• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.732-741
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• 2016

This research examines the relationships and effects among ROKAF officer's job satisfaction and psychological well-being and their self-leadership. Multiple regressions were conducted using 211 data. Results are as follows. First, Job satisfaction, psychological well-being and self-leadership were significantly positively correlated with each other. Second, as for the effects of subordinate factors among job satisfaction and psychological well-being on the subordinate factors of self-leadership, personal growth and controling environment of psychological well-being and administration of job satisfaction influenced self-expectation of self-leadership. For the self-reward of self-leadership, personal growth, meaning of life and autonomy of psychological well-being and relationship and reward system of job satisfaction influenced it. Finally, as for the effects of subordinate factors among job satisfaction and psychological well-being on self-leadership, administration and relationship of job satisfaction and personal growth, meaning of life and autonomy of psychological well-being influenced it. Finally implications and limitations of this research are discussed.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.266-277
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• 2019

This study is an exploratory study on the factors that affect the types of user's coping strategies in online game harassment situations. A survey(N=416) was conducted to investigate the experiences of harassment in online games, expectations on organizational response, and the frequencies of selecting each type of coping strategy. The result shows that the female users usually experience more harassment than the male users, especially in sexual harassment. Female users often choose gender masking, seeking help, avoidance, and mirroring strategies compared to males, while males choose self-blame. The effects of harassment experiences, expectation on organizational response, and gender on each type of coping strategy were analyzed using the structural equation model(SEM). Sexual harassment experiences significantly affect all types of strategies, and the higher the expectation on organizational response, the more likely users to seek help rather than to select gender masking. These results are expected to serve the basis for establishing harassment-related regulations in online games.

• Cartoon and Animation Studies
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• s.5
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• pp.508-512
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• 2001

이벤트의 캐릭터는 특유의 소프트한 측면과 생명력으로 행사의 차별화 및 일반대중과의 친숙도 제고는 물론 무한한 상업적 부가가치로 그 중요성이 더욱 부각되고 있다. 특히 위성방송의 활성화로 전세계 단일 네트워크 권에 있는 오늘날에 있어서 그 역할을 무한하다고 하겠다. 따라서 단순한 행사의 상징으로 사용되었던 시기에 명명된 마스코드(Mascot)라는 용어보다 이벤트 아이덴티티 캐릭터(Event Identity Character)라는 용어가 더 적합하다고 할 수 있지만 행사의 조직위원회와 국제아시안게임조직위원회에서 공식적으로 사용하는 용어가 마스코트이므로 그대로 사용하도록 하겠다. 국내 지방자치도시로는 처음으로 국제적 하계 스포츠행사를 유치한 부산아시안게임의 마스코트를 개발하고 그 활용방안을 제안함으로써 행사의 객단가를 높임은 물론 행사에 대한 내, 외국 관객의 기대심리를 충족시키고자 하였다.

• The Optical Journal
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• s.132
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• pp.28-33
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• 2011

점점 고기능화 다양화 되는 콤팩트 디카와 DSLR 그리고 2010년부터 시장에 돌풍을 몰고 온 미러리스 카메라까지, 바야흐로 디지털 카메라의 춘추전국시대이다. 2009년부터 콤팩트 디카 시장이 마이너스 성장으로 돌아선 가운데 일찌감치 카메라업체들의 신규시장을 창출하려는 의지와 새롭고 다양한 기능의 카메라에 대한 소비자들의 기대심리가 맞물리면서 현재 카메라 시장은 '신기술의 경연장'으로 불릴 만큼 하루가 다르게 다양한 제품들이 시장에 쏟아져 나오고 있다. 지난해에 이어 2011년에도 미러리스 카메라의 고공행진이 계속되는 가운데 더욱 막강해진 중 보급형 DSLR의 꾸준한 상승세와 소셜 네트워크 환경에 초점을 맞춘 고기능성의 콤팩트 디카의 성장이 맞물리면서 카메라 시장은 그 어느 때 보다 치열한 각축전이 예상된다.

• Journal of Digital Convergence
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• v.17 no.6
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• pp.177-184
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• 2019

The environment of modern corporate management is undergoing many changes due to the horizontal organizational structure and the spread of team system. The importance of collective leadership that all members can pursue together beyond the existing personal leadership is increasing day by day. This study was conducted to analyze the effects of shared leadership on psychological empowerment, organizational justice and organizational commitment using PLS, a structural equation tool. The analysis highlighted the following. First, shared leadership exerted positive effects on psychological empowerment and organizational justice. Second, psychological empowerment exerted positive effects on organizational justice and organizational commitment and lastly, organizational justice exerted positive effects on organizational commitment. The causality between shared leadership, psychological empowerment, organizational justice and organizational commitment. This study demonstrated the important relationship between shared leadership and psychological empowerment and organizational justice, which will serve as a guideline for further organizational commitment.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.217-237
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• 2021

This study analyzed the effect of consumer psychological mechanism through ESG activities based on the importance of ESG in the market environment. With regards to this, 252 copies of survey data were collected subjecting consumers, and the hypothesis of this study was verified using Smart PLS 3.0 and SPSS 25.0. According to the results of data analysis, the results revealed that (1) Society and governance had a positive effect on psychological distance among ESG factors. (2) Psychological distance had a positive effect on purchase intention. (3) There was a difference in the effect of ESG activities and psychological distance according to the level of product involvement, but there was no difference in the effect of psychological distance on purchase intention. ESG is important from a consumer perspective through this study. And it was also confirmed that consumer perspective was different according to the level of involvement. Although previous research has mainly focused on the investor perspective, this study was analysed on ESG activities and consumer behavioral intentions. Therefore, it is expected to lay the foundation from a marketing perspective on ESG for subsequent researchers.

• Korean Journal of Culture and Social Issue
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• v.29 no.4
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• pp.617-636
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• 2023

The goal of this study was to explain the phenomenon of making efforts to overcome the need-reality collision as a cultural characteristic of Koreans. Specifically, we examined whether the behavior varies depending on the degree of relational agency in the situation where conflicts between one's needs and reality have occurred. To this end, a total of 217 participants participated in the online experiment, and the data of 156 participants were finally analyzed. After responding to the relational agency scale, the participants were exposed to a decision-making scenario in which conflicting factors existed. The scenario were about buying a house and making a wedding hall contract, and in each scenario, two important values were set to conflict with each other in the market. Participants read the scenario and entered the level they wanted for each value. After that, they encounter a situation in which he or she has not found the candidate site corresponding to the level he or she wants. Then, the participants responded to their willingness to make additional efforts themselves. As a result of the study, the degree of relational agency of the participants showed a positive relationship with the degree of additional effort. In addition, the degree of the desired level beyond the reality (expectancy discrepancy) showed a nonlinear (reverse U-shape) influence on the additional effort while controlling for individual difference. Furthermore, the interaction effect between relational agency and expectancy discrepancy was significant. Specifically, individuals with low agency did not have a significant relationship between the degree of expectancy discrepancy and the dependent variable, but individuals with high relational agency had a significant non-linear relationship between the degree of expectancy discrepancy and the dependent variable. Based on the results of the study, the role and function of Koreans' psychological characteristics (relational agency) in the scene of managing needs-reality collision were discussed.

• Information Systems Review
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• v.21 no.1
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• pp.23-38
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• 2019

The social network service (SNS) is one of the important marketing channels, so many companies actively exploit SNSs by posting SNS messages with appropriate content and style for their customers. In this paper, we focused on the psychological distances embedded in the SNS messages and developed a method to measure the psychological distance in SNS message by mixing a traditional content analysis, natural language processing (NLP), and machine learning. Through a traditional content analysis by human coding, the psychological distance was extracted from the SNS message, and these coding results were used for input data for NLP and machine learning. With NLP, word embedding was executed and Bag of Word was created. The Support Vector Machine, one of machine learning techniques was performed to train and test the psychological distance in SNS message. As a result, sensitivity and precision of SVM prediction were significantly low because of the extreme skewness of dataset. We improved the performance of SVM by balancing the ratio of data by upsampling technique and using data coded with the same value in first content analysis. All performance index was more than 70%, which showed that psychological distance can be measured well.

• Journal of the Korea Convergence Society
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• v.6 no.3
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• pp.37-49
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• 2015

This study is to suggest the needs of laughter recreation convergence education as educational program to promote leisure use and happiness with the expectation that laughter recreation education will generate positive effect positive attitude and psychological happiness. So we prove that this education contributes to one's happy life through this study since it arouses positive changes on behavior. We included 108 Sampling targets and 216 copies of questionnaires to be done before and after education. As a result, partial factors of positive attitude on laughter recreation convergence education had a good influence on psychological happiness and there were differences between before and after the education. So this proves that it is meaningful to have laughter recreation convergence education.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.275-284
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• 2023

This study is of academic significance to investigate the relationship between person-job fit and job-based psychological ownership, which previous studies lacked, and further confirmed for the first time in Korea that job-based psychological ownership mediates the relationship between person-job fit and job performance. In addition, the study supports the expectation theory that competency suitability affects job performance and the social exchange theory that requirement suitability affects job performance.