• Title/Summary/Keyword: 남녀 대학생

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Communication Effects of Sex-Appeal Fashion POP Advertising -Focused on Nudity Type and Discount Message Use- (섹스어필 패션 POP 광고의 커뮤니케이션 효과 -노출유형과 할인율 메시지 사용을 중심으로-)

  • Park, Hyun-Hee;Jeon, Jung-Ok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.6
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    • pp.929-937
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    • 2009
  • This study was intended to identify the differences in communication effects according to nudity type and discount message use in the context of sex-appeal fashion POP advertising. For the experiment, 8 stimuli were developed as experimental stimuli for the 4 (nudity type (nude, semi-nude, body-consciousness, non nude)) $\times$ 2 (discount messages (available, not available)) factorial design. A total of 280 questionnaires allocating thirty-five students to each group were distributed. The results were as follows. First, there were significant differences in advertising affect, attitude toward advertising, and brand attitude according to nudity type of sex-appeal fashion POP advertising. Second, there was no significant difference in communication effects by discount message use. Third, there was interaction effect according to nudity type and discount message use on the aspect of advertising cognition.

The Effects of Interactivity on User Experience and Intention to use in Mobile Fitness App Game (모바일 피트니스 앱 게임의 상호작용성이 운동경험과 이용의도에 미치는 효과 : 플레이테스트 실험연구)

  • Park, Jeong-Min;Noh, Ghee-Young
    • Journal of Korea Game Society
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    • v.15 no.6
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    • pp.17-28
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    • 2015
  • This study attempted to identify differences in user experience and app game fun, satisfaction, use intention between fitness app games at different level of interaction design. The playtesting method was conducted on 100(male 50, female 50) university students using 'Enjoy Your Fitness', a fitness app game developed by The Center for Health Communication Studies. The results found that more interactive app game is higher in the level of user experience such as fitness accomplishment, flow, and interest. Fitness app game's fun, satisfaction, use intention is also higher on interactive fitness app game. As the study verified that interactive fitness app game had stronger effects in user fitness experience and user experience than general fitness app games through experimental studies, it may contribute to design fitness mobile app game for health improvement.

A Study on Compensatory Consumption of Male and Female College Students (남녀 대학생의 보상소비성향에 관한 연구)

  • Yang, Se-Jeong;Lee, Eun-Hwa;Han, Sung-Hee
    • Journal of Families and Better Life
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    • v.26 no.1
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    • pp.1-14
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    • 2008
  • The purpose of this study was to investigate compensatory consumption propensity by male and female college students. The subjects of the study were 483 college students in Seoul, and SPSS 12.0 was used for statistical analysis. Two different types of compensatory consumption were considered separately positive compensatory consumption and negative compensatory consumption. The major findings were as follows. First, for male college students, drinking was the most preferable means of compensatory consumption to compensate for both negative and positive emotions. For female college students, their consumption patterns tended to include clothing purchase and eating-out for positive emotions and eating-out, reading and drinking for compensating negative emotions. Second, for both male and female students, the consumption propensity for compensating positive emotion was found to be higher than that for compensating negative emotion. And the consumption propensities for compensating positive and negative emotions were higher for female students when compared to those of male students. According to the results of regression analysis showing the relative effect of each variable to compensatory consumption, sex and consumption tendency were found to be relative variables on both positive and negative compensatory consumptions. Female students were found to be more likely to consume for compensating emotion than male students after other variables were controlled. For positive compensatory consumption, consumption propensity and materialism were found to be the most effective variables, and for negative compensatory consumption, materialism was the most effective variable.

Accuracy of Predictive Equations for Resting Metabolic Rate in Korean College Students (남녀 대학생에 있어서 휴식대사량 예측공식의 정확도 평가)

  • Lee, Ga-Hee;Kim, Myung-Hee;Kim, Eun-Kyung
    • Korean Journal of Community Nutrition
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    • v.14 no.4
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    • pp.462-473
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    • 2009
  • The purpose of this study is to analyze the accuracy of predictive equations for resting metabolic rate (RMR) in Korean college students. Subjects were 60 healthy Korean college students (30 males, 30 females) aged 18-25 years. RMR was measured by indirect calorimetry. Predicted RMRs were calculated using the Harris-Benedict, Schofield (W)/(WH), FAO/ WHO/UNU(W)/(WH), Owen, Mifflin, Cunningham, Liu, IMNA and Henry (W)/(WH) equations. The accuracy of the equations was evaluated on basis of accurate prediction (the percentage of subjects whose RMR was predicted within 90% to 110% of the RMR measured), mean difference, RMSPE, mean % difference, limits of agreement of Bland- Altman method between predicted and measured RMR. Measured RMR of male and female students were $1833.4{\pm}307.4kcal/day$ and $1454.3{\pm}208.0kcal/day$, respectively. All predictive equations underestimated measured RMR. Of the predictive equations tested, the Harris-Benedict equation (mean difference: -80.4 kcal/day, RMSPE: 236 kcal/day, mean % difference: -3.1%) was the most accurate and precise, but accurate prediction of the equation was only 42%. Thus, this study suggests that the ethnicity-specific predictive equation from Korean people should be developed to improve the accuracy of predicted RMR for Koreans. (Korean J Community Nutrition 14(4) : 462${\sim}$473, 2009)

Study on Differences in Perception of Weight Management, Balanced Food Intake, Knowledge of Obesity, and Nutrition Knowledge in Male and Female University Students (남녀 대학생의 체중관리, 식품섭취 균형성, 비만지식, 영양지식 인지차이에 관한 연구)

  • Kang, Nam-E;Kim, Juhyeon;Yoon, Hei-Ryeo
    • Journal of the Korean Society of Food Culture
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    • v.27 no.6
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    • pp.759-768
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    • 2012
  • The purpose of this study was to determine differences in perception of weight management, balanced food intake, knowledge of obesity, and nutrition knowledge in university students. The average weight and height of male subjects were $175.0{\pm}5.7cm$ and $69.1{\pm}11.8kg$, whereas those of female subjects were $161.7{\pm}5.0cm$ and $51.7{\pm}6.9kg$, respectively. Average scores for balanced food intake were not significantly different between male and female students. The total number of correct answers for obesity knowledge was not significantly different according to gender, but four responses related with losing weight showed higher perception scores in females compared to males (p<0.05). The total number of correct answers for nutrition knowledge was not significantly different between males and females. The average BMI of male and female subjects were $22.5{\pm}3.44$ and $19.7{\pm}2.21$, respectively, ranged in normality. Self-evaluation of body shape was mostly in the normal or standard range in both males and females, but females showed a higher perception rate of chubby or fat than males. The percentages of interest in weight management was 36.0% in males and 50.8% in females, with higher interest in female subjects (p<0.01).

Relationships of Plasma Homocysteine Concentration and Oxidative Stress Markers in Korean Collage Students (일부 남녀 대학생에서 혈장 호모시스테인 농도와 산화 스트레스 지표와의 상관관계)

  • Kim, Jung-Shin;Park, Eun-Ju;Min, Hye-Sun;Kang, Myung-Hee
    • Journal of Nutrition and Health
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    • v.43 no.5
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    • pp.443-452
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    • 2010
  • Elevated plasma concentration of total homocysteine (ptHcy) is known as an independent risk factor of cardiovascular disease (CVD) and oxidative stress is also commonly implicated in CVD. An association between ptHcy and oxidative stress has recently been suggested. The study objective is to examine the relationship between ptHcy and oxidative stress markers in 103 healthy college students (62 males and 41 females). Plasma levels of ptHcy, oxidative stress markers (conjugated diene, erythrocyte catalase, TRAP, lymphocyte DNA damage), antioxidant vitamins ($\alpha$-tocopherol, $\gamma$-tocopherol, carotenoids), and lipid parameters (total cholesterol, triglyceride, HDL cholesterol) were determined. The results show that the concentration of ptHcy was significantly higher in male subjects ($22.17\;{\pm}\;2.14\;{\mu}mole/L$) than in female subjects ($12.28\;{\pm}\;0.45\;{\mu}mole/L$). There was a negative association between ptHcy and plasma ${\beta}$-carotene in male subjects (p $lt; 0.05), but no correlation between ptHcy and other plasma antioxidant vitamin levels in either gender. However, there were the negative correlations between ptHcy and plasma ${\alpha}$-carotene or ${\beta}$-carotene, and a positive correlation between ptHcy and lymphocyte DNA damage. A significantly low level of ${\alpha}$-carotene or ${\beta}$-carotene was found in male subjects with elevated ptHcy (${\geq}\;15\;{\mu}mol/L$), as compared to those with lower plasma homocysteine. These study results confirmed the views on the association between plasma homocysteine and oxidative stress markers in humans and support the hypothesis that homocysteine promotes the oxidative environment by counteracting the antioxidant defense mechanism.

Analysis of CT, MRI, DITI for the Diagnosis of Abdominal Obesity and Clinical Usefulness (복부 비만 진단을 위한 CT, MRI, DITI 분석 및 임상적 유용성)

  • Yeo, Jin-Dong;Jeon, Byeong-Kyu
    • The Journal of the Korea Contents Association
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    • v.11 no.6
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    • pp.252-259
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    • 2011
  • This study was to find out the correlation between abdominal surface temperature and abdominal fat areas. CT and MRI methods have been used to assess abdominal fat area. Abdominal surface temperature according to abdominal fat area was also measured by DITI. 20 college students were selected as the subjects for the study. The results, showed that there were statistically different significance in abdominal fats measured by CT and MRI according to weight groups. Abdominal surface temperature gap were measured by DITI and there was a statistically significant difference in only T12 region. temperature gaps between weight groups were over $0.7^{\circ}C$. In conclusion, CT method is the most accurate method to measure abdominal fat. However, weak points are radiation exposure and high cost for study. The correlation between abdominal surface temperature and abdominal fat areas were strong. Therefore, DITI may be considered as useful convenient method to evaluate the abdominal obesity and clinical usefulness.

An ex post facto Relational Study of Genderlogy, and Gender Identity of Clothing and Attitudes toward Unisex Clothing -female and male college students in Taejeon, Chungnam, and Chungbuk province- (성역할 개념, 의복 성정체감, 유니섹스 의복에 대한 태도 사이의 상관 연구 -대전, 충남북 지역의 남녀 대학생을 중심으로-)

  • 차진희;김재숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.19 no.5
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    • pp.738-746
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    • 1995
  • The purposes of this study were 1) to find out any significant relationships among genderlogy, gender identity of clothing, and attitudes toward unisex clothing, 2) to investi- gate differences in genderlogy, gender identity of clothing, and attitudes toward unisex clothing between female and male college students, 3) to understand the structual dimension of genderlogy. The theory of this study was Bem's androgyny sex role theory which suggested an individual's masculine and feminine sex role lied on separate lines rather than on a linear line. The research design was an ex post facto survey and the subjects were 222 female college students and 179 male students in Taejeon, Chungnam and Chungbuk province. Using the SPSS program, factor analysis, 1-test, Pearson correlation coefficient, and plot were calculated for statistical analysis. The findings of this study were summarized as follows: 1) The 1.test showed significant differences in genderloy, gender identity of clothing, attitudes toward unisex clothing between female and male college students. 2) There were significant relationship among genderlogy, gender identity of clothing, attitudes toward unisex clothing. 3) The moi or dimensions of genderlogy were found to be traditional sex role and equal sex roles. There were only moderate negative relationship between traditional and equal sex roles and these two dimensions affected differently on the gender identity of clothing, as well as the attitudes toward unisex clothing, therefore traditional sex roles and equal sex roles seemed to lie on separate lines, and the androgyny sex role theory was supported.

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Public Telephone Design by Approach Method of Human Sensibility (감성적 접근방법에 의한 공중전화기 디자인에 대한 연구)

  • 홍현주;정석길;이상도
    • Archives of design research
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    • v.11 no.3
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    • pp.35-44
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    • 1998
  • Acording to the trend of highly increasing the public telephone, understanding consumer's design sensibility is based on designing consumer products reflecting user's identity and it comes out as a result of wore competitive products. For this study, consumer's desirous sensibility of the public telephone has been measured in checkable numbers. First of all, 35 sensible words are narrowed down from 168 whole sensible(adjective) words using the SD method. By this result, 7 scale form the SD method is applied to reserch on 10 current distributed products form 30 male and female university students. Element factor analysis is used to group the selected sensible words, duster analysis is used yo dassify them, and finally discriminant analysis is used to predict the relationship between design elements and the sensible words. As a result, words of human sensibility is known to divide into 3 factors; esthetics, functionality and safety, and the correlation of design factor is closely related with the the telephone's body, handset, dial board, dial button, ontrol button, color and material. To sum up, better public telephone design comes out from scientific and systematic consumer's desire analysis not designer's design technique.

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Stimulus Tester : Educational Learning Improvement System for IPTV Education and Entertainment Contents (IPTV의 교육 및 엔터테인먼트 콘텐츠를 위한 교육 학습 반응 시스템 (Stimulus Tester) 연구)

  • Beak, Seung-Hyun;Kwon, Dae-Hyuk;Lee, Hye-Ran
    • Journal of Internet Computing and Services
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    • v.11 no.5
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    • pp.71-80
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    • 2010
  • The purpose of this research is to help IPTV (Internet Protocol Television) commercialization using newly produced educational contents in the area of entertainment and education which currently popular in the market. It is called, Stimulus $Tester^{TM}$, endow reaction time from the feedback of learning system, using a non-direct method, for example, a remote controller. Reaction time is the learning efficiency promotion mechanism that learner ascertain the learning condition of oneself by the time with solved questions from the solving the question in given time. Reaction time also play a key role that the learner may go through course which distribute the point to PC from Server. If this system is ready, we expect that the educational industry will gradually spread out. To verify the learning efficiency of this system, we concluded that the learning improvements, by an Internet-based and a paper-based test, of the increase by 51%, from 2.47min to 1.27min, during reaction of 7 days.