• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.135-150
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• 2016

This study aims to investigate how perceived interactivity between the mobile messenger application and its user gives rise to user's enjoyment and continuous usage intention. Perceived interactivity was assumed to be formed by the combination of control, share, and responsiveness in light of the previous studies. The relations between perceived interactivity, enjoyment, and usage intention are hypothesized on the basis of the pleasure-arousal-dominance emotional state model, the theory of reasoned action, and the theory of planned behavior. Survey data were collected from 481 mobile messenger users in Korea and China. In order to test hypotheses, structural equation modeling analyses were conducted. As a result, perceived interactivity concerning connectedness and responsiveness not only positively affected enjoyment, but also had a significant effect on usage intention. However, while control positively influenced usage intention, it was not significantly related to enjoyment. In addition, there was a positive relation between enjoyment and usage intention. Incidentally, multi-group analysis was conducted to explore the differences between Korean and Chinese users. The findings would provide managerial implications for mobile messenger corporations on causal effects of perceived interactivity and the differences of the path coefficients between in Korea and China.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.416-428
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• 2014

This study aimed to identify middle school students' perceptions and practices of handwriting, and factors affecting their attitudes towards handwriting. Data were collected by means of a survey targeting 346 students enrolled in 9 middle schools(Male=172, Female=172, Unknown=2, M=13.5 years old, SD= .94). Interviews, too, were conducted with 12 students in order to identify the students' perceptions of handwriting. The analyses of both survey and interview data revealed the following: (1) the majority of the interviewee students believed that handwriting is useful for memory and summarization so as to get a better school grade, including performance evaluations; (2) Many of the interviewee students were unsatisfied with their handwriting skills, giving higher scores to their peers' handwriting; (3) 45.7% of the students reported that mother was the one who taught them how to write for the first time; and 49.7% of them had no learning experience of taking notes; (4) Girls than boys and 1st graders than 2 or 3 graders showed more positive attitude towards handwriting; and (5) A multiple regression analysis showed that all the variables entered in the regression model, including sex, grade, affective attitude toward hands-on activities, physical abilities, time spent using a computer, and perceptions of Korean characters, had significant impacts on the students' attitudes towards handwriting.

• Management & Information Systems Review
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• v.36 no.4
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• pp.103-116
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• 2017

The objective of this study is to examine the effect of the serve employee which is thought as important but has not been studied almost on the response actions to the customer and organization. we tried provide the administrative implications for the black consumer management. This study built a exploratory empirical model that there is causal relationship of the service sector employee on the attitude to the customer and organization on the base of the exploratory consideration. To test hypotheses empirically, the questionnaire data were collected from 262 members of service sector in Busan and was analyzed by using Regression Analysis. Results of empirical analysis are as follow. 1) perceived black consumer behavior which service sector employee has the significant positive effect on the misbehavior to the customer. looking in detail, repetitiveness, insistence, deception, excessiveness are significant positive effect on the misbehavior to the customer. 2) perceived black consumer behavior which service sector employee has the significant positive effect on the misbehavior to the organization. looking in detail, excessiveness only have a positive effect on the misbehavior to the organization. 3) The significance of this study indicates that encourage plays a role as moderating variable influencing the relationship between perceived black consumer behavior and employee misbehavior. Specifically, The significance of this study indicates that encourage plays a role as moderating variable influencing the relationship between perceived excessiveness which the demension of the black consumer behavior and employee misbehavior. Lastly, this study suggested the implication of the result, the limitation and the direction of future study. The results of this study provide suggestion to the company.

• Korean Journal of Psychosomatic Medicine
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• v.13 no.1
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• pp.41-48
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• 2005

Objectives : The aim of this study was to investigate the attitudes and opinions toward psychiatry of students and professionals for social welfare. Methods : 67 students and 34 social workers joined to this study completed the attitudes and opinions scale and the quality of life scale successfully. Results : On the attitude scale, in factor 'overall merits of field of psychiatry' and factor 'possible abuses and social criticisms', and factor 'career and personal rewards', the social workers have more positive attitude than other group, in factor 'role definition and functioning of psychiatrists', the female sex have more positive attitude than the other sex. It showed significant correlation between activity factor in quality of life scale and possible abuses and social criticisms in attitude scale. Conclusion : The contact with patients with psychiatric disorders will have a good impact on the personal attitude toward patients. It is important that the students for social welfare would receive appropriate psychiatric education program.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.408-417
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• 2020

The purpose of this study is to verify the effect of the elderly image in the relationship of HYO consciousness and job satisfaction in care worker. In this study, the HYO consciousness of care workers is the consciousness of taking good care of the elderly. The research subjects were selected by 10 long-term care institutions belonging to Seoul and Gyeonggi Province, and a total of 450 nursing care providers were selected for the survey using a questionnaire. The final 429 questionnaire was used for the analysis. The analysis shows that first, HYO consciousness and the elderly image have a defining effect on job satisfaction. Second, HYO consciousness were found to have a positive influence on the elderly image. Finally, the elderly image played a role in the relationship between HYO consciousness and job satisfaction. The government should seek ways to foster a sense of HYO consciousness and a positive image of the elderly by utilizing educational opportunities for care worker in the future.

• Korean journal of communication and information
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• v.21
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• pp.114-146
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• 2003

The purpose of this study is to explore and explain how organization-public relations influence organizational reputation, accounted for by the moderating effect of level of involvement. For this purpose, a survey was conducted to 100 residents in a metropolitan city of Korea with the following five Korean organizations studied: two Korean domestic companies, a sports association, a non-profit organization, and a multinational company. Results of multiple regression analysis indicated that organization-public relationships and publics' level of involvement were significant predictors to account for organizational reputation by non-chance amount, and that level of involvement played a moderating variable role between organization-public relationships and organizational reputation.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.482-491
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• 2020

This study proposed a research model based on self-determination theory and unified theory of acceptance and use of technology to explain the factors influencing intention to use sharing economy services. A total of 392 responses were collected, and structural equation analysis was performed with AMOS 22.0. The results are summarized as follows. First, self-technological aptness and trust had a positive effect on intention to use sharing economy services. Second, access bigger market and environmental friendliness had a positive effect on intention to use sharing economy services. Third, intention to use sharing economy services had a positive effect on actual usage of sharing economy services. Finally, benefits was found to strengthen the relationship between intention to use sharing economy services and actual usage of sharing economy services. The findings of this study would provide a theoretical framework for sharing economy services and important information for understanding individuals using the sharing economy services.

• Journal of The Korean Association For Science Education
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• v.37 no.1
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• pp.169-179
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• 2017

The aim of this study is to see school science education from the perspective of CoP (Community of Practice) and to explore the possibility of strategic CoP in Korean school settings. To do this, we conducted a survey using SCaCoP instrument with more than 1600 students from 14 science core schools (SCSs), which were selected across the country, and analyzed their school curriculum, which can be summarized as follows: First, compared to other tracks in SCSs, like the Nature and the Humanity Classes, students of the Science Core Class (SCC) showed significantly higher scores of CoP features for all five factors of SCaCoP (i.e. responsibility of learning, common interest, mutual relationship, open participation, and practice). Second, students of SCC considered activities that require interaction and collaboration among community members (like experiments, hands-on activities, club activities, project works, R&E) to be very positive. Third, SCC students thought that the educational activities of SCSs were not only effective to CoP aims (i.e. self-driven learning, sharing learning outcomes, peer collaboration) but also positive to general aims of science education (i.e. acquiring knowledge, understanding scientific concepts, science-related attitudes). In other words, it appears that educational activities that were effective in vitalizing the CoP have positive effects on ordinary science education, too. These features of SCSs illustrate its possibility of forming strategic COPs in the context of often government-driven Korean education and of bringing in the innovations of school science education.

• Journal of Digital Convergence
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• v.11 no.3
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• pp.85-93
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• 2013

This study were investigated in Korean and Chinese consumers' awareness about the controversial ads expressions. Any ethical evaluation and consumers about the issue of the type of ad that is examined, and also the difference between Korea and China, the consumer perception of advertising ethics evaluation is confirmed. Korean and Chinese consumers consumerism to promote awareness and relevance is analyzed. Firstly, the negative role of advertising in terms of positive perceptions of Chinese consumers significantly higher. The other hand, recognize the positive role in the Korean consumer awareness was high. Second, the Korean consumer advertising that targets children positive response compared to Chinese consumers higher. Third, Sexual Appeal for Chinese consumers think that is very generous compared to Korean consumers were Fourth, Korea and China consumers about tobacco advertising for all tobacco advertising was negative ethical perception. Fifth, obnoxious ad, ads, such as racial discrimination and acts for all bilateral consumers very negative comments were, for the spread of AIDS, bilateral consumers allow condom ads for all the positive responses demonstrated. The results of this study advance into China and the Korean company's executives and advertising agency advertising practitioners to formulate a strategy to accommodate an effective message.

• Journal of Nutrition and Health
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• v.48 no.2
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• pp.199-210
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• 2015

Purpose: The purpose of this study was to determine the influence of sustainability management in institutional foodservice on store image and behavioral intention (revisit intention, word of mouth, willingness to pay a premium). Methods: Based on a total of 371 samples obtained from the empirical research, this study reviewed the reliability and fitness of the model. Results: According to results of exploratory factor analysis, sustainability management derived three factors, economic value, socially responsible, and environmentally sound. The structural equation modeling showed that social responsibility in sustainability management had a significant positive effect on store image and behavioral intention. In addition, customer's perceived store image in foodservice had a significant positive effect on behavioral intention. The relationship between sustainability management and behavioral intention was found to be a partially significant effect. Conclusion: The results of this study revealed the importance of sustainability management of foodservice to improve store image and behavioral intention.