• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.20 no.1
• /
• pp.85-95
• /
• 2019

Recently, studies on the fourth industrial revolution have been actively conducted in the areas of government, business, and academia. Corporate business models that utilize the major agendas of the fourth industrial revolution such as robots, artificial intelligence, Internet of things (IoT), and block chains have been created, and various changes have occurred in not only business, education, and living environments but also in international relations. In this study, we looked at changes in social contribution activities from the perspective of a company facing impacts of the fourth industrial revolution. This study examines the definition and activities of corporate social contribution and how we can contribute to society through corporate activities. 'AT Educom', LG Uplus 'Social Contribution through IoT', KT's anti-infectious disease prevention platform and cases of Intel using IoT. In addition, we have presented what we need to do in the future to promote corporate social contribution activities that will make more meaningful impacts on how corporate social contribution activities will change according to technology development. The first, measuring the performance of corporate social contribution activities needs a standardized methodology and social contribution activities through platform business and ICT should be actively pursued. Lastly, social contribution activities between companies and sectors will increase.

• Journal of Digital Convergence
• /
• v.14 no.10
• /
• pp.119-128
• /
• 2016

This study is designed with an intention to understand CSR story strategies that the corporates use, focusing on analyzing the method of composition of Hyundai Motor Company's CSR website stories. When analyzing based on interactivity, ease of use, newest, and informativity, interactive dialogue feature was mostly lacking. It is not the most up-to-date data and lacks the newest. However, as sharing information feature was presented, information spread quickly. When applying Greimas' Actantial Model into the 'CSR News' that conveys the news about corporate philanthropic activities, it turned out that the CSR strategies were authenticity, consistency and flexibility. When doing CSR storytelling, a corporate should not only use pre-existing executives and staff members but should use new icons including civic organizations and the youth if possible, and perform its role as a supporter. At the same time, a corporate must build strategical storytelling to the new values and engage in systematic corporate philanthropic activities that meets the need of the time period.

• Asia Marketing Journal
• /
• v.10 no.3
• /
• pp.147-168
• /
• 2008

Samsung Tesco is a representative company that is successfully enforcing 'sustainable management' through creative, systematic corporate responsibility (CR). The concentration on CR is because of the fact that the modern society expects companies to do a role as a social citizen. For this reason, Samsung Tesco emphasizes that the cost of carrying on CR is an important factor in business which leads to a positive cycle in business, and accordingly is rather an investment than a cost. The reason why Samsung Tesco proclaimed its resolution to make best efforts on CR is because Samsung Tesco thinks CR is a necessary task and responsibility of a company. Samsung Tesco is doing various activities continuously, and is investing by increasing its costs on CR and systemizing the organization. Consequently, Samsung Tesco is being evaluated as the first and best innovative company in the distribution industry. This case study firstly shows the actual conditions of domestic companies in doing CR. Secondly, it analyzes how Samsung Tesco is carrying out the cultural, sharing, and environmental CR. And lastly, it gives some strategic points on successful CR.

• Journal of Korean Society of Forest Science
• /
• v.99 no.6
• /
• pp.816-826
• /
• 2010

The purpose of this study is to investigate the types and processes of corporate philanthropy programs on forestry in Korea 500 largest companies. The result shows that 75 companies of Korea 500 companies (15.0%) participated in corporate philanthropy program related to forestry and there are 113 programs that those companies are proceeding. The types of 108 programs can be divided into 5 parts; 1) volunteer work, 2) creating forests & management, 3) one-time planting work, 4) forest education, 5) training experts & job creation. Among them, volunteer work (55.6%) and creating forests & management (29.6%) showed high proportion. The process of programs depends on their types. The volunteer and one-time planting work were mainly proceeded directly by corporate volunteer organization. But creating forests & management, forest education and training experts & job creation were usually proceeded in consort with local governments, NPOs and NGOs, and so on. These results show that Korean corporate philanthropy in forestry is progressing to strategic philanthropy through participation and partnership of various social groups. This shows the possibility to progress corporate community investment (CCI) with forest education and training experts & job creation.

• Proceedings of the Korea Society for Industrial Systems Conference
• /
• 1999.12a
• /
• pp.463-474
• /
• 1999

본 시스템은 1997년부터 추진된 지역정보화 사업의 추진 과제인 $\boxDr$과학기술정보시스템$\boxUl$ 과 $\boxDr$중소기업지원 정보시스템$\boxUl$ 을 확대 발전시키고 시스템 운영의 효율화를 도모하고자 DB를 통합하여 확대 재 구축함으로써 서비스 수준을 한 단계 높이고 고객 중심의 정보 이용 활성화 차원에서 추진되었다. 기 구축되었던 $\boxDr$과학기술정보시스템$\boxUl$ 과 $\boxDr$중소기업지원정보시스템$\boxUl$ 은 정보화를 통한 지역경제 발전에 일익을 담당하고자 관. 산. 학. 연이 참여한 지역정보화 사업이다. 이번에 확대 개발된 $\boxDr$과학산업종합정보시스템$\boxUl$ 은 연구개발정보센터로부터 자금 지원을 받아 구축한 시스템으로 크게 과학기술정보, 무역지원정보, 기업정보, 기업지원정보, 인력정보, 도서관정보, 시민광장 등을 중심으로 구성하였다. 특히 지역 기업체의 해외 마케팅 강화를 위한 무역지원정보는 상품전시관, 무역/거래알선, 무역통상정보 등 지역기업활동 지원 및 수출진흥을 도모하고 지역경제 활성화에 기여토록 하고자 한다.

• The Korean Journal of Financial Studies
• /
• v.9 no.1
• /
• pp.37-67
• /
• 2003

현재 기업지배구조의 개선은 OECD 및 세계은행, CalPERS 등의 국제기관투자자는 물론이고 각국정부의 주요 과제로 등장하고 있다. 한국의 경우 기업지배구조의 개선이 핵심적인 경제이슈로 부각된 것은 1997년말에 닥친 외환위기와 극심한 불황을 당하고 나서라고 할 수 있다. 그후 외환위기의 극복과정에서 기업지배구조 모범규준 제정, 이사회 및 감사기구의 강화, 소수주주의 권한 강화, 기관투자자(외국인투자자 포함) 및 시민단체의 활동강화, 기업지배권 시장의 활성화 등 주로 정부주도에 의한 제도변화가 급속하게 도입 시행되었다. 일본의 경우에는 기업지배구조 개선에 대한 공식적인 논의는 한국보다 앞섰으나 제도의 도입과 실행은 한국에 비하여 상당히 늦었다. 2001년 12월의 상법개정에서 감사역의 독립성 강화, 사외감사역 제도의 충실화, 취체역의 책임경감, 주주대표 소송의 합리화 등 비교적 큰 폭의 제도개선이 이루어졌다. 그러나 사외이사를 중심으로 하는 미국식 이사회 제도의 채택은 향후의 개혁방향에 포함되어 있다.

• Journal of Korea Society of Industrial Information Systems
• /
• v.22 no.5
• /
• pp.101-111
• /
• 2017

This Research is to Find how the CSR Activities for the Growth of Stable and Sustainable Family Business do Influence the Improvement of Company's Brand Image and Service Purchase Intention. It is Aimed for Finding how the Image of Company Pursuing the Diverse CSR Activities is Recognized by General Consumers and the Correlation between the Improvement of Company's Image and the Product & Service Purchase Intention. 323 Exemplars were Distributed to the University Students in Seoul Metropolitan and Chungcheong Area, and 314 Finally were Used for the Analysis. It was Investigated the Demographical Factors, the Important Fields among Company's CSR Activities, the Reason for Company's CSR Activities, the Preferred Companies among Sponsoring Companies. It was Analyzed Three Items of Company Image such as Product/Service, Potential Competence, Relation to Public Benefit and the Regression Model was Investigated how these Three Items do Influence the Purchase Intention. The Research Results Show 'the Improvement of Social Awareness for Company' and 'Negative Awareness Change for Company' as the Reason for CSR. Consumers have the Preference to the Companies Actively Sponsoring Culture & Arts, and this Generally Affects the Business Results, and thus, it is Considered that the Companies have to Contribute the Local Society with the Sprit of Corporate Citizenship in Accordance with the Consumers needs, and Actively to Extend the Culture & Arts Sponsorship.

• Journal of Convergence for Information Technology
• /
• v.9 no.3
• /
• pp.112-119
• /
• 2019

This study examined the role of citizen advocates in advocating for people with developmental disabilities. Citizen advocacy refers to activities that advocate and represent citizens on behalf of those who are socially vulnerable. The purpose of this study is to analyze the role concept of citizen advocates by conducting focus group interviews and dividing the 13 citizen advocates with developmental disabilities into 4 groups. It is divided into four main subjects and nine sub-themes. The main theme are 'Self-transformation of the parties', 'Restoring the rights of the parties', 'Being with the parties', and 'Expanding the world of the parties'. Sub-themes are 'Recognizing and solving the problem of self', 'Granting role to speak', 'Recovering the initiative of service use', 'Restoring the rights of existing (family and neighbor), "Preventing money harm" "Speaking instead", "Encouraging and petting people", "Promoting change in the community", and "Expanding the size of the world a little bit". Based on this, we discussed the importance of citizen advocacy as a preventive advocacy system, the relationship between citizen advocacy and professional advocacy system, the difference between volunteer and personal assistants and citizen advocacy, and considerations for citizen advocacy.

• Korean Business Review
• /
• v.7
• /
• pp.57-77
• /
• 1994

우리에게 미국시장은 매우 중요하다. 따라서 최근에 미국시장에서 일어나고 있는 한국과의 통상마찰은 우리가 적극적이고 슬기롭게 대처해 나가야 할 부분이다. 이러한 문제에 대한 대안으로 통상로비 전략의 구축은 중요한 통상마찰의 해소 방안이 될 수 있다. 지금까지 논의한 통상로비에 관한 이론과 외국의 대미(對美)로비 실태파악과 우리의 로비전략을 살펴보았다. 여기에서는 앞에서 언급한 한국의 대(對)미 통상로비전략을 간단하게 요약하여 정리해 봄으로써 연구 결론을 내리고자한다. 즉, 통상로비전략을 네 가지 차원으로 나누어 설명하면 다음과 같다. 첫째 기본전략으로써 미국에 관한 철저연구와 우리주장의 논리적 타당성을 얻기 위해서 문화홍보에 역점을 두어야 하고 대중 동원형(Grass Roots)로비를 효율적으로 전개할 필요성이 있다. 둘째, 정부의 대응전략으로 미국내 한국에 대한 여론조사를 실시하여 한국의 이미지와 그러한 인식이 생성된 배경의 파악이 중요하다. 한국 내에서의 대미(對美)로비를 중시하여 한국에 파견된 미국대사관 직원, 해외방송, 신문, 특파원에 대한 한국 홍보강화와 해외 홍보기금조성을 통하여 정부차원에서 해외홍보를 적극 권장하고, 정부부처간이나 기업 간에 연락 및 협력을 강화한다든지 민간기업의 로비를 간접지원 하는데 노력해야 할 것이다. 셋째, 업계단체의 대응전략으로 미국통상에 관련된 최신정보를 신속히 수집하여 이를 파악하고 관련된 정보를 전달하는데 힘써야 한다. 그리고 통상마찰의 문제가 발생하기 전에 로비전략을 수립해 놓음으로써 시기적전하고 적당한 대처를 해 나갈 수 있다는 것이다. 업계의 전체의견을 미국의 정부, 의회, 동종 관련단체 등에 효과적으로 전달하기 위한 채널개발의 중요성과 해외경제 홍보센타(가칭)의 설치로 대규모 수출기업과 업계단체간의 해외홍보의 효율성을 올릴 수 있다. 넷째, 민간기업의 대응전략으로는 현지국과의 공존공영을 추구하여 현지국의 경제에 기여하겠다는 기업 시민의식과 현지국 사회활동에 적극 참여하여 한국의 대외 이미지 개선을 위한 적극적인 PR활동과 기업의 최고경영자 차원의 로비활동 추진으로 대미(對美)로비체제를 적극적이며 능동적으로 수행할 수 있도록 하여야 한다.

• Korean journal of communication and information
• /
• v.30
• /
• pp.203-237
• /
• 2005

The purpose of this study is to find a model that can measure the public relations programs based on the assumption that the public relations should aim to lift the corporate reputation. It is a trend that corporate's activities are to be measured from the standpoint of cost-benefit efficiency. However, public relations fields in Korea is left behind this trend because the fields lack in sophisticated model. In order to fill this gap, the researchers introduce the reputation measurement model that can calculate individual corporate public relations programs. In addition, this reputation model Is applied to Korean companies with the expectation of producing a PR index which ran be used to measure the reputation as corporate asset, or superbrand. This study examines the effects of superbrand on consumers according to the media use. Based on the expert group interviews and surveys on consumers, the factors of reputation are drawn. These factors contribute to find reputation model and measurement index which are again applied to measure the Korean companies' public relations programs. Using superbrand as dependent variables and managing abilities, corporate responsibility, corporate communication, and product/employee quality, this study seeks to find which factor specifically attribute to lift corporate reputation. Results show that each factor influences the corporate reputation positively. In addition, the researchers find that media use is moderately related to the superbrand building process in cognitive dimension.