• Journal of Digital Convergence
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• v.19 no.6
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• pp.91-101
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• 2021

As many CSR activities grow steadily, how charitable giving messages affect donation attitude is received attention. In the current research, temporal orientation and donation recipients is presented an effective variables to judge a organization activities. This article based on CLT theory, we establish the experimental condition focused on interaction effects between two variables: time orientation in charitable activities outcomes(near future: a week vs. far future: a year); and based on the recognizability of recipients(a individual child vs. collective group). Result from study, charitable activities outcomes generated in near future orientation(far future orientation) increase donation attitude and affective when messages are used in a specific(general group) context. Furthermore, empathy of CSR organization is a mediator on donation attitude and affective. We expect that these findings have important implication for charitable giving strategy.

• Journal of Digital Convergence
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• v.16 no.3
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• pp.129-143
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• 2018

The purpose of this study was to examine the effect of donation expenditure details and the shift in awareness as a result of disclosure of donation expenditure details in order to promote constant donation by nonprofit organizations in the course of marketing activities. The first experiment was configured through $2{\times}2$ intergroup element design based on 2(feedback on donation expenditure details: available vs. unavailable) ${\times}$ 2(donation awareness: expenditure vs. exchange), and furthermore, MANOVA was performed. The results showed that the satisfaction with donation was higher when the donation expenditure details were disclosed(M=5.125, SD=0.437) and that the relation maintenance intention was higher(p<0.01) when the donation expenditure details were disclosed M=5.328, SD=0.459). In addition, the main effect was validated by using the bootstrapping method. The results of overall model validation showed that satisfaction & trust(=0.843, p<0.01) and satisfaction(=0.267, p<0.01) and trust(=0.691, p<0.01) had a positive(+) relationship. Based on aforesaid results, donors are expected to have greater trust if nonprofit organizations make effort to ensure transparent and detailed disclosure of information on expenditure of donations made by donors. Succeeding studies would need to investigate the effect that might vary depending on the type of feedback methods, etc.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.151-160
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• 2017

Giving behavior can be defined to be a behavior intended to benefit the society's charity works and public works via sharing one's financial resources. The determinants of giving behavior largely consist of sociodemographic factors, such as the income, age, gender, religion, education level, residential areas, and tax deduction policy, etc. This paper considers the income level, self-esteem, and perceived responsibility toward social welfare, as the major research variables. Statistical results, based on 2014 Korean Welfare Panel data, show that the income level and self-esteem have positive influence on participation intention in charitable giving. However, welfare responsibility has negative impact on participation intention. Second, household income was the only salient, negative factor for giving efforts defined as the amount of donation over income, implying that the higher income brackets are giving less money relative to their income level, than those with lower income level. Contrary to our expectation, self-esteem and welfare responsibility were not statistically significant explanatory variables.

• Journal of the Korean Society for Library and Information Science
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• v.37 no.2
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• pp.207-227
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• 2003

This study first examines the theoretical aspects in general of the philanthropy including donations, gifts, fundraising, and volunteers which can be applied to the public library situations in Korea. It analyzes the general situations of the philanthropy in the public libraries in Daegu Metropolitan City, and suggests the recommendations for the future. The libraries and librarians should develop systematic manuals for the programs and specifies them in a written form and try to apply various methods to motivate donors and volunteers tn continue tn participate in the programs.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.341-346
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• 2022

With the recent paradigm shift towards 'sustainable management', corporate social responsibility is recognized as an important factor for the continuous and long-term growth of a company. This study examines how the perception of CRM performing companies and NGOs affect attitude toward donation. In addition, it was empirically investigates how the perception of donation affects the SNS word of mouth intention. In this study, a total of 180 usable responses were obtained for analysis, and SPSS and AMOS 26.0 were used to verify the validity and hypothesis of the study. As a result of the study, it was found that validity and reliability were secured. As a result of the hypothesis testing, all the hypotheses were supported, but the effect of the perception of the company implementing CRM on the donation attitude was very weakly supported. This study suggests that raising a positive awareness of CRM-performing companies and NGOs collaborating with them is an effective strategy to increase donation attitudes and SNS word-of-mouth intentions for CRM.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.29 no.3
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• pp.179-208
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• 2018

This study set out to analyze donation cases at public libraries, to propose plans to overcome their limitations of deficient operation budgets, and to vitalize donations at libraries. The investigator conducted a survey on the perceptions of donation activities at public libraries with a group of staff members in charge at public libraries that participated in the distribution project of books donated by publishers led by the Korean Library Association. In addition to the outcomes of project participation, the study also examined and analyzed the perceptions of in-house donation activities at public libraries in 2016. Furthermore, it looked into previous studies and cases of library donations home and abroad, identifying limitations and improvement measures of donation activities at public libraries and proposing plans to overcome them.

• Proceedings of the Korean Society of Computer Information Conference
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• 2013.07a
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• pp.229-230
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• 2013

본 논문에서는 기존의 앱 중에서 사회에서 대두되고 있는 기부와 관련된 앱을 조사 비교하며, 이와 관련해서 기부의 확산을 위해 필요한 기능을 알아보고 이를 설계하도록 한다. 기부문화에 대한 인식이 점차 변화하고, 기부문화를 좀 더 확산시키고자 게임을 통해 쉽게 기부에 다가갈 수 있는 앱이 필요하다. 기부와 관련된 앱으로써 기부를 할 수 있게 한다. 더 나아가 기업과 SNS 매체에 연계하여 자연스레 기부에 대한 문화를 일상생활의 일부분으로 만든다.

• Journal of the Korea Convergence Society
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• v.8 no.10
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• pp.311-321
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• 2017

In recent years, awareness of talent donation has been increasing as a way to lead a happy life with others. The purpose of this study is to investigate participation characteristics such as participation difficulties, participation period, service target, participation field, participation style, participation motive of beauty talented volunteers. This survey responded to 701 beauty talent volunteers. Participation difficulties included lack of skills and capability, lack of social awareness, and lack of spare time. Participation characteristics varied according to gender, age, education, occupation, monthly income, etc. Based on the results of these researches, the suggestions for activation for donating beauty talents were presented.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.238-252
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• 2017

In the digital media environment, individuals' information behavior about donation has been more interactive than ever. This study tried to figure out which factors impact communicative actions, based on the situational theory of problem solving(STOPS) in the donation situation for children with a rare incurable disease. This study tried to figure out the instrumental role of communicative action in donation situation. The findings from the survey(N=524) revealed that problem recognition and involvement recognition have a positive influence on a situational motivation, while constraint recognition had a negative influence. A referent criterion and a situational motivation have a positive influence on communicative actions. Also, a perceived moral obligation and a anticipated guilt have additional explanation of situational motivation for children with a rare incurable disease.

• Journal of the Korea Convergence Society
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• v.8 no.12
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• pp.227-234
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• 2017

People believe donations are done by others who have the leisure time and money to do so. In addition, people distrust charity organizations because they aren't sure if the money is used properly which makes them hesitant to donate. In order to gain general public's trust and involvement, people need to start campaigning about trusting and donating to organizations. Looking into many different successful charity case studies, we can find how these different cases are attracting people and building their trust. Therefore, I propose the proper and effective ways to campaign for charity organizations through analyzing different case studies. The result shows that a campaign is most effective when arising amusement and curiosity in the general public. Also trust gets built in the minds of the public once the charity organizations became more transparent.