• Journal of Korea Society of Industrial Information Systems
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• v.27 no.4
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• pp.93-104
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• 2022

Recently, NFT, which is growing at a rapid pace, is gradually entering our lives. NFT is an acronym for Non-Fungible Token, a technology that allows you to claim ownership of digital data. As ownership of digital data takes over, it is showing characteristics as an investment value along with the characteristics of new technology, and it is expected to develop further in the future. In this study, we tried to analyze the intentions of users who own NFTs to purchase. Factors that can influence purchase intentions were selected and a research model was established using personal characteristics, NFT characteristics, and social characteristics. As a result of conducting an empirical study, it was found that individual innovativeness, profitability and reliability of NFT, and FOMO factors significantly influence purchase intention.

• The Journal of the Convergence on Culture Technology
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• v.8 no.1
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• pp.261-269
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• 2022

The advent of the pandemic era due to COVID-19 is causing new changes in all areas of individuals, organizations, society and the country. The art market also faced a crisis due to restrictions on individual movement between regions and countries and social distancing, and even the contents of the work, the way the work is traded, and the propensity and characteristics of the buyer are changing. These demands for change in the art market are accelerating new opportunities for change by converting digital, expanding the online art market, expanding virtual space using VR(Virtual Reality) and AR(Augmented Reality) technology, and expanding the trading area of digital works NFT based on blockchain technology. In this study, the flow of change in the art market brought about by the Pandemic era is analyzed from the perspective of digital transformation. The contents of digital acceptance of the art market are identified through a summary of various types of digital transformation in the art market and a survey of perceptions following the introduction of digital transformation and NFT. Discuss major legal, economic, social, and transactional issues and countermeasures following the introduction of NFT based on blockchain technology in the art market.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.135-144
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• 2022

This study explores that how the logic of network power in the existing digital content distribution structure works against local media. The limitless citation of local media content, in particular, is becoming more common in order to profit from network traffic while not giving appropriate remuneration for local media content. This study tried to demonstrate how network media dominance alienates local media material by using YouTube network analysis of TV Maile Shinmun. According to the research result, it was found that major news media tends to take profits from the local media interview by not properly indicating the source video, or reporting the core content of the local media interview, making it unnecessary to look for the original video source. Despite the viewpoint that the digital environment presents opportunities for local media, the current network logic would not benefit local media, which calls for the need that the digital content distribution strategy of local media develops a new order such as NFT, one of blockchain-based monetary system.h the help of information technology.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.5
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• pp.61-72
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• 2022

Web 3.0 is also called the "next-generation Internet" and is a new concept that started in 2018 and is attracting attention as the beginning of the "distributed Internet era". As Web 3.0 became mainstream, non-fungible tokens (NFTs) serving as content as services were distributed, and companies started to introduce NFTs in their marketing campaigns. This is because NFTs can be used to promote brands to new consumers. In this study, using Japan's 「HARTi」 NFT Art as an example, we investigate a new method using urban infrastructure and spaces, not NFTs that exist only in the Japanese art market and online. By analyzing social issues following the introduction of a new digital marketing method based on NFT Art, we will discuss issues and countermeasures in the domestic NFT Art market and present a positive outlook.

• Journal of Industrial Convergence
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• v.20 no.9
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• pp.47-58
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• 2022

Digital content is difficult to distinguish between the original and the replica due to its nature. For this reason, NFT technology using blockchain technology is attracting attention because it can guarantee the proof and scarcity of the original digital content. However, the NFT buyer does not own the copyright to the digital content, but the ownership. In particular, since the minting process of issuing NFTs is possible for anyone, there is a copyright threat to the copyright holder. In this study, we propose a verification protocol based on DID for the process of issuing and transacting NFTs for copyright protection of copyright holders' digital contents. As a research method, the problems of research cases related to digital contents were analyzed and the safety was comparatively analyzed. NFT issuance can only be issued by copyright holders whose identity has been verified through DID, and only users who have completed authentication can participate in the transaction to prevent indiscriminate theft and use of digital content and form a safe and transparent transaction market.

• Journal of the Korea Society of Computer and Information
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• v.29 no.6
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• pp.77-87
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• 2024

In this paper, we propose a study applying the Delphi technique to domestic blockchain experts to determine urgent and pivotal conditions for NFT proliferation. We examine these conditions from a PEST (Political, Economic, Social, and Technological Analysis of the Macro Environment) perspective, as well as the functions of digital assets (measurement, storage, and exchange). Through two rounds of expert surveys on the seven NFT perspectives, we identify 6 activating factors that can help guide future policy-making for the NFT market. These factors have broad implications for the development of new industries using blockchain technology and tokens. The Delphi method employed in this study is a group discussion technique that gathers opinions from experts anonymously through two rounds and to address drawbacks related to expert selection bias and opinion alignment, additional opinion collection and review of projections were conducted in each round.