• Title/Summary/Keyword: 다중 매개 효과

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Effects of Benefits and Risk Perception on Purchase Intention for Fur Apparel: A Multiple Mediation Model of Consumer Emotions (모피의류의 편익과 위험 지각이 구매의도에 미치는 영향과 소비자 감정의 다중 매개효과)

  • Lee, Jin-Myong
    • Human Ecology Research
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    • v.55 no.6
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    • pp.609-623
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    • 2017
  • Fur apparel is a representative luxury item that displays wealth and social status; however, it is also recognized as an unethical product criticized for its animal maltreatment in the production process. Understanding consumer responses to an ambivalent object, such as fur apparel, is an important research topic both academically and practically. This study investigates the hierarchical effects of perceived benefits and risks of fur apparel on consumers' emotions and purchase intention by applying the ABC model of attitudes to identify the mediating effects of consumer emotions. An online survey was conducted on 390 female consumers that verified hypotheses through structural equation modeling and bootstrapping analysis using phantom variables. The initial results of the survey showed that the relationship between perceived conspicuous benefits and purchase intention towards fur apparel was partially mediated by positive emotion. Second, the relationship between perceived epistemic benefits and purchase intention was completely mediated by positive emotion. Third, the relationship between perceived ethical risk and purchase intention was completely mediated by positive and negative emotions. Fourth, perceived social risk did not affect the purchase intention of fur apparel significantly. The results support that cognitive beliefs about the subject have a significant positive effect on behavioral intentions through emotions as suggested in the ABC model of the attitude. This study provides an in-depth understanding of consumer responses to ambivalent objects by revealing the individual mediating effects of consumers' positive and negative emotions.

The Effect of Teacher-Infant Interaction and the Multiple Mediation of Classroom Environment on the Effect of Infant Teacher Expertise, Teaching Creativity, and Play Beliefs on Play Teaching Efficacy (영유아 교사의 전문성, 교수창의성, 놀이신념이 놀이교수효능감에 미치는 영향에 있어 교사-영유아 상호작용과 교실환경의 다중매개효과)

  • Lee, Misun;Hwang, Hye Jung
    • Human Ecology Research
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    • v.60 no.1
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    • pp.87-98
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    • 2022
  • This study examined the relationships between teacher variables that improve the efficacy of the play teaching of infants and toddlers following a play-oriented curriculum. The participants were 287 infant teachers. The results were as follows. First, the independent variables had a significant effect on the efficacy of play teaching, teacher-infant interaction, and classroom environment. Second, the mediating effects of teacher-infant interaction and classroom environment on the effect of independent variables on the efficacy of play teaching were as follows. The interaction mediating effect between professionalism and play belief was significant, but teaching creativity was found to be significant. In the mediating effect of the classroom environment, expertise, play belief, and teaching creativity were found to be significant. Third, both teacher-infant interaction and the multimedia effect of the classroom environment were statistically significant in mediating the effect of independent variables on the efficacy of play teaching. These results provide basic data on the necessity for teacher education to explore ways to improve teachers' sense of efficacy in teaching play and their teaching skills.

The Relationship between Air Force Air Crew's Calling and Flight Safety Behavior - The Multiple-Parallel Mediating Effects of Affective Commitment and Moral Duty - (공군 공중근무자의 소명의식과 비행 안전행동의 관계 - 정서적 몰입과 도덕적 의무감의 다중병렬 매개 효과 -)

  • Min Sung Song;Sang Woo Park;Young Woo Sohn
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.31 no.3
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    • pp.17-29
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    • 2023
  • The safe operation of military aircraft is crucial for national defense to prevent unnecessary loss of combat power. With the advancement of technology, the proportion of accidents caused by mechanical defects is decreasing compared to the beginning of aviation history, but the proportion of accidents caused by human factors is increasing. Therefore, it is necessary to identify factors that enhance flight safety behavior from various perspectives and explore related mechanisms. In this study, we examined the relationship between Air Force aircrew's calling and their flight safety behavior. With a sample of 357 Air Force aircrew, we found a significant positive relationship between calling and flight safety behavior, with affective commitment and moral duty mediating this relationship in parallel. We discussed theoretical and practical implications of the study based on these results.

Analysis of Multiple Mediation Effects of Job Satisfaction and Job Commitment in Relationship of Job Stress on Safety Compliance and Participation Behaviors (직무 스트레스가 안전 순응 및 참여 행동에 미치는 영향 관계에서 직무 만족과 직무 몰입의 다중 매개 효과 분석)

  • Ji-sook Lee;Seung-Yong Ok
    • Journal of the Korean Society of Safety
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    • v.39 no.1
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    • pp.114-122
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    • 2024
  • This study aimed to identify the multiple mediation effects of job satisfaction and job commitment on the relationships between job stress and workers' safety behavior in terms of compliance and participation, in which the multiple mediation effects are a hybrid of parallel and serial mediating relationships. The multiple mediation model was analyzed using the bootstrapping method through the PROCESS macro tool in SPSS. The results showed that job stress negatively affects job satisfaction, job commitment, and workers' safety behavior, and the relationship between job stress and safety behavior is mediated by both job satisfaction and job commitment. The serial mediation effects of job satisfaction and job commitment were also found to be statistically significant in the regression relationship between job stress and safety behavior. Further analysis of the compliance and participation subdimensions of safety behavior showed similar results. Specifically, the serial mediation effects of job satisfaction and job commitment on participation and compliance behavior were further supported; however, the mediation effect of job satisfaction was not significant, whereas that of job commitment did remain significant. Further research is needed to determine if the mediation effect of job satisfaction found in this study can be extended and generalized to workers in various fields and industries.

Contribution of Customer Orientation to Emotional Labor and Customer-Related Social Stressors in School Foodservice Employees -Focus on Daegu and Gyeongbuk Provinces- (학교급식 조리종사원의 고객지향성이 감정노동과 고객관련 스트레스에 미치는 영향 -대구·경북지역을 중심으로-)

  • Lee, Kyung-A;Heo, Chang-Goo
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.45 no.11
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    • pp.1673-1680
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    • 2016
  • The purpose of this study was to examine how customer orientation (CO) reduces employee stress to customers (CSS). As emotional labor strategies [surface acting (SA) and deep acting (DA)] may mediate a role between CO and CSS, we verified multiple parallel mediator roles of SA and DA between CO and CSS. Our survey was administered to 323 school foodservice employees in Daegu and Gyeongbuk. The results show that CO increased DA but did not decrease SA, and SA had a positive effect on CSS while DA did not influence CSS. These results did not support the parallel multiple mediator model. We conducted post-hoc model modification and proposed the serial multiple mediator model as a modified model. As a result, CO increased DA, DA reduced SA, and SA showed a positive relation with CSS. This double mediating effect through DA and SA between CO and CSS was significant. Based on these results, we found that CO did not have a direct effect on SA and CSS. DA did not directly reduce CSS while CO reduced SA and CSS through DA indirectly. DA had a negative effect on CSS through SA indirectly. Finally, implications and limitations of this are discussed.

Reservoir Operation for Water Quantity and Quality using KModSim (KModSim을 이용한 수량.수질의 저수지 운영계획)

  • Lee, Jin-Hee;Ko, Ick-Hwan;Kang, Shin-Uk;Hwang, Man-Ha;Noh, Jun-Woo
    • Proceedings of the Korea Water Resources Association Conference
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    • 2009.05a
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    • pp.1693-1697
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    • 2009
  • 수자원의 지속적 확보기술개발사업의 장단기 저수지 연계운영 및 수질개선 방안 연구에서 개발 중인 범용 하천유역관리 모형인 KModSim은 그 수행속도와 모델 구성의 편이성으로 인해 하천의 수요처와 다수개의 저수지를 포함하는 대단위 유역에 적용이 용이하다. 본 연구에서는 현재 한국수자원공사에서 저수지 운영계획에 사용하고 있는 저수지 운영 기준수위를 바탕으로 하천유지용수와 수질개선용수를 확보하는 방안을 검토하였다. 우선 수량과 수질을 고려한 저수지 운영계획을 수립하기 위하여 기존의 수량만을 분배하는 물배분 시스템을 바탕으로 방류량에 증가에 따라 수질개선을 유도할 수 있도록 수질 개선 용수 수요노드를 추가하였다. 이때 유역내의 저수지의 기준수위와 하천의 하천유지용수 및 용수수요노드의 우선순위의 설정에 따라 deficit supply 방식의 물분배가 가능하게 하였으며 이를 통해 꼭 필요한 유량이 발생 할 때 유량을 공급할 수 있도록 모형을 설정 하였다. 반면 방류량에 따른 수질개선 효과를 분석하기 위하여 과거의 수질 측정자료의 상관성을 분석하여 다중회귀분석 모형을 개발하였다. 개발된 모형은 방류량의 증가에 따른 수질개선 효과를 분석할 수 있는 모형으로 특정시점에 있어서 특정 수질 매개변수의 농도를 예측할 수 있으며 적정수준 이하의 수질 농도를 유지하기 위하여 필요한 방류량을 계산하도록 하였다. 이러한 수질 개선을 위한 공급 시나리오는 기존의 용수 우선의 시나리오 분석과 더불어 운영자에게 다양한 정보를 제공하여 보다 효율적 저수지 운영계획이 수립될 수 있도록 활용될 수 있을 것으로 기대한다.

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The Current State and Activating Strategies of Korea's Maker Movement : Focusing on the Effect of Maker Community Participation (국내 메이커 운동(Maker Movement)의 현황 및 활성화 방안 연구: 메이커 커뮤니티 참여 효과 중심으로)

  • Lee, Jin-Suk;Chun, Seung-Woo;Kwon, Ji-Eun
    • Journal of Digital Convergence
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    • v.17 no.9
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    • pp.349-359
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    • 2019
  • This study investigated the current state of Korean Maker Movement and explored the ways for activating Maker Movement in Korea. To do this purpose, we analyzed the data of 'A survey of the Korea Maker Movement in the second half of 2018', conducted by Korea Foundation for the Advancement of Science & Creativity involved 20's~50's Koreans. As a results, first, awareness, interest and behavior intention of Maker Movement was not high in Korea. Second, there were significant different between participants and non-participants of Maker Community in Maker awareness and Maker activities. Third, the positive relation between Maker Community participation and Maker Orientation is parallel multiple mediated by Maker activating motives such as fun, relieving stress, expressing own idea, saving cost, social recognition. Lastly, based upon the results, we presented several ways to activate Maker Movement in Korea.

Characteristics of Small Business Start-Up and Effect of Preparation of Small Business Start-up on Business Performance -Focusing on Mediating Effect of Self-Efficacy (소상공인 창업자특성과 창업준비과정이 창업성과에 미치는 영향에 관한 연구 : 자기효능감 매개효과를 중심으로)

  • Kang, Young-Uk;Ha, Kyu-Soo
    • Journal of Digital Convergence
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    • v.10 no.9
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    • pp.239-251
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    • 2012
  • This study aims to seek the policies and the plans for the successful small business start-up through an exploratory study about the factors affecting the success rate of small business start-up. To measure the performance of the start-up business(sales revenue, net profit, and outcome expectancy), the characteristics of founders (experience, psychological characteristics) and the preparation of small business start-up were measured as independent variables and the self-efficacy was measured as a parameter. 427 small business owners were targeted and structured self-administered questionnaires were collected from them. For the data process, a multiple regression analysis by SPSS 18.0 was conducted. The findings demonstrated the experience in the same business, the need for achievement, the risk-taking propensity, the preparation period for business start-up had a significant effect on self-efficacy, and experience of failure and the ratio of net worth had a significant effect on sales revenue and net profit, and the locus of control had a significant effect on outcome expectancy through the self-efficacy, a parameter. It was also noted the self-efficacy of small business owners and the business performance varied depending on the characteristics of them and the preparation process of the business start-up. Based on the those findings, the theoretical and practical implications were discussed and the suggestions about the limits of the study, future policies and studies were made.

The relationship between emotional empathy and depression: Focused on the mediating effect of self criticism (정서공감과 우울의 관계: 자기비난의 매개 역할을 중심으로)

  • Choi, Hyera;Han, Sumi;Kim, Hwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.2
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    • pp.144-154
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    • 2018
  • While depressives tend to be preoccupied with their own grief and the negative aspects, they might lack the capacity to interact with outside world. With the intention to determine whether depressives might have certain characteristics regarding empathic behavior, as behavior is highly based on responsiveness to others, we examined the relationship between emotional empathy and depression. In addition, we examined the mediating effect of self-criticism on the relationship between emotional empathy and depression. Data was collected from 146 online university students and analyzed using the correlation and multiple regression model. Results showed that perspective taking, which is the cognitive aspect of empathy, was negatively correlated with depression. Concerning the emotional aspects of empathy, both empathic responding and empathic concern were negatively correlated with depression, while personal distress was positively correlated with depression. Regression results, which set the empathy related variables as predicting variables, found perspective taking decreased depression, and personal distress enhanced depression. In addition, personal distress showed significant enhancing effect on depression and was completely mediated by self-criticism. With the result, implications and limitations of this study were discussed.

The Effects of Internal Market Orientation on Service Providers' adaptive service behavior : Serial Multiple Mediation Effects of Person-Environment Fit and Work Engagement (내부시장 지향성이 서비스 제공자의 적응적 서비스 행동에 미치는 영향: 개인-환경 적합성과 직무열의의 연속다중매개효과)

  • Lee, Myoung-Soung;Kim, Gi-Dae
    • Journal of Service Research and Studies
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    • v.13 no.4
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    • pp.24-46
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    • 2023
  • This study sought to examine how internal market orientation of service organizations affects the service providers' adaptive service behavior and to determine what psychological processes go through for this purpose. To achieve this purpose, based on previous research, a research model was set up to predict that internal market orientation of service organizations will increase service providers' adaptive service behavior by continuously mediating the psychological processes of person-environment fit and work engagement. To test the hypothesis, a survey was conducted and data were collected from nutritionists at consignment catering companies located in Busan and Gyeongnam. As a result of testing the hypotheses proposed in this study's research model, internal market orientation increased person-job fit and person-organization fit, which are key elements of person-environment fit. And, it was confirmed that person-job fit and person-organization fit have a positive effect on work engagement. Additionally, work engagement improved service providers' adaptive service behavior. Lastly, this study confirmed that the influence of internal market orientation on adaptive service behavior is continuously mediated by person-environment fit and job enthusiasm.