• Title/Summary/Keyword: 노출효과

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Influence of Movie Promotion Exposure on Viewers' Satisfaction: Focusing on Motive and Involvement in the case of 'Snowpiercer' (영화 프로모션 노출이 영화 관람 만족도에 미치는 영향 : 봉준호의 <설국열차, 2013>에 대한 관람 동기와 관여도를 중심으로)

  • Choi, Bae Suk
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.92-107
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    • 2013
  • This study investigated whether individuals' exposure to movie-promotion activities offered by a movie-maker influence their satisfaction of viewing it. This study also explored whether individuals' motive for viewing a movie and personal involvement with it have an effect on their satisfaction of viewing it. The data from nationwide survey with a stratified sampling were analyzed (N = 451). This study found that (1) The more frequent exposure to movie-promotion activities, the greater satisfaction of viewing a movie; (2) The stronger motive to view a movie, the greater satisfaction of viewing it; (3) The higher involvement with a movie, the greater satisfaction of viewing it; (4) In the strong motivated group and the high involved group, the influence of individuals' exposure to the movie promotion activities is effective for individuals' satisfaction of viewing it. And theoretical and practical implications were discussed.

AN OBSERVATION ON THE ROCK METHOD OYSTER CULTURE (투석식 굴 양식방법에 대한 효과조사)

  • CHOE Kyu Jung;KOH Nam Pyo
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.1 no.2
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    • pp.105-113
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    • 1968
  • The following experiments were carried out at rock method oyster field at Uduri, Dolsan-myon, Yeocheon-gun, Jeon-nam, Korea, in 1966. In this experiment, the settling rate of oyster at each exposure level and their growth rate were checked. 1. The settling rate of oyster spats was highest at 4 hour exposure level in the day-time during spring tide, and the growth rate became greater the lower stratum until 3 hours and 30 minutes exposure level. 2. Rocks applied at the place higher than 5 to 6 hour exposure level which amount 26 percents of applied rocks, were not utilized properly because the settling rate of spats and their growth rate were very bad. 3. For the future application of rocks for oyster culture, effort should be paid to instruct the oyster farmers to apply all rocks at proper exposure Ie el with bottom leveling and the rocks should be spaced properly for better barvest.

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Development and Validation of Reverberation Chamber Type Whole Body Exposure System fer Mobile Phone Frequency (이동전화 주파수에 대한 전자파 잔향실 형태의 전신 노출장치 개발 및 유효성 평가)

  • 정기범;고경배;도현정;백정기;정연춘;최재훈
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.15 no.3
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    • pp.291-300
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    • 2004
  • Due to the rapid growth of mobile communication services, many studies have been performed on the biological effects of EMF(Electromagnetic field) exposure. However, it is not easy to create the field uniformity in radio frequency. To overcome this difficulty, the electric field and SAR(Specific Absorption Rate) distribution is developed to measure the whole body exposure system. In this paper, we developed the whole body exposure system for in-vivo study utilizing reverberation chamber which has a high possibility of practical use by substituting previous the EMC chamber. The field uniformity in the test area of the designed reverberation chamber was satisfied by the simulation and measurement data. In animal study of the whole body exposure for a mouse, the results of FDTD simulation were compared with those of measurement to confirm SAR under the electromagnetic exposure. We analyze the electric field distribution in the interior of the reverberation chamber and treat these results in statistical manner. In the CDMA frequency band(PCS & Cellular band), an average value of the whole body SAR and local peak value for a experimental mouse were presented for various input power.

Air-exposure of GaAs Treated with $({NH_4})_2{S_x}$ Solution; the Oxidation Mechanism and the Stability of GaAs surface ($({NH_4})_2{S_x}$ 용액 처리된 GaAs의 대기중 노출;GaAs 표면산화기구 및 안정성)

  • Gang, Min-Gu;Sa, Seung-Hun;Park, Hyeong-Ho;Seo, Gyeong-Su;O, Gyeong-Hui;Lee, Jong-Ram
    • Korean Journal of Materials Research
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    • v.6 no.12
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    • pp.1270-1278
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    • 1996
  • 고진공하에서 벽개된 GaAs를 대기중 노출시킨후, 결합상태 및 조성의 변화를 정량적으로 연구하여 Ga의 우선적 산화경향 및 결합의 붕괴에 기인한 원소상태 Ga 및 As의 생성을 관찰하였다. 대기중 노출시, 초기 Ga/As 비(=0.01)는 Ga의 우선적 산화에 의해 증가하였으며 원소상태 As의 증가와 더불어 일정값(=1.25)으로 유지되었다. 습식세정된 GaAs와 유황처리된 (S-passivated)GaAs를 각각 대기중에 노출시켜, 각각의 표면상태 변화를 비교, 관찰하였다. 유황처리된 GaAs는 습식세정처리만한 GaAs에 비해 산화막 성장이 크게 억제되었고, 이는 (NH4)2Sx 용액 처리로 형성된 Ga-S 및 As-S 겹합의 표면보호 효과에 기인한 것이다. 특히 대기중 노출에 따른 유황처리된 GaAs 표면조성 및 결합상태 변화의 정량적 관찰을 통하여, 유황보호막(S-passivation layer) 및 GaAs 표면과 대기중 산소와의 반응 기구를 규명할 수 있었다. 대기중 노출에 따라, 표면의 Ga-S 및 As-S 결합은 대기중 산소와 반응하여 점차 붕괴, 감소하는 경향을 나타냈으며, 이와 동시에 unpassivated 상태의 GaAs가 산소와 반응하여 Ga-O 결합을 형성함을 관찰할 수 있었다. 본 연구에서는 X-선 광전자 분광기를 사용하여 GaAs 표면 조성 및 결합상태의 변화를 관찰하였다.

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The psychological consequences of indirect trauma exposure through the news on the Sewol ferry disaster (세월호 뉴스 노출을 통한 간접 외상의 심리적 영향)

  • Heung Pyo Lee;Yun Kyeung Choi;Jae Ho Lee;Hong Seock Lee
    • Korean Journal of Culture and Social Issue
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    • v.22 no.3
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    • pp.411-430
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    • 2016
  • The purpose of the present study was to examine psychological consequences of indirect trauma exposure through the disaster news. Participants(N=439) completed some self-report questionnaires such as Posttraumatic Risk Checklist(PRC), Impact of Event Scale-Revised(IES-R), and Multidimensional Fear of Death Scale(MFODS) at 68.11(±18.47) days after the Sewol ferry disaster. The data were analyzed with structural equation modeling by AMOS 23.0 program. The results showed that fear of death and periand post-traumatic crisis factors mediated the association of news exposure immediately after disaster and posttraumatic stress symptoms. Findings in this study indicated that news exposure immediately after disaster influenced fear of death which led to the peri- and post-traumatic crisis, and these crisis factors increased posttraumatic stress symptoms. Finally, limitations of this study and suggestions for future study were discussed.

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Evaluation of Anti-Smoking Public Relations Messages -An Exploratory Study On the Effects Using Televised Health Messages- (금연홍보 캠페인의 메시지 효과평가 -영상홍보물을 이용한 탐색적 연구-)

  • Lee, Cheol-Han
    • Korean journal of communication and information
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    • v.44
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    • pp.223-247
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    • 2008
  • The purpose of this study is to explore the anti-smoking message effects and smoking status on smoking belief attributes. Based on the health behavior theories such as theory of reasoned action, health belief model, and social cognitive theory, three factors are selected to investigate the effects of anti-smoking campaign messages. The balance of benefits and barriers, self-efficacy, and social pressure are selected as independent variables. Three two-way ANOVA were conducted. Results showed that the main effect of social pressure were found with the social smoking attributes. Interaction effects were found on the nonsmoker-social pressure group and the non-smoker-two sided message group. It is found that nonsmokers accepted these two anti-smoking messages easily as compared to smoker groups. No main smoking status was found in this study; it is believed that smoking is a habitual that is not changed easily because attitude formation takes time. Results revealed that the two-sided message video releases and the social pressure video releases were favored by both smokers and nonsmokers. This study contributes the theoretical framework that can be transferred to the practices of anti-smoking campaign. Also, the researcher produced the televised stimuli which is not common in health message studies. By using the televised message material, the research tried to solve the validity problem which is common in experimental design.

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The effect of UV blocking lens on the denaturation of RNase A induced by UV-A (UV-A로 유발된 RNase A의 변성에 대한 UV 차단렌즈의 작용)

  • Park, Young Min;Park, Chung Seo;Lee, Heum-Sook;Park, Mijung
    • Journal of Korean Ophthalmic Optics Society
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    • v.12 no.1
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    • pp.9-15
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    • 2007
  • The aim of this study was to find the proper UV-A blocking percentage that could protect the denaturation of ribonuclease A (RNase A), one of protein enzymes in eye, induced by UV-A. RNase A was irradiated at 365 nm for 1, 3, 6, 24, 48, 72, 96 hr and the extent of denaturation was monitored by polyacrylamide gel electrophoresis. Furthermore, it was investigated whether blocking of UV-A by 20, 50, 80 and 99% eyeglass lens could protect the denaturation of RNase A or not. The denaturation of RNase A was induced by only 1 hr UV-A irradiation and the extent of denaturation became severe depending on UV-A irradiation time. The mild denaturation of RNase A induced by irradiation for 1 hr could be sufficiently protected by 20% UV-A blocking lens. When RNase A was irradiated for 3 hr, more that 50% blocking of UV-A needed to prevent the denaturation. Even though 99% UV-A blocking lens was used, the denaturation of RNase A induced by 6 hr irradiation could not be prevented perfectly. However, 99% UV-A blocking lens could dramatically decrease the severe denaturation of RNase A induced by irradiation for 96 hr.

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Effects of the Interaction with Computer Agents on Users' Psychological Experiences (컴퓨터 에이전트와의 상호작용이 사용자의 심리적 경험에 미치는 영향)

  • Park, Joo-Yeon
    • Science of Emotion and Sensibility
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    • v.10 no.2
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    • pp.155-168
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    • 2007
  • Social and psychological experiences in human-agent interactions are becoming more important than the task-oriented efficiency, as the influence of computer agents increases and human-agent interaction develops similarly with interpersonal interaction. Many previous studies aimed to increase social presence in human-agent interaction, in order to derive users' positive psychological experiences, by applying the factors of interpersonal communication to verbal and non-verbal communication of the agents. This study examined the effects of the exchanges of mutual self-disclosure, one of the most important communication acts in interpersonal communication, between users and interface agents. Users' attachment styles towards the perception of social presence, the evaluations toward the agents, user experiences, and the intentions for future interaction were also studied. The mediating role of social presence in dependent variables was, also, examined in this research. The results showed that exchanging self-disclosures with an agent increased the perceptions of social experience, friendly evaluations toward the agent, positive user experience, and the intentions for future interaction. Participants' attachment styles, also, affected the perceptions of the dependent variables. The effects of the exchanges of self-disclosure and participants' attachment styles were mediated by perceived social presence toward the agent. The findings of this study imply that the social and communicational aspects need to be considered in design of the agents seriously. The results also suggest that there may be differences in the psychological effects of agents on users according to the users' personality.

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UV Blocking Coatings by Combination of Organic-inorganic Hybrid Materials and UV absorbers (유-무기 하이브리드 재료와 자외선 흡수제의 배합에 의한 자외선 차단 코팅)

  • Yu, Dong-Sik;Lee, Ji-Ho;Ha, Jin-Wook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.7 no.6
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    • pp.1296-1301
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    • 2006
  • The human eye is exposed to UV and visible light. UV light exposure becomes harmful to the eye. Protection for eyes should block all ultraviolet rays. In our study, organic-inorganic hybrid materials have been applied to UV blocking coatings with UV absorbing materials on transparent plastics. The optical properties of UV blocking coatings were investigated in PMMA, CR 39 and PC substrates. In case of all UV absorbers, the transmission of UV light decreases with an increased amount of absorber. Our findings indicate that PMMA significantly reduced the transmission of UV radiation, CR 39 showed moderate decrease, while UV-uncoated PC had some UV blocking properties. Adhesion, hot water resistance and chemical resistance of the UV-coated CR 39 lenses were good. Pencil hardness were 4H. Abrasion resistance were poor.

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A Study on Mobile Digital Signage Robot (이동형 광고로봇 활용에 관한 연구)

  • Lee, Yong-Jo;Park, Hae-Deun;Kim, Min-Ji;Choi, Ji-Hee;Ro, Kwang-Hyun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2014.11a
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    • pp.1159-1162
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    • 2014
  • 광고 시장 / 채널은 새로운 매체로 전환이 급격히 빠른 분야이다. 과거 TV, 신문 등과 같은 전통적인 매스미디어에서, 현재는 인터넷 및 모바일 광고와 디지털 사이니지를 통한 옥외광고가 주를 이루고 있다. 이에 따라 지속적인 마케팅 패러다임의 변화, 광고시장 / 로봇(서비스형, 지능형) 시장의 성장세를 기반으로 디지털 사이니지와 이동로봇을 결합하여 광고효과를 극대화 시킬 수 있는 커뮤니케이션 마케팅 기반의 신개념 광고기기(Mobile Digital Signage Robot 이하 MDSR)를 제안한다. MDSR의 기본 목표는 로봇이 설정된 루트를 자동으로 이동하며 주변상황을 인지하여 상황에 맞는 광고를 노출시키는 데에 있다. 또한 사용자의 관심을 유도하는 인터랙티브 기능과, 커뮤니케이션 콘텐츠를 탑재하여 주위 사람들의 이목을 집중시키며, 광고노출빈도가 높아지고 흥미유발에 기여하여 광고효과를 극대화 시키고, 이용자 편의성을 제고시킨다. 본고에서는 마케팅 / 디지털 사이니지 / 로봇시장의 실태와 현황을 알아보고, MDSR개발을 위한 HW 필요 탑재부품의 성능정보 수집 및 평가, 로봇 이동제어 및 상황인지와 광고전환을 위한 핵심 SW 알고리즘 개발, 마케팅 전략 및 활용 시나리오, 기대효과 분석 등을 연구해 MDSR 제작 및 활용 방법 등을 살펴본다.