• Journal of Digital Convergence
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• v.17 no.3
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• pp.129-137
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• 2019

The purpose of this study is to investigate the effects of the actual self congruity and the ideal self congruity on positive attitudes toward city through fictitious city brand experiments. Additionally, the moderating role of city brand personality in relationship between brand-self congruity and positive attitudes are examined. This research conducted a survey after developing scenarios of two city brand personality. Frequency analysis to identify the characteristics of respondents, t-test to check the experimental manipulation, multiple regression analysis and chow test for hypothesis testing were performed through the SPSS Statistics 21 program. The self congruity of city brand had significant effects on attitudes toward city, but the moderating role of city brand personality was not significant. Theoretical and managerial implications of the findings were discussed and self congruity is an important variable in brand-consumer relationship in city brand. Finally, limitations of this study and future research directions were discussed.

• Asia Marketing Journal
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• v.10 no.3
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• pp.31-57
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• 2008

The purpose of this study is to investigate the antecedents of city brand personality and those effects on city brand personality and attitude toward city. This study attempts to confirm dimensions of city characteristics and city brand personality, and analyze the structural relationships among the city characteristics, city brand personality and attitude toward city. The result showed that various characteristics of city (culture and historic characteristics, life stability, facility convenience, economic factors, the image of city appearance, nature friendly characteristics) influence city brand personalities. In addition, city brand personalities (vivid personality and stable personality) are positively related to attitude toward city and mediated between the characteristics of city and attitude toward city.

• Journal of Digital Convergence
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• v.8 no.3
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• pp.63-77
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• 2010

The purpose of this study is to determine potential effects of region marketing activities on attraction of domestic or overseas business. In order to meet the goal, this study set a research model and hypotheses on the basis of preceding reference literatures and case studies. This study identifies management environment, life environment, marketability, investment supporting environment as the variables of investment decision and urban attitude. As a result, it was found that marketability and investment supporting environment had positive effects on urban attitudes and investment decision, and urban attitudes had positive effects on investment decision as well.

• Journal of Families and Better Life
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• v.13 no.1
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• pp.114-122
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• 1995

본 연구의 목적은 농산물 수입개방에 대한 소비자 의식과 농산물을 구매할 때의 평가기준, 구매 이유 등의 구매태도가 농촌과 도시 소비자간에 어떤 차이를 보이는가를 조사함으로써 급속히 변화된 국제시장환경에 대처하기 위한 소비자측면의 기초자료를 제공하는데 있다. 조사대상은 서울, 인천, 김포 지역에 거주하는 20세 이상의 남녀 214명이었으며 조사도구는 설문지를 사용하였고, 분석방법은 SPSS PC 프로그램을 이용하여 지역간의 차이를 $X^2로$ 검정하였다. 농촌 소비자가 도시 소비자보다 농산물 시장개방에 대하여 더 큰 피해 의식을 가지고 있었으며 이에 대한 대응방안에 대하여도 도시소비자는 재래품종개발, 공산품위주의 산업구조 편성, 유통절차의 간소화로 응답한 반면 농촌소비자는 식량안정지급에 필요한 주곡류 육성, 정부지원 등으로 응답하였다. 또한 구매 태도에서는 우리 농산물의 품질을 인정하면서도 도시와 농촌이 모두 가격이 싼 수입 농산물을 선호하는 양상을 보였으며 구매장소, 평가기준 등에는 도시와 농촌간에 차이를 보였다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.4
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• pp.1711-1720
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• 2011

This study was performed to determine the levels of suicide awareness and attitudes among the high school students in urban and rural areas, and to reveal its related factors. The interviews were performed, during the period from July 1, to July 31, 2009, to the 2,082 students in urban and rural areas. As a results, the suicide awareness rate of subjects was 38.8%, and they were not significant between urban and rural areas. The levels of suicide awareness and attitudes were significantly higher in rural students than that of urban students. The factors affecting suicide awareness in urban areas were living with parents, academic speciality, suicide ideation, suicide attitudes, and sex, argument with parents, suicide ideation and suicide attitudes were affected in rural areas. The factors affecting suicide attitudes in urban areas were academic speciality, suicide awareness, and sex, smoking and suicide awareness were affected in rural areas. In conclusion, the development of suicide prevention programs would required to keep under management of the factors affecting suicide awareness and attitudes such as the factors family and school lifes.

• Journal of The Korean Association For Science Education
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• v.18 no.3
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• pp.415-425
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• 1998

The purpose of this study is to investigate the difference and relations in science related attitudes and science achievement in highschool students. Investigated differences between science related attitudes and science achievement and evaluated variations within city type, gender, grade level group. 404 high school students in Korea were sampled by cluster sampling method. Two instruments were used in this study. The ABC inventory(affection. behavioral intention. cognition scale of attitude toward science) was developed by the researcher(Lee, 1996, 1997). And MSAS(modified scientific attitude scale) has modified previous one. The major results are as follows: 1. Highschool students' Attitude toward Science is 3.24, 5-rating summative Likert scales. It showed slightly positive and favorable. 2. Highschool students' Scientific Attitude is 3.37, 5-rating summative Likert scales. It showed slightly positive tendencies of scientific attitude. 3. Findings indicated that middle' small city's students scored higher in Attitude toward Science and Scientific Attitude than metropolitan students. 4. The relationship between Attitude Toward Science and Scientific Attitude is 0.5716. The relationship between Scientific Attitude and Science Achievement is weaker than the relationship Attitude Toward Science and Science Achievement. 5. The results of three-way ANOVA indicated that were significant group differences(p<.05) in Attitude toward Science and Scientific Attitude. 6. After adjustment for the covariate(Scientific Attitude's score), statistically significant main effects of all group were found on the Attitude toward Science(p>.05). But after adjustment for the covariate(Attitude toward Science's score), statistically no significant main effects of all group were found on the Scientific Attitude(p>.05).

• Journal of the Economic Geographical Society of Korea
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• v.4 no.2
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• pp.23-35
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• 2001

Resident's attitude and evaluation about local or urban development policies is a major factor in the process of the regional and urban 1)tanning and its practices. Therefore there are numerous studies pointing to analysis about the evaluation of the urban development policies. The purpose of this paper is concerned on the residents'cognitions, attitudes and evaluation about of urban development policy of Sunchon City in South Korea. Research area, Suncgon city, has been served as a central place of eastern Chollanamdo since 1920 and now functions as economic and commercial leading city of Kwangyang-bay area. In addition, Sunchon city is fastly growned with the influence of national development policy including the establishment of major industrial estates and the construction of container port in Kwangyang-bay area. In the overall cognition and evaluation about the quality of life of Sunchon city, most people are satisfied with the quality of life of urban living comparing with near cities such as Kwangyang and Yosu city. In particular, the level of satisfaction about education, transportation, natural environment are relatively higher than economic condition and living facilities. Most of residents have positive attitude and evaluation about the image of future urban development, and prefer to culture and education city in urban function of Sunchon city. Therefore, in order to function as a central city of Kwangyang-bay area. Sunchon city have to adopt new urban development policy including such as reconstruction of urban spatial structure, strengthening of culture and education functions, and the related facilities, restructuring of regional industrial structure. and expansion of commercial and shopping facilities.

• Proceedings of the KHMA Conference
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• 2010.05a
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• pp.337-337
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• 2010

• Journal of Digital Convergence
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• v.16 no.7
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• pp.145-151
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• 2018

This paper is a study on city brand development which is increasingly interested as a means to enhance the attractiveness of the city. the previous research, the design of city brand identity was an application from the internal stakeholder's point of view related to the metropolitan government. However, in the present study, we tried to take a external approach that perceptions and designs city brands from the related to the consumer. For the purpose of research, based on previous studies, we extracted three images of leading, stable and amusing city brand images and prepared three scenarios for the imaginary city as experimental stimuli. The results showed that the overall city brand attitude, residence intention, and tourism intention to the imaginary city were significantly different according to the leading, stability and amusement brand image. According to the results of this study, it is necessary to continuously effort the development of city brand image which is perceived by consumers in order to differentiate city.

• Journal of the Korean Institute of Landscape Architecture
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• v.50 no.5
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• pp.54-68
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• 2022

This study proposes urban development concept and strategies for Garden City, focused on Solaseado, Yeongam Heanam Tourism-Leisure Type Enterprise City in Korea. Understanding that an essential element of a garden is the endless care performed by gardeners, the Garden City development concept suggests applying this idea to making planned cities by cultivating the potential natural landscape of the site in the long run. The meaning of Garden City can be defined in three aspects; an attitude and process of planning a city, a system for constructing the spatial structure of a city, and city branding. A Garden City is a city structured with the spirit of a garden, a city where open space networks become the urban structure, and a city that builds its identity through the landscape, respectively. From this point of view, the research draws development strategies with spatial design examples to embody the Garden City concept in Solaseado by following three steps; establishing the main urban axes, creating city networks through the conjunction of the axes, and categorizing and systematizing open spaces within the city. Consequently, the study shows an alternative urban planning model that extends the concept of a Garden City while maintaining the intrinsic landscape as an urban resource. In addition, the conceptual master plan of Solaseado will structure the urban landscape and park system according to the Garden City strategies.