• Journal of the Korea Institute of Information and Communication Engineering
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• v.21 no.11
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• pp.2043-2051
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• 2017

Lately, In addition to the increased interest in the big data field, there is also a growing interest in application fields through the processing of big data. Opinion Mining is a big data processing technique that is widely used in providing personalized service to users. Based on this, in this paper, textual review of users' places is processed by Opinion mining technique and the sentiment of users was analyzed through k-means clustering. The same numerical value is given to users who have a similar category of sentiment classified as a clustering operation. We propose a method to show recommendation contents to users by predicting preference using collaborative filtering recommendation system with assigned numerical values and marking contents with markers on the map in order of places with high predicted value.

• Journal of the Korea Society of Computer and Information
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• v.27 no.10
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• pp.137-146
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• 2022

In relation to the travel itinerary recommendation service, which has recently become in high demand, our previous work introduces a method to quantify the popularity of places including tour spots, restaurants, and accommodations through social big data analysis, and to create a travel schedule based on the analysis results. On the other hand, the generated schedule was mainly composed of travel routes that connected tour spots with the shorted distance, and detailed schedule information including restaurants and accommodation information for each travel date was not provided. This paper presents an algorithm for constructing a detailed travel route using a scenario template in a travel schedule created based on social big data, and introduces a prototype system that implements it. The proposed system consists of modules such as place information collection, place-specific popularity score estimation, shortest travel rout generation, daily schedule organization, and UI visualization. Experiments conducted based on social reviews collected from 63,000 places in the Gyeongnam province proved effectiveness of the proposed system.

• Journal of the Korea Society of Computer and Information
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• v.14 no.3
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• pp.183-192
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• 2009

ADESS(Adverse drug event surveillance system) is the system which distinguishes adverse drug events using adverse drug signals. This system shows superior effectiveness in adverse drug surveillance than current methods such as volunteer reporting or char review. In this study, we built clinical data mart(CDM) for the development of ADESS. This CDM could obtain data reliability by applying data quality management and the most suitable clustering number(n=4) was gained through the reproducibility assessment in unsupervised learning techniques of knowledge discovery. As the result of analysis, by applying the clustering number(N=4) K-means, Kohonen, and two-step clustering models were produced and we confirmed that the K-means algorithm makes the most closest clustering to the result of adverse drug events.

• The Korean Journal of Applied Statistics
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• v.32 no.6
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• pp.795-835
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• 2019

Big data has been generated in various fields. Many companies have now tried to make profits by building a system capable of analyzing big data based on artificial intelligence (AI) techniques. Integrating AI technology has made analyzing and utilizing vast amounts of data increasingly valuable. In particular, demand forecasting with maximum accuracy is critical to government and business management in various fields such as finance, procurement, production and marketing. In this case, it is important to apply an appropriate model that considers the demand pattern for each field. It is possible to analyze complex patterns of real data that can also be enlarged by a traditional time series model or regression model. However, choosing the right model among the various models is difficult without prior knowledge. Many studies based on AI techniques such as machine learning and deep learning have been proven to overcome these problems. In addition, demand forecasting through the analysis of stereotyped data and unstructured data of images or texts has also shown high accuracy. This paper introduces important areas where demand forecasts are relatively active as well as introduces machine learning and deep learning techniques that consider the characteristics of each field.

• The Journal of Bigdata
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• v.7 no.2
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• pp.153-172
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• 2022

Online shopping has transformed and rapidly grown the entire market at the forefront of wholesale and retail services as an effective solution to issues such as digital transformation and social distancing policy (COVID-19 pandemic). Small business owners, who form the majority at the center of the online shopping industry, are constantly collecting policy changes and market trend information to overcome these problems and use them for marketing and other sales activities in order to overcome these problems and continue to grow. Objective and refined information that is more closely related to the business is also needed. Therefore, in this paper, through the collection and analysis of big data information, which is the core technology of digital transformation, key variables are set in product classification, sales trends, consumer preferences, and review information of online shopping malls, and a method of using them for competitor comparison analysis and business sustainability evaluation has been prepared and we would like to propose it as a service. If small and medium-sized businesses can benchmark competitors or excellent businesses based on big data and identify market trends and consumer tendencies, they will clearly recognize their level and position in business and voluntarily strive to secure higher competitiveness. In addition, if the sustainable growth of the online shopping mall operator can be confirmed as an indicator, more efficient policy establishment and risk management can be expected because it has an improved measurement method.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.26 no.4
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• pp.953-960
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• 2016

Due to the prevalent use of online systems and the increasing amount of accessible information, the influence of recommender systems is growing bigger than ever. However, there are several attempts by malicious users who try to compromise or manipulate the reliability of recommender systems with cyber-attacks. By analyzing the ratio of 'sympathy' against 'apathy' responses about a concerned review and reflecting the results in a recommendation system, we could present a way to improve the performance of a recommender system and maintain a robust system. After collecting and applying actual movie review data, we found that our proposed recommender system showed an improved performance compared to the existing recommendation systems.

• Journal of Information Technology Services
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• v.17 no.3
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• pp.1-16
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• 2018

There exist a number of studies pertaining to the determinants of customer satisfaction between low-cost and full-service carriers in the airline industry. Most studies measured service quality using SERVQUAL based on a survey method. This study offers a new perspective by employing a big data analytic approach using SNS data, which reflects the immediate response of customers as well as trends in real time. This study chose eight factors from TripAdvisor's customer review site as determinants of customer satisfaction and compared the differences between low-cost and full-service airlines. The factors analyzed were seat comfort, customer service, cleanliness, food and beverage, legroom, entertainment, value for money, and check-in and boarding. Additionally, ratings from domestic and foreign customers were compared. The findings show that customer service and value for money are significant factors in satisfaction with low-cost airlines while all variables except legroom and entertainment are significant for full-service airlines. The results show that SNS-based data and analysis of big data are important for improving decision-making effectiveness and increasing customer satisfaction in the airline industry.

• The Journal of the Korea Contents Association
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• v.5 no.1
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• pp.1-8
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• 2005

E-learning is the application of e-business technology and services to teaching and learning. It use of new multimedia technologies and Internet to improved the qualify of learning by facilitating access to remote resources and services. In this paper, we show a computer-based test system, which is carefully designed and implemented. The system consists of a contents delivery mechanism, computer-adaptive test algorithm, and review engine. In this papepr, we describe what are points to be considered when design and implementing a computer-based test system. In addition, this paper shows how to control the bias value for computer-adaptive algorithm using real data.

• Proceedings of the Korean Society of Computer Information Conference
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• 2015.01a
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• pp.51-54
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• 2015

추천 시스템의 대표적인 연구 중 하나인 콘텐츠 기반 추천 시스템 연구는 TV 프로그램이나 영화의 줄거리, 장르, 리뷰 등의 콘텐츠의 메타데이터를 이용한다. 그러나 이러한 연구들은 콘텐츠 관련 정보에만 의존할 뿐, 시청자의 프로파일과 콘텐츠의 정보를 함께 고려하지 않는다. 본 논문에서는 시청자의 프로파일 중 연령과 콘텐츠의 정보인 프로그램의 줄거리를 활용한 TV 프로그램 추천 시스템을 제안한다. 본 추천 시스템은 시청자를 연령에 따라 분류한 후, LDA 알고리즘을 이용하여 시청자의 시청 TV 프로그램의 줄거리를 분류된 나이에 따라 각각의 줄거리 토픽 모델로 생성한다. 이를 기준으로 시청자가 원하는 시간대에 방송되는 프로그램들의 줄거리 토픽벡터와 시청자의 선호도 토픽벡터의 유사도를 비교해 가장 유사도가 높은 TV 프로그램을 시청자에게 추천하는 방식이다. 본 논문에서는 연구의 효용성을 검증하기 위해 줄거리만을 사용한 경우와 줄거리와 연령을 동시에 활용한 경우를 비교 실험하였다. 실험을 통해 프로그램의 줄거리만을 사용한 경우보다 연령을 동시에 활용한 경우의 추천 시스템 성능이 개선된 것을 확인할 수 있었다.

• Journal of Advanced Navigation Technology
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• v.16 no.1
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• pp.109-115
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• 2012

Humanities is very difficult area to use the computer. However, recently, convergence trend has increase widely at all of the academic area. Therefore, in this paper, we propose a technical method to use an IT for the popularity of humanities. For this purpose, we implement a path process that use Petri-net to apply digital storytelling to humanities. We also make a structure to connect an examples and questions from sentences or articles as digital storytelling. The digital storytelling consists of six factors; author, synopsis, background, construction, view point, and user's or reader's review. Proposed method provides a process to analyze the data path of a literary work using Petri-net.