• 대학교육
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• s.175
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• pp.52-58
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• 2012

• Asia Marketing Journal
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• v.4 no.4
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• pp.51-74
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• 2002

본 연구는 교육시장 환경의 변화로 경쟁적 상황에 처한 대학의 운영방향을 제시하기 위해서 주로 일반 서비스산업에서 서비스 품질 측정에 적용되어 오던 SERVPERF를 기초로 교육 서비스 품질을 확장하여 측정하였다. 또한 대학교육서비스 마케팅모형 구축의 결정요인을 교육서비스 품질, 학생만족, 재입학의도 및 구전효과 등으로 보고 이들 간의 구조적 인과관계를 통합적으로 분석 검토함으로써 대학에게 급변하는 교육환경에 능동적으로 대응하고 경쟁력 있는 양질의 교육 서비스를 제공할 수 있는 대학교육서비스 마케팅 모형을 검증하려는데 그 목적을 두었다. 분석결과 SERVPERF에 기초한 기본모형에 결과 질이 추가된 26개 항목의 교육 서비스 품질 항목확장모형이 우수성이 입증되어 본 연구에서 제시된 SERVPERF의 확장 척도가 일반 서비스 산업 뿐만 아니라 교육 서비스 품질의 측정에도 사용이 가능하다는 것을 입증하였으며 더불어 결과의 질의 중요성을 확인하였다. 또한 전반적 교육 서비스 품질이 학생만족 및 재입학의도와 구전효과 간의 인과관계를 통합적으로 분석한 결과, 전반적 교육서비스 품질은 현대 마케팅의 지향점인 학생만족의 선행변수로서 학생만족, 재입학의도, 구전효과에 직접적인 영향력을 미치고 학생만족은 재입학의도 및 긍정적인 구전효과에 직접적인 영향을 미치며, 재입학의도 또한 구전효과에 긍정적인 영향을 미친다는 인과관계를 확인 할 수 있었다.

• Journal of Digital Convergence
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• v.11 no.3
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• pp.397-405
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• 2013

This study examined the effects of leisure satisfaction and hope on korean university adjustment of Chinese students. The data were collected from 361 chinese students among three universities located in Chungnam, Seoul and Incheon. Frequency, reliability, mean comparison, correlation, and hierarchical regression analysis. The results were as follows. First, chinese students in the language training group was better in the Korean university adjustment than those in each group of undergraduate and graduate students. The chinese students who stayed less than six months in Korea were better in the Korean university adjustment than those who stayed more than 6 months. Second, there was the significant positive relationship among chinese students' korean university adjustment, leisure satisfaction, and hope. Third, leisure satisfaction and hope significantly influenced korean university adjustment of chinese students. Among them, leisure satisfaction influenced most. korean university adjustment.

• Journal of Korean Library and Information Science Society
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• v.43 no.2
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• pp.137-155
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• 2012

In this study, libraries of national and public universities, libraries of private universities, libraries of colleges, public libraries of local governments were selected to measure, compare and analyze the differences in job satisfaction of librarians working in different types of libraries. As for measurement items, 10 factors for job satisfaction were chosen. In doing so, this researcher compared and analyzed the overall job satisfaction and work satisfaction, employment satisfaction, satisfaction with promotion system, satisfaction with work distribution, satisfaction with payment system, satisfaction with service system, satisfaction with facility environment, satisfaction with educational training, satisfaction with welfare system, and satisfaction with personal relations. The results of the analysis on job satisfaction with each factor by librarians working in different types of libraries are presented as follows. First, the overall job satisfaction value of the librarians was 3.940, which means relatively high satisfaction, and in terms of a type of library, libraries of private universities showed the highest value, and the next ones were found to be libraries of colleges, public libraries and libraries of national and public libraries. Secondly, regarding the ranking of the overall satisfaction with the selected 10 job satisfaction factors by different types of libraries, educational training was found to rank the highest, and the next ones were surveyed to be the job, the service system, the personal relations, the employment system, the work distribution, the facility environment, the payment system, the welfare system, and the promotion system.

• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.360-369
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• 2010

Recently various types of college with different schooling years, different methods of providing education service and so forth, appeared whereas students as their customers also have various traits. This study aims to verify the brand personality congruity difference among college types as well as analyse the effect of congruity on trust, satisfaction, and loyalty. The study undertakes the following researches with five brand personality scale(BPS) which presented in the previous research. First research was rather exploratory to clarify the difference in the personality congruity between college-student according to different types of college. As result, 4-year university was highly congruent in competence, sophistication, and ruggedness, while 2-year college was highly congruent in sincerity and cyber university was high in excitement. The second part of the research analysed the effects of personality congruity on trust, satisfaction, and brand loyalty. Results support that brand personality congruity significantly affects trust, satisfaction, and brand loyalty.

• 한국벤처창업학회:학술대회논문집
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• 2022.11a
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• pp.53-57
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• 2022

본 연구의 목적은 대학에서 직·간접적으로 수행하고 있는 창업교육, 창업지원제도, 창업멘토링의 매개를 통하여 창업의지에 어떻게 영향을 미치는가를 살펴보고 대학생의 창업 가능성을 높일 수 있는 프로그램 개발과 방향성을 제시하기 위함이다. 본 연구는 대학생의 대학 창업교육 만족도, 창업지원제도인식, 창업멘토링이 창업의지에 미치는 영향에서 창업효능감에 따라 창업의지에 어떻게 영향을 미치는지에 대해 분석하였다. 본 연구를 진행하기 위해 채택한 변수는 다음과 같다. 첫째, 대학 창업교육 만족도, 창업지원제도인식, 창업멘토링을 독립변수로 지정하였고, 둘째, 창업의지를 종속변수로 지정하였으며, 셋째, 대학 창업교육 만족도, 창업지원제도인식, 창업멘토링과 창업의지 사이에서 창업효능감을 조절변수로 지정하였다. 넷째, 창업지원제도인식은 정부창업지원정책과 대학창업지원사업으로 창업멘토링은 멘토링 기능(문제해결 기능, 네트워킹 기능, 의사소통 기능, 동기부여 기능)과 멘토 신뢰(인지적 신뢰, 정서적 신뢰)로 구분하였다.

• Journal of Service Research and Studies
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• v.7 no.3
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• pp.93-104
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• 2017

The purpose of this study was to examine the effect of variables such as student participation and activities on university students' university satisfaction and loyalty. And the implications of this study are as follows. First, students' aptitude coincidence has a positive effect on students' activities in university. And also, the attitude of class is positively related to school activities, Second, the participation of college students in school events has a positive effect on friendship, job related behavior, and university satisfaction. The friendship of college students has a positive effect on the loyalty of university satisfaction university. and job related behavior also has positive effects on university satisfaction and university loyalty. Past marketing studies have proved that interactivity among consumers is an important factor for consumers to engage in service. In college, as well, it is found that positive interaction and friendship among students are important influences on school satisfaction. The higher satisfaction of the university, the higher the intention to recommend the school. Therefore, in order to enhance the recommendation of graduates or students, it is important to satisfy the students, and this can be accomplished by management of antecedent variables that this study suggested.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.381-384
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• 2022

이 연구의 목적은 에너지신산업 분야 디지털 혁신공유대학 온라인 교육과정을 수강한 학생들을 대상으로 교육과정에 대한 만족도 및 인식을 조사하고, 학습자의 수업만족도와 핵심역량 간의 관계를 분석하는 것이다. 이러한 목적을 달성하기 위하여 에너지신산업 분야 디지털 혁신공유대학 교육과정을 수강한 학생들의 교육과정 만족도 조사 결과를 양적, 질적 방법으로 분석하고, 분석 결과를 토대로 혁신공유대학 교육과정 설계 및 개발 방향과 시사점을 제시하였다. 이 연구 결과는 향후 디지털 혁신공유대학 교육과정 질 관리 환류 체계를 마련하고, 지속적인 교육과정 질 관리 시스템 구축을 위한 토대가 될 것으로 기대한다.

• Proceedings of the KAIS Fall Conference
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• 2011.05b
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• pp.712-715
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• 2011

대학의 취업 정책은 졸업자의 취업지원을 위해 다양한 프로그램을 준비하야 대학생 취업을 지원하고 있다. 그러나 대학의 취업정책의 의도, 추진 성과, 준비성 등과 대학생이 인지하는 만족도, 효용성 등 부문에서 일부 차이를 보이고 있다. 이는 정책의 효과에도 문제가 있지만 정책 추진의 효율성도 떨어져 예산 낭비로 이어지고 있다. 본 연구는 이러한 대학 취업 정책의 효율성과 효과성을 높이기 위해 대학 정책에 대한 대학생의 인지도, 활용도, 만족도 등을 분석하여 대학 정책의 수정을 제시하고 있다.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.246-257
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• 2019

This research aimed to verify possibly expanding college festival's performance to ordinary life. College festivals have consolidated student communities and created college culture. Recently, the festivals have been challenged for commercialization such as celebrity concert and company sponsorship. College festival is a text, which is based on ordinary college life and should served a role to restore college life. Pine & Gilmore's experience model was used to find that quality festival experience leads to satisfaction and satisfaction enhance peer relations. More participate school life, the better experience the festival program. Total 195 of questionnaires were administered to college festival participants and coding data were analyzed by regression and t test. Result found that College festival experience significantly affects festival satisfaction(H1), festival satisfaction affect re-participation(H2) and peer relations(H3). High level of school life participation group showed significant differences in festival experience and other variables in compare with low level group(H4). Theoretical /practical significances and research limitation were included.