• Title/Summary/Keyword: 도시 이미지

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Study of giving the conventional marketplaces a welcome boost through image research (재래시장 활성화를 위한 이미지요소 추출 방법에 관한 연구)

  • Hyoung, Sung-Eun
    • Science of Emotion and Sensibility
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    • v.10 no.3
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    • pp.451-462
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    • 2007
  • There are various ways of the conventional market boost are suggested for an urban renewal recently. Presently, the government has decided to invest total 8 hundred and 10 billion dollars, including a budget of 4 hundred and 60 billion dollars and a capital of the local government, for it for the next 3 years. But, Since Its business has been focused on the redevelopment of the surroundings; remodeling, building parking lots and elevators etc, it has not solved the basic problems of the traditional marketplaces themselves. This research shows the right way to boost the traditional markets with the characteristic of them through case studys from the different cities, revaluation of their images besides the western styled wholesale markets. The survey targets on the traditional marketplaces and the wholesale markets around Tea-Hwa river in Ulsan. And, the different impressions of them are evaluated based on SD(semantic differential method) with citizens' general point of views of them, the sampled pictures and relevant adjectives. The conventional market boost finds the way to be succeeded through the analysis of a primary element base on the survey.

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A Study on the Configuration of Detail Design Language of the Idiosyncrasy of Community Facilities with the Qualitative Method - in Cases of Concord, Lexington and Arlington, Massachusetts - (정성적 접근방법에 따른 도시 커뮤니티 시설 특성의 상세설계 언어 형상에 관한 연구 - 콩코드(Concord), 렉싱톤(Lexington), 알링톤(Arlington) 타운을 사례로 -)

  • Kwon, Sang-Zoon
    • Journal of the Korean Institute of Landscape Architecture
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    • v.35 no.5
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    • pp.1-15
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    • 2007
  • 본 연구는 커뮤니티 시설 상세 설계의 대상물에 대한 질적 특성을 파악하기 위하여 그 대상물의 이미지를 상징화하는 단계적 발전 과정을 거쳐 그 시설의 상세 설계적 언어를 형상화하는 방법을 제시하였다. 사례로 역사적, 문화적, 전이적 특성을 지닌 세 커뮤니티를 조사하여 디자인 언어와 상징화되는 이미지를 구명해 보면서 디자인 언어의 구성과 설계요소와의 관계 커뮤니티의 목표 등과 연관시켜 커뮤니티의 본질성을 추구하는 수단을 평가 분석하는 방법을 강구하고 커뮤니티 시설의 상세 설계 언어의 형상을 검토하는 방법을 통섭적으로 제시하였다. 설계 언어의 형상 분석의 수단을 구체화 하는 데는 시각적 형태, 설계 주제의 상황, 설계요소의 관계성, 설계요소의 위치와 구성 등과 연관된 문제이다. 본 연구는 상세설계 언어의 형상을 개발하는 시도로 네 가지 기본 전제를 세우고 그를 설명해 보았다. 본 연구는 커뮤니티 시설 특성의 상징화를 위한 설계언어연구 대상의 사례로 미국의 전통성이 강한 메사츄세츠주에서 역사적, 문화적, 전이적 특성을 각기 다르게 지니고 있는 콩코드(Concord), 렉싱톤(Lexington), 알링톤(Arlington) 등의 세 커뮤니티를 택하였다. 사례 커뮤니티 시설 특성의 상세 설계 언어의 형상을 도출하는 과정을 설명하고 시각적 노트와 디자인 의미와 그 상징성을 바탕으로 상징과 시각적 언어를 찾으면서 상세 요소의 디자인 언어를 비교하였다. 그를 바탕으로 디자인 언어와 의미 및 그에 대한 평가를 위하여 편익을 기초로 사회, 건강, 환경, 경제 등 네 가지로 세부 분류된 커뮤니티 시설을 검토하였다. 커뮤니티 시설 특성을 파악하는 기법 발굴 과정에서 시작된 시각적 형상으로부터 상징과 그 의미 등을 구명하면서 그를 정성화하기 위한 기준으로서 설계 언어, 상징적 언어, 커뮤니티, 자연적 심미성 등의 네 가지로 대표되는 평가 요소에 의하여 분석 평가 검토에 이르기까지 일련의 과정이 그 상세설계언어의 형상에 관하여 통섭적 접근이 이루어 졌다.

An Interpretation of the Cultural Landscape by Using Adjectives on Place Memory of Local People (장소기억을 통한 문화경관의 층위 해석 - 형용사를 사용하여 -)

  • Park, Jaemin;Kim, Moohan
    • Journal of the Korean Institute of Landscape Architecture
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    • v.42 no.2
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    • pp.10-18
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    • 2014
  • This paper interprets the hidden structure, layers and figures into cultural landscape, invisible landscape, by using landscape adjectives based on Place Memory of locals. Methods for obtaining local landscape information are through semi-standardized interview and autobiographical questionnaires. As a research site, Janghang in Korea which have experienced not only colonized and autonomous industrialization but also de-industrialization is a typical modern industrial landscape even in Asia. Thus, the landscape is interpreted as layered images like a stratum and as a dynamic landscape that changes over time. People only remember selected memories such as regional and national images affected from industrial developing paradigm in Korea. Some images of the landscape are distorted by powers and influenced by places of memory. This study brings us some discussions that 'What do we look at and remember about the landscape?'

A Study on the Directions of Design for Environmental Facilities along Avenues via Locational Marketing(Focusing on Hyehwa-dong Campus Avenues) (장소마케팅을 통한 가로환경시설물의 디자인 방향에 관한 연구(혜화동 대학로 중심으로))

  • 김종인;장광집
    • Archives of design research
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    • v.17 no.1
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    • pp.5-14
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    • 2004
  • The study addressed a direction that environmental facilities along avenues will make a progress via urban environment as well as location marketing. The space is specified the campus avenue, which is located in Jongro-gu at Seoul. With the emergence of digital information era, both people' life style and behaviors have been changing in many different ways. As the first approach to the direction, the historical study of the avenue is examined by focusing on the change. All possible related status such as location marketing strategy and various spatial characteristics, environment of the avenue and its facilities are investigated and users' characteristics are analyzed. Through these processes, a new direction and role of design are proposed and are believed to improve the avenue' image and to rediscover its own identity and to make the avenue alive as it used to be. The new proposed direction showed how to approach to design as well as to system of environmental facilities along avenues and in addition to highlighting continuous and synthetic plan. Furthermore, It is expected that both the efforts to improve the avenue' image based on its own cultural characteristic and to foster the cultural-commercialized facilities will contribute to the local residents' life standard and its economic status.

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Pine Wilt Disease Detection Based on Deep Learning Using an Unmanned Aerial Vehicle (무인항공기를 이용한 딥러닝 기반의 소나무재선충병 감염목 탐지)

  • Lim, Eon Taek;Do, Myung Sik
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.41 no.3
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    • pp.317-325
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    • 2021
  • Pine wilt disease first appeared in Busan in 1998; it is a serious disease that causes enormous damage to pine trees. The Korean government enacted a special law on the control of pine wilt disease in 2005, which controls and prohibits the movement of pine trees in affected areas. However, existing forecasting and control methods have physical and economic challenges in reducing pine wilt disease that occurs simultaneously and radically in mountainous terrain. In this study, the authors present the use of a deep learning object recognition and prediction method based on visual materials using an unmanned aerial vehicle (UAV) to effectively detect trees suspected of being infected with pine wilt disease. In order to observe pine wilt disease, an orthomosaic was produced using image data acquired through aerial shots. As a result, 198 damaged trees were identified, while 84 damaged trees were identified in field surveys that excluded areas with inaccessible steep slopes and cliffs. Analysis using image segmentation (SegNet) and image detection (YOLOv2) obtained a performance value of 0.57 and 0.77, respectively.

Korean Air: Bringing Art and Culture to the World (대한항공의 문화마케팅 전략)

  • Yoo, Chang Jo;Ahn, Kwang Ho;Kim, Dong Hoon
    • Asia Marketing Journal
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    • v.11 no.3
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    • pp.167-184
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    • 2009
  • In the ever competitive world airline industry, Korean Air has been seeking on the one hand to streamline its operations through cost control and at the same time to boost customer loyalty and retention through a strong service differentiation strategy. As part of their service differentiation strategy, Korean Air has been actively engaging in culture marketing campaign. Their main activity involves entering into an alliance with the three leading museums of the world. Beginning with the Luvre of France, Korean Air supported the development of voice narration system that included the Korean language. This case describes the efforts of Korean Air to go beyond simply being a company that transports people and packages, to a global leading carrier that links the cities, cultures, and arts of the world. In the process, the case introduces the strategies and detailed actions behind Korean Air's culture marketing efforts.

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Analysis of Deep Learning-Based Pedestrian Environment Assessment Factors Using Urban Street View Images (도시 스트리트뷰 영상을 이용한 딥러닝 기반 보행환경 평가 요소 분석)

  • Ji-Yeon Hwang;Cheol-Ung Choi;Kwang-Woo Nam;Chang-Woo Lee
    • Journal of Korea Society of Industrial Information Systems
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    • v.28 no.6
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    • pp.45-52
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    • 2023
  • Recently, as the importance of walking in daily life has been emphasized, projects to guarantee walking rights and create a pedestrian environment are being promoted throughout the region. In previous studies, a pedestrian environment assessment was conducted using Jeonju-si road images, and an image comparison pair data set was constructed. However, data sets expressed in numbers have difficulty in generalizing the judgment criteria of pedestrian environment assessors or visually identifying the pedestrian environment preferred by pedestrians. Therefore, this study proposes a method to interpret the results of the pedestrian environment assessment through data visualization by building a web application. According to the semantic segmentation result of analyzing the walking environment components that affect pedestrian environment assessors, it was confirmed that pedestrians did not prefer environments with a lot of "earth" and "grass," and preferred environments with "signboards" and "sidewalks." The proposed study is expected to identify and analyze the results randomly selected by participants in the future pedestrian environment evaluation, and believed that more improved accuracy can be obtained by pre-processing the data purification process.

Case Study of Ancient City Wall Renewal in Gongju, a Historic Cultural City (역사문화도시 공주의 고도담장정비 사례 연구)

  • Ohn, Hyoungkeun
    • Korean Journal of Heritage: History & Science
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    • v.53 no.2
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    • pp.254-269
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    • 2020
  • The purpose of this study is to propose guidance for wall renewal that is appropriate for an ancient city wall through application of advanced research and theories in wall design. It is a streetscape improvement project which forms part of the "Ancient City Image Finding Project". Study methods consist of advanced research classification, wall design theory contemplation, and analysis of the significance of designated ancient city areas and the "Ancient City Image Finding Project" status. Based on these methods, case study candidates were selected, case status and problems were identified, and improvement proposals were analyzed by comparing various features. Advanced wall research was classified into six categories including analysis of wall characteristics; wall design principle applications; wall structure, color, shape, and application; modern reinterpretation; palace walls; and house, temple, and village walls. The wall is an element of the streetscape improvement component of the "Ancient City Image Finding Project", with the characteristic of providing preceding experience in visual and cognitive awareness than interior structure. Case candidates for ancient city wall improvement are based on the composition distribution of the special conservation district in each ancient city as well as the conservation promotion district. Ultimately, the surrounding village of Gongju-si Geumseong-Dong Songsanri-gil, adjacent to the Royal Tomb of King Muryeong, was selected as the candidate. The "Ancient City Image Finding Project" of the surrounding village of Gongju-si Geumseong-Dong Songsanri-gil began with new Hanok construction. However, wall maintenance did not begin concurrently with that new Hanok construction. Support and maintenance took place afterwards as an exterior maintenance project for roadside structures. If the Hanok and wall were evaluated and constructed at the same time, the wall would have been built in unison with the size and design of the Hanok. The layout of the main building and wall of the Hanok is deemed to be a structure that is closed tightly because of its spatial proximity and tall height. Songsan-ri-gil's wall design should create a calm, subtle, and peaceful atmosphere with shapes, colors, and materials that express ancient city characteristics, but it is in an awkward position due to its sharpness and narrowness. The cause of the problem at Gongju-si Geumseong-dong Songsanri-gil, the case candidate, is that it is lacking significantly in terms of the aesthetic factors that traditional walls should possess. First, aesthetic consciousness seems to have disappeared during the selection and application process of the wall's natural materials. Second, the level of completion in design and harmony is absent. Maintenance guidance after analyzing the cause of problems in ancient city wall maintenance at Gongju-si Geumseong-dong Songsanri-gil, the subject area of research, is as follows: First, the Hanok design and layout of the wall and main gate should be reviewed simultaneously. Second, the one-sided use of natural stone wall in the Hanok wall design should be reexamined. Third, a permanent system to coordinate the opinions of citizens and experts during the planning and design phases should be employed. Fourth and finally, the Hanok's individuality shall be collectivized and its value as a cultural asset representing the identity of the community shall be increased.

An Analysis of the Intention of purchase and word of mouth to Tourism Monuments in Busan Using Storytelling Convergence Technique (스토리텔링 융합기법 마케팅을 적용한 부산 관광기념품에 대한 구매 의도 및 구전 의도 분석)

  • Lan, Ming;Jang, Chung-Gun
    • Journal of the Korea Convergence Society
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    • v.11 no.6
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    • pp.127-135
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    • 2020
  • Busan is a world-class tourist city representing Korea, and more professional storytelling is needed in the development and promotion of products. The purpose of this study is to convey the image of Busan using storytelling techniques to foreigners, and then examine the correlation between the intention of purchase and oral intention of the related tourist souvenirs. A survey of 162 foreigners was conducted. The results showed that storytelling exposure and visiting experience on tourist sites and the design of tourist products have a certain correlation between the intention of purchase and oral intentions. Attractive souvenir design, visiting experience in the region and storytelling in the area involved are expected to contribute positively to the revisit of foreign tourists and the attraction of potential tourists. This study is meaningful in that it provides a new direction for promoting Busan tourism products, and in the future, the district will conduct additional verification for tourism cities other than Busan to verify the research hypothesis extensively.

A Study on the Application Technology of Multi-dimensional Urban geo-spatial Simulation using Digital Image (디지털 영상의 다차원 도시공간 시뮬레이션 적용기술연구)

  • 연상호;박희주;홍일화
    • Proceedings of the Korea Contents Association Conference
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    • 2003.05a
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    • pp.255-259
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    • 2003
  • The technique of birdeye image generation of terrain through the use of satellite digital images and digital maps are very important elements and have applications in planning establishment as well as the actual design of several construction work in complex fields. This paper studies stereo perspective image generation as a possibility through 3-dimensional analysis combined with digital elevation data and remotely sensed images. For this, first of all, ortho-images generated by very accurate GCP and DEM from contour file makes 3-dimensional terrain analysis possible and allows stereo-viewing at the highway construction planning sites. So, we developed the technical methods for the 3-dimensional approach on the planning sites of highways by use of perspective orthoimages. From this research diverse terrain analysis is possible through stereo perspective image generation, and can leads to various application in road construction through gain study results from access to realtime virtual spatial on the objects area in korea.

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