• 동아시아식생활학회지
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• 제24권6호
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• pp.906-914
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• 2014

This study conducted an exploratory factor analysis to examine how consumers' confidence on the local foods used at tasty farm eateries influence their purchase behaviors. The four factors of perception of local foods used at tasty farm eateries and the factors of consumer confidence and purchase behaviors were extracted for a reliability analysis, correlation analysis of variables, and simple and multiple regression analysis. The following are the findings: first, among the four factors of perception of local foods used at tasty farm eateries, safety, sociality and product value had statistically significant influences on consumer confidence, whereas regional economic value did not. In other words, safety referring to the nutritional value and sanitary safety of food ingredients used for the native foods at the tasty farm eateries, product value referring to the characteristics differentiated from general Korean cuisine, and sociality referring to the various related experiences for the interests in farm culture and local food, leads to consumer confidence, whereas regional economic value referring to farm household income, local job creation, and development of farm tourism does not. Second, consumer confidence had a statistically significant positive impact on consumers' purchase behaviors. Among the five principles of local foods, reliability is the most important factor. When consumers gain confidence on local food items and are satisfied with them, they make additional purchases and revisits. Therefore, confidence is a very important aspect for the loyalty and sustainability of business.

• 한국농촌건축학회논문집
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• 제18권4호
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• pp.9-16
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• 2016

Since 2000, family tour has increased a lot by effect of five-day workweek in South Korea. So, it became much needed road station. however road station's facilities are lacking. Recently, there is a growing emphasis on rural regional activation. So the government is concentrating in rural policy. In Japan case study, Road Station(RS, Michinoeki) make regional activation by Road station service. Rs is rest area for motor driver in rural area. In general, it is construct at rural roads, not a highway. In this paper, we hope to take a lesson from the RS case study. 2015, 2016, in japan, we visited to 7 case study and interviewed to a staff. As a result, In Japan's Rs was offering convenient services to motor driver and raising farmers's profits by selling local produce. The aim of that this paper is to suggest to Korean Type's Rs. There are five results from this paper as follows : First, Japan Rs, it works well to improve in regional activation in rural area. Two, Also Rs has to community facilities attached to the culture, welfare, library etc. Three, 5 Korean Type Rs can sort out. There are Community type, Joint tourism type, 6th industrialization type, Urban-Rural Interchange type, Shopping center type. This RS is introduced to Korea hopes to contribute to the regional activation in rural area.

• 농촌계획
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• 제26권2호
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• pp.13-24
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• 2020

This study analyzed the management efficiency of local food stores that are increasing recently. The analysis targeted 25 local food outlets in Jeonbuk area, and the analysis method analyzed the efficiency by CCR model. The input variables used to analyze the input-oriented efficiency of local food stores are business expenses, employees, organizational number of participating farms, and number of items, and sales are used as output variables. The main contents of the analysis are as follows. First, local food outlets increased due to support projects such as the government, local governments, and agricultural cooperatives, but their dependence was high. Second, the management efficiency of 25 local food stores in Jeonbuk is 28.0% when the efficiency is 1.000, and 72.0% of inefficient local food stores. Third, considering the projection point and the reference group, there was room for improvement in input variables. Therefore, it was determined that improvement efforts are needed to secure the continuity of local food outlets in the future. However, this study will require review of variable selection and analysis methods for further analysis.

• 한국식생활문화학회지
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• 제30권1호
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• pp.54-63
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• 2015

This study was conducted to examine the effects of local food value perception on purchasing and experience in consumers. ${\chi}^2$-test, ANOVA, and linear regression analysis were conducted. The findings are summarized as follows: The most common place for buying agricultural products was 'hypermarkets' (41.7%), and the most important factor for purchasing local food was 'local government's certification products' (23.7%). The most important value recognition item for local food was 'I think that local food is a high-quality agricultural products'. (3.74 points), followed by 'I think that local food have a value of respect for customers' (3.61 points) and 'I have a faith for the local food'. (3.61 points) in that order. The main tourism experience activity was 'food experience' (49.0%), and information source of local food experience tourism was 'mass media (TV, newspapers, etc.)' (37.3%). As age increased, experience of local food also increased. The most effectual value recognition item for purchasing local food was 'I think that local food have a value of respect for customers'. The most effectual value recognition item for increasing intake experience of local food was 'I think that the local food is high-quality agricultural products'.

• 한국식생활문화학회지
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• 제38권3호
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• pp.143-153
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• 2023

This study examined the MZ Generation Consumers' perception and needs of HMR (Home Meal Replacement) using local food. The paper provides basic data for deriving a plan to promote local food consumption and reports the implications for various development and distribution strategies regarding HMR using local food. In this study, a quantitative survey was conducted targeting 600 consumers to examine the general consumption status of HMR using local food by MZ consumers. In addition, a qualitative survey was conducted targeting 21 people to derive the specific perceptions and unmet needs of MZ consumers. These results showed that MZ consumers require healthy and fresh HMR but have low awareness of HMR using local food. Therefore, it is necessary to deliver sufficient information and promote it. In particular, MZ consumers have high expectations for 'healthy and safe' food when purchasing HMR using local food, which plays an important role in purchasing decisions. They also valued 'convenience', which means 'simple cooking', 'subdivision packaging', and 'accessibility of purchasing channels', as important when purchasing HMR using local food. Lastly, MZ consumers positively evaluated the values of 'healthy eating' and 'revitalization of the local economy' through local food.

• 디지털융복합연구
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• 제15권1호
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• pp.461-469
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• 2017

연구 목적은 초등학생을 대상으로 한 식생활교육의 효과를 성별 학년별로 분석함으로써 식생활교육과 연계한 농촌융복합산업 활성화 방안을 모색하는 것으로 연구 대상은 충청남도 초등학교 8개교 152명이다. 연구 결과, 식생활교육 프로그램 적용 후 점수는 통계적으로 유의미하게 개선되었으며, 밥상머리교육, 바른 식생활 실천, 음식쓰레기 줄이기, 로컬푸드 알기의 네 하위영역도 통계적으로 유의미한 향상을 보였다. 성별 점수는 남 여학생 모두 통계적으로 유의미하게 개선되었고, 식생활교육 네 하위영역의 성별 분석 결과도 통계적으로 유의미하게 향상되었다. 학년별 점수는 모든 학년에서 통계적으로 유의미하게 개선되었고, 식생활교육 네 하위영역의 학년별 분석 결과도 통계적으로 유의미하게 향상되었다. 본 연구의 식생활교육 프로그램이 식생활 개선에 효과가 있으므로, 초등학생 대상의 교육에 활용 가능하며, 바른 먹거리 선택 능력을 신장시킴으로써 지역 먹거리 소비로 이어질 것으로 기대된다.

• 한국식품영양학회지
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• 제28권4호
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• pp.685-694
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• 2015

In the present study, we conducted in-depth interviews with school dieticians and nutrition teachers to determine the local foods they were aware of and their experiences with local foods. We also aimed to obtain more detailed measures for local food vitalization and suggestions for improvements. In-depth interviews were performed with 8 school dieticians and nutrition teachers, who stated that local food vitalization was needed for school food services, because it could be a foundation for securing safefood products, student healthi mprovements, environmental protection, and the establishment of a general consumption market. However, they were aware of a higher number of disadvantages than advantages in school situations and indicated the deterioration of the quality of food products as the biggest disadvantage. The most-suggested measurement items for local food vitalization in schools included improvement of the food distribution system, expansion of education, information sharing, prevention of monopolies, improvement of food-product quality, and mass production. In addition, it was suggested that school dieticians and nutrition teachers should invest efforts in the development of excellent recipes and varied diets utilizing local foods. Therefore, system supplementation is urgently required in order for school food service officials, and consumers, to efficiently introduce and vitalize local foods. It is also necessary to foster an environment that encourages trust-based relationships with producers to maximize the effect of system supplementation. This would be the foundation for improving the health of students, improving food-service quality, nutrition management, and vitalization of the regional economy in the future, and will positively affect students' food consumption patterns even after they become adults.

• 한국유기농업학회지
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• 제30권2호
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• pp.129-149
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• 2022

In March 2020, the National Assembly revised the Framework Act on Cooperatives, allowing a federation of heterogeneous cooperatives, and in October 2020, the Daegu Gyeongbuk Federation of Local Food Cooperatives was launched as the first federation of heterogeneous cooperatives in the country. The local food movement, which has been promoted upward in the local community as an alternative to the existing global food system, seems to be being activated by the government's food plan policy, but critics say that the government's policy goals are not fully achieved due to the top-down policy promotion and lack of communication. In response, this study first examines the role and significance of the local food federation of heterogeneous cooperatives in solving the problems raised in the process of establishing a food plan. In addition, the current status of the federation was investigated for the successful settlement and development of the Daegu Gyeongbuk Federation of Local Food Cooperatives. A survey of affiliated cooperatives, focus group interviews with managers and experts and related literature surveys were conducted. Based on this, the direction of activities was presented, such as the role of an intermediary in Daegu and Gyeongbuk and the role of an intermediary in the public and private sectors etc. In addition, six joint project tasks were specifically presented, including an integrated information sharing system & a logistics network, a planned production system & a joint processing center, an online sales system & a co-marketing promotion, a joint education system, a management of direct stores & restaurants, a sustainable public-private cooperation system etc.

• 대한지역사회영양학회지
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• 제28권4호
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• pp.329-339
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• 2023

Objectives: This study aims to explore consumer awareness and usage patterns of local food in Jecheon city during the COVID-19 pandemic, contributing to the establishment of the Jecheon City Food Plan. Methods: Surveys were conducted from July 24 to August 24, 2021, using a combination of web-link and self-administered methods for adults living in Jecheon city (n = 250). Descriptive analysis, t-test, importance and satisfaction analysis (ISA) of local food choice attributes were performed using SPSS Statistics. Results: Participants prioritized freshness when purchasing agricultural products. The freshness of Jecheon local food was the selection attribute with the highest consumer satisfaction and could provide purchase motivation. Approximately 73.6% of respondents understood the concept of local food, and 70% were familiar with Jecheon's local food. Notably, 94.8% expressed an intention to purchase but held negative views on selling local food in other areas. The need to increase the supply of local food to vulnerable populations and public school catering was highly recognized. The ISA identified 'affordable price', 'delivery service', and 'product information' as areas requiring improvement. On the other hand, 'freshness of products', 'quality for the price', and 'support for local farmers and economy' were identified as attributes to be maintained and strengthened. Conclusions: Consumers in Jecheon city recognized local foods as more than just 'consumer goods'. Our findings suggest the need for further research on local food revitalization and more comprehensive local food planning to enhance consumer satisfaction.

• 한국자원식물학회:학술대회논문집
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• 한국자원식물학회 2021년도 춘계학술대회
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• pp.39-39
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• 2021

지구온난화에 따른 기후변화로 과거에는 재배되지 않았던 아열대 작물의 국내재배가 확대되고 있다. 백향과(Passiflora edulis Sims)는 브라질 남부지역이 원산지인 아열대작물로 국내에서도 전국적으로 재배가 되고 있어서, 국내 재배현황과 재배농가의 관리기술 실태를 조사하여 재배 애로사항 및 발전과제를 도출코져 하였다. 백향과의 국내 재배는 2010년부터 시작되어 2017년에는 201농가 54.7ha로 정점을 이루고, 점차 감소하여 2019년에는 156농가 36.5ha에서 재배되고 있다. 재배농가가 많았던 지역은 남원, 담양, 화순, 김천, 고창 등 이었다. 백향과의 재배체계는 대부분의 농가가 비닐하우스 시설에서 겨울철 난방에 의한 다년 재배로 1년 2회 수확하고 있으며, 극히 일부농가는 1년 재배체계로 매년 묘목을 다시 심는 형태이다. 백향과의 국내 육성품종은 없으며, 외국에서 도입한 자색종 또는 교잡종을 주로 재배하고 있다. 현재 국립종자원에 '일반종', '타이농1하오', '황금' 3품종이 생산/수입 판매 신고되어 있다. 초기에 도입한 접목묘를 재배하면서 국내에서 삽목묘를 육성하여 많은 농가가 재배하고 있다. 백향과는 덩굴성이기 때문에 지주를 설치하여 재배하는데 재식거리, 수형, 가지유인 등을 농가별로 다양한 방법으로 하고 있는 실정이다. 개화기에 인공수분 작업이 필요하고, 수확은 과일이 성숙하여 저절로 낙과하면 주어서 수확한 과일은 주로 생과로 판매하는데 전화 및 인터넷 주문에 의한 직거래가 가장 많고, 일부 마트 및 로컬푸드에 판매하고 있다. 국내재배 안전성 향상을 위하여 필요시 되는 기술개발 과제는 적응 품종육성 및 무병묘 생산 보급, 고품질 백향과 생산을 위한 재배관리 기술, 시설재배 환경관리 기술, 소비 증대를 위한 가공 이용 기술 개발 등으로 전문기관에서의 연구개발이 필요하다.