• Title/Summary/Keyword: 도입의 영향

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Effects of Ease of Use and Usefulness of Smart Phones on Switching Barrier, Customer Loyalty (스마트폰의 사용 용이성과 유용성이 전환장벽과 고객충성도에 미치는 영향)

  • Lee, Jin-Choon
    • Journal of Korea Society of Industrial Information Systems
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    • v.16 no.5
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    • pp.115-126
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    • 2011
  • This study focused on analyzing the effects of ease of use, usefulness on switching barrier and loyalty in the Korean telecommunication market. This study formulated a structural equational model, in which ease of use was adapted as an exogenous variable and in which usefulness, switching barrier were included as intermediate variables, having influences to the endogenous variable such as customer satisfaction and loyalty. In this study 6 hypotheses had been formulated, on which this research model was based, in order to test the significance of structured paths, suggested, in the previous articles, that having high interactive effects. This study collected the effective questionnaires of 452 respondents who had jobs nationwide and who used the telecommunication terminals and then analyzed with AMOS19 and SPSS19 to test the hypotheses. As a result, the conclusions are as follows: First, the ease of use and usefulness had significant effects on the switching barrier. Secondly, ease of use had a significant effect on the usefulness of customers, by which customers' satisfaction was influenced at low significant level. After all, the effects of ease of use and usefulness on switching barrier and satisfaction of the users of smart phones had been shown at the highest level.

Study on the Ways to Improve Cultural Impact Assessment System (문화영향평가제도 개선 방안에 관한 연구)

  • Kwon, Ki-Chang
    • The Journal of the Korea Contents Association
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    • v.16 no.1
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    • pp.415-423
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    • 2016
  • Cultural impact assessment system is a program to improve the quality of people's life by minimizing the negative effects and maximizing the positive effects on the cultural environment when a central government or local governments implement policies or plans. It was introduced in 2013 by Framework Act on the Promotion of Cultural Industries. Now the Ministry of Culture, Sports and Tourism is promoting a pilot project for cultural impact assessment system to reduce trial and error and settle it as a successful system. This study examined previous studies, international case studies, and various cultural impact assessment systems in oder to successfully seated cultural impact assessment systems and proposed ways to improve evaluations regarding objects, index, process, scale of objects, and evaluation agency. For the system to run smoothly in the future, additional researches are needed on the scale of evaluation objects, setting up detailed evaluation index, the composition of evaluation committee and its operation, and the introduction of cultural impact evaluators.

A Study of Factors Affecting the Adoption of Cloud Computing (기업의 Cloud Computing 서비스 도입의도에 영향을 미치는 Cloud Computing 특성 요인에 관한 연구)

  • Kim, Dong-Ho;Lee, Jung-Hoon;Park, Yang-Pyo
    • The Journal of Society for e-Business Studies
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    • v.17 no.1
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    • pp.111-136
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    • 2012
  • The global recession has made it more difficult for companies to invest in IT, and they are increasingly aware of the environmental costs of so doing. In these circumstances, cloud computing has emerged as a new paradigm in the business IT sector. Governments, institutes and companies around the world, as well as specifically in Korea since 2009, have turned to this model of providing IT resources. This study is concerned to identify those characteristics of cloud computing that affect its introduction on a company's part; it offers a theoretical framework describing cloud services and seeks to establish causal linkages between antecedent factors and a company's introduction and application of this form of IT provision. The features of cloud computing in particular contexts that the study selected for analysis were its scalability, speed, security, potential compatibility with existing services, efficiency, economic feasibility, dependency and credibility. The study thus related these to whether or not cloud computing was adopted, verifying adjustment effects for cloud services. On the basis of a survey of enterprise IT decision-makers, it emerged through a statistical analysis of correlations that cloud computing's efficiency, economic feasibility and credibility had an effect on its introduction. This study's results should be of use to vendors and potential purchasers of cloud computing services. It is one of the first pieces of research on cloud computing from the customer perspective, based on the perceived characteristics of cloud services as they are seen and valued by users.

Adjustment effect of the suitability factors of strategy between Information Technology Outsourcing(ITO)'s influence and outcome factors in Government offices (전략의 적합성 요인이 ITO 영향요인과 성과요인 간에 미치는 조절효과 - 공공기관 중심으로)

  • Jun, Je-Man;Yi, Seon-Gyu
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.29-40
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    • 2013
  • This study analyzed that adjustment roles of the organization and Information System strategy suitability factors between influence and introduction outcome factors in the IT outsourcing in government offices. Influence factors of IT outsourcing are organization factor(information system maturity, CEO's support), trade factor(asset speciality, uncertainty, using degree of information system), risk factor(risk of security, risk of increase in cost, risk of losing autonomy). And outcome factors are set as economic effect and technology effect. We analyzed that organization and IS strategy suitability factors as moderator variables. Results are the followings. It was analyzed that organization and IS strategy suitability factors are in charge of adjusting role among information system maturity which is lower variable of organization factor, CEO's support, uncertainty of trade factor's lower variable, risk of security which is risk factor's lower variable, risk of increase in cost, loss of autonomy. Therefore, in order for organization to increase the outcome of information technology, organization strategy and IS strategy should be promoted in combined manner. However, it was analyzed that strategy suitability could not take the adjusting role between asset specialty and introduction outcome.