• Journal of Korea Society of Industrial Information Systems
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• v.13 no.3
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• pp.38-53
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• 2008

This study focuses on identifying motivation factors affecting knowledge sharing behavior in virtual communities. To achieve this research objective, a research model has been developed through two major coordinated theories such as social cognitive theory(self-efficacy and community-related outcome expectation) and social exchange theory (codification effort, image, reciprocity, and enjoyment in helping others). 246 samples have been collected and simple regression and multiple regression methods have been used for empirical analysis. The research result is that self-efficacy has a positive influence on image, reciprocity, enjoyment in helping others, and community-related outcome expectation and thus this result reveals that self-efficacy indirectly affects knowledge sharing behavior. Among the antecedents of knowledge sharing behavior, codification effort, enjoyment in helping others and community-related outcome expectation are significant, but image and reciprocity are not. The research results help to derive practical strategic implications related to knowledge sharing to activate a virtual community.

• Management & Information Systems Review
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• v.35 no.1
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• pp.23-50
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• 2016

The purpose of this study is to investigate the determinants of employees' knowledge contribution to 'Easysam', the Defense Knowledge Sharing System(DKSS), and provide managers and system designers with implications for enhancing the usage of the DKSS. Although the system seems to be helpful for employees to conduct their tasks by sharing and applying knowledge from the system, use of the system is confined to restricted employees and little empirical, systematic research has been done for this area. Therefore, using the motivation opportunity ability theory of behavior, this study hypothesizes that motivation factors(enjoy helping, reward confirmation), opportunity factor(system accessibility), and ability factor(self-rated expertise, tenure in the field) increase the level of employees' knowledge contribution to the DKSS. This research also includes hypotheses which address the effect of system use voluntariness, a moderator, on the relationship between predictors described above and knowledge provision. Survey results show that the effect of enjoy helping, reward confirmation, self-rated expertise and system accessibility is significant on employees knowledge provision. However, tenure in the field has no influence on its contribution of knowledge to the system. Theoretical and practical implications are provided.

• 건강소식
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• v.30 no.9 s.334
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• pp.22-23
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• 2006

금연은 흡연이 일상의 즐거움이고 오랜 습관이었던 것을 바꾸는 과정이므로 금연하는 동안에는 당연히 담배를 대체할 것을 찾게 된다. 금연자들이 평소 거들떠보지도 않던 사탕이나 과자를 즐기는 것도 이 때문이다. 이때 잘못된 식사 습관은 비만을 가져올 수도 있으므로 주의가 필요하다. 기름진 음식은 피하고 채식 위주의 식사를 하며 커피 등 자극성 있는 음식은 피한다. 껌, 사탕, 땅콩, 과자류는 금물이며, 당분, 지방, 탄수화물 성분이 적은 간식을 준비한다.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.122-137
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• 2010

Blogs are a new type of media that have recently become popular on the World Wide Web and have influence throughout society. The purpose of this study is to examine social motivations influencing intention of blog usage. Based on Technology Acceptance Model and Motivation Theory, this study considered perceived usefulness, perceived ease of use, reputation, reciprocity, enjoyment of helping, social identity as the determinants of influencing the intention to use of blog. The suggested model was empirically evaluated using online survey data collection from 342 users of popular blog site in Korea (NAVER Blog, Cyworld minihompy, Daum Blog, and Yahoo Blog). The results revealed that perceived usefulness, perceived ease of use, reciprocity, and social identity affect directly the intention of blog usage. Furthermore, social identity has moderate effect via reciprocity and enjoyment of helping on blog usage. This study contributes to a theoretical understanding of the factors as social motivation that affects the usage of blogs. Also, the results of this study provide blog service providers useful strategic insights and service guidelines to enhance user's intention of blogs practically.

• Journal of Korea Society of Industrial Information Systems
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• v.17 no.1
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• pp.105-115
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• 2012

This study investigated the effect of willing assistance and social responsibility, which motivate one to buy products from social enterprise, upon functional and emotional values, company image and repurchase. To that end, survey was conducted on the subject of customers buying social enterprise products. 178 responses were used to verify research hypotheses through covariate structural equation model. The study results are as follows: First, willing assistance and social responsibility for buying products from social enterprise were shown to have significant effects on functional and emotional values. Second, functional and emotional values were presented to have significant impacts on company image and repurchase intention. Third, company image has a significant effect on repurchase intention.

• Korean Journal of Social Welfare Studies
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• v.49 no.1
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• pp.191-219
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• 2018

Although several measurements of happiness at work have been developed as interest in it has grown, most of them only deal with hedonia, emotional pleasure, and there exists no measurement of eudaimonia, ultimate happiness through meaning and worthiness in Korea. This study aims to examine the validity of the Korean version of Global Hedonic and Eudaimonic Job Satisfaction (K-GHEJS) scale which covers both hedonia and eudaimonia at work. Considering the job characteristics of social work which emphasizes the values and meaning of the helping profession, online survey was performed among a total of 376 social workers. Exploratory factor analysis confirmed the goodness-of-fit of 10 items, and confirmatory factor analysis confirmed that classification as two factors of hedonic and eudaimonic job satisfaction is appropriate. The reliability was found to be high as reliability coefficient Chronbach's ${\alpha}$ was .936. This K-GHEJS scale which measures eudaimonic happiness for the first time in Korea, is expected to be useful for measuring job satisfaction of the helping professions such as social work that pursues the values and meanings of work.