• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.981-992
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• 2023

This study, the effect of organizational culture perceived by millennial Naval Personnel working on naval ships on organizational citizenship behavior was empirically analyzed. First, it was found that OC(group/hierarchy) had a positive effect on OCB. Second, affective commitment plays a mediating role in the relationship between OC(group/hierarchy) and OCB. It was confirmed that organizational culture has a direct effect on OCB, but also indirectly through affective commitment. Third, Coworker social loafing had a negative moderating effect in the relationship. Therefore, in order to improve organizational citizenship behavior, it is necessary to improve a balanced organizational culture suitable for changes in the organizational environment, Strengthen the key influencers for organizational members to affective commitment themselves in the organization, and promote improvement in social loafing.

• Korea journal of population studies
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• v.31 no.2
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• pp.1-20
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• 2008

This research examines individual attitudes toward immigration and the determinants of these attitudes in Korea, Taiwan, and Japan. Using 2003 National Identity module from ISSP data, descriptive statistics showed that Taiwan seems to be the most opposed to immigration, Japan in the middle, and Korea the least opposed. Despite being the least opposed to immigration, Koreans agreed most strongly with having a homogeneous sense of ethnic identity. In addition, Korean respondents saw immigrants are being good for the national economy, but not for cultural diversity. Binary logistic regression analysis showed that age is negatively associated with the individual's attitude toward immigrants in Korea, Taiwan, and Japan. Effects of educational attainment is only significant in Taiwan. Manual worker and others, and those who work in farming, mining, and fishing tend to have negative attitudes toward increases in number of immigrants. Also, individual's values toward immigrants/immigration are related to the individual's attitude toward increases in number of immigrants in Korea, Japan, and Taiwan.

• Proceedings of the KAIS Fall Conference
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• 2011.05b
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• pp.861-863
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• 2011

본 연구는 기술수용모델(TAM)을 토대로 하여 패밀리 레스토랑 웹사이트에 대한 고객의 사용의도를 파악하고자 하였다. 이를 위하여 패밀리 레스토랑 이용 시 홈페이지를 사전에 활용했던 경험이 있는 고객들을 대상으로 연구를 수행하였다. 이를 위하여 즐거움과 효율성, 실용성과 거래편리성이 용이성과 유용성에 미치는 영향을 살펴보았으며 이들이 사용자의 태도와 사용의도에 미치는 영향을 분석하였다. 연구분석 결과, 효율성은 용이성에 매우 유의한 영향을 미쳤으나, 즐거움은 유의한 영향을 미치지 않는 것으로 나타났다. 또한 실용성과 거래편리성은 모두 유용성에 유의한 수준에서 긍정적인 영향을 미치고 있음이 드러났다. 용이성은 유용성에 매우 유의한 영향을 미쳤으며, 태도에 대하여 유용성은 긍정적 영향을, 용이성은 부정적으로 유의한 영향을 미치는 것으로 나타났다. 태도는 사용의도에 매우 유의한 영향을 미치는 것으로 밝혀졌다.

• The Science & Technology
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• v.34 no.1 s.380
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• pp.14-15
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• 2001

• Science & Technology Policy
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• v.5 no.11 s.80
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• pp.45-52
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• 1995

• The Journal of the Korea Contents Association
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• v.15 no.7
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• pp.489-499
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• 2015

The purpose of this study is to identify factors affecting piracy of online digital contents, focusing on relative awareness of illegal duplications, compared to legal duplication. To do this, the current study integrates factors proposed in existing literature and the previous studies based on the theory of planned behavior and accesses them from cost-benefit point of view. Main findings are summarized as followed;- First, with regard to relative benefits gained by illegal duplication, it is shown that monetary and psychological utility have positive effects on attitudes and behaviors of illegal duplication. Particularly, it is found that monetary incentive is the main cause of illegal duplication as monetary gains are major factors affecting illegal duplication behaviors. Second, it is suggested that ethical cost is a definitive factor that has negative effects on illegal duplication behaviors while technological cost has also significant effects on illegal duplication behaviors. Third, it is confirmed that there is a significant relationship between attitudes and behaviors of illegal duplication. This result shows that an attitude to illegal duplication is antecedent of behaviors as the belief and the value regarding illegal duplication can lead actual behaviors.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.12
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• pp.5655-5662
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• 2011

This aim of the study intended to investigate the relationship among safety accident, impulsiveness and maternal child-rearing attitude of elementary students. The study was also done to acquire basic information on safety education program to help students be more aware of safety. A research was conducted from November 15 to 24, 2010 by means of self-report questionnaires distributed to 558 elementary students. Safety accident occurrence of subject is 51.3%, and the most frequent place was on school and home around. The safety accident occurrence was statistically significant difference according to students' gender, grade and the level of school life attitude. The safety accident occurrence correlated positively with authoritarian control, overprotection, and achievement, as defined maternal child-rearing attitude, and not with impulsiveness. The results of this study indicate that safety education program are needed to prevent the safety accidents, and to change the maternal child-rearing attitude of elementary students.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.11
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• pp.7310-7320
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• 2015

The purpose of this study is to examine the factors influencing usage intention of Location-Based Advertising (LBA) and moderating effects of gender. This model tests various theoretical research hypotheses relating to LBA, service and individual characteristics, and Technology Acceptance Model (TAM). The target population of this study was LBA users. The results of hypothesis testing are as follows. First, personalization and ubiquity positively influence attitudes toward LBA and irritation negatively influence attitudes toward LBA. Second, coupon proneness and flow experience positively influence attitudes toward LBA. Finally, personalization and ubiquity to attitudes toward LBA for females are significantly larger than those for males. And coupon proneness and flow experience to attitude for males are significantly larger than those for females. The results of this study will provide various implications to improve usage intention of LBA.

• Korean Journal of Agricultural and Forest Meteorology
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• v.22 no.3
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• pp.152-163
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• 2020

The present study introduces a procedure to prepare and manage a high-resolution rainfall and soil moisture (SM) database in the LAMP prediction system, especially for landslide researchers. The procedure also includes converting the data into spatial resolution suitable for their interest regions following proper map projection methods. The LAMP model precipitation and SM data are quantitatively and qualitatively evaluated to identify the model prediction characteristics using the ERA5 reanalysis precipitation and observed 10m depth SM data. A detailed process of converting LAMP Weather Research and Forecasting (WRF) output data for 10m horizontal resolution is described in a step-wise manner, providing technical convenience for users to easily convert NetCDF data from the WRF model into TIF data in ArcGIS. The converted data can be viewed and downloaded via the LAMP website (http://df.ncam.kr/lamp/index.do) of the National Center for AgroMeteorology. The constructed database will contribute to monitoring and prediction of landslide risk prior to landslide response steps and should be data quality controlled by more observation data.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.299-307
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• 2019

In this study, we experimented with experience of digital signage using Virtual Reality technology, and the difference between presence and interactivity in brand experience and digital signage attitude. We conducted a two-way MANOVA analysis with cognitive presence, emotional presence, and media presence as the independent variable and interactivity level(high vs low) as dependent variables and the brand experience and attitude as dependent variables. First, cognitive presence was found to be most effective through behavioral experience when low interactivity. Second, emotional presence also has a positive effect on emotional experience when the level of interactivity is low. Third, media presence has a positive effect on emotional experience if the level of interactivity is low. This study suggests a communication strategy to communicate presence according to the characteristics of media strategy and technology through appropriate level of interactivity when using digital technology. Future research requires a qualitative approach rather than a quantitative one in terms of interactivity.