• Korean journal of communication and information
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• v.31
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• pp.167-192
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• 2005

How to facilitate Integrated Marketing Communication (IMC)? An approach to answer this question is to identify an organization's internal and external barriers to IMC and then to resolve them. Eight dimensions emerged from the factor analysis of the barrier items: organizational structure problem, department ego, lack of database, difficulty in analyzing effectiveness, lack of perception on consumer-oriented communication, increasing dependency on an agency, lack of agencies' expertise on IMC, and fear of budget reductions. With regression analyses, this study found that 'organizational structure problem' and 'lack of perception on consumer-oriented communication' were negatively related to IMC and that 'department ego', 'lark of perception on consumer-oriented Communication', 'organizational structure problem', and 'fear of budget reductions' were negatively related to the expectation of IMC usefulness. The findings indicate that organizations surveyed stay at a low level of IMC and urgently needs to resolve internal barriers rather than external ones in order to enhance IMC.

• Journal of Digital Convergence
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• v.16 no.7
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• pp.79-88
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• 2018

Previously, there have been many studies on the fraud of employees, internal customers of the company, but there have been a lot of studies on military affairs that are closely related to the improvement of army's combat power. Therefore, this study investigates how communication satisfaction is influenced by the characteristics of SNS. For empirical verification, 240 soldiers were surveyed in this study. The analysis method was to investigate the correlation between each variable using the Structural Equation Model (SEM). The results of this study show that the SNS characteristics have a positive effect on the overall model related to organizational communication satisfaction. Organizational communication satisfaction has a positive impact on military fraud and organizational communication satisfaction has been shown to mediate between army and SNS traits. Through this research, we intend to promote the morale of soldiers by activating communication among group members using appropriate level of social networking.

• Digital Contents
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• no.12 s.115
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• pp.74-81
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• 2002

인터넷 서비스의 대명사로 자리잡은 '포탈'이 '제5의 권력'으로 부상하고 있다. '한메일' 서비스로 성장한 다음커뮤니케이션, 검색 사이트 '네이버'로 성장한 NHN, 그리고 야후!코리아 등 TOP3는 각사의 장점을 살리며 영향력을 강화해 나가고 있다. 이제 더 이상 이들 포탈은 정보를 얻을 수 있었던 '인터넷 사이트'에 머물지 않는다. 다음커뮤니케이션, NHN(구 네이버), 야후!코리아 TOP3 포탈사이트의 누적 체류시간 비중이 2000년 11월 55%에서 2002년 5월 65%로 증가하면서 상위 사업자군의 이용시간 지배력이 강화되고 있다. 업계 최고의 인지도를 자랑하는 다음, 최고의 수익률을 자랑하는 NHN, 그리고 3위 자리를 내놓지 않고 승승장구하고 있는 야후!코리아. 한국의 대표적인 인터넷 기업의 현재 서비스와 향후 전략을 비교했다.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.802-806
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• 2009

If I was proposed, and it combines with a module regarding modular an integrated communication existing communications of a system, supply of a product is possible, and a level more excellent quality of leading foreign company products such as MS, ADOBE, becomes expectation in performance of a product and quality so that securities and import substitution are effective against price competitive power to excel you in it to products developed by technology domestic purity

• Proceedings of the Korea Information Processing Society Conference
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• 2013.11a
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• pp.1034-1037
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• 2013

최근 감정노동으로 인해 고충을 겪고 있는 사람들이 늘어가고 있다. 이로 인해 감정노동이 사회적 이슈가 되고 있으며 감정 노동을 해결하기 위해 조직들은 다양한 해결 방법들을 모색하고 시행하고 있다. 감정노동이란 육체가 힘들기 보다는 정신적 스트레스와 상처가 문제이기 때문에 이를 해결하기 위해서 기업들은 심리상담, 심리치료 등의 서비스 제도를 시행하고 있지만 한계가 있다. 업무 특성상 감정 노동에 장시간 노출 되어 고통 받고 있는 조직원들의 상황을 조직 내 커뮤니케이션 빈도와 관계를 분석하고 커뮤니케이션의 핵심역할을 하고 있는 인재들을 소시오그램 형태로 시각적으로 보여주어 조직 발전에 도움을 주는 시스템 시각화 절차와 소시오그램 요소를 설계하였다.

• Korean journal of communication and information
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• v.32
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• pp.113-146
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• 2006

This study explored how media and interpersonal communication affected voters in Busan mayoral by-election, focusing on the mutual relations among media use and attentive use of political campaign, interpersonal communication, and voting participation. Also, comparative analysis between image factor and the factor of political party influencing the decision of a candidate were examined. Additionally, it was analysed differential media effects on candidates' image. According to the results, the local media use and attentive use of political campaign had the influence on the increase of interpersonal communication about the election. Voters who had much interpersonal discussion with others participated more than voters who had less interpersonal discussion. Media use did not directly affect the participation of voting, but indirectly contributed to participation of voting through interpersonal discussion. The assumption of differential media effects on candidates image was partly proved. There were statistically significant differences in the factor of competence of candidates' image among three experimental groups (attentive use of TV discussion program, Internet web sites of two candidates, and printing materials of political advertisement). Furthermore, with three main vote variables, issues, candidates image, party identification, the results of comparative analysis between image factor and the factor of political party influencing the choice of a candidate suggested that a sense of oneness with a party was highly related to the choice of the candidates of the party, however, candidates' image was not related to the decision of a candidate. Political party had more impact on for whom to vote than candidates' image in this study.

• Proceedings of the KIEE Conference
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• 2011.07a
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• pp.1975-1976
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• 2011

소셜네트워크의 등장은 기업 환경에도 많은 변화를 가져오고 있다. 초기의 기업 소셜네트워크서비스(SNS)는 자사 고객들과의 커뮤니케이션 채널로 활용되었지만, 최근의 기업 SNS는 자사내의 조직강화 수단으로 인식되기 시작하고 있다. 직원들의 수평적인 아이디어 뱅크와 인맥 형성(Human networks)을 위해서 많은 기업들이 SNS 활용을 시도하고 있다. 기업 SNS의 활용도가 높아지기 위해서는 Anywhere, Anytime 접근 환경이 지원되어야 한다. 기존 SNS 활용도를 폭발적으로 증가시킨 스마트폰과 같은 모바일 단말 지원도 기업 SNS에서도 이루어져야 한다. 그러나, 모바일 단말은 PC와 같은 기존 사용자 환경에 비해서 보안적으로 많은 취약점을 갖고 있다. 이 논문에서는 기업 SNS에모바일 단말 활용 시 대두될 수 있는 보안 취약성을 점검하고, 그에 대한 대응책을 제시한다.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.715-720
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• 2023

This study aims to select ESG items from a consumer perspective and examine the influence of these factors on corporate image and corporate reputation. ESG-related research tends to be conducted from a corporate or investment perspective. However, based on their evaluation of ESG activities, consumers form corporate image and corporate reputation. Accordingly, the E, S, and G evaluation items were applied from the consumer's perspective to analyze the impact of each item. As a result of the study, the impact on corporate image was found to be in the order of transparent management, support for small and medium-sized businesses, and response to climate change. The results of corporate reputation analysis showed transparent management, response to climate change, and support for small businesses. From the consumer's perspective, activities related to a company's response to climate change are considered a corporate obligation, and demands for coexistence and transparent corporate management of small and medium-sized businesses are growing. The significance of this study is that ESG requires environmental management, symbiotic management, and transparent management from a consumer point of view, suggesting that transparent corporate management is the most important factor. In addition, it suggests that communication with consumers of companies requires communication not only in the environmental area, but also in the social and governance areas.

• Archives of design research
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• v.11 no.3
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• pp.101-110
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• 1998

It is impossible that the corporation can make up good corporate images with sales promoting and pursuing profits only. To form impressive oorporate images, the corporation should acquire efficient marketing images and social oonfidences with the investment for the culture, the art, the preservation of public health, educations and social welfare programs. The oorporate image is indined to be formed by audiences subjectively even though the corporation makes great efforts to have its unique images. The audience has a tendency to have their subjective opinions about the corporate image based on several informations communicated by the corporation and various sources. The sensitive approach and emotional persuation can be efficient for making good corporate images because corporate images of audiences arise from emotional and sensitive factors rather than rational ones. There are many previous studies verifying that the humor effect should be one of powerful means for inducing concentrations, memorizations and persuations. The majority of popular advertisings are humor touched one and the questionaire proves that almost all university students participating sample test, prefer humorous advertisings to serious advertisings. The questionaire verifies that it is a most efficient method is using humor effects at product advertising to improve the corporate image indirectly. And there are very possitive reactions about applying humor effects for the corporate image advertising and the other advertisement types such as pamphlets and catalogues. The humor effect motivates the persuation with spiritual pleasures and intimacy, and it minimize the negative aspects of advertising for the formation of the corporate image. The humor effect is valuable not only for the formation of the corporate image reflecting the entity of the oorporation itself but also for the ideation of advertising communications. The study on the humor effect related with the corporate image is significant because the humor is a different version of the humanism based on deep oontemplation and oomprehension of human life rather than simple means to motivate laughers.

• The Journal of the Korea Contents Association
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• v.8 no.2
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• pp.150-163
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• 2008

It is said that customers buy not products but brands embedded in their mind, so that they are used as a key tool of strong marketing strategy. The present paper is a study on service brand equity, on which much research has not been conducted. The purpose of the present study is to propose the way to manage service brand equity which is essential to gaining competitive superiority by examining the effect of the factors of marketing communication on it. The researcher presented a research model by inquiring into existing researches on marketing communication and service brand equity and set up a research hypothesis. Internet service was chosen as the subject of the study. The reason for this is that it is the most intangible and there is no difference in price and quality, so that it is actively being marketed. The present positive study verified the relation between the factors of marketing communication such as advertising, public relations, sales promotion, and word-of-mouth advertising and brand recognition, brand image, and brand loyalty. The results of the positive study are as follows. Advertising, sales promotion and word-of-mouth advertising had an effect on brand recognition. Public relations, sales promotion and word-of-mouth advertising had an effect on brand image. Brand image and brand recognition affected brand loyalty.