• Smart Media Journal
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• v.7 no.2
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• pp.60-70
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• 2018

Recently with the entrance to the aging society, the demand on health care services is being increased. However, there are still few GUI types of research considering the characteristics of new-silver generation progressively preparing for their golden(old) age. As the new-silver generation showed less reluctance to the information acquired through the Internet comparing to general seniors, but it is urgent to conduct researches about GUI of mobile healthcare services considering their physical, psychological and social characteristics. Hence, the purpose of this study was to propose some guidelines of GUI evaluation so that new-silver generation being emerged as main consumer group in future medical consumption could efficiently use mobile health care services. As the research methods, first, this study analyzed the characteristics of new-silver generation through reviewing literature and previous studies and understood the status quo of mobile health care services, and second, it analyzed the visual composition factors being preferred in each field of current mobile healthcare application and drew out a usability evaluation matrix of mobile GUI design appropriate for elderly people's characteristics. Third, with the drawn evaluation matrix, this study conducted the usability evaluation of 8 subjects in new-silver generation ranging from 57 years old to 65 years old through a heuristic way. This study expects that it would be contributed in increasing the GUI usability by proposing some guidelines for GUI being appropriated for new-silver generation user's characteristics, and thinks that researches about developing health-care mobile applications will be continued in future at the same time.

• Science of Emotion and Sensibility
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• v.11 no.2
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• pp.181-192
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• 2008

The purpose of this study was to examine the outdoorwear satisfaction of silver consumers and their purchase behavior according to age. The survey participants in this study were 100 elders who were climbing the Bukhan mountain; 68 among them were new silver group in range of 55-64 years old. As the subjects were old people who had a relatively low level of cognitive ability, self-administration method and interview were employed together. The collected data were analyzed with t-Test and x2 -test. The results follow: the new silver group had purchased more and spent more money on outdoorwear. The brand recognition, purchase place, purchase criteria, and dissatisfaction factors of silver groups were different from those from new silver groups. The quality and design/color were thought to be needed for improvement for a new silver group, while quality and comfort/wearability were for silver group.

• Smart Media Journal
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• v.8 no.3
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• pp.80-87
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• 2019

Older generations may want a life review, a dynamic process of recall, evaluation, and aggregation, to fulfill their developmental task of "ego-integrity." Writing an autobiography is a tool for a life review based on narrative as "mode of consciousness." This study intends to find out what should be considered so that digital autobiography can fulfill its original role as a tool to achieve ego-integrity for the New Silver Generation. For this purpose, we will first examine theories about the process of ego-integrity through a life review. Then we will analyze different aspects of writing an autobiography including three characteristics of being narrative and the compositional qualities of autobiographical writing. Next, we will review the characteristics of digital narratives autobiography, and highlight some ideas to consider in the study of digital autobiographies for the New Silver Generation.

• Journal of Service Research and Studies
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• v.11 no.2
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• pp.95-105
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• 2021

The purpose of this study is to improve the accuracy of service satisfaction by utilizing KSC (Kano, Score Model, Concept Position) analysis methods in order to present various fitness center service models for healthy new silver generation centered on P fitness center which runs six branches in Busan. Double Diamond-based methods led to a case study focused on the P fitness center's Yeon-san branch which well leading in a wide variety of leisure infrastructures for the senior citizens. Throughout this study, based on the insights extracted from the customers were culminating in nine service design models from the perspective of administrators and trainers. The final derived nine models have been evaluated by Kano's satisfaction evaluation, Concept score, and Concept position evaluation. All of the nine models results indicated as valid except for models 3 and 6. Finally, an implementation roadmap was proposed by dividing it into investment cost and effectiveness.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.1
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• pp.84-98
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• 2012

This study examines the children's wear purchasing behavior of younger generation women (the missy group) and in the new-silver generation (retired). The data collected in the study were examined with a view to establish effective marketing strategies within the children's wear market, a market where the age and characteristics of the actual purchasers of the products have become more diverse. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of 398 females between the ages of 28 and 64 residing in Seoul and the Gyeonggi-do area. Data collected were analyzed by frequency, t-test, ANOVA, factor analysis, cluster analysis, and Cronbach's alpha coefficients. Respondents were classified into 4 groups by their clothes shopping orientation: conformable/brand conscious purchasing type, planned purchasing/enjoy shopping type, store/brand loyal impulse-oriented type, and dependent/low shopping interest type. There were differences between the missy and the new- silver generations under consideration. It is clear from the study that, even though some individuals of the missy group and of new-silver group belonged to the same shopping orientation type, individuals still showed differences with regard to children's wear purchasing behavior.

• The Research Journal of the Costume Culture
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• v.24 no.1
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• pp.107-113
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• 2016

The purpose of this study was to examine new-silver women's fiber and material property preferences and purchasing behaviors. The survey subjects were 115 new-silver women ranging in age from 50 to 60 years old. This study utilized a questionnaire as a measurement tool. The results of this study were as follows: First, the home ownership rate of the participants in this was 81.4%, and 54.9% of them had a bachelor's degree or higher. Therefore, they turned out to be a new silver generation with higher education and stable income and assets. Second, regarding their purchasing behaviors, it was shown that they purchased the largest amount of clothing for themselves and their spouses, children, and grandchildren at the change of seasons. Third, with regard to their average spending on clothing, when they purchased clothing for themselves, it was shown that they purchased clothing at the price of KRW 500,000 or above for themselves but not for their family members. Fourth, their favorite type of fiber was synthetic fiber, and their favorite material property was heaviness, followed by roughness, stiffness, bulkiness, and glossiness. Moreover, with regard to their favorite functional textile, it was shown that the highest percentage of them preferred vitamin textiles, followed by ocher and scented textiles.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.9_10
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• pp.1408-1417
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• 2007

In Korea, to deal with the housing needs of the elderly, the government operates free nursing homes and residential homes. And to deal with the needs for daily necessities, imported products or products for the disabled have been supplied for the elderly. The government has recognized the importance of silver industry in this rapidly aging society and has established strategies to vitalize industries related to seniors to deal with the seniors' need for food, clothing, and shelter. This study examined the necessity of nursing home gowns, and the development of nursing home gowns that are environmentally friendly, beautiful and functional for the new silver generation. For this study, literature review and Internet search were conducted regarding the status of silver fashion, necessity of nursing home gowns, emergence of new silver generation and change in lifestyle, and value and utilization of natural dye and traditional patterns. To produce nursing home gowns, fabric was dyed using fermented indigo dying, and 3 styles of nursing home gowns for each gender were designed in consideration of seasons. Lastly, these gowns were evaluated by fashion experts, medical personnel, hospital gown and silver wear experts, and natural dye experts. The results showed that the traditional Korean designs developed in this study were excellent and the fermented indigo dye was appropriate for the nursing home gowns. The development of nursing home gowns in this study will be utilized as basic material for the development of silver wear and nursing home gowns to improve the quality of life for the seniors.

• Fashion & Textile Research Journal
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• v.16 no.4
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• pp.635-644
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• 2014

This study provides basic reference data for brassiere wearing conditions, design preferences of new silver women (50s-60s) and development of brassiere products. We compiled and compared 163 pieces of brassiere (considering of 105 domestic general brassieres and 58 foreign silver brassieres) analyzed using SPSS Statistics 21 program. A survey was then conducted on the actual wearing, purchasing conditions, design preferences for 176 females (50s-60s). The result of this study are as follows: First, comparing actual product conditions (domestic general products and foreign silver products), the ratio of full cup in cup height, V-shape type in neckline shape, long type in front-end length, wide type in wing width, U-shape type in shoulder strap form, wide type in shoulder strap width, no-wire brassieres in breast wire type, all-in-one type in shoulder strap separation, back type in closure type appeared higher than other types of brassiere in domestic general product. Second, a study also showed that 60s women's wearing time is lower than 50s women's; however, 60s women expressed a higher figure and preference for the purchasing ratio in the department store, full cup in cup height, short type in length of brassieres, wide type in wing width, U-shape in shoulder strap form, small type in shoulder strap width, back type in closure type and no-wire brassieres than those in their 50s. It was found they prefer fabric with a high natural content, nude tone color without decoration & pattern and camisole brassieres.

• Fashion & Textile Research Journal
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• v.17 no.3
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• pp.429-439
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• 2015

This study develops a new brassiere for new silver women. A new brassiere design was developed for the silver generation based on apreliminary survey; subsequently, a wire and no-wire type of brassier were developed after a second fitting evaluation. The results were as follows. First, in terms of brassiere design, the cup shape was designed as mold type full cup, shoulder straps were designed as camisole type with cups, bias tape was designed for body correction in the side line and mash tape was designed for easy movement below the cups. On the other side ofthe cup shape was a pocketdesigned on a support pad forthe wire type and a support panel to serve as a wire in the no-wire type brassiere. Second, brassiere patterns were designed by referencing the educational H pattern. Thetotal length was elongated by 5cmto reduce pressure when wearing a brassiere and the height of the front center increased by 8cm for the stability of the front center of the brassiere. In addition, the side line was moved back by 3cm and the width of the brassiere wings was designed widely at 10.5cm. Third, a wearing test was conducted for the wire type and the no-wire type brassiere with comparison products, using a 7-point Likert scale. Appearance results and movement tests for the wire and no-wire type showed a higher score than comparison products.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1726-1738
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• 2008

This study researches age of discretion and lifestyles for aged women consumers and examines their social and psychologically recognized age of discretion and the difference in shopping orientation on fashion. Also it is purposed to support implications for marketing strategy on fashion market for the aged. A survey was carried out regarding the consumers of the new elderly generation aged 55 and above. 561 respondents were surveyed, residing in Seoul and Metropolitan areas. Factor analysis, Cronbach's ${\alpha}$, K-average community and multivariate analysis, multi-recurrence and crossing analysis($X^2$ verified) were used for statistical analysis. In conclusion, first, people in their 70s to 80s perceive their age 20 to 30 years younger than their real age. Second, appearance-oriented and high technology-oriented were the most highlighted lifestyles as to the study of the vital statistical, related to the lifestyle in correspondence to the real-age and the cognitive age. Third, people who feel older than they actually are in terms of shopping orientation were less likely to shop depending on their mood. Throughout the results, there is no doubt that people in the elderly generation is a main target within marketing trends in the elderly generation industry. A research based on comparison between the male and the female consumers in the elderly generation is considered to be very meaningful.