• Title/Summary/Keyword: 기업형

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Post-purchase Customer Choice Model for Subscription-based Information and Telecommunications Services (가입형 정보통신 서비스의 구매 후 고객선택모형)

  • Lee, Dong-Joo;Ryu, Ho-Chul;Ahn, Jae-Hyeon
    • Information Systems Review
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    • v.8 no.1
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    • pp.159-179
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    • 2006
  • With the advances in information technologies and the wide acceptance of IT outsourcing practices, subscription-based information & telecommunications services(ITS) become more available. Convergence and intensified industry competition have made it an imperative for the ITS providers to keep their current customers and acquire new customers at the same time. In this study, we developed a framework for effective customer management based on the factors influencing the post-purchase customer choice: stay with the present provider or switch to another one. Specifically, we classified the factors into four categories: Holding factors, Defect factors, Inducement factors, and Hurdle factors depending on the characteristics of the influence and direction of the influence. Based on the classification, we developed a post-purchase customer choice model for the subscription-based ITS providers. Then, we illustrated a possible application of the model in the context of the broadband Internet access service. The model could be used to increase the competitive advantage of service providers through the effective customer management in the subscription-based ITS market.

A case study of industry-university cooperation education for fostering creative innovative design manpower -Focusing on Korea Design Membership (KDM) in Daegu and Gyeongbuk- (창조혁신형 디자인인력양성을 위한 산학협력 교육사례 연구 -대구·경북지역의 코리아디자인멤버십(KDM)을 중심으로-)

  • Kim, Gun-Woo;Kim, Sun-Ah
    • Journal of Digital Convergence
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    • v.18 no.12
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    • pp.59-68
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    • 2020
  • This study aims to present the direction of fostering creative and innovative future design personnel required by companies according to the trend of the times. Changes in design manpower policy and industry, academia, and government cases are examined through policy case studies. Through analysis of industry-academia project cases, we discovered that a new educational model is needed to experience the process of developing products that can be commercialized. This study is expected to be used as basic data for policy development related to program development to foster creative and innovative talents required in the design industry.

A Study on the Effects of Information Security Policy Types and Information Security Stress on Information Security Behavior (정보보안 정책 유형과 보안 스트레스가 정보보안 행동에 미치는 영향에 대한 연구)

  • Lee Kwang Ho;Jung Chan gi
    • Convergence Security Journal
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    • v.22 no.1
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    • pp.113-120
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    • 2022
  • Despite the limitations of existing security policies due to technological development, companies are unable to actively respond to changes by maintaining a closed security policy. This study classified information security policy into three types: regulatory type policy, advisory type policy, and informative type policy. For each classified policy type, the effect on the information security policy compliance behavior of organizational members was investigated by applying the extended theory of planned behavior, and the moderating effect of information security stress was investigated. SmartPLS 2.0 and SPSS 21.0, which are structural equation modeling techniques, were used to analyze the relationship affecting each factor. As a result of the study, regulatory type, advisory type, and informative type security policies affected organizational members' information security policy compliance behavior, and security stress had an effect on information security compliance attitudes and subjective norms on information security, which are prerequisites for planned behavior theory. gave. This study suggests that various types of corporate information security policies can be applied and that security stress can affect information security behaviors of members.

Segmentation Strategy of SMEs Support Program in GRIs (출연(연)의 중소기업 지원 세분화 전략에 관한 연구)

  • Song, Minkyoung;Gil, Wun-Gyu;Sim, Yong-Ho;Kim, Seo-kyun
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.160-171
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    • 2018
  • The purpose of this study is to present segmentation strategies by analyzing SMEs' perceptions of SME support program. That's why we used the research report of the NST(National Research Council of Science & Technology), which is advanced cooperation way between GRIs and SMEs based on market demand. As a result of this study, it was found that there is a difference in the demand for the SME support program depending on the type of cooperation and the cooperation experience with GRIs. This implies that a differentiated support strategy is required for the establishment of successful partnership between GRIs and SMEs. The result of this study suggests the direction of open collaborative ecosystem formation in the future based on the support strategies of each cluster. And it is expected to help SMEs improve the competitiveness and efficiency of support through effective customization support do.

A Study on the Impact of China's Trade-related Policy Changes on Export Performance of Korean Manufacturing Companies in China (중국의 무역관련 정책 변화가 현지 진출 한국계 기업의 수출성과에 미치는 영향에 관한 연구)

  • Hong, Jae-Sung;Lee, Yong-Keun
    • International Commerce and Information Review
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    • v.16 no.1
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    • pp.69-88
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    • 2014
  • According to the previous study, after 2000s, factors of the Chinese government's trade policy changes would be a significant burden on the company. However, many previous studies were limited to the response strategy by judicial analysis. Therefore, this study aims to analyze the factors that affect the export performance of Korean manufacturing companies in China. Also, by using that result, I would like to provide advises for entered the korean companies in Chinese market As the results, I knew that export performance are most heavily influenced by labor policy factor and the fallowing is exchange rate policy factor. Eventually, Most of our country companies entering in china were affected changes in the exchange rate policy factor, but many company were manufacturing-type businesses to economize labor costs. Therefore, corporate and governmental response strategies are needed for that's companies.

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The Networks of the Korean Clean Development Mechanism(CDM) Industry: Agents and Linkages (한국 청정개발체제 산업 네크워크: 행위자와 연계)

  • Lee, Jin-Hyung
    • Journal of the Korean Geographical Society
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    • v.49 no.6
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    • pp.865-883
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    • 2014
  • This study investigated the carbon offset project activities as the activities of producing commodities by a case study on the Korean Clean Development Mechanism(CDM) industry. This study draw the networks of Korean CDM industry by extracting major agents and surrounding agents and by analyzing the characteristics of the linkages. The project participants owning the CDM projects hires CDM consultancies and designated operational entities(DOEs). The technical knowledge for carbon emission reduction made links between project participants and the CDM project operational knowledge made links between project participants and CDM consultancies. Links between project participants and DOEs are affected by social and geographical proximities. The value of the knowledge for CDM industrial activities determined the role of agents and type of linkages. The agents with the irreplaceable knowledge could be a project conducting firms. The agents without it became outsourcing contractors.

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A Study on Support Plans for Human Resources Development of Suppliers in the Smart Manufacturing Industry (스마트제조 산업에서 공급기업의 인재육성에 관한 지원방안 연구)

  • Choi, Yun Hyeok;Myung, Jae Kyu
    • Journal of Practical Engineering Education
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    • v.12 no.1
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    • pp.177-186
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    • 2020
  • The purpose of this study is to view the current status of the smart manufacturing ecosystem and to use it as an objective basis for establishing a sustainable manpower training policy support plans for smart manufacturing suppliers. Therefore, questionnaires were constructed and distributed to 2,200 domestic smart manufacturing supply firms and 6,000 demand firms, which received responses from 259 supply firms and 155 demand firms. The results showed that both supply and demand firms needed digital converged workforce with comprehensive expertise and field-oriented digital transformation workforce. In the method of securing professional manpower, the demand for in-service training and post-management training was high. Based on the results of this study, this study suggests the manpower training policy support plans for smart manufacturing supply firms and contributes to strengthening the global market competitiveness of smart manufacturing supply firms in Korea.

Minority Protect Policies and Social Enterprises : Focusing on North Korean Defectors (소수자 보호정책과 사회적기업 : 북한이탈주민을 중심으로)

  • Jung, Seok-Hwan
    • The Journal of the Korea Contents Association
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    • v.15 no.12
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    • pp.204-211
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    • 2015
  • This study made fundamental approaches on the significance of social enterprises on minority protection policies. In particular, it offered discussions focused on the relationship between social enterprises and North Korean defectors which greatly affect minority policies. Study results can be summed up as follows. First, the greatest difficulties for North Korean defectors in their adjustment to Korean society are economic activities and a sense of social differences and social enterprises are a policy which can resolve these problems in the most effective way. Second, existing social enterprises were excessively run by the central government and they were support models which lacked creativity and development. To resolve such problems, a lesson was learned that these must change into policy models with local coproduction. Third, a lesson was learned that social enterprises offer more than simple economic activity, offering the proper functions of society, culture, living, and language, and thus the participation of North Korean defectors in social enterprises should be made mandatory in certain sectors. Such research results will contribute to theoretically explaining the relationship between North Korean defectors and social enterprises as minority policies.

A Study on Factor Analysis and Strategies for SME's Global Management of Technology (중소기업의 글로벌 기술경영을 위한 요인분석 및 전략연구)

  • Kim, Jang-Yeop;Choi, Ji-Seok;Lee, Suk-Jun
    • Journal of Technology Innovation
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    • v.20 no.1
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    • pp.169-198
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    • 2012
  • The rapidity at which industrial and business management environment has become globalized, including the FTA, has provided valuable opportunities for domestic small and medium enterprises (SMEs) to obtain global technological business. However, it is unclear whether or not the SMEs' attempt to advance global technological business is producing fruitful results. This study begins with defining global technological business and the efforts of SMEs to develop them and proceeds to discuss survey results that asked the reasoning behind SMEs that entered or wish to enter foreign spheres (China, Japan, Southeast Asia, and Europe) of businesses, and also perform factorial analysis to obtain substantiation. The study classified the relevant SMEs using clustering method. Based on the results, the study makes recommendations to executives in instilling global-minded strategies, on customized support strategies depending on the SME's capability and its intended foreign entry sphere, and on strengthening the SME's competence on the global scale.

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Correlation Analysis of Firm Performance by Characteristics of Founders in ICT Field (ICT 분야 창업자 특성에 따른 기업성과 상관관계 분석)

  • Sim, Yong-ho;Song, Min-kyoung;Kim, Seo-kyun
    • Journal of Korea Technology Innovation Society
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    • v.21 no.2
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    • pp.615-635
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    • 2018
  • The Korean government has selected job creation policy as first goal in order to overcome the recession and response of 4th industrial revolution. Technology based start up is worth noting in order to job creation. Because the ripple effect of technology based start up is higher than self-employment. Therefore, the government and the private sector conduct various policies and services for the vitalization of technology based start up. In order for technology based start up to be successful, it is necessary to maximize personal (founder) capacity. In this study, the correlation between "features of personal (motivation, capability, experience, entrepreneurship)", "competitiveness of company" and "corporate performance" was analyzed using structural equation modeling (SEM). Also, in this study analyzed the differences between 2 groups based on the career of CEO (work for government funded research institutes VS the others). This study can be utilized when policy making and practice about technology based start-up.