• Title/Summary/Keyword: 남성잡지

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A Study on the Changes of Social Meaning of Androgynous Image in Fashion Magazine(II) -Focused Fashion Design Element- (패션잡지에 나타난 양성이미지의 사회적 의미변화에 관한 연구(II) -디자인 요소를 중심으로-)

  • 유홍식;황선진
    • Journal of the Korean Society of Costume
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    • v.53 no.5
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    • pp.111-124
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    • 2003
  • The purpose of this study is to analyze how the women´s fashion with the design elements(silhouette, material, color, detail and trimming) of androgynous image which has appeared on our specialized fashion magazine from 1986 through 2000. As a result of this study I drew the following conclusion. 1. The bon silhouette led the market in the first stage of mid 1980. The wool and leather with the masculine image, cotton and soft material with unisex image were used to express the androgynous image. The dark and mono tone with the masculine image were used a lot in color. In women´s fashion the minimalism style with simple image was expressed escaping from the decoration, in which the detail and trimming was not found as in men´s wear. 2. It showed that more and more feminine image was accepted in the second stage of early 1990. Women´s wear silhouette with the androgynous image has changed from masculine box silhouette boomed in the first stage to hourglass silhouette and slim silhouette. The wool and leather were used a lot as the materials in the first stage but the usage of the cotton with unisex image and soft texture were getting increased. The main colors were the black and the blue but the usage of the white and the red were on the increase showing the range of the use was extending. In the meantime, the detail and trimming were hardly used like in the first stage. 3. In the third stage of the late 1990, the silhouette has changed to slim style. The wool and leather were mainly used as the materials but the cotton and silk were on the increase showing that the materials of the feminine image were used in the women´s fashion with the androgynous image as well as the materials of masculine image. In color, the black and the white of the masculine image were used increasingly by the effect of the minimalism and the usage of the colors were various for the rising frequency of the trend colors usage.

A Study on the Changes of Social Meaning of Androgynous Image in Fashion Magazine(I) -Focused Fashion Item and Adornment- (패션잡지에 나타난 양성이미지의 사회적 의미변화에 관한 연구(I) -의복품목과 장식을 중심으로-)

  • 유홍식;황선진
    • The Research Journal of the Costume Culture
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    • v.11 no.6
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    • pp.852-866
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    • 2003
  • The purpose of this study is to analyze how the women's fashion with the androgynous image(fashion item, adornment) which has appeared on our specialized fashion magazine from 1986 through 2000. As a result of this study I drew the following conclusion. First, masculine image led the market in the first stage of mid 1980 in a men's wear oriented trend that the woman wear masculine style jacket, pants and blouse. In hair style, the short hair of the masculine image was used habitually but the make-up was tend to be made heavily. The ambivalence of the sex was also showed up by expressing the feminine image on the masculine image using the accessories like necklace, earing and bracelet. Second, unlike the first stage, it showed that more and more feminine image was accepted in the second stage of early 1990. The jacket, blouse and pants were rooted as the basic item in women's fashion. The feminine style of long hair and natural make-up with the androgynous image were increased. Third, in the third stage of the late 1990, the fashion items to the comfortable dress of light weight as the life style pursuits the activity and convenience. The feminine image were appeared naturally with a long hair style and natural make-up with the androgynous image. The remarkable features in the fashion accessories were that boots and low shoes were preferred by the increase of the masculine image shoes and the sneakers were seen a lot by the effect of the sports boom.

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$F\"{u}r$ eine 'gerechte' Sprache -Zu den feministischen $Bem\"{u}chungen$ um eine Reform des Deutschen ('공평한' 언어를 위하여 -독일어 개혁의 페미니즘적 노력-)

  • Schmitter Peter
    • Koreanishche Zeitschrift fur Deutsche Sprachwissenschaft
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    • v.3
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    • pp.5-34
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    • 2001
  • 최근 구직광고, 시청, 정치 정당, 행정부처나 특정 일간지와 시사잡지의 최근 정보 팜플렛을 1981년 이전에 나온 관련 출판물들과 비교해보면 지난 20년 동안 현대 독일어 체계에서 주목할 만한 변화가 일어났으며 어느 정도 성과가 있었음을 어렵지 않게 알 수 있을 것이다. 언어의 실천 분야에서 1981년에 처음 나타난 이런 변화(vgl. Guentherodt, Ingrid / Hellinger, Marlis/Pusch, Luise F./Tromel-Plotz, Senta: Richtliruen 2ur Vermeidung sexistischen Sprachgebrauchs. In: Linguistische Berichte H. 71, 1981, 1-7)는 특히 어휘와 대명사 체계뿐 아니라 관사체계와 명사곡용과 관련된 변화에 대해서도 관심을 보이고 있다. 이런 언어변화는 계몽적 논문 그리고 '신 여성운동'과 그 결과로 나타난 '페미니즘 언어학'의 부단한 요구가 결정적이었다. 여기서 말하는 요구란 전통적인 언어체계에 머물러 있던 '성차별'을 없애고 독일어를 개혁함으로써 어휘와 문법에서 여성의 대표성을 감지할 수 있을 정도로 남성적-가부장적 관점의 지배적인 면을 없애고 '공평한 언어'를 만들어내는 것이었다. 궁극적으로 사람들은 이런 언어개혁을 통하여 여성의 사회적인 권리평등의 길을 마련하고 싶었다. 이 논문의 목적은 이런 복잡한 문제를 좀 더 알기 쉽게 밝혀보려는 것이다. 이를 위하여 첫 번째로 사회 정치적인 맥락에서 언어 개혁을 위한 노력을 살피고 언어 이론적인 토대를 질문하였다. 두 번째로 독일 페미니즘 언어학의 구체적인 역사적 기원을 간단히 살펴보았다. 세 번째로 개혁안을 자세히 논의하면서 체계적으로 정리하였다. 마지막으로 네 번째로는 개혁안과 그의 언어학적 기초에 대한 비판의 핵심 쟁점을 살피고, 찬반주장이 또 다른 분야로, 즉 한편으로 언어정책(찬성 주장) 분야로 다른 한편으로 체계언어학(반대 주장) 분야로 확대되기 때문에 언어개혁에 대한 페미니즘적 노력의 지지자와 반대자간의 논쟁에서 해결할 수 없는 것으로 보이는 문제를 테제로 제시하였다.

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Survey on the High-Caffeine Energy Drink Consumption Status of University Students in Seoul (서울 지역 대학생의 고카페인 에너지음료 소비 실태 조사)

  • Yoo, Hyun Suk;Sim, Ki Hyeon
    • Journal of the East Asian Society of Dietary Life
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    • v.24 no.3
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    • pp.407-420
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    • 2014
  • A survey was carried out regarding university students' recognition of high-caffeine energy drinks in an effort to identify and improve problems as well as provide basic data. Most of the subjects had previous experience of energy drink consumption. Studies showed that most students consumed energy drinks when studying. Regarding frequency of energy drink consumption, most students' responded "1~6 times a year"; female students showed lower frequency of energy drink consumption than male students. Both male and female students used convenience stores to purchase energy drinks. In most cases, students became aware of energy drinks through advertisements on TV, radio, newspapers, and magazines. The most important factor affecting their energy drink purchase and consumption status was taste. The most frequent adverse effect they experienced after drinking an energy drink was unusual heart-pounding, whereas the biggest problem caused by energy drink consumption was addiction. This study indicates that students should have a better understanding of the problems associated with excessive and prolonged high-caffeine intake. In addition, instructions for proper purchasing and consumption of high-caffeine energy drinks should be provided as well as education and campaigns concerning symptoms caused by high-caffeine energy drink consumption so that students may refrain from excessive consumption. Further, civil organizations and the government need to devise effective measures for proper regulation of high-caffeine energy drink consumption.

Online Shopping: Satisfaction of Return Services and Return Reasons According to Types of Fashion Shopping Malls (패션 온라인 쇼핑몰에 따른 반품이유와 반품물류서비스 만족도)

  • Kim, Ji-Su;Na, Young-Joo
    • Science of Emotion and Sensibility
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    • v.23 no.1
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    • pp.3-16
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    • 2020
  • Recently, as the fashion e-commerce market has expanded, the proportion of online shops that are growing rapidly has increased and with them so too has competition. Most retailers operating online shops need their own competitiveness, and accordingly, the need to develop their logistics service quality components is increasing. This study investigated the quality of the logistics services, which is a factor of the logistics service quality of the internet shop. It influences customer satisfaction and repurchase intention by collecting samples from the customers using online fashion shops. Two hundred customers who shop online were surveyed to extract the data. The sample was subjected to basic statistical analysis using the SPSS 25.0 package, and factor analysis, t-test, ANOVA, and correlation analysis were performed. The results of this study showed that the information quality of proactive return, promptness of the return process, and reliability of the return cost had a positive impact on customer satisfaction, and it had a significant influence on the customer's repurchase intention to the online store. A selection of shops showed high amounts of return reasons, high customer satisfaction, and high repurchase, whereas, in general, many others scored poorly across these criteria. This suggests that a retailer operating online should consider pages for receiving information plus sales content in addition to the quality and constituent factors of its logistics services for returns that influence repurchase and satisfaction.

The Content Analysis of Advertising in Fashion Magazines and Pictorials of Korean Men's Wear - From the 1962 to the 1998 - (한국 남성복 광고(韓國 男性服 廣告)의 내용분석(內容分析) - 1962년(年)부터 1998년(年)까지의 잡지(雜誌)와 화보(畵報)를 중심(中心)으로 -)

  • Kwon, Hae-Sook;Kwon, Hae-Wook
    • Journal of Fashion Business
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    • v.10 no.4
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    • pp.16-28
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    • 2006
  • The purpose of this study is to investigate the content and changes of modern Korean men's wear advertisement from the 1960s to the 1990s by reviewing fashion magazines and pictorials. Research problems were as follows.; First, analyze the types and their units of measurement in men's fashion advertisements from 1962 to 1998. Second, examine the differences of quantitative change in men's fashion advertisements according to each period. The total 857 advertisements were selected from Shin Dong-A, Joongang Magazine, and Bokjangwolbo from 1972 to 1998. For analyze the result, frequency analysis and $x^2$-test were used. Results were as follows. First, through the review of literatures and pre-tests, 6 units of measurement were identified. They were product type(formal wear, casual wear, sports wear, dress shirts, accessory, inner wear, fabric and the others), brand type(national brand, licensed brand, imported brand, others), appeal type(image, product, others), representation type(photograph, illustration, others), medium type(man, product, others), and color type of advertisement(black & white picture, color picture). Second, for the types of advertisements, formal wear, national brand, image appeal, figure medium, photograph for presentation and color picture are the most frequently shown in men's fashion advertisements from 1962 to 1998. Third, for product, more accessory advertisements were found than the clothing in the 60s and the 70s, and casual wear advertisements in the 80s and formal wear advertisements in the 90s were dominated. National brand type was dominant through all four period. Product appeal type in the 60s and the 70s and image appeal type in the 80s and the 90s were prevailed. For medium, product type in the 60s and the 70s and figure type in the 80s and the 90s were dominated. Black & white picture in the 60s and the 70s and color picture in the 80s and the 90s were prevailed. Lastly, photograph was the most frequently used for presentation type through all periods.

An Analysis of Contents on Written Clothing Described in Advertisement of Men′s Wear (1990년대 잡지광고에 표현된 남성정장 광고의 문자의상 분석 - 표제를 중심으로 -)

  • 조진숙
    • The Research Journal of the Costume Culture
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    • v.10 no.1
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    • pp.76-88
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    • 2002
  • The aim of this study was to describe how the type of appeal and linguistic expression of men's wear advertisement in magazines by analyzing domestic men's and ladies' magazines published from 1990 to 1999. The periodical change in advertisement trend was also discussed. 1. Type of Linguistic expression The type of linguistic expression used in advertisements far men's wear could be classified into the following five categories : emotional expression, sensual expression, egoistic expression, informative expression, and brand name expression. The periodical trend in the use of each type of linguistic expression was as follows: the occupancy rate for the type of emotional expression was roughly 50 percent in the early 90's (1990-1993) and this percentage gradually decreased during the mid 90's (1994-1196) until the late 90's (1997-1990). Despite the decrease in occupancy rate, this type was the most commonly used. While the occupancy rate fur the type of informative expression gradually increased during the decade, occupancy growth fur the type of brand name expression was slight until its rapid expansion in the late 90's. The occupancy rate for the type of egoistic expression steadily increased during the early and mid 90's but decreased to its original percentage in the late 90's. As for the sensual expression, its occupancy was insignificant up to the mid 90's and then rapidly decreased in the late 90's. 2. Type of appeal The type of appeal used in men's wear advertisements could be classified into the four categories, sensitive appeal, sex appeal, image appeal, and quality appeal. The periodical trend in the use of each type of appeal was as follows: sensitive appeal was most commonly used during the decade ; it had an occupancy rate over 50 percent in the early 90's but the rate gradually decreased during the mid and late 90's. Sexual appeal were the least commonly used; though the occupancy rate increased during the early and mid 90's it dropped dramatically in the late 97's. The occupancy rate for image appeal gradually decreased until its growth in the late 90's. The occupancy rate fur quality appeal was insignificant in the early 90's. This percentage rapidly increased in the mid 90's but relapsed in the late 90's.

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A Study of Detainees' Perceptions of the Detention Facilities of the Police Station and their Operation (경찰서 유치장 시설 및 운영에 관한 유치인의 인식연구)

  • Jung, Woo-Yeoul;Park, Dong-Kyun;Kim, Do-Kyun
    • Korean Security Journal
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    • no.13
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    • pp.423-449
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    • 2007
  • This research is to investigate the detention facilities of police stations and their real operations through the perceptions of detainees at police station cells and to present the policy suggestions for them. To fulfill the research, a questionnaire was made out on the basis of 'the Regulation on Detention and Escort for Suspects'. 'the Regulation on a Standard Plan for Detention Facilities' and 'the Regulation on the Lowest Standard to Treat Detainees' ; and detainees at 23 police station cells under the jurisdiction of Kyungbuk Local Police Agency were asked to answer it. Policy suggestions following from the result of the investigation of detainees' perceptions of the detention facilities of the police stations are as follows; Firstly, the structure of police station cells should be arranged in straight lines in order to take their human rights into consideration and more detention facilities are needed to be built in order to separate male, female, handicapped and juvenile inmates. Secondly, shower rooms and washrooms outside the cells should always be open to detainees whenever they need to be used. Thirdly, any detention facilities deficient in fire fighting equipment should have exit doors installed as soon as possible in case of an emergency and provide sufficient fire extinguishers considering the number of detainees and the size of the facilities. Fourthly, the detention facilities should have sufficient windows for ventilation and take necessary measures to obtain natural lighting instead of electric lighting. Fifthly, air conditioners should be equipped properly taking account of the number of detainees and the dimensions of the facilities. Policy suggestions according to the result of the investigation of detainees' perceptions of the operation of detention facilities of police stations are as follows; Firstly, the problem of operating the detention facilities must deal with worn-out facilities and measures to secure the budget should be taken as soon as possible. Secondly, considering that most detained suspects have difficulties in livelihood, daily necessaries must be issued to them. Thirdly, personal belongings deposited by inmates must be properly managed with the same documentation throughout the police station detention facilities. The number of female guards to take exclusive charge of the physical checkups and processing of female detainees should be increased. Also the facilities for handicapped detainees must be expanded, improved and managed properly. Fourthly, except for handcuffs and ropes to bind detainees in the detention facilities, helmets to prevent self-harm must be withdrawn. The budget to improve the quality of meal issued by the government must be urgently secured and the price of private food sent to detainees must be readjusted to be in line with the consumer price. Health and medical care and sanitation for detainees must be substantial, and also sunbathing and outdoor exercises should be allowed to detainees.

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