• Title/Summary/Keyword: 기업의 국제화

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Growth Strategy and Privatization of Chinese Airports: Implications for IIAC (중국공항들의 성장전략과 민영화: 인천국제공항에 대한 시사점)

  • Choi, Gyoung-Gyu
    • International Area Studies Review
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    • v.13 no.3
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    • pp.551-581
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    • 2009
  • This case study explores the stock sale, the resulting governance structures, and the airport management and development in Beijing Capital International Airport and Shanghai International Airport at Pudong. It is imperative for Incheon International Airport Corporation (IIAC) to change the management paradigm to survive in the changing environment and to become hubs in the relevant regions. And IIAC needs to search for the new ownership and governance structure to cope with the internal and external demands for innovation. In this study, along with the recent trends of the global airport industry, we suggest the implications for the IIAC's major decisions, especially, for the stock sale, the resulting governance structure, and the airport development and management. It is suggested that Korean government retain the majority control in the process of privatization to keep IIAC as a government-owned enterprise to provide the public goods to the citizen. Furthermore, to maximize the value of stock sale, IIAC needs to decide strategically the time and speed in the hybrid form of stock selling using trade sale and IPOs.

기업간(B2B) 전자상거래 실태분석 및 활성화 방안 연구

  • 김철환;김용운
    • Proceedings of the CALSEC Conference
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    • 2000.08a
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    • pp.217-234
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    • 2000
  • ■ 연구목적 ㆍ 전자상거래의 80% 이상을 차지하는 기업 간(B2B) 전자상거래의 실태를 분석하기 위해 B2B의 최근 현황과 전망을 파악하고 ㆍ 이로부터 B2B의 애로사항 및 활성화 방안을 도출하여 ㆍ B2B를 중심으로 전자상거래 분야의 범 국가적 활성화를 도모하는 것 ■ 연구중점 ㆍ B2B의 수행 기업대상별 관점, 업종별 관점, 국제화 측면, 정부측면(법/제도, 표준), 시스템 및 기술적 측면, 온라인과 오프라인의 연계측면, B2C와의 연계측면 등 7개의 분야별로 구분하여 분석(중략)

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Intangibility, Profitability and Employment Growth of Firms (기업의 무형화, 수익률 그리고 고용성장)

  • Suh, Hanseok
    • International Area Studies Review
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    • v.22 no.3
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    • pp.175-200
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    • 2018
  • Since the 1990s rising intangible asset has become one of the main driving forces of investment stagnation and jobless growth in advanced income countries. We investigate how does the impact of firms' profitability on employment growth depends on the intangibility and whether the relationship between profitability and tangibility has complementarity. With data on Korean firms over the period 1988~2017 we investigate the effects of intangibility and profitability on employment growth based on the econometric approach of system GMM. The empirical results are as follows. (1) the profit rate has gradually led to lower employment growth, while it had positive effect on employment before the period of financial crisis. The estimated values and signs of profit rate coefficients varies from traditional industries to high/medium tech. industries. (2) the effect of increasing asset intangibility ratio on employment growth is negative and statistically significant. (3) the coefficients of interaction term of (profit rate ${\times}$ intangibility ratio) have significant negative values. It means employment effect of profit rate are becoming higher(lower) as intangibility ratio is at the lower(higher) level; profits rate and intangibility are not complement with each other. The results imply that to boost employment industrial policy which has the capacity to coordinate business intangibility is preferred to expansionary demand policy.

중국 골판지포장전시회 「SINO-CORRUGATED Exhibition」 PreView

  • Korea Corrugated Packaging Case Industry Association
    • Corrugated packaging logistics
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    • s.66
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    • pp.59-63
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    • 2006
  • 상하이리화국제전시회유한공사는 Reed Exhibitions (세계 최대의 전시회 주최기업)과 화인미디어(Huayin Media)그룹 (중국인쇄포장업계 최대규모의 종합자문미디어 전문 서비스기업)이 중국에 투자하여 설립한 합자회사로 중국인쇄포장업계 중 최대의 전시회 주최기업이며 중국 최대규모와 최대의 영향력을 가지고 있는 전시회 전문기업입니다.

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A Study Success Factors on the Born Global Franchise : Based on Yoguberry (본 글로벌 프랜차이즈(Born Global Franchise)의 성공요인 분석 : 요거베리를 중심으로)

  • Han, Sangho;Lee, Jaehan;Seol, Seunghyun
    • The Korean Journal of Franchise Management
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    • v.5 no.1
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    • pp.5-25
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    • 2014
  • The impact of industry characteristics on born global firms'internationalization process is widely acknowledged. Even though there are studies focusing on other industries, the franchise industry's internationalization patterns have not been generally analyzed. Through a multiple case-study research focusing on a comparison between franchise and other industries, we are able to define "born-global franchise" in the internationalization pattern and specific influential factors. Our findings show that (1) leadership and creativity of executive, (2) learning orientation and technology orientation, (3) differentiated proprietary technology (4) observation of the surrounding environment.

What Determines Standardization vs. Adaptation in Global Marketing Program?: An Empirical Study with Contingency and Resource-based Views (글로벌마케팅의 표준화-현지화 결정요인에 관한 실증 연구: 상황적응론 vs. 자원기반 관점 중심으로)

  • Han, C. Min
    • International Area Studies Review
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    • v.14 no.2
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    • pp.229-248
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    • 2010
  • This study is intended to empirically investigate determinants of the degree of standardization vs. adaptation in global marketing programs for Korea firms. Our study has two main focuses. First, our study takes a global perspective instead of a binational, i. e., home vs. foreign perspective. Second, we accommodated two conflicting veiws - contingency and resource-based views in explaining determinants of global marketing strategy. As such determinants, we considered global market dynamism and complexity from a contingency view and global marketing assets from a resource-based view. Surveys were conducted with 128 Korean firms engaged in global marketing. Our study found that Korean firms with global assets tend to engage in highly standardized global marketing programs. On the other hand, global market dynamism and complexity did not show statistically significant relationships with the degree of standardization vs. adaptation. The findings suggest that a resource-based view may be more powerful than a contingency view in explaining global marketing strategies of Korean firms.

Study on Strategies for Overseas Expansion of Domestic Logistics Company Using by Imitation Strategy (Imitation Strategy를 이용한 국내 물류기업의 해외진출 전략에 관한 연구)

  • Kim, Hwa-Young;Lee, Sung-Woo
    • Journal of Korea Port Economic Association
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    • v.26 no.3
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    • pp.56-74
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    • 2010
  • The overseas expansion of global logistics company (GLC) is increasing rapidly under the influence of international specialization of manufacturing, and the necessity of global logistics service is increasing, and then the logistics market is growing year to year. The purposes of this study are to investigate the growing factors and strategies making global logistics company and to suggest the best strategies for overseas expansion of domestic logistics company (DLC) by using imitation strategy. The major results are as follows ; Firstly, DLC has to imitate liner shipping company or terminal operator which has competitiveness rather than other part of logistics. Secondly, DLC has to build up competition through investigation the global logistics companies which have globalization, specialization, monopolization and public elements. Thirdly, DLC has to use 'coming from behind strategy' for the exiting market, the 'pioneer importer strategy' for the new emerging market or niche. Lastly, DLC has to make a road map or process for expanding the logistics service area without collision exiting business models.

A Study on Mediating Effect of International Marketing Activity between R&D and Network Capabilities and Performance of Korean INNOBIZs (기술개발·네트워크 역량과 경영성과간 관계에서 국제마케팅 활동의 매개적 역할에 관한 연구)

  • Yoon, Ki-Chang;Kim, Moon-Hong
    • International Area Studies Review
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    • v.14 no.2
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    • pp.181-204
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    • 2010
  • This study researched relationship between R&D capability(TC), Network capability(NC), International marketing activity(IMA) and effect to performance of Korean globalizing INNOBIZs. In former research, they found out that TC, NC, IMA effect to performance directly. But they didn't focus on the relationship between the variables and Korean INNOBIZs. Recently, Global environment of competition is getting more and more complicated. So even the companies develop the excellent product, the companies can not get superior performance than competitor as long as the company combine with IMA or NC. In this study, empirical analysis performed using covariance structural analysis for Korean INNOBIZs. As we know in former research, TC and IMA have a positive effect on performance directly. But NC does not have a direct effect on performance. Also we found out TC and NC intermediated by MC have positive effect on performance. This result is theoretically and practically suggestive that using the company developed NC in International IMA effect on Performance.

Suggestions for Enhancing International Competitiveness of Software Start-up Companies through the Analysis of Success Factor (소프트웨어 창업기업의 성공요인분석을 통한 국제경쟁력 제고 방안)

  • 이영덕;강대석;채명수
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 1998.05a
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    • pp.24-24
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    • 1998
  • 국내 소프트웨어산업은 산업특성상 우리 나라에 적합한 산업이며 국내시장 규모도 급증하고 있으나 선진국에 비해 낙후되어 있는 형편이다. 따라서 최근 각광 받고 있는 소프트웨어 창업기업들을 대상으로 실사 및 설문지 조사를 통해 소프트웨어산업에 있어서의 성공요인들을 알아보고 이를 바탕으로 국내 소프트웨어산업의 국제경쟁력 제고를 위한 방안을 모색하는 것이 무엇보다도 필요한 시점이다. 이러한 본 연구의 목적을 달성하기 위해 조사대상 기업체를 기존 연구들처럼 소프트웨어산업에 종사하고 있는 기업들을 임의적으로 추출하여 자료를 수집하는 대신 성장 가능성이 있다고 판단되어 선정된 유‘망 중소정보통신 소프트웨어 기업’들과 현재까지 선정되지 못한 기업의 두 그룹으로 나누어 자료를 수집하였다. 수집된 자료를 바탕으로 두 그룹간의 창업배경 및 성장과정별로 비교분석을 통해 차이점을 밝히고자 하였으며 창업이후 성공적 운영에 필수적인 우위요인에 관해서도 살펴보았다. 이러한 비교분석결과에 근거하여 국내 소프트웨어산업의 성공요인 및 국제경쟁력 제고를 위한 방향을 제시하고자 하였다. 선정기업과 비선정기업간의 비교를 통한 성공요인 분석결과를 요약하여 살펴보면 다음과 같다. 첫째, 창업자의 일반적 특성과 창업배경 및 창업동기를 볼 때, 창업배경 또한 연구개발직 경험을 바탕으로 창업한 경우가 가장 많았으며, 주된 창업동기는 기술력에 바탕을 둔 사업화/동업화였다. 둘째, 창업자의 경영의지를 보면 창업 이전 준비 및 계획에 철저했으며, 각종 지원제도를 적극적으로 활용했을 뿐만 아니라 비혜택 제도도 적극적 활용(예; 공고생 현장실습제도 활용정도, 기술지도 및 연수사업 활용정도 등)하였으며, 특히 창업자가 미래에 대한 확신과 긍정적 사고, 및 성공에 대한 의지가 높았다. 셋째, 기술력을 보면 자체연구소 보유비율이 월등히 높으면, 보유기술도 국내에서 가장 먼저 개발하는 단계였거나 독자적인 기술보유가 많았고, 기술력 유지를 위한 신기술 연구개발투자의 강화, 신제품개발 및 품질향상을 지속화, 및 이를 뒷받침하기 위한 전문기술인력의 확보에 주력하였다. 끝으로 마케팅 능력면에서도 개발된 신제품에 대해 자체상표를 부착하는 비율(84.6% 대 64.5%)이 높고 다양한 판매경로를 통해 제품을 판매하였으며, 기업 및 제품이미지 제고를 위한 고객에 대한 서비스도 강화하고 있었다.

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