• Cartoon and Animation Studies
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• s.40
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• pp.261-285
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• 2015

Transmedia has become a significant theme in the media studies sector and an academic discourse itself since its wide diffusion through Henry Jenkins' seminar book Convergence Culture. The aim of this essay is to examine the authentic intention of the proposer to understand its profound meaning and value in the research discourse. Firstly, Transmedia has originated as a part of the convergence culture research context, which is an identical approach in the 'active audience' research tradition. Thus, a history of the research in terms of Birmingham Cultural Studies tradition and its implication is scrutinized. Secondly, in respect of Pierre Levy's 'collective intelligence' which made significant influence on the making of the Convergence Culture and Transmedia Storytelling, the meaing of the transmedia discourse is studied. Thirdly and finally, the implication of this concept as a critical theory or Critique in the Cultural Studies tradition, which has highlighted the importance of the revelation of the binary oppositions and structures of dominance/resistance, with the interpretation of the role of the collective intelligence idea in the transmedia discourse, is studied.

• (The)Study of the Eastern Classic
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• no.73
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• pp.445-473
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• 2018

This article deals with the reason for translating Korean Chinese written classics and the image of the person performing the translation. The scope of the research was restricted to South Korea and the translation value of translating the Korean classical texts from the 1960s to the 2018. In the 1960s and 1970s, the discourse of national culture and the Classical Sinology(漢學) discourse centered around the Minjokmunwhachujinhwe(民族文化推進會, National Culture Promotion Association). The discourse of the national culture was paired with the modernization, and the discourse of Classical Sinology(漢學) discourse was a certain antagonism to the discourse of modernization. The translator stereotype in this periods was close to a Classical Sinology(漢學) who could wright Korean letters. The discourse of the national culture led to the establishment of The Academy of Korean Studies by pairing with the discourse of the spiritual culture, and then changed into Korean study discourse in the 1980s. Since the mid 80s, the theory of translation has been introduced byo Kim Yong-ok. The translation of the Chosun dynasty annals, which started in the 70s, made the classical translation discourse in the classical translation field into the national project efficiency discourse. To the Early achievement of state-led gigantic project through group translation, they emphasized coherence and efficiency. On the contrary, the individuality of the translators and aspects of in-depth research have weakened. This discourse also influenced until the early 2000s. These large translation projects were produced by professional translator group. With the establishment of the Institute for the Translation of Korean Classics(Hankuk Kojon Bunyukwon) in 2007, he foundation for the stability of the classical translation business was established, and the classical translation discourse was shifted to the academic discourse centered on classical translation sudies. This discussion was expanded to the request of the establishment of an academic institution called the Classical Translation Graduate School, with a discussion on the academic identities of classical translation studies. The imagies of translators, paired with the academic discourse of this period, and that the classical translators must be classical scholars and translators, are begun to be requested. Thus, the classical translation value discourse changed with the passage of time, and the imagies of classical translators have been changed accordingly.

• The Journal of the Korea Contents Association
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• v.13 no.2
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• pp.88-99
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• 2013

This study considered the transition of changes in social status of the film through the discourse analysis of printed media, having been published since 6th revised film policy in 1987. For the purpose, Pierre Bourdieu's cultural sociology, or 'Field theory approach' was engaged as a theoretical background. On the basis of that theory, changes in social status was divided into expert and popular field. From 1988 to 2007, doctor's and master's theses on filmologie and the representative academic journal, "Film Studies" were examined with regard to area of expertise, and movie-related books with regard to popular one. This study demonstrated that the symbolic capital had inhered in the cinematic field along with specialization and diversification of analytic aspects, and the relation between the academic approach and political consideration had performed an important role in intellectualization of film.

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.146-154
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• 2010

Argument on the postmodernism of philosophy and history, epic and effect, and culture and art is becoming more ambiguous in scope due to digital technology development. Digital technology makes to change of aesthetic approach over the length and breadth of art and culture including medium art. Analysis of Digital images is changed from presence of images to feature analysis of images which is made by digital technology, and raise the question of how to analyze the images of reproducing digital technology focused on realism. Digital image, focused on hyper reality, should be approached not by film aesthetic approach but by shot unit. Due to emphasizes image reality reproduction by frame unit and not the short unit of the narrative approach, the artistic approach should differ from previous realism practice. Particularly, when considering movies which is focused on illusion, the realistic approach should be realized not in the of realistic approach in narrative aspect but in the aspect of realistic approach in painting aspect.

• Archives of design research
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• v.17 no.4
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• pp.375-384
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• 2004

The general tendency of approach to Korean Design History has been focusing its primary interest on the grand story in relation to the problems of modernization in political, economical and social aspects of Korea. In the discourse of modernization, however, there are two sides immanent in the modernization: there is the formal, institutional and authoritative modernization developed inside the capitalistic mode of production and the informal, individual and cultural modernization manifested in the mode of everyday lives. Especially, despite the viewpoint of the latter being embossed as an alternative approach in various areas including the academic world of history since the collapse of socialism, the historical recognition of the phenomena of modern design by the Korean design historians is more like the 'history from the above' that exists at the level of the discourse outside the reality rather than the 'history from the below' that exists within the ordinary life. To grant a sense of balance in such frame of historical understanding, it requires the restructuring the design history of Korea through the cultural perspectives from having the representation of mundane lives realized by the voluntary design activity of the common people as research subjects. One of the methods to acquire an answer to such problem is decoding, in the manner of 'cultural history', the life-long domestic artifact made by Madame Yang, Gap Jo (currently 87 years of age) who is a model of typical Korean mother. Through the historical rumination on the traces of unpretentious lives of the people that has been buried under the grand narrative of the Korean Design History, a new era aimed for the historical prospect of Korean design as cultural history will be possible by excavating the petit yet multi-layered meaning of Korean designs.

• Cross-Cultural Studies
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• v.30
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• pp.31-51
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• 2013

In this paper, I approach corporate social responsibility as a discourse metadiscursively shaping the social relationship between corporations and society. Using a discourse-centered approach to culture, I examine how early discussions (involving legal disputes) on the rights of corporations to give evolved into a public sphere discussion as to how corporations can be viewed and redefined as social actors with capabilities to perform socially meaning actions, which here is "responsibility." I discuss how corporate social responsibility currently operates as a metadiscourse of corporate personhood, ethics, and corporate citizenship. Then, using insights from Mauss, I analyze how corporate social responsibility might be comparable to a Maussian gift exchange. Corporate social responsibility actions that are performed, indeed, are gift exchanges in that they involve the ideology of the free gift and the implicit expectation of a return to the giver. In the meantime, I argue, that in the case of corporate social responsibility, it is not the act of giving gifts (e.g., grants) that can lead to social alliances but rather the talk of gift giving, a departure from the ceremonial gift exchanges observed by Mauss. That is, here, the talk of giving shapes social alliances, thus displacing this function from the act of giving itself. The PR strategies deploy talk of the gift as a metapragmatic strategy, inviting various forms of role alignment on the part of diverse, potential and actual, participants, in a framework of corporate-sponsored gift exchange in which potential recipients compete, again at the level of metapragmatic description, to become the chosen gift recipient.

• Korean Journal of Labor Studies
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• v.14 no.2
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• pp.201-229
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• 2008

본 논문에서는 노동자문화정치의 관점에서 파업을 새롭게 정의하고, 파업을 비롯한 노동자 문화실천의 정치적 효과를 분석하기 위한 방법론적 요소들을 검토하였다. 여기서 파업은 참여주체들의 다양한 사고와 합리성들을 중심으로 형성되고 확장되는 내재적인 정치의 장인 동시에, 다양한 기표적 실천들이 전개되는 문화정치의 장으로 정의되었다. 파업의 발생과 전개의 각 과정과 국면에 대한 문화정치적 분석 요소로서 장소성, 공간, 시간, 정서, 기호자원, 담론이 고려되었고, 이 요소들에 초점을 두고 민주노조 파업에서 드러나는 문화정치적 제약들을 H사 노조 사례를 통해 검토하였다. 문화정치적 제약들은 노동자 문화의 생산과 수용에서의 제약으로 드러난다. 노동자문화 관련 텍스트들의 분석과 조사 자료를 통해서 볼 때, 그것들은 첫째로 노동자 문화 활동가들의 생산 실천 상의 제약과 관련있고, 둘째로, 노동자 대중의 노동자 문화 수용 혹은 소비에서의 도구성과 시 공간 상의 제약과 관련있는 것을 확인했다. 본 논문은 이러한 제약들이 70년대 이후에서 90년대 전반에 이르는 시기와는 달리, 현 시기 노동운동의 문화적 자원들이 신기술과 사회문화적 변화에 걸맞게 변화 확장되지 못하고 오히려 축소된 데 기인한다고 추론하였다. 따라서 지속적인 운동의 조건과 기반을 능동적으로 조성하기 위해서는, 파업을 비롯한 노동자 문화의 생산과 수용 전반에 걸쳐서 작용하는 재현체계 상의 제약, 특히 기호자원의 한계라는 근본적인 제약을 넘어서기 위한 노동자 문화정치의 필요성이 제안되었으며, 문화실천에 몸담고 있는 문화활동가나 노조활동가들이 파업과 일상 활동 속에서 문화정치적 주제들을 찾아 이론화하고 정책에 반영하는 문화활동 방안이 제안되었다.

• Journal of the Korean association of regional geographers
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• v.20 no.1
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• pp.112-127
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• 2014

This study aims to understand the change of migrant policies, namely assimilation, multiculturalism and social integration, in the West through critical perspectives and to derive implications for the Korea's migrant policy from the experience of the West. In 1970s, assimilation policy was severely criticized from the limitation of cultural diversity, and multiculturalism expanded rapidly in the West focusing on the migrant's right and cultural difference. However, multiculturalism received severely criticism because it makes social isolation and segregation between mainstream society and migrants. Since 2000 social integration became the major policy for migrant incorporation, focusing migrant's attitude and practice to receive the value and culture of mainstream society with the active participation of socioeconomic activities. However, social integration policy reveal some problems which regard migrants as the object of control, and also as the object of discrimination. The experience of the Western policies suggests on the careful selection for the migrant's incorporation policies in Korea with the consideration of social inclusion of migrant, analysis on the problems of multiculturalism and social integration policy, and the necessity of mainstream society's change into the acculturation.

• Cross-Cultural Studies
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• v.50
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• pp.173-196
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• 2018

This study, which works to develop a method of focusing on A Quiet Dream by Zhang Lu, explored the structural differences of films and the changes in Zhang Lu's aim and perspective as noted in films, by a review to grasp his internal changes in texts and contextual factors. In A Quiet Dream, Zhang Lu made a filmic attempt that had never been made in the world of films prior to that date. He tried an aesthetic experiment on how films could reorganize the world, by using the effect of obscuring the boundary between reality and dream in films and generating a new narrative regarding filmic reality, actual reality, and the life and artistic truth of the Diaspora. Generally speaking, the changes in the narrative in A Quiet Dream seem to be his resistance against himself and the Diaspora. Thus, in the discussion about A Quiet Dream, relying on the external factors intervening in the relationship between the subject of creation and films is not a useful endeavor at this time. Consequently, it is noted that after settling down in Korea, Zhang Lu could directly approach the changes in the cultural position of films in multilayered ways, where films were the most dynamic part of his life. Due to the changes in the Diaspora, he could obscure the boundary for the first time in the world of films and experiment with how films could escape develop an interesting perspective that deviated from reality, and made a new goal to show new ideas regarding the individual's awareness of the world.

• Journal of Digital Contents Society
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• v.12 no.3
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• pp.371-382
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• 2011

Reading and writing in the past make noble significance in 'narration', in other words, in 'the creation of narration', through the process of 'recording'; but in the modern times, it engenders controversies over narration and linearity. In other words, reading/writing in digital era, is devalued as the simple arrangement of test or the connection of vast information without narration nor linearity. However, the reading/writing through text and hypertext reading is not the phenomenon which should be criticized because of the lack of narration or linearity-not only the lack of narration and linearity -, a process of social and cultural transition; it should be revalued as a result. The change of reading and writing methods will inevitably accompany the layers, status, significance and value of the contents; thus it makes more sense, when the reading and writing methods in digital contents are approached as new pop culture phenomenon. This is the "The prose of everyday life", based on pop culture and "The society of Conversation", based on communication; proposed 'Digitelling' ; this is the reason why we should pay attention to the digital contents, created infinitely by the citizens of the world, as new mass-culture phenomenon.