• Journal of Fashion Business
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• v.18 no.1
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• pp.66-79
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• 2014

The study analyzed differences in lifestyle, self-esteem, body satisfaction, physical self efficacy, self-confidence in fashion coordination between participants and non-participants of a senior model education program. Another purpose of the study was to examine differences between the participants with less and longer than 6 months of the education. The questionnaire developed by the researchers was collected from 200 participants aged between 50s and 70s. Two hundred questionnaires were used in the final analysis. The data were analyzed by common factor analysis, and independent sample t-test using SPSS 180.0/Windows. The results demonstrated significant differences in lifestyle, self-esteem, body satisfaction, physical self efficacy, self-confidence in fashion coordination between the participants and non-participants. The participants showed significant higher scores in lifestyle, self esteem, body satisfaction, physical self efficacy, self-confidence in fashion coordination. Also, there were significant differences in personal satisfaction in lifestyle, body satisfaction, and learning efficacy between the participants depending on the period of the education; the participants with longer than 6 months of education showed significantly higher scores in the factors than the participants who took less than 6 months of education.

• Journal of the Korean Society of Costume
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• v.55 no.1 s.91
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• pp.73-85
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• 2005

According to a rise in leisure time thanks to a five-day workweek system, the population of golf tends to rise day by day as exercise not extreme and doing together with nature, and as a sport with high concentration degree, by virtue of people who have an interest in health care and who strive to enjoy a leisure life. This study targeted the whole male and female golfers who reside in the areas of Seoul and Gyeonggi-do and are now playing golf, carried out sampling, and finally used 485 sheets for analyzing data. The study results were as follows; First, as a result of analyzing the whole lifestyle propensity depending on golfers' gender, it was shown that, as a result of making it type by factor, a male golfer was classified into shopping intention, fashion intention, family intention and tradition intention, and a female golfer was divided into shopping intention, fashion intention, family intention and man-and-woman equality intention. Second, as a result of analyzing a characteristic of gender depending on the standard of selecting goods, it showed the difference between genders as for the standard of selecting goods in case of purchasing golfwear, and it showed the difference in style/design, physique fitness, wearing of a famous golfer, convenience of laundry and management, and functionality, and male golfers were shown to select after seeing the clothes which a famous golfer did wear, compared to female golfers. Also, it could be seen that there was difference depending on the standard of selecting goods and the purchasing propensity in case of buying golfwear.

• Fashion & Textile Research Journal
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• v.24 no.1
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• pp.81-94
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• 2022

The purpose of this study is to analyze the trends of MZ generation's lifestyle-related research from 2010 to 2020. As a result of searching keywords such as MZ generation's and lifestyle using academic database search sites, a total of 218 cases were used as analysis data to conduct frequency and content analysis. First, research type was 74 dissertations(34.6%), 144 journals(65.4%). The study of MZ generation was relatively active in journals. Second, the current status of academic field was 85(39.7%) in the social field, followed by 66(30.8%) in the arts/physical education, 21(9.8%) in the complex studies, 16(7.5%) in education, 15(7.0%) in nature, 6(2.8%) in engineering, 4(1.9%) in humanities, 1(0.5%) in agriculture/marine. Third, the current status of MZ generation research topics is 54 social participations(25.3%), 35 fashion/beauty(16.3%), 31 social/organizational adaptations(14.5%), 25 cultural/leisure activities(11.7%), 24 design/development projects(11.2%), 21 economic/employment/job projects(9.8%), 11 educational/career/experiences(5.1%), 9 self-concepts(4.2%), 4 welfare services(1.9%). Fourth, the current status of MZ generation research methods was quantitative research(survey/experiment) 125(58.4%), qualitative research(depth interview/participant observation) 42(19.6%), theory/literature research 35(16.4%) and mixed research 12(5.6%). Fifth, the study on the lifestyle of the MZ generation was conducted in four cases, one in 2016, one in 2019, two in 2020. This study is meaningful in that it grasped the overall flow of data of information exchange that can share the research trends of the MZ generation and suggested the basic data on the direction of future research, the individual tendency, behavior, and lifestyle characteristics of the MZ generation.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.59-65
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• 2022

The baby boomers born between 1955 and 1974, recently called the new age, form a huge population group and show characteristics different from the previous traditional older generations. With the retirement of those who make up 33% of the nation's population in earnest, the emergence of a new generation of the elderly population and policy changes are required. The new middle age generation, also called the opal generation, want to spend their old age productively and autonomously, which has increased due to the increase in life expectancy, and have some economic ability, such as enjoying overseas travel in old age. As preparation for old age is insufficient, policy attention is required for the younger generation as a new generation. In this paper, focusing on the baby boom generation, the definition of the opal generation, their consumption lifestyle, attitudes, social activities, leisure activities, and lifestyle such as health efforts are investigated, and job creation, social re-education, and local It is intended to present practical measures for preparing for old age, such as the establishment of medical facilities and social consideration for a leisurely cultural life.

• Culinary science and hospitality research
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• v.18 no.3
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• pp.90-107
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• 2012

This research has been conducted to discover the consumer's behavior in the purchase and consumption of korean alcoholic beverages. The intent of these works are to contribute to the growth of the traditional alcoholic beverages markets by giving necessary data for the marketing strategies and the development of favorite beverage to meet the consumer's tastes. The surveys have been conducted against a group of people ranging from their 20's to 60's randomly picked from seoul. The duration of the surveys was from August 1st to September 30th, 2010. We also examined the relationship between the selection attributes of traditional liquor and purchase satisfaction by consumer's life-styles. SPSS 18.0 statistical package was used to process data. Frequency analysis, factor analysis, a reliability test, K-means cluster analysis, one-way ANOVA and multiple regression were executed. As a result, through factor analysis and cluster analysis, authors identified 6 factors in the selection attributes of traditional liquor(characteristics, taste & fragrance, popularity, design, harmony, interest), 4 consumer groups(expert, fan, beginner, indifference), 4 consuming lifestyles(social oriented consuming style, maniac consuming style, pursuit of knowledge consuming style, outsider consuming style). Among the selection attributes of traditional liquor, taste & fragrance and popularity had effects on purchase satisfaction.

• Korean Journal of Culture and Social Issue
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• v.26 no.3
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• pp.303-327
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• 2020

Previous studies have examined the relationship between domain satisfaction and life satisfaction. However, a comprehensive investigation of satisfaction with multiple domains and their relative contributions to life satisfaction and hedonic balance are missing in the literature. And most studies were conducted in English speaking countries and only a few cross-cultural studies have been conducted. In the current research, we compared Korean and European Canadian university students to examine how domain satisfactions (satisfaction with healthy lifestyles, family relationships, appearance, financial situation, academic performance) are associated with life satisfaction and hedonic balance. We then examined the relative contributions of people's satisfaction ratings on the life domains to their life satisfaction and hedonic balance. Positive correlations were observed between satisfaction with each of the five life domains, and life satisfaction and hedonic balance across the two cultural groups. Interestingly, satisfactions with healthy lifestyles was the dominant predictor of Koreans' life satisfaction and hedonic balance. Satisfaction with appearance was the dominant predictor of European Canadians' life satisfaction and hedonic balance followed by satisfaction with healthy lifestyles. Overall, these results suggest that there are common life domains that contribute to subjective well-being and that there are specific life domains that may contribute more to subjective well-being depending on the culture.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.134-144
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• 2009

The purpose of this study was to verify the relationship of laptop purchasing behaviors based of Theory of Planned Behavior. The data collected from the 240 experience to that who used laptop computer, but was analyzed. With the collected data, factor analysis, K-Means analysis, correlation analysis, crosstabs analysis, and structural equation model analysis was performed by SPSSWIN 15.0 and AMOS 7.0. Factor and cluster analyses were used to segment the sample into four clusters. After analyzing the results, various relationships between attitudes, subjective norms, perceived behavioral control, behavioral intention were determined for the different groups.

• Journal of the Korean housing association
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• v.23 no.3
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• pp.43-52
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• 2012

The purpose of this study is to determine the characteristics of interior coordination in accordance with lifestyles to provide better interior conditions for house dwellers who have many different preferences and needs. For this purpose, this research examined the lifestyles of house dwellers, and their experiences on interior coordination, needs and preferences of dweller groups according to their lifestyles. As the methods of the study, both literature research and empirical survey were conducted. The findings of the study can be summarized as follows; The factor analysis shows that there are five main factors significantly affecting the lifestyles of apartment residents, and the lifestyles of residents were largely classified into four groups. G1 group is characterized by 'demand for luxuriousness' and 'pursuit for beauty', and G2 group has tendency of 'information orientation' and 'pursuit for self-expression', G3 group shows strong tendency for 'pursuit for practicality' and G4 group is characterized by 'pursuit for self-expression' and 'pursuit for beauty'. The four groups showed distinct characteristics in their experiences, needs and preferences of interior coordination. G1 group can be names as 'the style of well-being and luxuriousness', and they are very positive in the interior climate change and prefer artistic items and luxurious atmosphere. G2 group, which can be named as 'the style of expression', tend to have their house interior-coordinated in order to follow fashion trends or express their personality. G3 group is named as 'the style of practicality' and they consider convenience, practicality, and functionality. The last group, G4 can be named as 'the style of personality', and they have much interest in expressing their personality or following trendy fashions.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.10
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• pp.1590-1600
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• 2009

This study investigates the fashion lifestyles and the effect on clothing purchase behavior by female consumers living in Mumbai India. Data were collected from 129 Indian women in their teens to thirties living in Mumbai and were analyzed by factor analysis, cluster analysis, one-way ANOVA, Duncan test, ${\chi}^2$-test, frequency analysis using SPSS 12.0. The results of this study are as follows. Five factors of fashion lifestyle are identified: fashion consciousness, price orientation, advertisement/brand orientation, being aware of others, and tradition orientation. Female consumers were classified into four groups based on fashion lifestyle factors: display/brand oriented group, active profit seeking group, fashion oriented group, and a tradition oriented group. There were significant differences among the fashion lifestyle groups on five criteria (latest fashion, price, commonality with existing clothing, size, and the distance to the store) out of the 13 criteria. The display/brand oriented group showed high scores on the latest fashion and size. The active profit-seeking group generally showed high scores on all five factors. The fashion oriented group showed high scores on latest fashion and commonality with existing clothing when buying clothes. Finally, the tradition oriented group showed high scores only on the distance to the shop, while they (the tradition oriented group) showed low scores on the other criteria. The examination on the actual conditions of clothing purchase among fashion lifestyle groups showed that only the monthly expenditure for clothing is significantly different. The display/brand oriented group and active profit seeking group spent more on clothing than the other two groups.

• Journal of the Korean Society of Costume
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• v.56 no.3 s.102
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• pp.28-41
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• 2006

The purposes of this study were to analyze 'well-being' lifestyle pursuits depending on consumer types and to classify female consumer types according to their 'well-being' awareness. This study also intended to examine the levels of consumers' participation in pursuing a 'well-being' lifestyle, and to find female consumers' characteristics related to well-being lifestyle. The results of study were as follows: First, female consumers were classified in terms of their lifestyle by using their participation in, and awareness of well-being concerns. The results were divided into four groups: society/family-oriented group, 'well-being' oriented leading group, trend-oriented material wealth pursuit group, and selt~centered/fashionable appearance-oriented group. Second, the results of examining characteristics by female consumer type in terms of their pursuit of a well-being lifestyle show that the 'well-being' oriented leading group had the greatest number of innovators and followers. Also, the trend-oriented material wealth pursuit group consisted of mostly medium level participants, and the self-centered/fashionable appearance-oriented group had the greatest number of 'well-being' lifestyle bystanders. With regards to practical participation group, significant differences were found in the sections of 'health', 'leisure' and 'whole', except for 'appearance management'. With regards to purchase experience of 'well-being' products, the health-oriented leading group was the highest participation level in the sections of 'clothes' and 'food', except for 'residence', in which the society/family-oriented group was the highest. Third, demographical characteristics within female consumer types classified by 'well-being' lifestyle showed that the society/family-oriented group had a high percent of. dedicated housewives in their forties or fifties, and the trend-oriented material wealth pursuit group has a high percent of married people in their twenties or thirties. Also, the self-oriented/fashionable appearance-oriented group had a high percent of unmarried. people in their twenties.