors have been made for the last decades to make resources of local myths and legendary tales among local culture contents. Jeju as well has made efforts to develop diverse legendary tales as content products. However, there has yet to yield any visible outcome in any region, and they still remain as mascots only for festivals and/or local events. This is because there is a lack of culture content development infrastructure, and that there is absence of strategic approach to regional culture content development plans. Based on these problems, this study establishes development strategies for legendary tale resources focusing on Chasabonpuri, one of Jeju legendary tales, and explores as what types of popular culture contents it can be developed.

A Study on the Effectiveness of Design Management through Design Distribution System (Design Distribution System을 통한 디자인 운영 효용성에 관한 연구)

  • Bong, Hye-jin
    • Journal of Digital Contents Society
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    • v.19 no.6
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    • pp.1061-1068
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    • 2018
  • Design is already an integral part of our lives and is in many different forms. Creating a variety of designs has made it more important to establish the value of the design, and maintaining consistency through correct use and distribution of the developed design as important as development. The 2018 Pyeongchang Winter Olympic Games and the Winter Paralympics, which were held at the groval level, played an important role in creating and operating diverse contents to promote Korea to the world. He created emblems with the motif of " Hangul, " which can reflect Korean characteristics, and a mascot that reveals the identity of the competition. The generated contents were created as design guides for the convenience of users (sponsors, media, relevant agencies, etc.) and managed through the Design Distribution System (DDS). The researcher wants to determine the effectiveness and value of the design distribution and management system based on the results obtained by operating the DDS of POCOG.