• Korean journal of communication and information
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• v.48
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• pp.191-210
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• 2009

In this study, we examined the influence of news frame and involvement on risk perception. Based on individuals' optimistic bias in risk judgement and the third-person effect theory, we developed research hypotheses. An experiment was conducted in which 243 undergraduate and graduate students participated. Results indicated that societal level risk judgements were relatively invariant across experimental conditions but personal level risk judgements were influenced by the news frame and individuals' involvement in irradiated food. Based on the results, we provide explanations concerning when and how optimistic bias takes place in each experimental condition.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.11a
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• pp.363-364
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• 2009

방송 산업이 기술적 구조적으로 발전하고 시청자의 수준 향상 및 문화 산업이 급변함에 따라 현대사회에서 방송 분야는 거대 성장을 거듭하고 있다. 이러한 방송 산업의 시대적 변화속에서 지속적으로 관심의 대상이 되고 있는 것이 시청자들의 수준 및 변화의 초점이며 이를 파악하여 원활한 방송의 진행을 주도해야 하는 것이 방송 진행자의 역할이다. 따라서 본 논문에서는 충북지역의 방송 3사에서 뉴스를 담당하고 있는 진행자에 대한 음성을 수집하여 다양한 음성 분석 요소들을 적용하고 이에 따른 결과값을 기반으로 방송 진행자의 음성에 대한 특징적 정보를 추출하는 실험을 수행하였다. 특히, 음성을 통해 전달할 수 있는 영향력을 분석하기 위해 피치, 지터, 짐머, 안정도, 및 스펙트로그램 등의 다양한 음성 분석 요소를 적용하였으며 결과값에 대한 비교, 분석을 수행하였다.

• Journal of Korea Entertainment Industry Association
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• v.15 no.6
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• pp.35-54
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• 2021

This study examines the characteristics of CBS's Kim Hyun-Jung's News Show(hearafter News Show) and the change to transmedia. The distinguishing characteristics of News Show compared to radio-based current affairs programs are as follows. First, despite its time limit, it adopts the form of investigative reports or investigative documentaries to uncover the truth of the events through 'Detective Son Su-Ho', etc. Second, News show's interviews have avoided biased stance in the reporting of minority issues by interviewing the affected parties anonymously including people involved in incidents and accidents, bereaved families, and other victims. News Show has been producing a transmedia content called 'That Honey Show' (a show that reads comments as fun as honey) since November 2018. 'That Honey Show' is broadcast in real time on YouTube right after the News Show radio broadcast ends. As a form of spin-off content, 'That Honey Show' breaks down the boundaries among staff, MCs, and guests, as well as shifting roles by using 'vice characters'. The female host, Kim conducts interviews with the main characters related to various issues and extends the fixed identity of current affairs shows to the everyday politics and cultural realms. Thus she draws active participation and responses audience. This paper analyzes two representative broadcast cases of 'That Honey Show'-first, the case of resistance and activity of the BTS fandom ARMY in the US presidential election, and, second, the case of reporting on the Nth room incident. This analysis considers the critical participation of digital citizens and the effect of fostering a sense of community in the current affairs show in the transmedia era.

• The Journal of the Korea Contents Association
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• v.20 no.11
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• pp.28-37
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• 2020

This study was conducted to propose measures to improve crisis response to environmental issues by analyzing the news big data on the 'tap water larvae' situation and identifying related major keywords and topics. To accomplish this, 1,975 cases of 'tap water larvae' reported between July 13 to August 31, 2020 were divided into three periods and analyzed using topical modeling techniques. The analysis output 15 topics for each period. According to the result, the 'tap water larvae' incident, as reported in the media, is divided into the occurrence, diffusion, and rectification stages. The government's response and civilian risk consciousness and reaction could also be seen. Based on the result, the following measures to respond to environment risk is proposed. First, it is necessary to explore the various intertwined context with the 'tap water larvae' incident at its core and develop responsiveness to environmental problems through education which forms integrated views. Second, a role to monitor the environment must be implemented and civilian-participated environmental information must be shared through the application of internet communities. Third, the cultivation and deployment of environmental communicators who provide and communicate fast and accurate environment information is required. This study, as the first in Korea to use the topic modeling analysis method based on big data related to 'tap water larvae', has academic significance in that it has empirically and systematically analyzed environmental issues which appear as unstructured data. It also political significance as it suggests ways to improve environmental education and communication.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.169-186
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• 2020

This study aims to examine the characteristics of news content and users' reactions in local broadcasting Youtube news' channel, and explore how the local media should response in the new online video environment. YouTube Open API sampled 3,950 news-related videos uploaded over a month on 31 YouTube news channels nationwide. The content analysis was performed on the basis of the analysis of individual videos, such as characteristics of each content and users' reactions. As a result, a few news channels have produced digital-only content, but the ratio has been very low, most were broadcast replay videos with titles and formats uploaded as they were. In some cases, it still operates as a comprehensive channel, which failed to show its expertise as an independent digital news platform. This shows that theses YouTube channels lacks differentiation from TV or its own web page, and is still skewed to the auxiliary role or online archive function of TV platform. Nevertheless, digital-only content, which can be a national issue based on regional expertise, has led to a higher number of views and users reactions, suggesting that is a realistic and effective strategy with expandability in online space in the future.

• Korean journal of communication and information
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• v.59
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• pp.31-49
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• 2012

This study investigates normative role model of the journalists under the changing environment. Firstly, this article explores what pressure the new media environment gives to the journalists in their routine of news production and distribution. These are stated from the angle of epistemological, professional and interactive pressure. Next, as a reference for the standard journalism in the age of mass media, the idea of Rhee Young-hee, a late journalist who won respects from many Korean journalists, is studied. His firm belief in the pursuit of hard facts, rigorous investigative writing and expertism are spelt out. Then, this study explores how, in real term, this pressure changes the journalistic value, norm and practices in the newsroom. Ten of Koran journalists are interviewed in order to get their idea about the emerging journalistic standards under the digital environment. From this in-depth interviews, it is conclued that the pursuit of hard fact, investigative writing, expertism of Rhee Young-hee are, nonetheless the change of the media technology, still effective and provide good reference points for the enhancement of the standard of journalism in Korea. However, it is also suggested that the methods to fulfil desirable journalism in the digital age should be different from that of the mass communication age. The interviewees make propose that the journalist, as a network node, news curator or coordinator, should actively interact with the audiences facilitating their enhanced potential as a news 'prosumer'(producer and consumer).

• The Zoological Society Korea : Newsletter
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• v.18 no.2
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• pp.6-11
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• 2001

Peroxisome proliferator-activated receptor $\alpha$ (PPAR$\alpha$)에 대한 본격적인 연구는 고지혈증 치료제인 fibrate류의 약물들이 PPAR$\alpha$ activator로 작용한다는 사실이 밝혀짐으로써 크게 증대되었다. PPAR$\alpha$는 fibrate를 포함한 다양한 종류의 peroxisome proiferator (PP)에 의해 활성화되는데 이들을 쥐에 단기간 투여할 경우 간의 peroxisome수와 지 방산 산화효소의 유전자발현이 증가되고 장기간 투여 할 경우 간암을 발생시키지만, fibrate류의 약물들을 고지혈증 환자에게 투여 할 경우 간암을 발생시키지 않으므로써 PP에 대한 반응성에 있어서 species difference를 나타낸다 PPAR$\alpha$는 핵에 존재하는 orphan receptor로서 PP에 의해 활성화되어 9-cis-retinoic acid receptor(RXR)와 heterodimer를 이룬 후 target gene들의 upstream에 있는 peroxisome proliferator response element (PPRE)에 결합하여 target gene들의 발현을 조절한다. 지금까지 연구된 PPAR$\alpha$의 target gene들은 모두 lipid와 lipoprotein 대사를 조절하는 것으로 알려져 있으며, 이러 한 결과들을 기초로 lipid 대사 및 energy balance와 관련된 질병들 - 동맥경화증, 관상동맥질환, 비만, 제 2형 당뇨병 등에서 PPAR$\alpha$의 역할이 집중적으로 연구되고 있다. PPAR$\alpha$가 활성화되면 lipoprotein lipase와 HDL이 증가되고 apo C-III가 감소됨으로써 동맥경화증에 대한 예방적 기능을 나타내고, 몸무게를 감소시킴으로써 비만을 방지할 수 있으며, 인슐린 감수성을 증가시켜 제 2형 당뇨병의 치료효과를 가지는 것으로 보인다. 그러나 PPAR$\alpha$-null mouse에서는 이러한 효과들이 나타나지 않는 것으로 보아 이들 질병에서 PPAR$\alpha$가 중요한 역할을 하는 것으로 생각된다.

• Korean journal of communication and information
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• v.44
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• pp.108-143
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• 2008

Candidate images refer to a holistic impression of a candidate which is composed of various dimensions of attributes. This study investigated how online and offline news media, campaign media such as political ads, televised debates, and candidate web-sites, and interpersonal political talk influenced voters' images of a candidate in such dimensions as personal traits, job-performance abilities, and policy capabilities, and further their political decision making in the 17th presidential election in Korea. The analysis focused on President Lee, Myung Bak who won the election by obtaining nearly 50% of the effective votes. According to the data analyses, first, uses of offline newspapers positively influenced voters' images of candidate Lee's personal traits such as his morality, integrity, trustworthiness, and compassion, yet online news uses had an opposite effect on voters' impression of his job-performance and economic policy capabilities. Secondly, among various campaign media, television ads and candidate web-sites positively contributed to the formation of candidate Lee's images, yet showed little direct effect on vote choice, indicating that campaign media mainly indirectly influenced voters' political decision making. Each of the first, second, and third televised candidate debates revealed unique effects on image formation and vote choice. Thirdly, the network size and frequency of political talk negatively influenced image formation regarding candidate Lee's personal traits and economic policy capabilities, yet the discussion network size positively contributed to the Lee votes. Forth, among various dimensions of candidate images, voters' perceptions of candidate Lee's personal traits appeared to be the most significant predictor of the support for him.

• Korean journal of communication and information
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• v.71
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• pp.194-223
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• 2015

This study explores a value chain structure of TV program including news, drama, and comedy. The purpose of this research focused on factor analysis and the relationship among viewer's program selection motivations. This research explores correlation between personal value and viewing motivation. This study was to identify the value structure of respondent on TV program(news, drama, comedy) based on means-end chain theory. The research used structured APT laddering questions and 251 data was analysed. Through such analysis, category difference by stage and relationship difference were identified and hierarchical value map was compared. There are four different value ladders: first is attributes, functional consequences, psychological consequences, and final value. The result shows that on news program the basic function is viewers are want to visual factor and quickly acquire social news and they pursue a value of personal social relationship. Whereas, on drama program, the viewers are reflected by around person, and they selected a program based on closed related person. In addition, the viewers are influenced by program's social nomination, production's brand in drama, and performer's nomination, producer and program prominence on comedy. The program selection is highly correlated on program selection's credibility, vital energetic life, and social relationship. The results shows that there was no significant difference between low involvement group and high involvement group for main category involvement group respondents.

• Journal of the Korea Society of Computer and Information
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• v.26 no.8
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• pp.91-101
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• 2021

This paper intends to draw implications for preparing for Post-Corona in the health field and policy fields as the global pandemic is experienced due to COVID-19. The purpose of this study is to analyze the news and trends of media companies through temporal analysis of the three infectious diseases, SARS-CoV, MERS-CoV, and SARS-CoV-2 (COVID-19), in which the domestic infectious disease preventive system was active throughout the first year of the outbreak. To this end, by using the news analysis program of the Korea Press Foundation 'Big Kinds', the number of news articles per year was digitized based on the period when each infectious disease had an impact on Korea, and major trends were implemented and analyzed in a word cloud. As a result of the analysis, the number of articles related to infectious diseases peaked when the World Health Organization (WHO) declared a warning and (suspicious) confirmed cases occurred. According to keyword and word cloud analysis, 'infectious disease outbreak and major epidemic areas', 'prevention authorities', and 'disease information and confirmed patient information' were found to be the main common features, and differences were derived from the three infectious diseases. In addition, the current status of the infodemic was identified by performing word cloud analysis on information in uncertainty. The results of this study are significant in that they were able to derive the roles of the health authorities and the media that should be preceded in the event of a new disease epidemic through previously experienced infectious diseases, and areas to be rearranged.