• Asia Marketing Journal
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• v.13 no.3
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• pp.233-248
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• 2011

This case illustrates a story of passionate and innovative new market development by Pulmuone, a fresh food provider in Korea. The company has been successfully developing a new market by introducing a (non-frying) fresh ramen, 'Jayeonun Masitda - The Nature Is Tasty' in the packaged ramen market dominated by fried ones. In this case, a detailed new market development process by Pulmuone will be investigated including; company overview, a new product development process, marketing strategy formulation, marketing mix implementation, market performance, and future directions. Pulmuone has been making efforts to create a new product category by marketing non-frying ramens since 1995, but with a modest success. In 2011, Pulmuone finally succeeded to develop an innovative product, 'Jayeonun Masitda' that brought more health and nutrition conscious consumers' attention in the ramen market. The company intended to change the current competitive structure in the ramen market, i.e., from the strength of taste and the amount of ingredient to fried/non-fried and the freshness of ingredient. By this new positioning, Pulmuone aimed to reshaping the ramen market into competition between healthy and unhealthy ramens. Pulmuone has been successful in developing a new market. Sales revenue of 'Jayeonun Masitda' has been continuously increasing, and customers are found to be highly satisfied with the product resulting in a high repeat purchase rate. The company's successful new market development can be attributed to a faithful new product development process, innovative technology, an appropriate positioning strategy, and consistent marketing communication. In addition, Pulmuone's eco-friendly corporate image and the organization's passion to grow are also important factors for success of this new market development.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.1097-1101
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• 2009

College's existence is threatened through the decreasing of students, even though it made big growing. In these situations, College makes on-line contents for promotion and announce information of college. However, previous research has limit about statistic theory with influence of application and registration with an applicant for admission to a college. In this paper, we analyze difference of application and registration in period of application, and find the difference recognize rate with students by period of application.

• Journal of Convergence for Information Technology
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• v.9 no.10
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• pp.114-121
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• 2019

The purpose of this study was to examine the effects of the undergraduate research program(URP) among Korean students. URP is frequently implemented in STEM(Science, Technology, Engineering, Math) majors, and this study tested whether the participation of URP was effective in convergence competency, major satisfaction, and academic achievement. Data were collected from 101 participants and 117 non-participants of URP at an A university. The research results showed that the mean scores of convergence competency, major satisfaction, and academic achievement of the URP participating group were significantly higher than those of the non-participating group.

• Journal of Engineering Education Research
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• v.14 no.2
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• pp.3-12
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• 2011

The purpose of this study is to understand the campus life of engineering transfer students, to devise a means for increasing their participation in the ABEEK, and to assist them to have the satisfactory campus lives through researching the satisfaction level and the campus life adaptation of transfer students. We conducted a survey targeting 193 engineering transfer students of K university and D university. The study shows that most transfer students were accepted into college through a general screening process, their grades are likely to be lower than those of the previous college, however, they tend to be satisfactory with the current campus life, and the rate of participation in the ABEEK is low. Therefore university officials need to work hard to raise the rate of the participation in the ABEEK track and the campus life adaptation of transfer students. Moreover, the male transfer students tend to be more satisfactory than the female students, and students with higher grades in the previous college are likely to show higher adaptation than those with lower grades. Therefore we should make effort to increase the satisfaction of transfer students and need to accommodate the programs for the female transfer students more positively.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.697-705
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• 2014

Recently, university advertising was increasing with the educational circumstance changes. This study purposed to find out the effect of university ads satisfaction on enrolled students's university loyalty as an internal customer's loyalty not on existing external customer's perspectives. And we want to see more about the mediation effect of perceived image of the student and expected image of the student's relatives. Through the research model design and survey on students, we analysed proposed path hypotheses using the covariance structural equation analysis method with AMOS7.0 tool. As research results, all the hypotheses are accepted. University ads satisfaction was influenced to the perceived image and expected image, and finally to the university loyalty of the student. So, it is need to expand the university advertising coverage to the internal customer of enrolled students and his relatives.

• Korean Architects
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• s.533
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• pp.72-79
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• 2013

• Proceedings of the Korean Society for Information Management Conference
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• 2018.08a
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• pp.61-64
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• 2018

본 연구의 목적은 대학도서관 주제전문서비스를 이용하는 이용자의 만족도와 이용자특성에 따른 영향을 알아봄으로써, 대학도서관 이용자 서비스 제공 개선 방안을 제시하고자 한다. 연구대상은 경기도에 소재한 K대학도서관 서비스를 이용하는 학부생 40명, 대학원생 40명, 교직원 20명, 총 100명을 대상자로 하였다. 연구방법은 대학도서관 주제전문서비스를 이용하는 이용자들의 인식에 관한 문항 설문지로 하였다. 이용자 특성에 따라 도출한 결과는 다음과 같다. 1. 대학도서관 주제전문서비스를 이용하는 학부생의 만족도는 낮은 것으로 나타났다. 2. 대학도서관 주제전문서비스를 이용하는 대학원생, 교직원의 만족도는 높은 것으로 나타났다. 이용자가 선호하는 서비스 방법은 도서관 홈페이지를 통해 제공받는 방식을 선호하였다. 따라서 본 연구를 종합해보면 향후에는 본 연구를 바탕으로 주제전문서비스를 처음 시행하는 대학도서관이 주제전문서비스를 시행할 때 목표달성에 기여하고, 서비스를 효과적으로 수행하기 위해 좋은 귀감이 될 것이라 판단된다.

• Proceedings of the KAIS Fall Conference
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• 2006.05a
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• pp.555-557
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• 2006

본 논문은 휴대폰 SMS(Short Message Service)를 이용하여 대학 구성원 재학생, 교수, 직원, 예비신입생, 졸업생들에게 효과적인 정보소통을 구성하는 시스템의 설계 및 구현 방법에 대해서 논의 하였다.

• The Science & Technology
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• v.29 no.12 s.331
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• pp.31-33
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• 1996

1850년 호주에서 최초의 대학으로 문을 연 시드니대학교는 4천여명의 교직원과 3만명의 학부 대학원생이 재학하고 있는 명문대로 4백50만권의 장서를 소장하고 있는 대학도서관을 비롯해 시드니를 중심으로 한 11개 지역에 3백17개 빌딩으로 이루어져 있다. 지난 7월에는 제3회 환태평양 한국학 국제회의가 이곳에서 열려 1백30여편의 논문이 발표되었으며 91년에는 한국어강좌도 개설되어 현재 1백40여명의 수강생이 언어 문학 및 역사를 배우고 있다.

• Annual Conference of KIPS
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• 2012.11a
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• pp.1186-1189
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• 2012

본 논문에서는 사람들이 이용하고 있는 스마트폰에서 사용되는 대학홍보 응용프로그램을 개발하여, 기존에 개인 PC에 접속하여 얻을 수 있었던 정보를 휴대가 간편한 스마트폰을 통해 손쉽게 얻을 수 있도록 하는데 목적을 두고 있다. 본 논문에서 제안하는 스마트폰 응용프로그램을 이용하면 손쉬운 조작으로 교내정보 및 학과정보를 얻을 수 있고, 도서관에 있는 도서를 검색하고 도서관 열람실 현황 등을 알 수 있으며, 대학내 종합정보시스템 접속을 통해 학생들의 수강신청 및 학점관리 등을 할 수 있다. 또한 본 응용프로그램에서는 재학생 및 교직원들 간의 실시간 대화기능을 제공하여 동기, 선 후배, 교직원들 간에도 대화를 나눌 수 있도록 하여, 이용자 간의 정보교류 및 유대관계를 형성토록 함과 동시에 유비쿼터스 시대에 부합하는 교육환경에 한 발 더 다가 갈 수 있도록 하였다. 따라서 본 논문에서 제안하는 응용프로그램은 스마트폰을 휴대하고 있는 재학생 및 교직원의 편리한 정보접근은 물론, 신입생, 학부모, 그리고 해당 대학에 관심 갖는 모든 사람들에게 시간 및 공간의 제약 없이 대학 내에서 발생하는 모든 정보를 제공하기 위함이다.