• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.402-411
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• 2013

Mobile contents market is growing with the rapid adoption of smart-phones. Online access via mobile compared to PC-based online access, has distinctive service delivery characteristics which are ubiquitous connectivity and contextual offer. In addition, this study includes characteristics which are relatively disadvantageous for mobile services compared to PC-based services. These are response time and supporting non-verbal informations. This study investigates the influence of service delivery characteristics to perceived interactivity and mobile service attitude. The results show that mobile services' ubiquitous connectivity and contextual offer showed a positive relationship with the perceived interactivity of the mobile service. And the response time also showed a positive relationship with the perceived interactivity, but non-verbal information didn't. When the trade-off is met between response time and nonverbal information, mobile service developer should choose response time since it has positive effect on perceived interactivity and attitude.

• Culinary science and hospitality research
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• v.21 no.1
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• pp.116-128
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• 2015

This study examined customers from restaurants in hotels in the Busan and Gyeongnam region, South Korea, to confirm if dinging area decoration has any indirect effect on behavioral intention via customer emotional response and the mediating effects of customer emotional response in order to provide the basic materials of marketing strategies for continued customer visit to the hotel restaurants. The implications of the study are summarized as follows: First, if restaurant space is designed in consideration of gustatory, visual, auditory, tactile, and olfactory aspects, it becomes a reason for customers to re-purchase and spread good words of mouth. Second, restaurant food space should be designed to make customers pleasant and exciting. Third, the design of food restaurant design that induces customer emotional responses elevates customer re-purchase and intention to deliver words of mouth.

• Science of Emotion and Sensibility
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• v.1 no.1
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• pp.79-91
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• 1998

이 연구의 목적은 IAPS(국제정저사진체계) 사진자극에 의해 유발된 각각의 주관적 정서상태에 특정적인 자율신경계 반응이 존재하는지를 규명하는 것이다. 부정적 정서(분노, 슬픔, 놀람)와 긍정적 정서(행복, 흥분)를 유발하는 IAPS사진을 각 60초 동안 제시하였을 때 유발되는 심박률, 호흡률, 피부전도반응을 측정하였다. 시각자극이 주어진 초리 30초 동안 통계적으로 유의미한 심박률 감속 및 호흡률 감소를 보여주었으며, 뚜렷한 피부전도반응이 출현하였다. 심박률 감속은 혐오보다 흥분에서 더 크게 나타났고, 피부전도반응의 진폭은 혐오보다 흥분에서 더 큰 것으로 나타났다. 한편, 피부전도반응의 진폭이 상승하는 시간은 슬픔, 행복, 놀람보다 혐오에서 더 짧아지는 경향을 보여주었다. 이와 같은 자율신경계 반응(심박률, 호흡률, 피부전도반응)은 정서상태간에 뚜렷한 차이를 보여주며, 특정 정서상태에서 자율신경계 반응은 개인차가 있기는 하지만 전체적으로 매우 전형적인 반응패턴을 보여주었다. 본 연구의 결과는 정서 특정적인 자율신경계 반응이 존재할 가능성을 시사해주며, 생리신호분석을 통해서 심리적 정서를 결정할 수 있는 형판(template)의 구성을 위해서 다양한 자율신경계 정서반응의 지표를 포괄적으로 측정 분석하는 후속연구가 요구된다.

• Journal of the Korean Society of Radiology
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• v.13 no.4
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• pp.557-563
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• 2019

The objective of this study was to identify factors affecting the positive and negative responses of undergraduate students to inferiority by using a group counseling program to manage the inferiority of undergraduate students majoring in health science. This study sampled 30 undergraduate students attending the health science department of S University and divided them into a treatment group and a control group. The treatment group received an inferiority management group counseling program twice a week 120 minutes each from November 20, 2018, to January 2, 2019 eight sessions in total. The inferiority response criterion was applied before-treatment, after-treatment, and follow-up to verify the effectiveness of the program. The analysis results showed that the inferiority management group counseling program significantly decreased the negative response of undergraduate students to inferiority and significantly increased the positive response to inferiority. These results suggest that the inferiority management counseling program can lower the negative attitude and enhance the positive attitude toward the inferiority, which is caused by comparing themselves with their peers.

• Journal of Digital Contents Society
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• v.19 no.7
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• pp.1303-1312
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• 2018

The study analyzed the evaluation of the advertisement effect by the score and the method of the advertisement comments in ad evaluation in online site, 'TVCF'. The results are as follows. First, Internet viral advertisement showed higher number of ad comments and higher evaluation of advertisement effect than cable broadcasting advertisement. Second, the results of analysis of the difference of advertisement evaluation according to ad types and digital user characteristics showed that women are more positive than men toward both cable broadcasting and internet viral advertisement.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.5
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• pp.418-425
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• 2018

The purpose of this study was to investigate the effects of young children's empathic ability and interpersonal competence on caring behavior in forming relationships. Subjects included 152 4- and 5-year-old children attending a kindergarten located in a micropolitan city. Questionnaires required self-reporting by teachers, and were used to investigate young children's caring behavior, empathic ability and interpersonal competence in forming relationships. Data was analyzed using t-test, Pearson's correlation coefficient analysis and Stepwise-Regression analysis. Results were as follows: First, young children's caring behavior was negatively correlated with empathic ability and positively associated with interpersonal competence in forming relationships. Second, young children's emotional behavior as each domain of caring behavior were predictable variables for explaining the relative effect of the social reactivity and explaining the relative effect of relationship formation. Active behaviors were predictable variables for explaining the relative effect of follow-up instructions, but negatively affected mental burden. Normative behaviors were predictable variables for explaining the relative effect of social reactivity, but negatively predictable variables for explaining the relative effect of the relationship formation and mental burden. Value-contributing behavior in each domain of caring behavior were predictable variables for explaining the relative effect of the positive interaction.

• The Journal of the Korea Contents Association
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• v.9 no.7
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• pp.342-351
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• 2009

This study aims to determine if we can draw significant strategies for development and improvement of hotel wedding business by analyzing the future-going and consistent wedding & ceremony culture of superior hotels in Seoul. Though the study, I could make conclusions as follows; First, human service in hotel wedding services which can be roughly categorized into human service influence on positive or negative emotion reaction of the client directly. Second, positive or negative emotion reaction of the client for the hotel wedding service commodity result in positive or negative influence on the client's behavioral intention. I hope that there will be further studies from sampling to positive study on this issue in consideration of the conclusions and the limits of this study.

• Science of Emotion and Sensibility
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• v.14 no.1
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• pp.27-38
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• 2011

This study was aimed to investigate the effects of restaurant in-store color and music congruency on consumer's emotional responses and behavioral intentions. The web survey was conducted among 400 customers(aged from 20~39 years old) who lived in Seoul and Kyunggi, Incheon Province. To find ensemble effect of color and music, 3D studio MAX were used to make high-stimulus(exciting) and low-stimulus(calm) and 3D virtual reality restaurant simulation stimulus were applied. The statistical data analyses were performed using SPSS/WIN 18.0 and reliability analysis, factor analysis, regression analysis were used. Based on the result of the conducting factor analysis, emotional responses were classified into 2 factors: positive emotion and negative emotion. Satisfaction was classified into 1 factor: satisfaction. Loyalty was classified into 1 factor: loyalty. Cronbach's alpha was calculated for the reliability of the survey instrument. Consequently, restaurant in-store color and music congruency were shown to affect positive emotion and negative emotion. Positive emotion and negative emotion were shown to affect satisfaction. Satisfaction were shown to affect loyalty. Music congruency had a higher effect on positive emotion than color congruency. Color congruency had a higher effect on negative emotion than music congruency. The results of this study will serve as a basis of color and music congruency with restaurant atmospherics.

• Culinary science and hospitality research
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• v.21 no.2
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• pp.103-118
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• 2015

This study is intended to look into the effect of dining space color and design on customers' psychological response, satisfaction, and reuse intention of restaurants. To achieve this, an empirical survey was carried out based on responses from 400 dining-out customers. The results were as follows. The dining space color and design had a significant and positive effect on customers' psychological reaction, satisfaction and reuse intention of restaurants. This is a result of positively evaluated service through an increased customer emotional response to simultaneous factors. It also suggest a recognition of a customer's psychological response in forming images based on restaurant attributes aside from food quality, such technique, ornamental equipment, sound, and design factors harmonized with indoor environment, in an attempt to increase customer interest in an increasingly competitive business environment. Consequently, dining space color and design can lead to customers' psychological satisfaction and reuse intention.

• Journal of Digital Convergence
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• v.15 no.11
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• pp.271-283
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• 2017

The purpose of the study is to verify the effectiveness the preliminary Health Administrators' Social Problem Solving Competency(SPSC) through the application of the learner-centered program Convergence Design Thinking(CDT) conducted by undergraduate school of Intrapreneurship the integrated curriculum, and evaluation of SPSC improvement effect. A pre-post-questionnaire survey was carried out that started March to June 2016 among the forty-five second-year college students from the Health Administration Department who participated in the CDT during the 15 weeks training. The main results are as follows. CDT were positive influenced on the improvement of Negative problem orientation, Impulsive careless style(ICS) and Avoidance coping style of the preliminary Health Administrators' SPSC. Especially, female college student or the absence of working experience, it was effective on the improvement of ICS of the participants. This CDT program identified having positive effects on their participation, SPSC. To further improve SPSC, The development of integrated curriculum and application of creative teaching method like this CDT is highly recommended.