• Archives of design research
• /
• v.18 no.1 s.59
• /
• pp.69-80
• /
• 2005

So far, there have been mary studies on human emotions and the emotional side of products in the field of emotional engineering. Contemporary emotion-related researches have focused mainly on the relationship between product aesthetics and the emotional responses elicited by the products, but little is known about emotions elicited from using the products. In this study we have extracted some emotional words that can come up during user interaction with a product and reveal emotional changes. Firstly, we assembled a set of emotional words that were sufficient to represent a general overview of Korean emotions, collected from various literature studies in the field of psychology, linguistics, emotional engineering. Secondly, we found emotional words from collecting user opinion on the website. In this study, we used heavy traffic websites such as shopping mall and mania sites. Finally the emotional words were collected from verbal protocols by using Think Aloud technique. The collected words were integrated according to standards and they were applied on evaluation survey twice for evaluating their appropriateness. This survey was conducted for identification of emotional expressions while using a product. Finally, we extracted 88 emotional words for measuring user's emotions expressed while using products. And we categorized the 88 words to form 6 groups by using factor analysis. The 6 categories that were extracted as a result of this study, such as aesthetics, satisfaction in usability, novelty, uncomfortable- ness, pleasure and excellence were found to be user's representative emotions expressed while using products. It is expected that emotional words and user's representative emotions extracted in this study will be used as subjective evaluation data that is required to measure user's emotional changes while using a product.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.42 no.3
• /
• pp.428-437
• /
• 2018

This study derives evaluation terms by analyzing the semantic relationship between design elements and sentiment terms in regards to fashion design. As for research methods, a total of 38,225 texts from Daum and Naver Blogs from November 2015 to October 2016 were collected to analyze the parts, frequency, centrality and semantic networks of the terms. As a result, design elements were derived in the form of a noun while fashion image and user's emotional responses were derived in the form of adjectives. The study selected 15 noun terms and 52 adjective terms as evaluation terms for men's striped shirts. The results of semantic network analysis also showed that the main contents of the users of men's striped shirts were derived as characteristics of expression, daily wear, formation, and function. In addition, design elements such as pattern, color, coordination, style, and fit were classified with evaluation results such as wide, bright, trendy, casual, and slim.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.45 no.4
• /
• pp.727-739
• /
• 2021

The purpose of this study is to present the objective evaluation semantic scale of avant-garde design. Apparel majors were asked to express associative vocabulary, design development, and final design intentions for the avant-garde, and the final 70 copies were used for analysis. The results found the item style was shown often in the order of dress, coat, and combination of shirt and pants. In order, the silhouettes appeared as atypical, complex, square, and triangular; the decorations appeared as feathers, frills, and round sculptures; and the idea method appeared as extreme, association, and removal method. In examining the relations of associative words and idea designs, the dress had relations with associative words such as 'peculiar,' 'futuristic,' 'fancy,' 'Comme des Garcons,' and 'deconstruction.' As for the relationship between the idea design and the expression image vocabulary, it was found that 'one piece' recalled 'huge,' 'volume,' 'abundant,' 'peculiar,' and 'unknown,' while 'coat' recalled 'huge,' 'big silhouette,' and 'padding.' In conducting the word cloud technique, the overall design showed the central keywords were 'huge,' 'big silhouette,' 'unbalance,' 'feather,' 'structural,' 'unknown,' and 'frill,' in order.

• 한국HCI학회:학술대회논문집
• /
• 2008.02b
• /
• pp.451-455
• /
• 2008

Emotional design gets more and more important. However, the systematical approaches to integration of user experience elements in product design have been rarely tried. This study consists of three parts. We extracted affective words fitting to design direction based on trend analysis. Then, user experience elements were matched with affective words. Finally, a prototype system was made to guide designing affective factors in electronic products. In the present study, user experience elements were defined as color, material & finishing, and sound. Through various documents analysis and trend analysis, trend analysis experts and user experience designers extracted 31 affective keywords which could fully reflect current trend. After paired-comparison of selected keywords, 2 sensibility dimensions were obtained by multidimensional scaling. Trend affective keywords could be explained by 2 dimensions of human-centered' vs. 'techno-centered' and 'warm vs. cool'. Next, user experience elements stimuli were matched with each keyword by user direct positioning on the 2 dimensions affective map. Based on the result of the experiment, the prototype system was developed for the product designers. The results of the current study could guide designers to design emotionally satisfactory products.

• Korean Institute of Interior Design Journal
• /
• v.16 no.6
• /
• pp.65-76
• /
• 2007

This research is progressed on the premise that there is a basic rule to organize a space in form generation process. In this study first, antecedent researches are inquired, and formal vocabularies related with form generation in space design are founded. Generally in the organizing process of spatial form designer could have selectively combined formal vocabularies consciously or unconsciously, and these formal vocabularies related with form generation are classified with 'formal elements' and 'spatial relationships'. First, as formal elements '2-dimensional line elements(rectilinear, oblique-linear, curvilinear)' are chosen. Second, formal vocabularies of 'spatial relationships' are 37 extracted from literatures related with architectural language or spatial language. Among them there are several vocabularies with similar or same meaning, they are unitized to representative one. Thereupon 20 vocabularies are finally selected as the formal vocabularies of 'spatial relationships', they are addition, subtraction, intersection, superimposition, juxtaposition, shifting, rotation, reflection, scaling, stretching, shear, bending, folding, distortion, articulation, deconstruction, symmetry, repetition, proportion, and asymmetry.

• Science of Emotion and Sensibility
• /
• v.12 no.2
• /
• pp.205-214
• /
• 2009

This paper addresses analyzing affective color data for emotional interior design. Both the physical and psychological patterns for spatial colors were tested on thirty subjects, of which fifteen were male. All subjects participated in both the physiological and psychological experiments. The data on the reflecting subjects' affective moods is gathered through EEG physical experiments and SD (Semantic Differential Scale) method surveys. This research has suggested the relation of both experiments through affective color response. The methods of SPSS 10.0 and TeleScan Version 2 are used for analyzing response data to coordinate the colour palette with changeable moods. From the analysis of statistical data, all of the visual stimuli related emotional keywords and physiological responses. Finally, the initial goal of this research is to construct an affective colour database that is tested through human color perception by physical and psychological experiments.

• Science of Emotion and Sensibility
• /
• v.10 no.2
• /
• pp.209-220
• /
• 2007

The purpose of this study is to investigate the words that represent the human sensibility for the water space. The selection of certain words for human sensibility valuation is very important things because of make standard for human sensibility valuation in water bodies. At the first step of the research, 129 words were collected from the subjects by imagination in group of specialist, studies on water space, studies on landscape valuation and studies on human sensibility valuation in out door environmental. At the second step, the suitability test was done and 39 words collected over an average 3.5 point. This words test was 5 point measure to similarity water bodies. At the third step, the factor analysis, cluster analysis, Multi Dimensional Scaling was performed on data, and 9 words were selected from the analysis. Finally, selected comfortable words for human sensibility valuation in water space is hands-on experience, natural, sensibility, harmony, clear, good-feeling, dynamic, free-heart, romantic. The significance of the present study is that it contributes the progress of uncovering the axis of the human sensibility by carefully selecting the words that represent the human sensibility.

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2004.05a
• /
• pp.188-189
• /
• 2004

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2005.10a
• /
• pp.52-53
• /
• 2005

• Archives of design research
• /
• v.17 no.2
• /
• pp.199-208
• /
• 2004

In cyberspace based on internet, users constitute communities and interact one another. Avatar means not only the other self but also the 'another being' that describes oneself in the cyberspace. If user's avatar shows expressive faces and behaves according to his thinking and emotion, he will have a feel of reality much more in the cyberspace. If avatar's countenances can be animated by just typing characters in avatar-based chat communication, the user is able to express his emotions more effectively. In this study, emotion-expressing vocabulary is analyzed and classified. Emotion-expressing vocabulary is essential to develop self-reactive avatar system in which avatar's countenances are automatically converted according to the words typed by users at chat. The results are as follows; First, emotion-expressing vocabulary selected out of Korean adjectives and intransitive verbs is made up of 209 words and is classified into 25 groups. Second, there are only 2 groups out of the 25 groups for positive expressions and others are for negative expressions. Therefore, negative expressions are more abundant than positive expressions in Korean vocabulary. Third, avatar's countenances are modelled according to the 25 groups by using the Quantification Method 3. The result shows that the emotion-expressing vocabulary has dose relations with avatar's countenances and is useful to communicate users' emotions. However, this study has some limits, in that Korean linguistical structure - the whole meaning of context - cannot be interpreted quantitatively.