• School Mathematics
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• v.15 no.2
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• pp.353-367
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• 2013

A mathematics pre-service teacher T analyzed American mathematics textbooks and developed his teaching material for instruction. This study analyzed his thinking processes and results in the view of semiotics. If we regard the textbook as a sign and the unitary conversion that students should learn as an object of the sign, the interpretant of the sign is the pre-service teacher's analysis, which is conducted at the aspects of a subject matter knowledge and student understanding. T interpreted the textbook versatilely in terms of his knowledges and experiences. He developed his teaching materials as diagrams, did the diagrammatic thinking and became to have the hypostatic abstraction. This study is significant because it used semiotics for explaining T's thinking process.

• Journal of Educational Research in Mathematics
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• v.13 no.4
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• pp.463-483
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• 2003

In the learning of mathematics, students experience the semiotic activities of representing and interpreting mathematical signs. We called these activities as the representing and interpreting of mathematical signs. On the foundation of Peirce's three elements of the sign, we analysed that students constructed the representamen to interpret the concept of correlation as for the object, "as one is taller, one's size of foot is larger" 4 middle school students who participated the gifted center in Seoul, arranged the statistical data, constructed their own representamen, and then learned the conventional signs as a result of the whole class discussion. In the process, students performed the detailed representing and interpreting of signs, depended on the templates of the known signs, and interpreted the process voluntarily. As the semiotic activities were taken place in this way, it was needed that mathematics teacher guided the representing and interpreting of mathematical signs so that the representation and the meaning of the sign were constructed each other, and that students endeavored to get the negotiation of the interpretants and the representamens, and to reach the conventional representing.

• Journal of Korea Game Society
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• v.14 no.5
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• pp.15-24
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• 2014

Semiotics studies the structures and systems of all signs related to human life, thus being capable of analyzing games. "Playing games" can be deemed as an act of reading or interpreting games semiotically, which makes game producers "senders," games "texts," gamers "receivers," and gamers playing games "contexts." Since most games are in the multi-variable narrative format, however, it is not a frequent case that gamers interpret games in the ways intended by producers. This study thus set out to analyze and interpret the console game (2001) remembered as the same evaluation by many gamers in the way intended by the producer. For analysis, the study defined its story program by analyzing the plot and sequence. For semantic analysis, the study applied the Actor Model and the Semiotic Square Model to interpret . The process identified such codes as confrontation, assistance, collaboration, and control and confirmed that Ico and Yorda, non-subject characters, were transforming into subject ones. That is, tells a story of the main characters that used to lead a non-subject life earning lives of their own.

• The Journal of the Korea Contents Association
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• v.6 no.6
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• pp.125-135
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• 2006

A study of advertising semiotics is very important area based on the whole area of Film Industry and the study of semiotics has been continuously studied in the TV advertising field. If we only insist on the existing research area and expression techniques without considering new expression techniques resulted in consuming class and technological development, the scientific approach and analysis of advertising semiotics should be confronted by the limitation. so the purpose of this thesis is to analyze semicomical approaching method and analysis in TV advertising field through the meaning of advertisement and the technique of TV advertisements and show the necessity of study and production for the effective approach in both sides of commerce and art.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.714-720
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• 2006

본 연구에서는 자동차 TV광고에서 나타나는 섹슈얼리티의 의미화를 영상기호학적 시각에서 연구하는데 그 목표가 있다. 이를 위해서 페미니즘적 비평을 소개하고, '아네트 쿤(Annette Kuhn)'이 제시한 섹슈얼리티 표현의 구조를 파악하였다. 연구는 국내 자동차TV광고 자료 188편을 대상으로 하였다. 이 중 아네트 쿤의 섹슈얼리티 구조적 특징을 가지고 있는 45편의 광고를 선정하였고, 분석한 결과는 각 구조별로 체계적으로 제시하였다. TV광고의 섹슈얼리티 영상기호 분석이 갖는 의미는 다음과 같이 정리될 수 있다. 대중의 시선을 확보하기 위해 성적표현의 비중이 점차 높아지고 있는 상황에서 다분히 주관적 일수 있는 섹슈얼리티를 기호학에 근거를 두고 설명한 아네트 쿤의 연구로 구조화하여 분석함으로써 어느 정도 객관적으로 구체화 할 수 있었다. 또한, 섹슈얼리티와 자동차가 갖는 독특한 관계를 이해한다면 자동차디자인의 기획 단계에서 컨셉 설정에 따른 구체적인 자료로 활용할 수 있을 것이다. 마지막으로 섹슈얼리티 영상기호의 분석은 TV광고의 제작뿐만 아니라 섹슈얼리티를 표현하고자 하는 다른 여러 영상 제작 과정에 있어서도 실제적인 도움을 줄 수 있겠다.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.909-917
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• 2023

Semiotic theory plays a vital role in the cognition of realistic films. Realistic films aim to reflect events and situations in real life, and arouse the audience's thinking about real problems through realistic depiction. In this process, the theory of semiotics helps to reveal the symbolic elements in the film and the profound meaning behind them. This study focused on the realism movie 도 가 니 "(Silenced), on the basis of the theory of saussure's semiotics, combined with its proposed the concept of "signifier" and "mean", through the study of arbitrariness and secondary film symbol sign system, designed to dig deeper into the symbolic meanings in the movie, and their cultural significance and social evaluation. By analyzing the implied narrative structure, meaning structure and ideology in the film, this paper probes into the influence and effect of mass culture on society and reveals the potential information conveyed by symbols in the film. This study aims to provide creative insights and explanations to provide useful references for research in related fields.

• Journal of Elementary Mathematics Education in Korea
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• v.24 no.1
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• pp.129-149
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• 2020

This study reports the results of analyzing the learning opportunities about the plane figures provided by the first and second grade mathematics textbooks. The plane figures that students learn during this period are important in that it serves as the basis for the later geometric education. With assumptions that mathematics learning is related to the problem of meaning and that meaning-related activity can be viewed as a symbolic activity, it adopts and uses the perspectives and tools of semiotics to analyze the learning opportunities provided by the mathematics textbook. The analysis of the semiotic process of the textbook activities revealed the significance of learning opportunities and helped to distinguish the seemingly similar learning opportunities. Based on the results of the analysis, I discussed the link between learning opportunities provided by grade 1 and grade 2 mathematics textbooks. Finally, the paper concludes with suggestions and conclusions and suggestions for further research.

• Journal of the Korea Convergence Society
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• v.9 no.7
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• pp.155-162
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• 2018

This study explores the relationship between images and texts through advertising production using images and texts, and analyzes the student works with the semiotics of Roland Barth. Since Barth emphasized the interpreter's interpretation rather than the producer's intention in his work, he interpreted the work as a receiver. It was analyzed in terms of socio-cultural meaning of what students produced in the works. A total of 64 classes were held for the first two classes in D high school. The results of analyzing students' works after the advertisement production class are as follows. First, as a result of analyzing Barth 's myth structure model, advertisement image and text are symbols and have meaning. Second, advertising image and text complement each other and have the characteristic of interrelationship that constitutes meaning. Third, By attracting the socio-cultural implications inherent in the students' advertising, their values and interests could be discovered.

• The Journal of the Korea Contents Association
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• v.11 no.2
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• pp.162-169
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• 2011

This paper proposed an efficient game character design method through semiotic analysis of character. It inquired into the characteristics of game character of various contents characters, added the concept of "Iconic abstraction" of Scott McCloud to its characteristics, and studied on the relation between the character and the semiotics. The semiotic character from the factual character, seized the strong and weak point of each character, and divided them in the designer's character production process and gamer's character recognition process step by step for its semiotic interpretation. As a result, two processes were reversely progressed, and the character designing process considering this gamer's semiotic recognition process is expected to be the efficient character design element that can deliver the whole characteristics of game contents.

• The Journal of the Korea Contents Association
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• v.15 no.3
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• pp.327-335
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• 2015

This study analyzed symbolically the TV advertisement of disabled model from the point of view of the advertising communication of the consumers. Depending on the characteristics of the semiotics square of Greimas, the flow of the value of consumption of people with TV advertisement of disabled model, protective value, non-protective value, existence value, non-existence value such as ${\infty}$ re-protective value in the presence value it will move the form. The results from this study showed that SK Telecom TV ad (wheelchair basketball) is existence value, the iPhone 4 (lovers) is non-protective value, Samsung Securities (campaign) is protective value and Sonata automotive TV ad (Sonata Touchable Music Sheet) shows the non-existence value.