• Title/Summary/Keyword: 다문화 비즈니스

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프린팅 월드 - 일본 인쇄사의 위기관리 사례

  • Kim, Sang-Ho
    • 프린팅코리아
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    • v.12 no.1
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    • pp.132-135
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    • 2013
  • 기업 생존을 위한 사업계승계획(BCP; Business Continuity Plan)이 주목받고 있으며, 일본의 인쇄업계에서도 본격적으로 BCP를 염두에 두고 조직을 정비하는 기업들이 속속 생겨나고 있다. 사업계승계획에는 여러 방면에 걸쳐 다양한 계획이 있을 수 있지만, 일본 인쇄사들은 지난 2011년 동일본대지진의 경험에서 지진, 쓰나미 등 자연재해를 대비하는 것에 높은 비중을 두고 있다. BCP의 개념과 폭넓은 범위에 걸쳐 사용되고 있는 위기관리 방법에 대해 설명한다. 무엇보다도 인쇄사의 '생명선'이라고 할 수 있는 고객의 데이터를 지키기 위해 원격지에 백업설비를 구축하는가 하면, 자사의 재해대책으로 원본상품을 창조하는 비즈니스를 하는 기업도 생겨났다. 이러한 상황에서 지자체와 재해협약을 맺는 등, 각 인쇄사들은 예측이 불가능한 시대에 효과적으로 위기에 대응하기 위해 전력을 다하고 있다.

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2012디지털북페스티벌 - 대한민국 전자책.전자출판 다 모여라!

  • Jo, Gap-Jun
    • 프린팅코리아
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    • v.11 no.10
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    • pp.111-111
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    • 2012
  • 2012디지털북페스티벌이 지난 9월 20일부터 22일까지 3일간 국립디지털도서관에서 개최됐다. 국립중앙도서관과 한국전자출판협회가 공동으로 주최하고, 성도솔루윈, 예스24, 리디북스, 유페이퍼, 바로북, 맥플러스, 북잼 등 50여개 전자책 기업이 참여하는 '2012 디지털 북페스티벌' 행사는 300여대의 모바일 단말기로 3천여 종의 전자책으로 직접 보고 체험할 수 있는 '전자책 전시'와 직접 전자책을 출간할 수 있는 '전자책 셀프출판 체험 행사', 모바일 융합시대의 전자책 첨단 기술과 비즈니스 협력 모바을 구축하기 위한 세미나 및 컨퍼런스가 다채롭게 개최됐다.

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T-Commerce 비즈니스 전략과 기술

  • 문남미
    • Broadcasting and Media Magazine
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    • v.8 no.3
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    • pp.40-52
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    • 2003
  • T-Commerce는 한 마디로 TV를 통한 e-commerce이다. 그러나 단어가 주는 간단함과는 달리 기존의 e-commerce나 m-Commerce가 가졌던 전통적 상거래 개념으로부터의 혁명성을 한 차원 더 뛰어넘는 엄청난 잠재력과 변화력을 가지고 있는 새로운 개념이자 현상이다. 즉, e-commerce가 갖고 있는 개별성, 즉시성, 상호작용성, 다매체성의 장점 위에 욕구의 충동성, 편의성 및 고감도성이 결합된 새로운 경제문화행위 방식이라 할 수 있다. 우리에게 너무도 친숙한 TV방송의 디지털화를 통한 방송과 통신의 융합현상으로 방송 산업의 형태도 빠르게 변화되고 있다. 이러한 시장의 확대는 데이터 방송의 양방향 서비스인 T-Commerce에 대한 새로운 서비스를 가능하게 하는 기술과 성공적인 사업모델에 대한 실질적인 준비가 전제되어야만 가능하다. 본 고에서는 T-Commerce 비즈니스 모델과 전략에 따른 기술에 관하여 논하고자 한다.

Cross-cultural Studies Revisited in International Business (국제비즈니스에서 비교문화 연구의 재검토)

  • Cho, Ho-Hyeon
    • Iberoamérica
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    • v.12 no.1
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    • pp.407-439
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    • 2010
  • Growth of researches addressing cross-culture in international business is exponential. This article reviews the extant researches around the national culture and describes the various conceptualization of culture through discussion of some of popular models of national culture. This article presented some of the most important issues in international business surrounding globalization, especially convergence and divergence of cultures and cultural changes. Global rapid changes in international business environment request the reconsideration of the assumption of cultural stability and the simple view of culture, which tends to examine the static influence of a few cultural factors in isolation form other cultural factors and contextual elements. This paper identifies a valid cultural grouping and proposes the following typology of the possible methodologies in international business; Ethnological description, Use of proxies, Direct values inference, and Indirect values inference. Rather than selecting a single methodology, it appears to be more appropriate to use multi-method in the cross-cultural international business research. It has been shown that cultural change is intertwined with socioeconomic-institutional variables, and that these variables may also add to determine culture contemporarily. This paper also explained the dynamics of culture as multi-level, multi-layer constructs. According to this model, we may understand how the dynamic nature of culture conveys the top-down-bottom-up processes where one cultural level affects changes in other level of culture.

Fashion Styling Educational Program Development Junghee Yang for Female Marriage Immigrant (여성결혼이민자를 위한 패션 스타일링 교육 프로그램 개발)

  • Yang, Junghee
    • Journal of Fashion Business
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    • v.22 no.2
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    • pp.40-50
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    • 2018
  • This study is intended to develop a fashion styling training program for female international marriage immigrants. To collect basic data for program development, a total of ten female international marriage immigrants living in Changwon, Gyeongsangnam-do, were interviewed on relevant subjects, such as clothing life and their interest in fashion and fashion training programs. According to the interviews, they prefer Korean fashions, have difficulty purchasing and coordinating clothes while living in Korea, and felt that others were staring at them because of their appearance and fashion styles. For the question about interest in fashion, most respondents answered that they have great interest in fashion and managing their appearance. For the question about the need for a training program in fashion styling for female international marriage immigrants, most respondents answered that it is necessary, and most respondents also answered that they would participate in such a program if it were available. The contents of the training program for fashion styling for female international marriage immigrants was composed of the following sections: Understanding of Fashion Styling, Variety of Fashion Styling, and Fashion Styling Practice. The section on the understanding of fashion styling is composed of the concept of fashion styling and the elements of fashion styling. The section on variety in fashion styling is composed of styling based on fashion image, face type, body type, and TPO. The section on fashion styling practice is composed of the practice of fashion styling on an actual person based on the knowledge obtained through the program.

A Exploratory Study on the Efficient Strategies for Cross-Cultural in the Hospitality Industry (환대산업의 다문화주의 교류에 따른 효율적인 경영전략에 관한 탐색적 연구)

  • Lee Sang-Mi
    • The Journal of the Korea Contents Association
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    • v.5 no.3
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    • pp.151-157
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    • 2005
  • There are successful multinationals like McDonald's, and International hotel chain. The reason is efficiency managing diversity workforces. Therefore, purpose of this study suggests practical guidelines to handling global workforce for creative ideas, diversity for network, and pool for superiority workforces. 1. The company or university we provided by training program for cross-culture seminar, and education program for global culture & manner. 2 The employees express their perceptions and feelings in their own language, the discussions were videotaped, and used for decreasing misfactors such as misperceptions, misevaluations, and mistrust. 3. It builds up various program for understanding cultural difference like seminar, world business manner, and costume & food culture for each country. 4. Top manager should keep in mind that cross-culture has diversity and consistency at the same time.

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Indian Culture Code and Glocal Cultural Contents (인도의 문화코드와 글로컬문화콘텐츠)

  • Kim, Yunhui;Park, Tchi-Wan
    • Journal of International Area Studies (JIAS)
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    • v.14 no.4
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    • pp.79-106
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    • 2011
  • The cultural contents industries have moved closer to the centre of the economic action in many countries and across much of the world. For this reason, the concern with the development of glocal cultural contents has also been growing. According to Goldman Sock's BRICs report, Indian economy will be the engine of global economy with China. In addition, India will be a new blue chip country for large consumer market of cultual contents. The most important point for the development of glocal cultural contents is a systematic and in-depth analysis of other culture. India is a complex and multicultural country compared with Korea which is a nation-state. Therefore, this paper is intended as an understanding about India appropriately and suggestion for a strategy to enter cultural industry in India. As the purpose of this paper is concerned, we will take a close look at 9 Indian culture codes which can be classified into three main groups: 1) political, social and cultural codes 2) economic codes 3) cultural contents codes. Firstly, political, social and cultural codes are i) consistent democracy and saving common people, ii) authoritarianism which appears an innate respect for authority of India, iii) Collective-individualism which represents collectivist and individualistic tendency, iv) life-religion, v) carpe diem. Secondly, economic culture codes are vi) 1.2billion Indian people's God which represents money and vii) practical purchase which stands for a reasonable choice of buying products. Lastly, viii) Masala movie and ix) happy ending that is the most popular theme of Masala movies are explained in the context of cultural content codes. In conclusion, 3 interesting cases , , will be examined in detail. From what has been discussed above, we suggest oversea expansion strategy based on these case studies. Eventually, what is important is to understand what Indian society is, how Indian society works and what contents Indian prefers.

A Study on Korean Wave and Its Negative Feelings: Focusing on Chinese Netizens (키워드를 중심으로 살펴본 중국 네티즌의 반한류 유발 요인과 제언: 티엔야논단(天涯論壇)을 중심으로)

  • Lee, Seung Jae
    • Korean Journal of Communication Studies
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    • v.25 no.5
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    • pp.81-101
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    • 2017
  • The purpose of this paper is two folds: Korean media contents, which has led the Korean Wave in China in 1990s will be reviewed, and the causes of the negative feelings of Korean Wave that have occurred among Chinese netizens will be factored out in order to suggest the solutions to this conflict situation. The reviews and comments on the China's major portal site, Tienya were analyzed by the key words that causes the conflict between China and Korea. Of the total 340,000 responses, politics, history and entertainment are categorized by the keywords, and the largest portion of the netizen's comments are found to be political issues with 34%, particularly the issues related to the THAAD. This means that the negative feeling toward the Korean Wave is more closely related to politics rather than the media contents. Therefore, in order to overcome the negative feelings in China and maintain the stable relationship with the two countries in the midst of the changing US-China situation, it is necessary to lead the media business with high quality contents along with the mutual understanding and cooperation of the media content producers. It is also necessary to try to approach Chinese market in a cooperative and stable way through co-production or joint venture with Chinese media. In consequence, the excellence of Korean cultural contents and the cultural ties with Chinese media market will be identified with in-depth understanding of Chinese nationalism, Sinocentrism and Chinese culture.

A Successful Implementation Strategy Of ERP System For University Information System (대학 정보화를 위한 ERP 시스템 구축전략)

  • 김현준;정정회;김영렬;이상식
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2003.11a
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    • pp.577-588
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    • 2003
  • 정보기술의 급진적인 발달로 경쟁이 점점 심화되어져 가고 있는 환경 속에서 경쟁적 우위를 갖기 위한 기업들의 끊임없는 노력은 계속 되고 있다 이러한 시점에 ERP(Enterprise Resource Planning: 전사적 자원관리) 시스템은 기업의 경쟁력을 재고하고 변화하는 비즈니스 환경을 예측하여 신속하고 현명하게 대처하기 위한 수단으로서의 역할을 수행하고 있으며 최근 기업뿐만 아니라 대학에서도 이에 대한 관심이 확산되고 있다. 이미 국외의 많은 대학들이 ERP 시스템을 도입한 실정이고, 국내에서는 정보화 사업의 일환으로 연세대학교가 일반 행정 업무의 효율화를 위해 SAP R/3를 도입했고 향후 학사 행정 시스템과의 통합을 모색 중이다. 정부에서도 국·공립 대학들의 행정업무효율성 제고를 위해 차세대 행정업무시스템으로 ERP 시스템 도입을 본격화하고 있다. 따라서 본 논문에서는 정보화를 추진하고자 하는 국내 대학에 ERP 시스템의 도입을 제안하였고, 기존에 선행 연구된 연구자료를 비교·분석하여 기업의 ERP 시스템 구축 성공요인을 정리하였다. 국내 대학은 ERP 시스템 도입 시 제시된 주요성공요인 등을 고려하고 지속적인 관심으로 프로젝트를 수행함으로써 보다 효과적으로 구축을 완료해야 할 것이며, 아직 국내의 사례가 충분하지 않기 때문에 본 논문에서 제시한 국내외의 사례를 살펴봄으로써 대학의 ERP 시스템 도입에 관해 빠른 이해를 할 수 있을 것이다. 끝으로 본 논문은 초기단계에 있는 국내 대학의 ERP 시스템 도입에 대학이 나가야 할 방향을 제시하였고, 앞으로 국내 대학의 ERP 시스템 도입이 증가할수록 이에 대한 연구도 계속 되어야 할 것이다.보다 더 높게 나타난 반면에, 실무계 전문가 집단은 비용이 정보시스템 보다 더 높게 나타났다는 것이다.리적 특성이론과 사용자 수용이론으로 구분하여 이 특성에 따라서 향후 개발될 3D 핸드폰 아바타의 수용도의 관계를 파악하고자 한다. 본 연구에 대한 자료 수집방법은 D대학교의 교양과목인 “사이버문화의 이해와 활용”을 수강하는 학생들을 대상으로 총 170부를 설문 조사하였으며, 수집된 설문지 중에서 불성실하게 응답한 설문지 6부를 제외한 총 164부를 유효한 설문으로 확보하였다. SPSSWIN 10.0 패키지를 이용하였으며, Cronbach's Alpha값을 통한 신뢰도 분석과 요인분석을 통한 타당성 분석을 하고, 연구변수로 선정한 각 요소들의 아바타 수용도에 미치는 영향력 정도를 파악하기 위해 회귀분석을 실시하였다. 그 결과 심리적 특성과 사용자 수용 특성은 아바타 수용도에 부분적으로 영향을 미친다는 것 결과가 나타났다.웨어 프로세스 평가와 개선 모델의 개발을 위한 기초적인 자료를 제공할 것으로 예상된다 또한, 본 연구 결과는, 우리나라 소프트웨어 조직들이 실제로 무엇을 필요로 하는지를 밝힘으로써, 우리나라의 소프트웨어 산업을 육성하기 위한 실효성 있는 정책 입안을 위한 기초 자료를 제공할 것으로 예상된다.다.를 검증하려고 한다. 협력체계 확립, ${\circled}3$ 전문인력 확보 및 인력구성 조정, 그리고 ${\circled}4$ 방문보건사업의 강화 등이다., 대사(代謝)와 관계(關係)있음을 시사(示唆)해 주고 있다.ble nutrient (TDN) was highest in booting stage (59.7%);

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Individual Thinking Style leads its Emotional Perception: Development of Web-style Design Evaluation Model and Recommendation Algorithm Depending on Consumer Regulatory Focus (사고가 시각을 바꾼다: 조절 초점에 따른 소비자 감성 기반 웹 스타일 평가 모형 및 추천 알고리즘 개발)

  • Kim, Keon-Woo;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.24 no.4
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    • pp.171-196
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    • 2018
  • With the development of the web, two-way communication and evaluation became possible and marketing paradigms shifted. In order to meet the needs of consumers, web design trends are continuously responding to consumer feedback. As the web becomes more and more important, both academics and businesses are studying consumer emotions and satisfaction on the web. However, some consumer characteristics are not well considered. Demographic characteristics such as age and sex have been studied extensively, but few studies consider psychological characteristics such as regulatory focus (i.e., emotional regulation). In this study, we analyze the effect of web style on consumer emotion. Many studies analyze the relationship between the web and regulatory focus, but most concentrate on the purpose of web use, particularly motivation and information search, rather than on web style and design. The web communicates with users through visual elements. Because the human brain is influenced by all five senses, both design factors and emotional responses are important in the web environment. Therefore, in this study, we examine the relationship between consumer emotion and satisfaction and web style and design. Previous studies have considered the effects of web layout, structure, and color on emotions. In this study, however, we excluded these web components, in contrast to earlier studies, and analyzed the relationship between consumer satisfaction and emotional indexes of web-style only. To perform this analysis, we collected consumer surveys presenting 40 web style themes to 204 consumers. Each consumer evaluated four themes. The emotional adjectives evaluated by consumers were composed of 18 contrast pairs, and the upper emotional indexes were extracted through factor analysis. The emotional indexes were 'softness,' 'modernity,' 'clearness,' and 'jam.' Hypotheses were established based on the assumption that emotional indexes have different effects on consumer satisfaction. After the analysis, hypotheses 1, 2, and 3 were accepted and hypothesis 4 was rejected. While hypothesis 4 was rejected, its effect on consumer satisfaction was negative, not positive. This means that emotional indexes such as 'softness,' 'modernity,' and 'clearness' have a positive effect on consumer satisfaction. In other words, consumers prefer emotions that are soft, emotional, natural, rounded, dynamic, modern, elaborate, unique, bright, pure, and clear. 'Jam' has a negative effect on consumer satisfaction. It means, consumer prefer the emotion which is empty, plain, and simple. Regulatory focus shows differences in motivation and propensity in various domains. It is important to consider organizational behavior and decision making according to the regulatory focus tendency, and it affects not only political, cultural, ethical judgments and behavior but also broad psychological problems. Regulatory focus also differs from emotional response. Promotion focus responds more strongly to positive emotional responses. On the other hand, prevention focus has a strong response to negative emotions. Web style is a type of service, and consumer satisfaction is affected not only by cognitive evaluation but also by emotion. This emotional response depends on whether the consumer will benefit or harm himself. Therefore, it is necessary to confirm the difference of the consumer's emotional response according to the regulatory focus which is one of the characteristics and viewpoint of the consumers about the web style. After MMR analysis result, hypothesis 5.3 was accepted, and hypothesis 5.4 was rejected. But hypothesis 5.4 supported in the opposite direction to the hypothesis. After validation, we confirmed the mechanism of emotional response according to the tendency of regulatory focus. Using the results, we developed the structure of web-style recommendation system and recommend methods through regulatory focus. We classified the regulatory focus group in to three categories that promotion, grey, prevention. Then, we suggest web-style recommend method along the group. If we further develop this study, we expect that the existing regulatory focus theory can be extended not only to the motivational part but also to the emotional behavioral response according to the regulatory focus tendency. Moreover, we believe that it is possible to recommend web-style according to regulatory focus and emotional desire which consumers most prefer.