• 복식
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• 제53권5호
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• pp.65-77
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• 2003

Due to the rapid changes occurring in many aspects of contemporary society, the need for a means to actively combat widespread feelings of emptiness and alienation among the public, while satisfying its visual pleasure, is increasing. Thus the need for humorous elements which bring freedom to the human psyche is urgently requested. Of course, the field of fashion cannot be left out in this trend, and humor image design is a good example of this. Humor image in fashion endeavors to release the tension accumulated in the modern world, while trying to find a way to recover the original pureness of mankind. Another aspect currently important is computers. The creation of images in modern visual art relies a lot upon computers. Traditional visual processes such as painting, photography and video are now merged within digital technology. and are now quite symbiotic to each other. With the development of computers came computer art. which uses all applicable functions of a computer to create art. Any artistic action which uses a computer in any stage of its creation can be called computer art. The common factor in humor and computer art in modern fashion can be classified as follows : repetition, deformation and distortion. exaggeration and abridgement. juxtaposition. and Tromp l'oeil. This study has placed its objective on the fusion of humor image fashion and computer art, by manufacturing a work with humor and computers, two important aspects of modern culture. Expanding the field of fashion design while promoting creativity In fashion by finding a verging point between art and science is also necessary. I have designed and made five costumes using the above cited techniques in computer humor images, on a theoretical basis.

• 복식
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• 제64권6호
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• pp.1-15
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• 2014

In the fashion industry, the thing that shows the latest trends and makes issues is the fashion show. The function of fashion shows is changing from a promotional mean to a method of communication with customers. Recently, some fashion shows have used digital images and omitted traditional parts of a fashion show such as models, stages, garments, music and audiences. In this study, 30 fashion shows that used digital images were selected from the 2000-2010 collections of Paris, Milan, London and New York, and its communication characteristics were analyzed and discussed. The three categories of the communication characteristics are as follows: First, the shows used digital images as stage sceneries or effects to create desired stage effects. The digital images were used as extra tools to reinforce the concept of the fashion show. Second, the fashion shows used real-time videos to extend its presentation into the virtual space. The interactive videos were designed to encourage audiences to actively participate in the show. Third, the digital images were the focus of the show for the internet-only digital fashion shows. Since the Internet is not constrained by time or space, multi-faceted, communication between audiences and fashion designers or among audiences is possible. In addition, the number of audience it can reach is higher than traditional fashion shows. Digital images will be used more often in the fashion shows. In the future, fashion shows will try to become more interactive with audiences through the use of new digital image technology.

• 디지털융복합연구
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• 제19권11호
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• pp.267-278
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• 2021

본 연구는 중국내 1인가구의 증가 및 소비패턴 등의 변화에 따른 라이프스타일 샵이 급부상하고 있는 현 상황에서 중국의 라이프스타일 샵을 선정하여 기존 선행연구와 차별화를 두었고 또한 VMD 구성요소 특성 분석을 통해 중국 진출을 희망하는 국내 라이프스타일 샵의 VMD전략수립을 위한 기초자료를 제시하는데 목적이 있다. 연구결과는 다음과 같다. 중국 라이프스타일 샵-GAROSU, CH'IN, NOME의 VMD의 진열적요소에서 집기와 소도구는 상품컨셉과 디자인에 따라 차별화된 형태 및 재질을 이용하고 있었고, 비주얼이미지의 정보내용, POP의 내용에 있어서 라이프스타일샵의 컨셉에 따라 차이가 있는 것으로 보였다. 또한 연출적 요소에 있어서도 VP, PP, IP에 있어서 매장 상품군 및 상품의 진열량에 따라 VP의 형태와 PP, IP의 연출방법 등에 있어 차이가 있었다. 후속연구에서 국내 라이프스타일 샵에 관한 연구 및 중국과 국내 라이프스타일샵의 VMD 비교분석 연구를 진행해 보는 것도 의미가 있을 것으로 사료된다.