• Journal of Digital Contents Society
• /
• v.19 no.1
• /
• pp.85-91
• /
• 2018

Most banks use only demographic information such as gender, age, occupation and address to segment customers, but they do not reflect financial behavior patterns of customers. In this study, we aim to solve the problems by using various big data in a bank and to develop customer segmentation method which can be widely used in many banks in the future. In this paper, we propose an approach of segmenting clustering blocks with bottom-up method. This method has an advantage that it can accurately reflect various financial needs of customers based on various transaction patterns, channel contact patterns, and existing demographic information. Based on this, we will develop various marketing models such as product recommendation, financial need rating calculation, and customer churn-out prediction based on this, and we will adapt this models for the marketing strategy of NH Bank.

• Journal of Information Technology Applications and Management
• /
• v.17 no.2
• /
• pp.207-223
• /
• 2010

Mobile banking is a subset of electronic banking which underlies not only the determinants of the banking business but also the special conditions of mobile commerce. Nowadays wireless networks are being evolved and diversified. In this situation The wireless e-commerce is in the limelight on new profits of Carriers. Especially from current year when Carriers in domestic plans to provide the services using 2.5G networks the service providers choose wireless e-commerce as the main parts of wireless internet strategy and will provide a various of services. Because of this situation, the importance of mobile billing service is being emphasized. This paper searches the definition and service types of mobile banking, and suggests status and prospects of domestic mobile banking. We suggest the basic direction, the stage of development and functions of services by analyzing the cases of Nonghyup's. Finally we derive the critical factors from those and suggest the effect of introduction and the direction of development. From the customer perspective, mobile banking has many strengths. For example, it allows that all customers access banking service at anytime, anywhere more easily than telephone banking or pc banking. And it reduces the time and the effort for using the service. It enables the company to make a business against global customers. On the other hand, from the company perspective, it has a lot of potential that affect market share and reduce the costs of human and material resources which used to operate and support branches. However, it needs many efforts to reach at the stage of completion. And We will have to solve the problems that develop many contents, expend the range of services and raise the service convenience.

• Proceedings of the Korean Society for Agricultural Machinery Conference
• /
• 2002.02a
• /
• pp.395-400
• /
• 2002

지역농가, 농협 단위로 그 지역에서 생산되는 특산물을 직접 살균 가공할 수 있는 연속살균공정과 장치를 설계할 수 있는 프로그램을 웹프로그래밍 언어의 일종인 JSP와 자바를 이용하여 개발하였다. 식품의 산성도 및 물리적 특성과 미생물의 내열특성 등 공정을 설계하는 데 필요한 전문적인 정보를 데이터베이스로 구축하여 사용자가 식품의 특성에 대해 자세하게 모르더라도 쉽게 식품의 살균공정을 설계할 수 있었다. 연속살균장치를 구성하고 있는 부분은 크게 열교환기와 가열유지관, 펌프이며, 이에 대한 설계를 장치 설계 프로그램에서 하였다. 열교환기, 가열유지관등의 설계는 장치의 생산량 및 가격등을 결정하는 주요 요소이며, 살균장치의 성능을 결정짓는 주요한 인자가 된다. 연속살균공정을 설계하는 데 필요한 인자는 식품의 pH특성, 식품의 종류이며, 입력된 값을 이용하여 데이터베이스 내에서 살균할 미생물의 종류와 미생물의 내열특성을 찾아 살균공정을 계산하게 된다. 프로그램을 통해 살균가능한 온도와 시간을 출력한다. 연속살균장치 설계 프로그램의 입력인자는 식품의 살균온도, 식품의 생산량, 열교환기에 사용할 열매체의 종류이며, 프로그램 내에서 열교환기의 전열계수, 식품을 살균온도가지 가열하는 데 걸리는 시간등이 계산되며, 결과값으로 열교환기의 특성 및 파이프의 구경과 길이, 펌프의 용량, 단열관의 구경과 길이가 출력된다. 살균 장치 중 열교환기의 설계에 사용되는 스테인레스 파이프를 국내에서 사용되는 규격별로 데이터베이스화하였으며, 파이프 제작업체 48개 업체, 펌프 제작업체 54개(국내 15개 업체, 미국 39개 업체), 열교환기 제작업체 13개업체(국내 13개 업체)에 대해서 데이터베이스를 구축하여 프로그램을 사용해 설계된 장치를 사용자가 쉽게 제작할 수 있도록 하였다. 공정설계프로그램을 통해 설계된 공정은 데이터베이스에 저장이 되며 장치설계프로그램에서 쉽게 이전에 설계했던 공정을 이용할 수 있도록 하여 공정 설계와 장치설계를 연계하도록 하였다.

• Congress of the korean instutite of fire investigation
• /
• 2011.04a
• /
• pp.102-116
• /
• 2011

With the spread of FMD and AI in the country livestock farmers have used lime(CaO) prevalently and due to incorrect storage lime served as a fire ignition source in a number of cases. As combined chemically with water, lime has exothermic reaction. Then In these experiments we want to know how exothermic reaction - caused by lime - acts as sources of fire ignition in any circumstances and conditions. So we have done experimental work of ignition temperature and ignition process in the artificial conditions as lime combined chemically with water. As a result, we have confirmed that lime could be flammable material sufficiently as a fire ignition source with the proper presence of heat and moisture conditions. If the lime served as sources of fire ignition, as identification techniques of fire scene, we must ascertain the existence of water, flammable material and Calcium Hydroxide($Ca(OH)_2$). We should take special precautions in order to prevent fire and educate the safe handling of lime to the manufacturer and agricultural cooperative's joint livestock farmers who product or use lime.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2005.10a
• /
• pp.193-196
• /
• 2005

The value of all goods and services produced in the economy divided by population has risen from $7.355 in 1998 to $12.646 in 2003. In other to maintain higher standard of lifestyle, people are 'hungry' for time. The idea of saving time and money by providing many different types of products altogether in one space was implemented with the advent of large warehouse style discount stores. These type of retailers grew in size and popularity during the 1990s and 2000s, causing a decline in sales in the old, traditional downtown markets. From ancient to twenty-first century, the role of the grocery store has been that of the social center of the community; a place of unity and interaction of people. The experience a customer engages in at a grocery store is comparable to that of a museum. Not only is the grocery store a unique, physical space to visit, but also a rich collection of fascination items. The layout of the interior space is meticulously planned for the efficiency of customer circulation and the success of product exhibition. Eye catching graphics and attractive lighting also add to the appeal of the grocery store's high style. Shoppers are no longer satisfied with just buying good products at a lower price. Shoppers prefer to spend time in an entertaining environment. The Hanaro Mart project in this study propose the idea of warehouse style discount stores which can satisfy all the demands of customers and their various activities. This study will open up unique dimensions of aesthetic expression and experience in the interior environments. Shopping for food is an unavoidable task. If food shopping is enjoyable, more people will spend more time at it.

• Journal of agriculture & life science
• /
• v.44 no.1
• /
• pp.69-80
• /
• 2010

The purpose of this study is to analyse current marketing practices and marketing efficiency using operational efficiency. Through field survey on marketing situations and channels, we found that major marketing channels of paprika were classified into six types : channels in exporting market included (1) producer's organization leading channel (type I), (2) regional cooperative leading channel (type II), (3) individual producer leading channel (type III), and channels in domestic market included (4) wholesale markets targeting channel (type IV), (5) distribution agents targeting channel (type V), (6) cooperative system selling channel (type VI). According to the estimated result of operational efficiency of marketing channels, marketing efficiency of type III and IV was relatively higher than type I,II and type V, VI respectively.

• Journal of Digital Convergence
• /
• v.19 no.9
• /
• pp.115-123
• /
• 2021

The primary purpose of the study is to investigate museum visitors' intention to use of smart tourism contents by applying the extended technology acceptance model. The study conducted an online survey of a convenience sampling of individuals who visited the National Museum of Korea, and it conducted confirmatory factor analysis and structural equation modelling to test hypotheses of the study. The results showed that information quality of immersive digital gallery in the National Museum of Korea had a significant regression weight on both perceived ease of use and perceived usefulness, and perceived ease of use had a significant regression weight on perceived usefulness. Moreover, both perceived ease of use and perceived usefulness had a significant regression weight on intention to use. The findings indicate that it is necessary to develop smart tourism contents with easily accessible and usable digital applications for promoting smart tourism in the museum.

• Smart Media Journal
• /
• v.10 no.2
• /
• pp.38-47
• /
• 2021

This study analyzed media reports on the Address of Things, which are being introduced through the amendment of related law and pilot projects. The titles and its texts in the media's reports were collected by searching for 'Address of Things' on the Naver News Platform. Then, we analyzed the corpus using by topic modeling and network analysis. As a result, there were four topics: 'Promotion of the address of things system', Proof of assigning Address of Things', 'Improvement of usage of the Roadname Address Systems', and 'Education and public relation for the address activation'. It was confirmed that the topic 'Proof of assigning Address of Things' was the main agenda. We presented some implication by comparing the results with the 「3rd Basic Plan for Address Policy (2018-2022)」 of the Ministry of Public Administration and Security.

• The Journal of the Korea Contents Association
• /
• v.19 no.7
• /
• pp.323-334
• /
• 2019

The purpose of this study is to propose agenda concerning the direction of agricultural science convergence research and development (R&D) under the fourth industrial revolution. For this study, we apply the Analytic Hierarchy Process (AHP) targeted at experts in the fields of agricultural academia and research operating R&D currently. Results suggest the following agendas; first, human resource training toward future is more emphasized rather than fragmentary technology innovation. Second, a flexible road map for agricultural science R&D need to be made for responding to short and long term issues relevant to the innovation. Third, mutual exchange and cooperative system need to be constructed between academia and research in order to create synergy effects. Finally, both institutional improvement and humanistic literacy should be emphasized for rapidly changing conditions and better human life under the fourth industrial revolution.

• Journal of Convergence for Information Technology
• /
• v.11 no.6
• /
• pp.226-242
• /
• 2021

The purpose of this study was to examine the characteristics of Agile Culture, which is attracting attention as an organizational culture suitable for responding to changes in the recent corporate management environment, and to reveal the roles and relationships of leadership, Perceived Organizational Support(POS), and Agile Culture. The research was conducted on the employees of the National Agricultural Cooperative Federation and its subsidiaries, and SmartPLS 3.3.2 was mainly used for the research model test. As a result of the study, both Servant Leadership and Authentic Leadership had a positive effect on POS, and POS had a significant effect on all sub-dimensions of Agile Culture(Empowerment, Collective Intelligence and Continuous Learning). In addition, POS mediated the effects of the above two leaderships on Collective Intelligence and Empowerment, but there was no mediating effect in the relationship with Continuous Learning. These results suggest that leadership and Employees' perceptions of organizational support are important to build an Agile Culture.